골프리조트의 서비스실패상황에서 고객침묵, 만족, 신뢰 및 재방문의도의 관계

최조연,전찬수 한국골프학회 2022 골프연구 Vol.16 No.3

[Purpose] This study aims to investigate the relationship between customer silence, satisfaction, trust, and revisit intention for customers who have experienced the service failure situation of golf resorts. [Method] To this end, an online survey was conducted on customers who had visited golf resorts, focusing on three communities related to golf booking. In addition, frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structural equation model analysis were performed using SPSS24.0 and AMOS 21.0. [Result] As a result of the study, first, customer silence affected satisfaction. Second, customer silence affected trust. Third, satisfaction affected the intention to revisit. Fourth, trust influenced the intention to revisit. [Conclusion] Unlike companies that provide intangible services, golf resorts are bound to be very difficult to grasp the failure situation of the services provided to customers. Therefore, it is judged that a lot of capabilities should be invested in relationship marketing with customers through the establishment of various communication strategies. [목적] 이 연구는 골프리조트의 서비스실패상황을 경험한 고객들을 대상으로 고객침묵, 만족, 신뢰 및 재방문의도의 관계를 규명하고자 하는데 목적이 있다. [방법] 이를 위해 골프부킹관련 커뮤니티 3곳을 중심으로 골프리조트를 방문한 경험이 있는 고객을 대상으로 온라인 설문조사를 실시하였다. 그리고 SPSS24.0과 AMOS 21.0을 사용하여 빈도분석, 확인적요인분석, 신뢰도분석, 상관관계분석, 구조방정식모형분석을 실시하였다. [결과] 연구결과 첫째, 고객침묵은 만족에 영향을 미쳤다. 둘째, 고객침묵은 신뢰에 영향을 미쳤다. 셋째, 만족은 재방문의도에 영향을 미쳤다. 넷째, 신뢰는 재방문의도에 영향을 미쳤다. [결론] 무형의 서비스를 제공하는 골프리조트는 유형의 제품을 제공하는 기업과는 달리 고객들에게 제공된 서비스에 대한 실패상황을 파악하기 매우 어려울 수밖에 없다. 그러므로 다양한 커뮤니케이션 전략 수립을 통한 고객과의 관계마케팅에 많은 역량을 투입하여야 할 것으로 판단된다.

New Paradigms of Sport & physical Education in the 21st Century PROCEEDINGS 1 / 7 . Sport Nutrition ( Bongsunhwa Rm. ) : 레지스턴스 트레이닝에 따른 골격근의 미오글로빈 농도 변화

최조연(Jo Yeon Choi),마쯔다카즈미(Kazumi Masuda),이수천(Soo Chun Lee) 한국체육학회 2000 The 2000 Seoul International Sport Science Congres Vol.- No.-

