프로스포츠의 경영전략에 관한 연구

조재기,주동욱 동아대학교 스포츠과학연구소 2000 스포츠科學硏究論文集 Vol.18 No.-

Currently in Korea, professional baseball is having a hard time owing to the discrepancy of opinions between the players and the team management. In other words, their interests and thoughts are far from consensus. On the contrary, In Japan and the USA, each team management is indulged in a variety of strategies for constant income while the players' yearly salary keeps rising year after year. Both the income distribution system of the USA and the grant system of Japan can guarantee steady income to each professional team, while clearly differentiating the income sources of the federation and those of each team. That is, the federation's assets and income including nationwide broadcasting fees are equally allotted on the one hand, each team's marketing management efforts make a great difference on the other. Especially in the USA, highly-lucrative teams try to make more profits by selling local airing rights, luxury seating, and special spectator seats, among others. According to Bianco (1997), the New York Yankees and other teams endeavor to scout some elite or popular players from Korea and Japan to create a new customer market. Besides baseball, most of American professional sports make use of the naming right. Namely, the cost for a new stadium can be reaped from the companies that post their names to each stadium, almost as much as a third. In conclusion, each team should adopt more positive, proper and target-oriented marketing management strategies in addition to the strengthened relationships among the fans, regional communities, mass media, and sponsors. In this way thinly, can professional teams improve profitability, secure qualified players, and always get the concern and love from the fans.

지방 체육재정의 효율적 운영 방안

조재기 한국스포츠정책과학원 2005 스포츠과학 Vol.92 No.-

體育行政의 地方分權化에 관한 硏究 : 釜山地方을 中心으로

趙在基 東亞大學校附設스포츠科學硏究所 1991 스포츠科學硏究論文集 Vol.9 No.-

The researcher resorted to a questionnaire method in order to attain some reliable data the localization of sports administration. After the significance of their statistic values was tested, the following conclusion were drawn. (1) Sports consciousness In terms of the values of sports activities, the improvement of physical capacity reaped the greatest concern followed by the item of personality formation. About 52.5% or 135 subjects revealed their ignorance of the saclled Hodori Project. (2) Reality of local sports administration Among the problems of local sports administration were the existence of unprofessional administrators and the lack of autonomy due to the administrative centralization. Also prevalent was the formalism for the sake of convenience. The leading proposal for local sports activation was the enlargement of sports facilities. (3) Finance and facilities The main method of eliciting finance was the joint investment of the Pusan City authoritres, businessmen and citizens. While the greatest investment was made into social sports plans, 95.4% of the answerers felt insufficient sports facilities. (4) Participation in sports activities Some 56.4% didn't take part in the sport programs sponsored by the city authorities, princiopally because they didn't know the programs well(48.9%). (5) Elite sports administration The Pusan Sports Association mainly dealt with elite sports administration, while its central problem(52.0%) was that of expenditure. Other problems of concern were the Juvenile Sport Feast(89.9%) and the National Sports Festival(91.9%). (6) Social sports administration Among the basic policies for promoting social sports were the security of more sports facilities and more administrative and financial support through the PR activities of mass media(59.3%). For the activation of office sports activities, the subjects quoted the security of sports facilities and leaders, the heightended consciousness of businessmen, legal support and on in order.

