중저가호텔의 마케팅전략에 관한 실증적 연구

조의영 관광경영학회 1999 관광경영연구 Vol.6 No.-

The main purpose of this study is to find out the situation which we need to take customer's complaints about the current hotel products and to find out their desires and consuming patterns to make the budget hotel merchantable with new concept under the assumption of the existence of potential market and to explore a plan for marketing strategy. To accomplish the purpose of this study, document investigation, the concept of budget hotel, characteristics of hotel management, marketing environment of budget hotel and marketing strategy are conducted. From this study, according to the empirical research, the findings of establishment of marketing strategy of budget hotel were ; 1. It analyzed the direct validity of the necessity of the merchantable budget hotel. 2. The standardization strategy for the merchandization of budget hotel. It presents a plan to provide lower prices for the customers than the current ones and to maintain all the services with good condition. 3. It presents a customer's behavior and marketing strategy. This survey is developed to help managing budget hotel in Korea in terms of quality management, customer service, development of marketing strategy. I hope that the next study would keep high study as theoretical sudy and some more needs like statiscal analysis by close questionaire contents.

우리나라 민간 항공간호 활동

조의영,최윤영 한국항공우주의학협회 2019 항공우주의학회지 Vol.29 No.1

남자간호대학생의 전공만족도에 미치는 영향요인 : 성고정관념, 병역의무계획 중심으로

조의영 한국자료분석학회 2015 Journal of the Korean Data Analysis Society Vol.17 No.6

본 연구는 남자간호대학생들의 성고정관념, 병역의무계획, 전공만족도를 파악하고 전공만족도에 미치는 영향을 확인하여, 점차 증가하고 있는 남자간호학생들의 적응을 돕는 간호교육 프로그램의 기초자료를 제공하고자 시도하였다. 본 연구는 단면 조사연구로서 2014년 8월부터 12월까지 연구목적을 이해하고 설문조사 참여에 동의한 자로 광역시와 지방도시 소재 8개 학교에 재학 중인 간호학과 남학생 288명을 대상으로 편의추출 하였고, 수집된 자료는 SPSS 22.0 프로그램을 이용하여 분석하였다. 남자간호대학생의 전공만족도에 영향을 미치는 요인은 병역의무계획, 성고정관념, 졸업 후 희망진로, 건강에 대한 인지, 간호학 전공을 선택한 이유가 예측요인이었고 설명력은 30.5 %이었다(F=16.768, p<.001). 그러므로 남자간호대학생의 전공만족도를 증가시키기 위해 성고정관념은 감소시키고, 병역의무계획을 수립하도록 돕는 상담 등과 같은 다양한 관리프로그램이 필요하고 성별에 따른 성고정관념과 전공만족도를 비교하는 연구와 병역의무 복무경험이 남자간호학생에게 미치는 영향에 대한 연구를 제언하는 바이다. The purpose of this study was to analyze the relationship among general characteristics, gender stereotype, military duty planning level and major satisfaction, and to find out which effects are influencing the major satisfaction. This study was carried out to provide baseline data of nursing education program for male nursing students whose numbers are increasing gradually. The cross-sectional study design was used. And 288 male students were selected by convenience sampling from 8 colleges which were located in metropolitan or local city. Collected data was analyzed using SPSS 22.0 program. Prediction factors that effects on major satisfaction were military duty planning level, gender stereotype, desired career, self recognition of health status, motivation for entering nursing school, and the explanatory power was 30.5% (F=16.768, p<.001). The results show that management program is needed for the male students to reduce the gender stereotype and to help planning the military duty.

관광객 요구분석에 따른 복합자연공원 개발방향 연구

조의영 한국콘텐츠학회 2006 한국콘텐츠학회논문지 Vol.6 No.11

This study was conducted to suggest new development model for national & public parks by applying fascinating theme to the existing standardized development of those park.For this purpose, YeonIn Mountain Provincial Park was chosen as object of this research, which is located in GaPyeong, Kyonggi Province. The results from analysis of demand for tourism trend and development were as follows. Most of visitors(87%) come from the metropolitan area and their age are between the ages of 20 and 30. And the visitors' preference for accommodation is the independent villa style. For commercial facility, the strong expansion for food and beverage facilities and stores was needed. The future facilities and activities which they want to experience and e are health-recreation facility and ecological experience based on nature. From these results, It might conclude that we have to develop the qualified nature park with various theme focused on experience and recreation, and that we do preserve the environment. 본 연구의 목적은 보전 중심의 획일적인 국공립공원 개발방식에서 벗어나 보전개념과 함께 흥미 있는 테마를 적용하여 복합적인 개념의 자연공원 개발방안을 제시하는 것이다.관광트랜드와 개발에 대한 요구분석 결과 대상지인 경기도 가평 연인산 도립공원의 방문객 대다수가 수도권에 거주(87%)했고, 주 이용객은 20-30대(52%)로 나타났다. 숙박시설은 독립빌라형을 가장 선호(47%)했고, 상업시설은 식음 및 판매시설에 대한 확충(65%)을 가장 우선적으로 요구하는 것으로 조사되었다. 향후 도입시설에 있어 자연생태체험(43%), 건강휴양시설(34%)을 선호하는 것으로 나타났다. 실증분석 결과, 체험과 휴양을 핵심 컨셉으로 한 다양하고 질 높은 테마형 자연공원조성이 필요하고 환경보전을 병행해야 하겠다.