一部 大學運動選手의 體格과 身體構成에 關한 調査硏究

姜東洹,崔鳥淵 慶熙大學校 體育科學大學 1988 體育科學論叢 Vol.- No.1

. The objectives of this study were to study on the physique and body composition of athlete. For this purpose the writer surveyed physique measurement and Double pinch Method of Skinfold Thickness of 6 Track, 10 Kumdo, 11 Shooting, 12 Hand-ball, 21 Taekwondo, 15 Judo, 16 Boxing, 22 Rugby football University players in Su Won. The total 113 male athletes were selected and measured. The conclusion of this study were as follw; A. Physique Measurement. 1. Body Height(㎝) It was M.171.00±5.74㎝ in Track, M.174.22±4.80㎝ in Kumdo, M.173.56±3.50㎝ in shooting, M.179.30±4.05㎝ in Hand-ball, M.173.93±5.56㎝ in Taekwondo, M.175.40±5.80㎝ in Judo, M.174.58±5.84㎝ in Boxing, M.176.16±4.80㎝ in Rugby footabll team. 2. Body Weight(㎏) It was M.58.17±4.88㎏ in Track, M.68.33±3.97㎏ in Kumdo, M.71.00±6.39㎏ in Shooting, M.74.20±3.40㎏ in Hand-ball, M.66.27±7.93㎏ in Taekwondo, M.82.66±8.98㎏ in Judo, M.77.25±8.44㎏ in Boxing, M.77.20±8.43㎏ in Rugby football team. 3. Chest-girth(㎝) It was M.87.05±5.21㎝ in Track, M.91.44±3.24㎝ in Kumdo. M.93.13±2.76㎝ in Shooting, M.98.25±4.69㎝ in Hand-ball, M.94.33±5.99㎝ in Taekwondo. M.103.64±3.17㎝ in Judo, M.89.82±9.33㎝ in Boxing, M.99.51±4.92㎝ in Rugby football team. B. Physique Index 1. Relative Body Weight It was M.33.97±2.23 in Track, M.39.20±1.57 in Kumdo, M.40.87±2.97 in Shooting, M.41.49±1.22 in Hand-ball, M.38.01±3.41 in Taekwondo, M.49.99±3.84 in Judo, M.40.74±3.81 in Boxing, M.43.77±4.42 in Rugby football team. 2.Relative Chest-girth It was M.50.89±2.23 in Track, M. 42.40±1.71 in Kumdo, M.53.66±1.11 in Shooting, M.52.79±2.12in Hand-ball, M.54.21±2.28 in Taekwondo, M.59.11±1.20 in Judo, M.55.77±3.01 in Boxing, M.56.50±3.67 in Rugby football team. 3. Rohrer index It was M.1.17±0.07 in Track, M.1.29±0.06 in Kumdo, M.1.35±0.21 in Shooting, M.1.28±0.23 in Hand-ball, M.1.25±0.06 in Taekwondo, M.1.52±0.08 in Judo, M.1.33±0.12 in Boxing, M.1.41±0.21 in Rugby football team. C. Skinfold Thickness Measurement 1. Total Skinfold thickness It was M.8.50±1.08㎜ in Track, M.9.92±1.50㎜ in Kumdo, M.15.32±2.01㎜ in Shooting, M.11.78±2.07㎜ in Hand-ball, M.10.07±1.82㎜ in Taekwondo, M.16.35±3.80㎜ in Judo, M.11.42±2.23㎜ in Boxing, M.12.27±2.39㎜ in Rugby football team. D. Absolute Fat It was M.8.24±1.68㎜ in Track, M.10.64±1.36㎜ in Kumdo, M.14.67±1.94㎜ in Shooting, M.12.87±1.70㎜ in Hand-ball, M.10.06±2.57㎜ in Taekwondo, M.17.09±5.07㎜ in Judo, M.12.86±2.82㎜ in Boxing, M.13.44±3.11㎜ in Rugby football team. E. Correlation relative of Physique and Body Composition 1. The correlation coefficient between Body Height and Body Density, % Fat, Absolute Fat, were revealed as the certainly correlation, LBM turned out significantly high correlation. 2. The correlation coefficient between Body Weight and body Density, % Fat, were revealed a significandtly high correlation Abolute Fat, LBM turned out a exceeding high correlation. 3. The correlation coefficient between Chest-girth and Body Density, % Fat, Absolute, LBM turned out a significantly high correlation.

골프관광 참여자의 일반적 특성에 따른 서비스 품질 만족의 차이가 골프관광 재구매 행동에 미치는 영향

최조연 ( Jo Yeon Choi ),박금숙 ( Kum Sook Park ),최윤동 ( Yoon Dong Choi ) 관광경영학회 2010 관광경영연구 Vol.43 No.-

In the contemporary society, sports tourism occupies very high weight in leisure. Especially, consumers` desire for golf tourism connected with golf gets higher and a lot of overseas golf tourism goods are being developed. Now such a change of market and consumers` desire for golf tourism are growing together. Therefore, the purpose of the study was to construct a strategic foundation to induce tourists who want to participate in golf tourism and to secure them as a customer by disclosingwhat difference there are in service quality satisfaction according to tourists` demographical characteristics with golf touristsand analyzing what effect satisfaction for the service quality had on repurchase behaviors. The study carried out a survey through convenience sampling method out of non-probability sampling method with consumers who participated in golf tourism in 2009. The study used total 399 copies judged that there is reliability lastly as an effective sample, excepting questionnaires including data with poor or unrecorded answers out of collectedsamples. The study carried out frequency analysis, factor analysis, reliability analysis, correlation analysis and multi regression analysis with SPSS Ver. 12.0K. The conclusions through the above process were as follows. First, there were significant differences among each group in service quality satisfaction according to age and job out of demographical characteristics of golf tourism participants. Second, the service quality satisfaction of golf tourism participants had a significant effect on repurchase behaviors of golf tourism. Key words : Golf tourism, General characteristics, Service quality satisfaction, Repurchase behavior.

