나의 주장-과학기술 전문가 왜 발탁하지 않는가

한태용,Han, Tae-Yong 한국과학기술단체총연합회 1994 과학과 기술 Vol.27 No.9

나의주장 - 연구비 지원의 개선방안, 대형 연구사업 편중배정 지양

한태용,Han, Tae-Yong 한국과학기술단체총연합회 2000 과학과 기술 Vol.33 No.11

태권도장 홍보와 만족의 관계:참여동기의 매개효과

한태용(Han, Tae-Yong),최성범(Choi, Seong-Beom),김봉경(Kim, Bong-Gyung) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.5

The purpose of this study was to investigate the causal relationships between public relations, participation motivation, and satisfaction, and the mediation effect of participation motivation in the relationship between public relations and satisfaction in taekwondo gym. The subjects were taekwondo gym customer. 478 samples out of 500 samples through convenient sampling method were adopted as a final data. We confirmed the goodness of fit test of the model, utilizing SPSS WIN Ver 18.0, and AMOS 7.0, and after which we tested each hypothesis. The followings were the results of the current study. First, public relations had a significant influence on participation motivation. Second, participation motivation had a significant influence on satisfaction. Third, the fully moderated model was selected compared to the partly moderated model for the participation motivation in the relationship between public relations and satisfaction. In conclusions, it is expected that the present study can provide manager of taekwondo gym on public relations initiative in an effort to create participation motivation as well as enhance satisfaction through it.

스포츠 용품 브랜드의 관계의 질이 소비자 브랜드관계 및 브랜드 로열티에 미치는 영향

한태용(Han, Tae-Yong),최성범(Choi, Seong-Beom),이계석(Lee, Kye-Sok) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.6

This study is aimed at inquiring into the relationship between relationship quality of sporting goods brand, a consumer-brand relationship and brand loyalty. To inquire into the research purpose, this study set 350 university students having some experience with the 2015 sporting goods brand as its research subject. As for university selection, this study did sampling of S University in Seoul Metropolitan City, G University in Gangwon-do, D University in Chungcheongnam-do, K University in Gyeonggi-do, and N University in Gyeonggi-do using the convenience sampling method. This study drew the research results by implementing frequency analysis, reliability analysis, exploratory factor analysis, and multi-regression analysis using PASW Ver. 18.0. The research results are as follows: First, as for the relationship between the relationship quality and a consumer-brand relationship, the relationship quality was found to have a significant influence on the sub-factors of a consumer-brand relationship, such as an emotional level, belief-based level, and behavioral level. Second, the research results show that as for the relationship between relationship quality and brand loyalty, the relationship quality had a significant influence on the sub-factors of brand loyalty, such as attitudinal loyalty and behavioral loyalty. Third, as for the relationship between consumer-brand relationship and brand loyalty, the consumer-brand relationship was found to have a significant influence on the sub-factors of brand loyalty, such as attitudinal loyalty and behavioral loyalty.

해양레저스포츠 참가자의 매력성이 지각된 가치, 장소성 및 관계지속의도에 미치는 영향

한태용(Han, Tae-Yong),최종인(Choi, Jong-In),이영훈(Lee, Young-Hoon),최성범(Choi, Seong-Beom) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.6

This research is to find out the effect of marine leisure service quality of Sea East Gangwon Province on attractiveness, perceived value, place attachment and behavior intention of marine leisure sports participants. 335 tourists were collected from marine leisure sports participants at the Sea East that were finally analyzed. Using SPSS 21 and AMOS 21 program, factor analysis, reliability analysis, and multiple regression analysis were carried out, the results of this study are summarized as follows. First, uniqueness, adventurousness, and excitement of attractiveness factors of participants in the sea like scuba diving has higher than other marine leisure sports participants. emotional, functional and social value of perceived value factors of participants sea side like camping has lower than other marine leisure sports participants. Active and experience of place attachment factors of participants sea side has higher than other participants. Second, uniqueness and adventurousness of attractiveness factors have positive influence on perceived value, and uniqueness, adventurousness, and excitement of attractiveness factors have positive influence on place attachment and then uniqueness of attractiveness factors have positive influence on relational continuation intentions. Third, emotional and functional value of perceived factor has positive influence on place attachment and relational continuation intentions and place attachment has positive influence on relational continuation intentions.

