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A Basic Study on Health Urban Design Application
하괴,형성은,홍정표 한국인더스트리얼디자인학회 2012 산업디자인학연구 Vol.6 No.1
City is an important carrier of the development and advancement of human beings. Decision-makers of the development of cities can bring vitality and development to a city only by seizing the accurate time and the trend of the time. The health city design has become a trend that combining with LOHAS (Lifestyles of health and sustainability). Until now the exterior appearance is emphasized in the city design. It is necessary to develop new healthcare industry, especially the health network design combing with space environment design and architectural design. This purpose of this study is to propose a new city design plan through combining with future u-healthcare and simple public design, and this proposal could preserve and apply the regional recourses.
하괴(He, Kui),형성은(Hyoung, Sung-Eun),홍정표(Hong, Jung-Pyo) 인제대학교 디자인연구소 2011 Journal of Integrated Design Research (JIDR) Vol.10 No.2
최근 국내외 관광산업과 에코관광 개발에 대한 관심 고조, 웰빙과 건강에 대한 관심으로 헬스케어와 관련된 분야에서 다학제 연구들이 진행되고 있다. 따라서 본 연구에서는 다양한 사회적 이슈 및 트렌드를 바탕으로 새로운 디자인 분야에서 적용 가능한 기초연구를 진행하고자 한다. 연구진행 방법은 첫째, 이론적 고찰을 통해서 헬스케어의 현황을 살펴보고, 헬스케어와 관련된 디자인 영역을 분류하였다. 또한 현재 세계적인 이슈가 되고 있는 환경문제와 관련하여 녹색교통과 에코관광 분야의 현황을 살펴보았다. 둘째, 헬스케어 디자인에 접목할 영역을 찾아보기 위하여 실험연구를 진행하였다. 1차 실험에서는 디자인분야와 접목 가능한 분야로서 헬스케어 분야, 자전거 분야, 에코관광 분야의 3가지 영역의 포지션을 선정하였고, 2차 실험은 3가지 영역을 중심으로 기존연구의 특성을 파악하기 위해 기존 논문들을 수집하여 수량화 3류와 클러스터 분석을 통해 각 분야의 연구 현황을 파악하였다. 실험 결과, 헬스케어디자인 분야에서는 Guide Line, 활성화 제안의 실증연구가 부족한 것과 에코관광 분야에서는 산업화와 개발연구가 부족한 것을 나타났으며, 자전거분야에서 관광형 공공자전거 적용 연구가 부족한 것으로 나타났다. 따라서 향후에는 다학제 연구를 통하여 치료와 예방이 가능한 기능성 헬스케어 관광 자전거 디자인을 개발하고자 한다. Now the people are in pursuit of a healthy and sustainable lifestyle, under the influence of social issues, such as environmental pollution, traffic jam and so on, and also that is why the healthcare industry could develop rapidly. In this information age, Multi - disciplinary Integration becomes the driving force and also developing trend for technology developing. This study is a precedent basic study for exploring new design area. The research breakthrough point is social hot spot issue, and research object is “healthcare, Eco tourism and green transportation means”. The research method is analyzing the social issues first and summarizing the Healthcare design scope and then select the healthcare, eco-tourism, bicycle as the research object of this study. The situation diagram of research object was summarized through QM3 and cluster analysis. In the conclusion part, the problems in three areas existing now were summarized as following: the healthcare study area is lack of guideline and vitalization proposes study; Eco-tourism study area is lack of industrial development study; and bicycle study area is lack of study on eco- tourism. So, the research object in the future study was determined, it will be the development of eco healthcare tourism bicycle, emphasizing the multi - disciplinary Integration.
한 · 중 소비자에 대한 TV 광고의 창의적 요소 추출 방법
하괴(He Kui),홍정표(Hong jung-pyo) 한국디자인학회 2010 한국디자인학회 학술발표대회 논문집 Vol.2010 No.10
In the era of globalization, innovation has been equated with wealth. Creation has also been an important standard to measure advertising's success or not, and recognized in the advertising industry. International advertisings should take into account features to the Chinese market and consumer psychology as well as creation, while advancing into the Chinese market. This thesis summarized the metewand of the creation in advertising industry, taking how Korean advertising enters the Chinese market as the starting point and original meteyard of the creation in advertising industry as foundation. The author integrated two points above, cramped out representative vocabulary, and completed original meteyard, then analyzed successful international advertising examples of Korea, using this standard. At the same time, the author raised question on ads attitude about these ads instances, studied on characteristics of Chinese market and consumers' attitude towards brand and advertising through comparing the differences between South Korea and China, finally, got conclusion by studying on preference of advertising. This paper aims to provide valuable reference for international advertising accessing the Chinese market.