東京 및 서울올림픽大會 陸上競技 上位 入賞者의 記錄, 年齡, 體格에 關한 比較硏究

鮮于攝,崔鳥淵 慶熙大學校 體育科學大學 1989 體育科學論叢 Vol.- No.2

For this study, Comparsion and analysis for Records, Age, Physique on male and female athletes, the Tokyo, Seoul olympic games prize-winners, -sprinters(Tokyo : male 78, female 48, Seoul : male 74, female 81), middle-long distance runners(Tokyo : male 46, female 6, Seoul : male 52, female 33), jumpers(Tokyo : male 30, female 17, Seoul : male 31, female 21), throwers(Tokyo : male 24, female 18, Seoul : male 25, female 20) : total male 360, female 244-with the result concluded as follows : 1. Comparsion of Records. The records of male and female prize-winners in the short distance, middle-long distance, jumping, throwing by Seoul olympic games were superior to the that of Tokyo olympic games. 2. Comparsion of Age. The average age of male and female prize-winners in the short distance, middle-long distance, jumping, male throwing by Seoul olympic games were more than that of Tokyo olympic games. In other hand, the average of female prize-winners in the throwing by Seoul olympic games were less than that of Tokyo olympic games. 3. Comparsion of Height The average height of male and female prize-winners in the short distance, jumping, throwing and male middle-long distance by Seoul olympic games higher than that of Tokyo olympic games. In the contrary, female middle-long lower than that. 4. Comparsion of weight The average weight of male and female prize-winners in the short distance, throwing by Seoul olympic games were heavier than that of Tokyo olympic games. In particularly, throwing were heavier 10kg than that. In other hand, the average weight of male and female prize-winners in the jumping, middle-long distance were lighter than that of Tokyo olympic games. 5. Comparsion of Rohrer's Index The average Rohrer's index of male prize-winners in the short distance, middle-long distance, jumping by Seoul olympic games were lower than that of Tokyo olympic games. In the contrary, throwing were higher than that. In other hand, the average Rohrer's index of female prize-winners in the whole athletics by Seoul olympic games were lower than that of Tokyo olympic games. The results as stated above can be generalized as followes; It is required to find and train scientifically the sprinter with a suitable stature, body weight. And it is required to find train scientifically the middle-long distance runners with thin and long legs and a muscle endurance rather than a light and tall stature in terms of using energy efficiently and contitutional efficiency. And it is required to find the jumpers with a tall stature and a light weight as compared with height because of tading a balance in the hightest position of the air by using long legs. And it is required to find and train scientifically the throwers with a tall stature and a heavy body weight.

일류 남자단거리선수의 질주속도 체격 및 근력의 특성에 관하여

최조연(Choi Jo-Yeon) 한국체육과학회 2003 한국체육과학회지 Vol.12 No.1

The purpose of the present study was to compare velocity of sprint, physique and isometric strength in elite male sprinters(A, B and C group). The subjects were 28 male sprinters who were training hard. The results were summarized as follows ; First, In the all velocity of sprint, group A showed significantly higher than group B and C.But no difference between group Band C to 70mF and 70mFV. Second, In the lower limb length, group A showed higher than group B and C. Especially, in the leg length, group A showed significantly higher than group C. Third, there was no significant difference of the among three groups in isometric strength at knee extension. But there were significant difference between A and C in isometric strength at knee flexion. Meanwhile, there was no significant difference of the among three groups in isometric strength at hip extension and flexion. From these results, the sprint performance, isometric strength, body height, and leg length are necessary in order to succeed in the same quality group of sprinters.

