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- 저자 : 쨩유화(姜育發) (검색결과 2 건)
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쨩유화(姜育發 Yu-Fa Chiang) 한국차학회 2003 한국차학회지 Vol.9 No.2
A writer creats things by his heart dealing with reality. The contents of his work depend on the circumstances in which he is, which often can change the way he expresses himself. Heart and reality, however, sometimes meet disagreement on ideology and so do they on experience. Therefore if the writer is able to harmonize all these four elements: heart and reality, ideology and experience in his writing, the work must become as good as creation can be. For Lu Yu(陵羽, 733-804), who will be introduced from now, it is not an exception. Lu Yu, also named Tea Saint(茶聖), made a great contribution towards the development of tea culture worldwide. Especially his 『Tea Classic, 茶經』, the very first book on tea in the world as well as in the ancient Chinese tea history, is one of the fundamental guide books and the bible for Tea Cult(茶道) that must be read by those studying tea. As an orphan, Lu Yu grew to be worshiped as Tea God(茶神) later. From his achievements of life, we know that he had his own theory and was a literary man who had devoted his life to seeking after truth. Particularly one remarkable achievement is his effort to stick to his standpoint with the spirit of Confucianism during the age of ups and downs in those days. Confucianism that emphasizes on human relations is named Confucious Capitalism by modern capitalism. Confucianism was also considered as a driving force for the radical economic development in a group of confucious countries of the Orient. They say 21st century is a century of culture. This is because the origin of the Oriental culture, Confucianism, is a product and national power as well. Competitive power among countries is significant in that it can be cultivated by surpassing other nations not only in science and technology but also in spiritual culture while maintaining one's own culture and life style. As an effort to achieve this goal, this manuscript goes over Lu Yu 『Tea Classic, 茶經』, the bible for tea, and his poetries and analyzes Confucianism on which he particularly concentrated his energies. In this manuscript, studying Lu Yu literature based on Confucian ideas, research in biographical and ideological aspects has been omitted because it has already been done by senior scholars, and for the more thorough study on how Lu Yu spirit of tea culture affected, it tries to arrange problems by evaluating its distinguishing features with focus on Confucianism.
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쨩유화(姜育發) 한국마케팅과학회 2005 한국마케팅과학회 학술대회 발표 논문집 Vol.- No.-
Green tea was from 7th century Queen of Seondeok (632-647) and is drunk by monk and illustrious officials via period of the three Kingdoms and Koryo Dynasty period. Enter in 1969 and green tea began to do large scale cultivation making up a farm to Cholla-namdo Bosung fortress site station as part of agricultural special business, and green tea industry is standing on tiptoe by growing industry by enlargement of home consumption. Owe in elevation of national income level while expenditure per 1 person of green tea is shown growth of 13 - 15% than the early 90s today outturn of because do not reach greatly in expenditure increase import volume by supply and demand imbalance that is increasing every year, and depends on best for income more than 60% of whole demand in 2010 forecast. There is problem that hard to promise development of green tea industry through long-term and continuous consumption demand extension because popularization of green tea is delayed, and current consumption demand is attained by some privileged class by High price of domestic green tea. In this study, presented marketing operation that green tea industry can advance stably analyzing production activity of production farmhouse and distribution order of consumption market affecting in green tea industry development closely. Together, presented improvement plan of current government support business at the same time.
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