RISS 활용도 분석
일본/중국/유럽자료
최신/인기 학술자료
해외논문구매대행(E-DDS)
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홍선의(Seon-Eui Hong) 한국무역연구원 2013 貿易 硏究 Vol.9 No.7
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In this study, I studied about the matters to be taken into account when exhibitors to enter into export contracts through trade show. Then, focused on providing the basic framework of strategy export contract. In Section II, I examined trade show about what the position, role and function as a market place. In III Chapter, was derived from the point of view of the sale purpose to the problems that are missed when the companies of our country took part in the trade show. For considerations strategic for this, I was presented in Chapter IV. In Section II, I examined trade show about what the position, role and function as a market place. In III Chapter, was derived from the point of view of the sale purpose to the problems that are missed when the companies of our country took part in the trade show. For considerations strategic for this, I was presented in Chapter IV. In Section IV, first, it should be considered in the trade show and corporate activities for the conclusion of the export contract, bas developed a comprehensive model of strategic cases.
홍선의(Seon-Eui Hong) 한국무역연구원 2015 貿易 硏究 Vol.11 No.6
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In this study, the model for measuring exhibition performance of Korean companies consists of activities pertaining to the following: sales, information gathering, relationshipbuilding, image improvement and motivation. Using this configuration, we developed a basic measurement model relative to pre-marketing, on-trade show and post-show. It is in this context that this study presented the development of indicators for the measurement of sales and non-sales goals. The purpose of this study is to eliminate the difficulty of trade show performance measurement of small and medium-sized enterprises. Therefore, the developed model, as compared to the existing method is quite, and so simple and can measure intuitively trade show performance. Nevertheless, the study has its limitations including the fact that it did not present the criteria that can determine the scores allocated points and levels in order to quantify the performance indicators. Secondly, the simplicity of the developed model is too simple for indicator items to measure the performance of non-sales goals. Because of such limitations continuous research is necessary in the future.
홍선의(Seon-Eui Hong) 한국무역연구원 2016 貿易 硏究 Vol.12 No.5
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After the 1994 TRIPs agreement was signed, a number of countries are taking strong regulations for the export and import of goods that infringe intellectual property rights. Korea in order to protect the owner of the legitimate trademark rights, are taking the border measures for trademark infringement goods. Such efforts, is the protection of intellectual property rights. And is an improvement of the law and institutions that match the international level. Nevertheless, imports of intellectual property rights infringement goods has not been reduced. Thus, international organizations and developed countries requested the korea a more clear and powerful border measures. Therefore, in this study, after the discussion on matters relating to the defined border measures in South Korea of t he Customs Act, it was studied for the improvement measures for this.
홍선의(Seon Eui Hong) 한국무역연구원 2014 貿易 硏究 Vol.10 No.5
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In this study, examined in the current industry structure in Goyang city. Next, Goyang s GRDP were compared with other cities of Gyeonggi-do. Also examined on flower industry, exhibition/convention industry, convergence of broadcast industry in the strategy industry of Goyang. In Ⅲ chapter, researched about the suitability of Goyang and trade and looked at the relationship between trade. and studied human/physical infrastructure of Goyang. Also examined with respect to the current international trade volume of Goyang. In Ⅳ chapter, looked to find a strategic execution plan for established a trade development strategy and model of Goyang. The first strategic plan is trade knowledge infrastructure. Details items are trade practice training support, incubation and consulting support. The second is create the trade cluster. In this regard we presented idea of two. the first is cluster of trade firms and other is a trade cooperative association If this strategy successful, it is possible to obtain the following effects. First, the development of trade-related industries. Second, restructuring the sector through business conversion of small-scale vendors. Third, the creation of High quality jobs. Fourth, increase international awareness of Goyang city. In the end these effects can be expected to change into the extraordinary trade city from ordinary Goyang city.