플로어볼 국가대표 선수의 체력요인구조 분석에 관한 연구

최조연(Choi, Jo-Yeon) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.1

The purpose of this study was to analyze the factorial structure of physical fitness in floorball national team players. The selected subjects for this study were 32 in floorball national team players(26.5±4.81 yrs), They did not have any medical problem. They performed physical fitness test for muscle strength/grip and back muscle strength), muscle power(30meter dash, sargent jump and standing broad jump), muscular endurance(sit-ups, 300m run), agility/side steps), flexibilityttrunk flexion, sit and reach test), endurance(12 min. run, 20m shuttle run test). Analyzing data, principal component analysis was appled to extract factor. The conclusions of this study were as follows; There was 5 physical fitness factors from floorball national team players. The result showed that factor Ⅰ was muscle strength, factor Ⅱ was flexibility, factor Ⅲ was endurance, factor Ⅳ was muscle power, factor Ⅴ was muscular endurance(anaerobic power). Therefore, more leaders who train athletes, especially floorball players, need to organize various systematic training programs, based on the physical fitness factors(muscle strength, flexibility, endurance, muscle power, muscular endurance) as well, for improving athletes’s performances.

운동부하에 따른 다리신전파워의 특성

최조연(Choi jo-yeon),윤우상(Yoon woo-sang),손두옥(Shon du-ohk) 한국체육과학회 2002 한국체육과학회지 Vol.11 No.1

The purpose of this study was to identify the significance of the measurement of instantaneous power depending on various exercise load using simple and straight leg extension exercises in seated form. The subject of the study were 40 students from K university sports club (boxing, Judo, Taekwondo), 47 male and 35 female students in the department of physical education who have no clinical difficulty in doing leg extension exercises. They participated in 3 types of leg extension exercises. As a result, the absolute value and relative value of the maximum extension power at a weight load (100% weight) were significantly higher (P<0.05) in athlete and male students group as compared to the female students group. The velocity vs. force in the maximum extension power accounted for 51.6% vs. 48.4% in athlete group, 44.0% vs. 56.0% in male students group, and 46.5% vs. 53.5% in female students group. The extension speed was significantly higher (p<0.05) in the athlete and male students group as compared to the female students group while extension time was significantly shorter (p<0.05) in the athlete group as compared to the male and female students group. The maximum extension power (absolute value) at lower weight loads (80% eight) was significantly higher (p<0.05) in the athlete and male students group as compared to the female students group. As for relative value, the results were significantly higher (p<0.05) in the athlete group as compared to the male and female students group. The velocity vs. force in the maximum extension power accounted for 59.5% vs. 40.5% in the athlete group, 52.7% vs. 47.3% in the male students group, and 54.5% vs. 45.5% in the female students group. Extension speed was significantly higher (p<0.05) in the athlete and male students group as compared to the female students group, while the extension time were almost identical in all three groups. The maximum extension power (absolute value) at high weight loads (120% weight) was significantly higher (p<0.05) in athlete and male students group as compared to the female students group and in the relative value. The results were almost identical in the athlete and male students group while it was significantly higher (p<0.05) than in the female students group. The velocity vs. force in the maximum extension power accounted for 45.3% vs. 54.7% in the athlete group, 35.5% vs. 64.5% in the male students group, and 39.9% vs. 60.1% in the female students group. The extension speed and time for athletes and male students were significantly higher (p<0.05) than those for female students. The instantaneous leg extension exercise using the weight load employed in this study can be considered an effective power measurement item which can be applied not only to professional athletes but also to general public in that there are no technical influences in its execution of the motion and there are almost no risk of injuries.