간호대학생의 취업스트레스에 미치는 영향요인

조의영,김정애,김지영,김현지,라은수,이혜연 국제문화기술진흥원 2016 The Journal of the Convergence on Culture Technolo Vol.2 No.1

간호대학생들의 임상실습 스트레스 및 전공만족도, 취업스트레스 간의 관계를 파악하고 취업스트레스에 미 치는 영향을 확인하여, 간호 대학생들의 스트레스를 감소시키는 기초 자료를 제공하고자 한다. 연구방법: 본 연구는 서술적 조사연구로서 2014년 8월부터 12월까지 연구목적을 이해하고 참여에 동의한 자로 설문조사에 응답한 대전, 진주, 나주 지역에 소재하고 있는 간호학과에 재학중인 간호학과 학생 388명을 대상으로 하였다. 수집된 자료는 SPSS 22.0 프로그램을 이용하여 분석하였다. 연구결과 및 결론: 간호대학생의 취업스트레스에 영향을 미치는 요인 은 임상실습 스트레스 및 전공만족도, 경제적 상태이었고 설명력은 23.8%이었다. 그러므로 간호대학생의 임상실습 스트레스를 감소하기 위한 사전 실습환경 적응 교육 프로그램 개발 및 적용이 필요하고 취업률이 높은 간호학과이더 라도 원하는 병원의 취업이 쉽지 않고 병원 취업이 결정되어도 국가고시 합격이라는 부담감이 있는 간호학생을 대상 으로 한 상담 등의 관리 프로그램 개발이 필요하다. The purpose of this study was to analyze the relationship between general characteristics, clinical practice stress, major satisfaction and employment stress, and check the effect on employment stress in order to provide baseline data of reduced amount of stress from nursing undergraduates. Methods: The cross-sectional descriptive study design was used. We selected 388 nursing undergraduate students from nursing college located in Daejeon, Jinju, Naju city by convenience random sampling and analyzed the data using SPSS 22.0 program. Results and Conclusion: Factors that effects on employment stress was clinical practice stress, major satisfaction and family economic status, and the explanatory power was 23.8%. The results show the need for development of pre-clinical practice adaptation education program and applying it for nursing students to reduce the clinical practice stress. Also, development of counseling program is needed, since nursing has higher employment rate compare to other major however it is difficult to get a job at wanted hospital, moreover there are students who are pressured from license examination.

경기도 중저가호텔 활성화 전략 연구

조의영 경기대학교연구교류처 2002 大學院 論文集 Vol.29 No.-

The Effect of Job Stress and Lifestyle onBlood Lipid Levels in Male Aircrew Personnel

조의영,이영휘,김화순 한국간호과학회 2005 Journal of Korean Academy of Nursing Vol.35 No.4

Introduction. Cardiovascular disease has the potential to lead to sudden in-flight incapacitation and permanent grounding. The aims of this study are to examine the relationships between lifestyle, job stress and blood lipid levels of male aircrew personnel of a Korean airline and to identify which factors influence their hyperlipidemia. Methods. Two hundred sixteen male aircrew personnel completed a questionnaire by self-report and consented to participate in the study. The questionnaire collected data related to job stress, life style, serum cholesterol levels and general characteristics of the aircrew. The cholesterol levels of the subjects were collected from their most recent health check-up records. Subjects were divided into two groups (the desirable group and the risk group) based on their serum cholesterol level, 200 mg/dl. Results. Mean age and marital status were significantly different between the two groups. More subjects in the risk group had habits of eating high lipid foods, while more subjects in the desirable group exercised more frequently than the risk group. In logistic regression analysis, after controlling age and marital status, types of working situation (domestic duty or international duty, odds ratio=.390, p=.018), diet (odds ratio=.429, p=.037), and exercise (odds ratio=.320, p=.055) were influencing factors on aircrew’s serum cholesterol levels. Conclusions. The cholesterol level of aircrew personnel is closely related to their lifestyle, such as lipid diet and exercise. The type of work situations, e.g. staying in an airplane for long periods of time or staying abroad, may influence these diet patterns and exercise habits.

항공 간호 발달사

조의영,이용호 한국항공우주의학협회 2000 항공우주의학회지 Vol.10 No.1

운항승무원의 직업스트레스, 건강신념 및 건강행위

조의영,이영휘,김화순 성인간호학회 2002 성인간호학회지 Vol.14 No.4

Purpose: The purpose of this correlational study was to identify relationships among job stress, health beliefs and health behaviors of aircrews and contributing factors to aircrew's health promoting behaviors. Method: Two-hundred twenty-four aircrew members completed questionnaires. The questionnaires were composed of a demographic form, health behavior scale, self-efficacy scale, perceived benefit scale, perceived barrier scale, job demand scale, and latitude scale. Result: The subject's health behavior has shown significant correlations with self-efficacy, benefit, and barrier. Significant negative correlations were found between job stress and self-efficacy. Relationships between job stress and barriers were also statistically significant. In demographic features, statistically significant difference were found between subject's rank and job stress score. Also, there was a significant difference between health behavior and the subject's age. Conclusion: Future efforts should focus on the development of a program to consider aircrew's perceived benefits, perceived barriers and self-efficacy to the compliance of health promoting behaviors.

재외동포 : 북한방문기 ; "미국과 중국 때문에 살기 힘들다"

조의영 평화문제연구소 1996 통일한국 Vol.155 No.-