프로스포츠 선수들의 여가 활동 실태

조재기,신영균,주동욱,손명준 한국스포츠산업경영학회 2001 한국스포츠산업경영학회지 Vol.6 No.2

본 연구에서는 현재 각 팀별, 구단별로 극심한 경영악화로 인해 고전을 면치 못하고 있는 우리나라 프로스포츠의 활성화를 위해 한국 프로구단 및 구단에서 활동하고 있는 선수들의 여가 실태와 미래에 대한 전망을 구명하여 보다 안정된 선수생활 속에서 최고의 기량을 발휘할 수 있는 경영전략 수립의 기초 자료를 제공하는데 목적이 있다. 연구의 대상은 2001년 7월 현재 프로야구, 프로축구, 남자프로농구, 여자프로농구 등의 프로 연맹에 소속된 선수를 모집단으로 설정하여 활동종목 및 조사가능성 등을 고려한 유층집락무선 표지법으로 총 403명(야구115명, 축구186명, 남자농구 50명, 여자농구 52명, 성별로는 남자351명, 여자 52명)의 유효 표본을 추출하였다. 조사도구는 Baillie 와 Danish(1992), Gordon(1995), Murphy(1995), Person 와 Petitpas(1990), Grove 와 Lavallee 1997), Blined 와 Stratta(1992)등의 선행연구에서 사용된 설문지를 근거로 하여 본 연구자가 적합하게 재구성하여 설문지를 작성하였다. 설문지의 신뢰도는 Cronbach's α값이 질적 데이터를 제외한 양적 데이터를 대상으로 한 신뢰도 검사에서는 신뢰도계수가 .8298로 나타났다. 자료처리는 회수된 설문지 중 분석 가능한 자료를 컴퓨터에 개별 입력시킨 다음 S.S.R.I(Social Survey Research Information)사의 다변량 통계해석용 프로그램을 이용하여 교차분석법(cross tabulation)을 사용하여 다음과 같은 결론을 얻었다. 첫째, 평일 여가시간은 전체적으로 2시간이상이 39.4%로 가장 많았으며, 이어서 1시간30분∼1시간30분(21.7%), 30분∼1시간(7.2%), 30분 미만(6.4%)의 순이며 유의차 검정결과 p<.05수준에서 통계적으로 유의한 것으로 나타났다. 둘째, 여가동료는 팀동료가 48.6%로 가장 많았으며 이어서 가족(28.3%), 기타 (14.6%), 혼자서(8.4%)의 순으로 나타났다. 이를 다시 종목별로 살펴보면 야구는 가족(38.3%)과 팀 동료(38.3%)가 가장 많은데 비해 축구는 팀 동료(58.6%)가 가장 많았다. 유의차 검정결과 p<.01수준에서 통계적으로 유의한 것으로 나타났다. 셋째, 미래에 대한 자기 전망은 전체적으로는 60.4%의 선수들이 자신의 미래에 대해 낙관적인 전망을 하고 있는 것으로 나타났다. 비관적 전망의 소유자는 9.3%에 지나지 않았다. 성별로는 남녀 모두 낙관적 미래관을 피력하는 속에서도 불안하지만 지금은 생각하고 싶지 않다는 현실도피형이 남성 32.7%, 여성 15.1%로 여성에 비해 남성이 높게 나타났다. 유의차 검정결과 p<.01수준에서 통계적으로 유의한 것으로 나타났다. This paper aims at revealing the leisure activity in the actual condition and a prospect of future by Professional Players in Korea, improving any problems they face now, and producing their better performance. In particular, in terms of making marketing strategy of Korean professional sports, raising players' satisfaction and sound consciousness is essential in controlling players, the central products of professional sports, and improving their athletic performance. Therefore, this job of interpreting the living consciousness of Korean professional athletes and suggesting the various factors leading to their uncertainty is considered to be meaningful for professional sports marketing in korea. The following sums up the conclusions from this research: First, The leisure of a work day, 2 hour and over was 39.4% indicated soon after 1 hour half∼2 hour 25.3%, and 1 hour∼1 hour thirty minutes 21.7%, thirty minutes∼1 hour 7.2%. Second, leisure a fellow worker was team worker 48.6% and family 28.3% soon after the others 14.6%, by oneself 8.4% to appeared. Third, Appraisement oneself of future was Professional Players to take a hopeful view of 60.4% and to take a gloomy view 9.3% to be made known.