스포츠생리학 / 근력트레이닝방법이 대퇴네갈래근의 횡단면적에 미치는 영향

최조연(JoYeonChoi),윤우상(WooSangYoon),권중호(JungHoKwon) 한국체육학회 1999 한국체육학회지 Vol.38 No.4

본 연구에서는 고부하·저회수의 RRT방법과 저부하·고회수의 IRT방법에 의한 트레이닝효과의 차이를 자기공명영상법(MRI)를 이용하여 대퇴부의 근육 형태적 측면에서 검토하였다. 일반성인남자 11명을 대상으로 오른쪽무릎신전운동을 주2회, 8준간 실시하였다. RRT방법(5명)에는 1RM의 90%부하로 세트사이에는 3분간의 휴식을 가지면서 5세트 실시하였다. 한편 IRT방법(6명)에는 1RM의 80∼40%부하로 세트사이에는 30초 또는 3분간의 휴식을 가지면서 9세트 실시하였다.주요한 결과는 다음과 같다.대퇴네갈래근 전체와 대퇴네갈근을 구성하고 있는 중앙광근, 내측광근, 그러고 대퇴직근의 단면적증가율은 상부, 중앙부, 하부의 모든 부위에 있어서 IRT방법이 RRT방법보다 유의하게 높게 나타났다(p<.05). 한편 외측광근의 단면적 증가율은 상부 텐 하부에서는 IRT방법이 RRT방법보나 유의하게 높게 나타났으나(p<.05), 중앙부에서는 유의한 변화는 나타나지 않았다.이상의 견과는 관력 트레이닝을 실시할 경우에는 RRT방법과 IRT방법을 각자의 트레이닝 목적에 맞게끔 적절히 분리, 사용하는 것이 중요하다는 것을 시사하는 것이다. In this study, the effect of RRT(Repetition Resistance wining) and IRT(Interval Resistance Training) on muscle morphological properties of human thigh muscles was examined. Eleven subjects were divided into RRT and IRT groups. The RRT group comprised five male subjects who performed 5sets at 90% of 1RM(One repetition maximum) with a 3min rest between sets. The IRT group comprised six male subjects who performed 9sets at 80∼40% of 1RM with rest intervals between sets of either 30s or 3min. Both groups performed isotonic knee extension exercise twice a week for 8weeks. In the determination of m. CSA(muscle cross-sectional area) of the quadriceps femoris by MRI(Magnetic resonance imaging), at levels 30%, 50% and 70% from the top of the femur were taken pre, mid, and post training.The IRT group showed a greater rate of improvement than the RRT group in terms of m. CSA of the m. QF(Quadriceps femoris), m. VI(Vastus intermedius), m. VM(Vastus medialis), and m. RF(Rectus femoris) at all levels from the top of the femur(p<.05). The IRT group showed a greater rate of improvement than the RRT group in terms of m. CSA of the m VL(Vastus lateralis) at levels 30% and 70%(p<.05), but showed no significant change at level 50% from the top of the femur between IRT and RRT.These results suggest that RRT and IRT methods should be applied appropriately according to the training aim.

단거리질주 능력에 미치는 하지의 근파워 및 근력특성의 영향

최조연(Choi Jo-Yeon),이사겸(Lee Sa-Gyeom) 한국체육과학회 2000 한국체육과학회지 Vol.9 No.1

The purpose of this study was to investigate the contribution of muscle power or strength and sprint performance within the same quality group of sprinters. The muscle power (E:generated energy, A:weight related to energy loss) or strength (ISO:maximal isometric strength) values were measured both extension and flexion for the joint (knee and hip) movements tested, using a inertia wheel. The subjects were 26 well-trained male sprinters (18-22 yr). For sprint performance the following 5 indexes were taken. (1) 70mF:The time of the former half (0-30m) in 70m sprinting. (2) 70mL:The time of the latter half (30-70m) in 70m sprinting. (3) 70m:The time in 70m sprinting. (4) 100m:The time in 100m sprinting. (5) 200m:The time in 200m sprinting. The results were summarized as follows; 1) The muscle power (E, A, E/BW, NEW) and strength (ISO, ISO/BW) values of the flexion of knee joint were observed highest in four exercise styles. 2) A negative significant correlation were observed between A/BW (knee extension and flexion) and 70mF, 70m, 200m sprint records (r=-0.641~-0.403, p<0.05). 3) A positive significant correlation were observed between ISO/BW (knee flexion) and 70mL, 70m sprint records (r=-0.462, 0.423, p<0.05). 4) The close relationships (multipul correlation) were observed between E/BW+A/BW+ISO/BW, E/BW+A/BW and all sprint records (r=0.828~0.708, r=0.724~0.556, p<0.05), and observed between A/BW and 70mF, 70m, 200m sprint records (r=0.701, 0.656, 0.564, p<0.05). From thease results, the muscle power and strength by the knee extension and flexion necessary in order to succeed in the same quality group of sprinters. However, this is not a absolute important factor which decides sprint performance.