스키리조트 스키학교에 대한 신뢰의 속성이 다차원적 신뢰 및 리조트에 대한 구전수용 및 구전 확산에 미치는 영향

한태용(Han, Tae-Yong),최성범(Choi, Seong-Beom),이계석(Lee, Kye-Sok) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.3

The purpose of this study was to investigate relations between the attributes of trust and multidimensional trust and acceptance and spread of word-of-mouth for ski resort schools. For that purpose, the investigator found the subjects among those who received a lesson at a ski school during the 2014~15 ski season and were high school students or older. Ski resorts were selected based on the number of slope users during the 2013 season, and the top four ones were V, H, P, and Y that ranked in the first, second, third, and fourth place, respectively. For each of them, 100 subjects were sampled with the convenience sampling method. After excluding 41 questionnaires that seemed to contain insincere answers from total 400 collected questionnaires, 359 were used in analysis as final valid samples. They were put to frequency, reliability, and correlation analysis with the PASW Ver. 18.0 program and to confirmatory factor analysis and structural equation modeling analysis with the AMOS 18.0 program. The findings were as follows: First, diligence and ability of the subfactors of trust attributes for ski resort schools turned out to have significant effects on trust on instructors, whereas good will did not have such effects on it. Diligence, ability and good will all had significant influences on trust on ski resorts. Secondly, trust on ski resorts and on instructors turned out to have significant effects on acceptance and spread of word-of-mouth.

후천적 지체 장애인의 신체적 여가활동참여가 고독감 및 생활만족에 미치는 영향

한태용(Han, Tae-Yong),이계석(Lee, Gye-Seok),최성범(Choi, Seong-Beom) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.2

The main purpose of this study is to examine the relationship among participation of physical leisure activity, loneliness, and life satisfaction in physically handicapped people. In order to achieve this purpose, the subjects of this study were 238 participants in sports leisure programs for physically handicapped people operated by welfare center located in Gangwon province in 2013. As a result of analysis, the following results were drawn. First, for the participation in physical leisure activity in physically handicapped people, participation frequency was related to loneliness. Second, for the participation in physical leisure activity in physically handicapped people, participation frequency was related to life satisfaction. Third, participation in physical leisure activity, loneliness, and life satisfaction was related in physically handicapped people. Improvement in sport ability had an effect on isolation and future life satisfaction.

스포츠 용품점의 최대 시장 점유율 확보를 위한 최소 용품점 수 위치 결정에 관한 연구

한태용(Han, Tae-Yong) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.1

This paper suggests optimal location algorithm of the minimum number of new firm A (FA)’s p(1 ≤ p〈 q) sports outlet facilities where the competitive firm B(FB) already operating q sports outlets in the market. This algorithm obtains approximate solution that is more adjacent to optimal solution. This algorithm applies inclusion-exclusion principle with simple. Also, we provide with the facilities location of 1 ≤ p〈 q and extra market share information. As a results of these information, anyone can be make decision for the number of facilities.

태권도 전자호구 사용자 경험이 성취목표와 자기효능감에 미치는 영향

한태용(Han, Tae-Yong),최성범(Choi, Seong-Beom),김봉경(Kim, Bong-Gyung) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.1

The purpose of this study was to find the effects of electronic hogu user experience on achievement goal and self-efficacy. The subjects were taekwondo players who had experience in taekwondo competition. 453 samples out of 500 samples through convenient sampling method were adopted as a final data. We confirmed the goodness of fit test of the model, utilizing SPSS WIN Ver 18.0, and AMOS 7.0, and after which we tested each hypothesis. The results were as follows; First, electronic hogu user experience had not a significant influence on task-oriented of achievement goal. Second, sentient, emotional, cognitive experience of electronic hogu user experience had not a significant influence on ego-oriented of achievement goal. Third, behavioral, relational experience of electronic hogu user experience had a significant influence on ego-oriented of achievement goal. Fourth, task-oriented, ego-oriented of achievement goal had a significant influence on self-efficacy. This paper attempts to effect relation electronic hogu user experience and achievement goal, self-efficacy of taekwondo players. Utilizing this relationship, it must establish the research model which can growth the taekwondo.

프로야구 관중의 지각된 가치, 고객만족, 브랜드인지도, 브랜드이미지 및 브랜드충성도와의 구조적 관계

한태용(Han, Tae-Yong),최성범(Choi, Seong-Beom),이계석(Lee, Kye-Sok) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.2

The purpose of this study was to investigate the effect of perceived value of professional baseball spectators on customer satisfaction, brand awareness, brand image and brand loyalty. This study has visited among the home games for professional baseball teams including DOOSAN, LG, NEXEN and SK as its subjects. After collecting a total of 400 copies, this research used 386 copies as final effective samples except for 14 copies judged to be inappropriate. As for data processing, this study verified individual hypotheses after verifying goodness of fit for a model using PASW Ver. 18.0 and AMOS 18.0. The research results through a positive analysis are as follows. First, Perceived value was found to have a affirmative effect on the customer satisfaction. Second, customer satisfaction was found to have a affirmative effect on the brand awareness and brand image. Third, brand awareness was found to have a affirmative effect on the attitudinal royalty and behavioral royalty. Fourth, brand image was found to have a affirmative effect on the behavioral royalty, but brand image have not affirmative effect on the attitudinal royalty.