한,일 해양관광 산업의 비교 연구 - 스포츠관광 산업을 중심으로 -

조재기 한국스포츠리서치 2006 한국 스포츠 리서치 Vol.17 No.1

한국 씨름과 일본 스모(相撲)의 비교연구

조재기,손명준,박철민 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.4

Any nation of the world has its own culture of physical activity in form of fighting that has been uniquely developed andsucceeded. Physical activity in form of fighting is the oldest type of sport. Wall paintings which illustrated fighting and wrestling figures are found in the remains of ancient Egyptian, Niespotamian, Indian and Chinese cultures. Such activity lost its original nature gradually over time, was transformed into a game as contending for victory. It becomes a seasonal practice now(Lee Jae Flak, 1998:5-11). Since the start of the modern times, Sirumhas been formalized, systematized and developed into a game as relevant new rules have been created and prevailed. Similar types of Sirum have been practiced and developed by different nations of the world in different ways. Sumo is the national sport of Japan and is greatly supported by the nation. Topped among Japanese professional sports, Sumo is exciting the island nation as a whole and very much loved by Japanese people( Kim Ok Hee et al., 1998:1-4). Started together with Korean professional Sirum almost simultaneously, Korean professional baseball, soccer and basketball games have been firmly established in this nation and are now globally advanced with good performance in A-class international matches. In contrast, Korean professional Sirum is still far behind other professional sports in regard to game operation and active engagement by spectators. Now it is necessary to make best efforts of setting foundations for the activation and promotion of this nation's professional Sirum through a better preparation of game rules for attracting more spectators, establishment of systems for reasonable management and operation and a Letter education and training of professional Sirum players and instructors, under the motto of the right succession and restoration ofsuch traditional cultural asset(Oh Beom Tae, 1999: 11-23).

모스코바와 L.A.올림픽 보이코트를 통해본 올림픽과 政治

趙在基 東亞大學校附設스포츠科學硏究所 1987 스포츠科學硏究論文集 Vol.5 No.-

The purpose of the modern olympics lies in the staging of the sports festival under the influence of religion, literature, art and international physical and spiritual education based on Olympism as stated by Coubertin. It reflects the founders optimistic and idealistic tendency. However, if we look back upon the history of modern olympics, we can find that there are many differences between the ideal and the reality. The modern olympics from the 1980's were changed from its pure ideals by the confrontation of the countries involved. That is, it seems that the Olympism and the Olympic Games (real sports event) are not compatible due to the conflict among countries for the holding of the Olympic Games along with a political economical and ideological intervention. We can find the evidence in the last L.A & Moscow Olympic Games, which were contaminated by the interests of powerful conutries and commercialism. As a result, it is necessary foreus to reconsider the olympic ideology. In other words, we should understand that the most important thing is not spirit itself but the viewpoint of human history on the olympic ideology. Both the L.A & Moscow Olympic Games combined the reality of national interests with olympism. Now the '88 Seoul Olympic Games actually contain many complicated factors, such as a divided country, a developing country, and domestic poilitical matters. Therefore, the sucess of the '88 Seoul Olympic Games depends upon positive behavior, that is, autonomous decision making, under the structure of a cold war between East and West, and domestic political matters. In conclusion, todays' Olympics and politics can be compatible with the olympic's ideals, reality, moral justice and actual interests.

해양 레저스포츠 관광상품화 개발을 위한 대학과 지방자치 단체간의 커뮤니케이션 모형개발(Ⅰ)

