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공항 내 상주기업의 혁신 양면성의 선행요인 및 결과요인
최건희,강래돈,유정윤,박성식,Choi, Kun-Hee,Kang, Lae-Don,You, Jung-Yun,Park, Sung-Sik 한국항공운항학회 2015 한국항공운항학회지 Vol.23 No.3
This paper tries to find out antecedents and consequences of innovation ambidexterity among companies residing in the airport. To define antecedents, this paper regards such four variables as relationship orientation, market orientation, dynamic capabilities and level of resources. Such variables are assumed to have an effect on innovative ambidexterity and the innovative ambidexterity is also presumed to have an impact on company's marketing consequences. According to hypothesis test, the more a company has relationship orientation, market orientation, dynamic capabilities and level of resources, the more effective an innovation ambidexterity becomes and the bigger marketing performance could be expected. Therefore companies ought to maintain both exploration and utilization perspectives of innovation ambidexterity following the four variables above to expand new customer market and increase revenues.
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공항면세점 이용객의 혼잡도 인식이 쇼핑감정에 미치는 영향
최건희(Choi, Kun Hee),이승창(Seung-Chang Lee) 한국유통학회 2016 流通硏究 Vol.21 No.3
본 연구는 공항면세점을 대상으로, 공항면세점 이용객의 혼잡성에 대한 인식수준에 따른 고객행동의 변화를 살펴보았다. 선행요인으로는 개인적 요소 및 환경적 요소로서 쇼핑성향, 물리적 환경, 사전기대, 관여도 등 4가지를 설정하였고, 고객의 혼잡도 인식은 인적, 공간적 혼잡의 차원으로 나누었으며 이들 간의 영향에 따른 고객의 감정반응과 행동의도의 변화를 살펴보았다. 쇼핑성향, 물리적 환경, 사전기대, 관여도 등의 변수들이 고객의 인적, 공간적 혼잡에 영향을 미치고 또한 이러한 혼잡이 고객의 감정반응에 영향을 미치며, 감정반응이 행동의도에 영향을 미칠 것이라는 가설을 세웠다. 인천공항과 제주공항 등의 공항면세점에서 구매경험이 있는 사람을 대상으로 설문하여 최종 312명을 분석하였다. 분석 결과 쇼핑성향, 물리적 환경, 사전기대, 관여도가 인적 혼잡에 미치는 영향은 모두 지지되었으며, 공간적 혼잡에 있어서도 쇼핑성향, 물리적 환경, 사전기대 및 관여도가 유의한 영향을 미치는 것으로 나타났다. 또한 인적, 공간적 혼잡이 감정반응에 미치는 영향은 유의한 것으로 나타났으며, 감정반응이 행동의도에 미치는 영향 관련 가설 또한 지지되었다. 마지막으로 본 연구 결과를 기반으로 이론적, 실무적 시사점을 논의하였고 연구의 한계점 및 향후 연구방향을 제시하였다.
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공항운영당국과 협력업체와의 상호관계에 있어 공항서비스평가(ASQ) 성과에 미치는 영향요인에 관한 연구
김경숙,김기웅,최건희,방장규,Kim, Kyung Sook,Kim, Kee Woong,Choi, Kun Hee,Bang, Jang Kyu 한국항공운항학회 2014 한국항공운항학회지 Vol.22 No.1
Incheon international airport has been successful, that is, the winner of Airport Service Quality (ASQ) evaluation performed by ACI(Airport Council International) for nine consecutive years. It goes without saying that such an outstanding performance was made not only by airport authority itself but by the collaboration among subcontractors at Incheon international airport. Since Incheon airport is showing more than 80% of outsourcing rate, it is important to mention and study the roles and functions of subcontractors who has made a major contribution to ASQ performance. According to empirical research in this paper, it was found out service attitude, communication skill and interdependence between airport authority and subcontractors were important factors affecting the ASQ score. It is also analyzed that those independent factors have an impact on ASQ performance through the intermediate factor of trust. As a result, service attitude and interdependence between airport authority and subcontractors have statistically a significant effect to the relational satisfaction and ASQ performance. It could be concluded that trust is significant factor determining the causal relationship among service attitude, communication skill, relational satisfaction and ASQ score.
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論文(논문) : 세계 LCC 비즈니스 모델의 전략적 변화 연구 및 국내 LCC 산업 관련 시사점 도출(세계 주요 LCC 사례를 중심으로)
김상도 ( Sang Do Kim ),김기웅 ( Kee Woong Kim ),최건희 ( Kun Hee Choi ) 한국항공운항학회 2013 한국항공운항학회지 Vol.21 No.3
As the price competition between airlines became increasingly intensified, due to increased participation of low-cost carriers in the air transport industry and the continued deregulation of international air transport, each airline has introduced various management techniques for securing international competitiveness and operational efficiency in order to cope with the uncertainty in air transport industry. The world leading LCCs, such as Ryan air, easyJet and Southwest, have changed their traditional business models by increasing operation to primary airports, diversifying operating routes, making strategic alliances with FSCs or other LCCs, increasing the operations on the mid or long distance routes, expanding ancillary revenues, etc. As Korea`s air transport industry is confronting with intense competition, our LCCs are requested to adjust to this new challenging situation. As the world leading LCCs did, Korean LCCs are recommended to adopt new business models such as restructuring of the air transport industry through M&A, operating more flexibly in terms of frequency or route, launching of services to primary airports, making strategic alliances with foreign FSCs, developing of 4th or 6th traffic demands, etc.
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