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최병춘(Choi Byeong-Choon) 한국인터넷전자상거래학회 2001 인터넷전자상거래연구 Vol.1 No.1
The cyber trade infra in korea have many problems such as a distributed service, a reduplicated investment, and the dullness of coefficient of utilization, and the like, not only in insufficiency of an indispensable infra such as an electronic settlement system and a certified system, and such like, but also in the established infra such as a trade information network, a trading agential site, and a trade automatic network.<br/> Under this environment, in case the cyber trade should not be got firmly fixed as being delayed the people, the government, and aggregate power in improving of cyber trade infra, it is expected that the cyber trade in korea will not survive in a 21c trade war characterized by cost-cutting and technological innovation.<br/> Now cyber trade isn't a choice anymore it is a requirement. To accelerate the arrangement of the law for enhancing the adaptability of companies on cyber trade situation, institutional infra, information infra, a research and development infra, and human resources infra will be preparatory particulars and an effective countermeasure suited to the current trade environment and course in the pursuit of total cyber trade.
한국 엔터테인먼트 기업의 CSR 활동이 기업신뢰 및 브랜드 이미지에 미치는 영향
최병춘(Byeong-Choon Choi) 한국엔터테인먼트산업학회 2018 한국엔터테인먼트산업학회논문지 Vol.12 No.6
본 연구는 엔터테인먼트 기업의 CSR 활동을 경제적 책임과 법률적 책임, 윤리적 책임, 자선적 책임 4개 항목으로 나눠서 살펴보고 또한 엔터테인먼트 기업의 CSR 활동이 기업신뢰, 브랜드 이미지에 어떠한 영향을 미치는지 규명하는 데 목적을 두었다. 설문조사는 서울 지역 거주자의 15세 이상의 중·고등학생과 성인 남녀를 대상으로 2018년 3월 10일 부터 3월 24일까지 15일 동안 조사가 이루어 졌다. 총 400부의 설문지가 배포가 됐으며 불성실하게 응답한 19부의 설문지는 제외한 총 381부의 유효한 설문지를 최종적인 분석 자료로 이용하였다. 본 연구의 결과는 다음과 같았다. 첫째, 엔터테인먼트 기업의 CSR 활동이 기업신뢰에 미치는 영향에 관한 결과는 엔터테인먼트 기업의 CSR 활동의 하위변수인 경제적 책임과 법률적 책임, 윤리적 책임, 자선적 책임 중 경제적 책임과 법률적 책임이 기업신뢰에 긍정적 영향을 미치는 것으로 나타났다. 둘째, 엔터테인먼트 기업의 CSR 활동이 브랜드 이미지에 미치는 영향에 관한 결과는 엔터테인먼트 기업의 CSR 활동의 하위변수는 경제적 책임과 법률적 책임, 윤리적 책임, 자선적 책임 모두 브랜드 이미지에 긍정적 영향을 미치는 것으로 나타났다. 셋째, 엔터테인먼트 기업의 기업신뢰가 브랜드 이미지에 긍정적 영향을 미치는 것으로 나타났다. This study was CSR activities of entertainment companies were divided into four sub-variables (economic responsibility, legal responsibility, ethical responsibility, charitable responsibility). The purpose of this study is to investigate the effect of CSR activities of entertainment companies on corporate trust and brand image. A survey was conducted for middle and high school students aged 15 and over and adult men and women. The survey was conducted for 15 days from March 10, 2018 to March 24, 2018. A total of 400 questionnaires were distributed and a total of 381 valid questionnaires were used as final analysis data, excluding 19 questionnaires. The results of this study were as follows. First, the results of CSR activities of entertainment companies on corporate trust showed that economic responsibility and legal responsibility have a positive effect on corporate trust. Second, the results of the CSR activities of entertainment companies on brand image Economic responsibility, legal responsibility, ethical responsibility, and charitable responsibility positively affect brand image. Third, corporate trust of entertainment companies has a positive effect on brand image .The conclusion is that entertainment companies should instill faith and confidence in ethical management to the public.
통상협상 : 우리나라 MICE 뷰로의 글로벌 활성화 방안연구
최병춘 ( Byeong Choon Choi ) 한국통상정보학회 2010 통상정보연구 Vol.12 No.4
Korea is leading in G20 summit beginning in 2011 and the 19th United Nations World Tourism Organization(UNWFO) to attract international conferences and meetings. The interests on MICE have been increasing. The MICE, from the mid-1990s, was launched in Singapore in terms of the convention industry leader in Asia, stands for corporate a generic term of Meeting, tourism award Incentive, Convention, and Exhibition. The MICE has been showing many good results as a golden industry such that no pollution has occurred and the effect is very large invisible value can be created because most of the participants in international conference are opinion leaders in each country and they can be Korea brand promoters in their home country after attending the conference and returning to. Korea has been ranked at the world`s 11th most-popular destination for international business meetings, confirming its world-class reputation for business events. Korea cities also featured highly on the list. Seoul was ranked seventh globally, while Busan jumped to sixth in Asia and Jeju came in at number eight. Changwon, Daegu, Daejeon, Gyeongju and Gwangju also made their debuts on the Asian list. Consequently, the economic & political effects of MICE industry were investigated and accordingly the revitalization of the global MICE bureau was discussed.