조재기,신영균,손명준 한국스포츠리서치 2003 한국 스포츠 리서치 Vol.14 No.6

This study utilized antecedent studies and statistics made by local governments and other public organizations in order to obtain objective data necessary for the development of marine-leisure tourism products, and adopted related literature research and descriptive analysis as its primary method of data analysis. Based on the primary research, case study by means of field study in advanced countries was adopted in the stage of the secondary research, which aimed to draw inductive reasoning necessary for understanding the circumstances of commercializing marine-leisure sports tourism. The tertiary analysis intended to understand policies related to marine-leisure tourism product development and to design a tourism product, which takes B! usan as its model. The research results are as follows: 1. It is necessary to construct sustainable and organized policies and systems after the public hearing led by the local government and supported by local universities throughout the whole process of developing a marine-leisure tourism product so that the concept of sustenance can be applied. 2. In order to judge and measure the potential for sustainable development of marine-leisure tourism, an index of sustainable tourism should be developed by academic institutes like universities. 3. An event to publicize investment opportunities in marine-leisure tourism should be held under the joint sponsorship of local governments and universities so that enterprises at home and abroad can take interest in investment and further move on to sign an MOU. 4. As past tourist attraction development caused damage to natural environment and ignorance of profitability, the direction of the future marine-leisure tourism development should be separated into the tourism product developmenmt and tourist attraction development. 5. An academy to train professionals in the field of marine-leisure tourism should be established by the joint supervision of the local government and universities. 6. Korean-style marine-leisure sports should take root in the social system and be standardized. 7. Marine-leisure sports should take root in the social system and be standardized. 8. Tourism products using large-scale cruisers should be developed. 9. Coastal cruise course should be developed.

柔道 選手의 體重 減量에 관한 硏究

趙在基 東亞大學校 附設 스포오츠科學硏究所 1983 스포츠科學硏究論文集 Vol.1 No.-

This Study aimed to find that Weight reduction which we used to the method of bathing lowering of fever after Perspiration and fasting at 3 meals widely had some effect to function of human body. The Subjects devied different weight classes were consisted of 18 numbers of Dong-A University Judoist. The method of this study was used the method of bathing lowering of fever after perspiration and fasting at 3 meals and experimented two times on pointing change in muscular strength by weight reduction. The results were as follows. 1. Function of human body in after and before weight reduction showed phenomenon of fall generally. When we saw weight reduction in the flank of Physical education, it was desirable 5% degree of total body weight and was become higher conditions in entering for an event. However when we saw weight reduction in the flank of Strategy, it showed limited extent 7∼9% degree of total body weight. 2. The method of bathing lowering of fever after perspiration for 2 hours decreased 73% degree of total weight reduction and the method of bathing over 1 hour brought much decrease of physical strength. 3. When we Compare to the method of bathing lowering of fever after perspiration for 2 hours and fasting at 3 meals, the former showed higher degree of reduction than the latter. 4. In change of anthropometric measurement, the method of fasting showed lower than the method of bathing. 5. In Pulse rate number, there is no all the difference. 6. In blood pressure, maximum blood pressure decrease and minimum blood pressure increase after bathing but there is no certain change after fasting. 7. Muscular Strength showed phenomenon of fall generally after weight reduction. 8. Endurance showed decrease. 9. If judoist goes side by side the method of bathing lowering of fever after perspiration and fasting they can be may weight reduction effectually in a short time.

感動詞「さあ」の応答詞的な用法について

曺再京(조재경 Cho Jae-Kyung) 일본어문학회 2009 일본어문학 Vol.46 No.-

現代語の感動詞「さあ」には、様々な用法が認められが、そのうち本稿で は応答詞としての「さあ」を取り上げ、先行する発話と続く後続発話形式との関連性から「さあ」の用法と意味․機能について検討した。その結果、応答詞としての「さあ」は発話時の不確かさのマーカーとして働くうえに、さらに先行発話のタイプにより暗示的な否定の応答として使われることが明らかになった。また、文脈状況により、「非意図的応答表現」「意図的応答表現」「曖昧な否定」など様々な派生的意味を醸し出すことがわかった。このことから、相手の感情を損ねることなく円滑なコミュニケーションを行うために、不確かさの意味合いを有するとともに暗示的な否定の応答として使用される「さあ」が、様々な応答の場面において有効な言語的手段として使われることが明らかになった。