인터넷쇼핑몰기업의 유통채널 유형별 기업특성과 창업자특성이 국제화만족도에 미치는 영향

조예희,최순권 한국경영컨설팅학회 2017 경영컨설팅연구 Vol.17 No.1

본 연구에서는 인터넷쇼핑몰기업의 유통채널 유형별 기업특성과 창업자특성의 국제화만족도에 미치는 영향을 실증분석을 통해 살펴보았다. 이를 위해 국내 인터넷쇼핑몰기업을 대상으로 해외매출이 있는 135개 기업의 유통채널 유형별로 설문조사 자료를 분석하여 다중회귀분석을 진행하였다. 실증연구 분석결과, 첫째, 전체집단의 국제화만족도의 영향요인으로 기업특성의 제품차별화와 시장불확실성과 창업자 특성의 경험적 역량과 혁신성향이 국제화 만족도에 유의한 영향을 미치는 것으로 나타났다. 둘째, 독립쇼핑몰 국제화 만족도에서는 기업특성의 시장불확실성과 창업자특성의 경험적 역량과 혁신성향이 유의한 영향이 있다고 확인되었다. 셋째, 임대쇼핑몰의 국제화만족도에서는 창업자특성 중 경험적 역량이 유의한 영향을 미치는 것으로 나타났다. 넷째, 해외쇼핑몰의 국제화만족도에는 기업특성의 제품차별화와 시장불확실성과 창업자특성의 경험적 역량이 유의한 영향을 미치는 것으로 나타났다. 기존연구에서 제조업이나 도·소매 등 중소기업의 기업특성과 창업자특성이 국제화만족도에 미치는 영향에 관련 연구가 대부분이라면, 본 연구의 시사점은 인터넷쇼핑몰기업의 국제화만족도와 유통채널 유형별로 분석했다는 점에 의의가 있다고 본다. 인터넷쇼핑몰기업의 국제화만족도 향상을 위해서는 기존 연구의 결과와 같이 제품차별화의 마케팅요소와 창업자 경험적 역량이 영향을 준다고 할 수 있으며, 특히 인터넷쇼핑몰기업에서는 제품유형에 따라서 유통채널 유형 선택이 매우 중요하다고 할 수 있다. In this study, an empirical analysis was used to investigate the effects of the corporate and founder characteristics for each distribution channel type of the internet shopping mall companies on the internationalization satisfaction. To enable this, the survey data was analyzed on 135 domestic internet shopping mall companies with overseas sales for each distribution channel type, and then a multiple regression analysis was conducted. As a result of the empirical study analysis, first, as the influential factor of the internationalization satisfaction by the overall groups, the corporate characteristics of product differentiation and uncertainty in the market, and the founder characteristics of empirical capability and innovative tendency showed to have significant effects on the internationalization satisfaction. Second, in the internationalization satisfaction of independent shopping malls, the corporate characteristic of uncertainty in the market, and the founder characteristics of empirical capability and innovative tendency showed to have significant effects. Third, in the internationalization satisfaction of lease shopping malls, the founder characteristic of empirical capability showed to have significant effects. Fourth, in the internationalization satisfaction of foreign shopping malls, the corporate characteristics of product differentiation and uncertainty in the market, and the founder characteristic of empirical capability showed to have significant effects. Existing studies are mostly on the effects of the corporate and founder characteristics of small-medium sized businesses such as manufacturing or retail/wholesale business on the internationalization satisfaction, but this study has the significance that an analysis was conducted on the internationalization satisfaction of the internet shopping mall companies and for each distribution channel type. To improve the internationalization satisfaction of the internet shopping mall companies, the marketing element of product differentiation and the founder’s empirical capability are required, which was shown in existing studies. Especially, for the internet shopping mall companies, selecting the distribution channel type according to product type is very important.

ASEAN 지역 수출 중소기업을 위한 전자상거래 판매유형별 핵심성공요인에 대한 실증적 연구

조예희 한국무역경영학회 2023 한국무역경영연구 Vol.- No.32

전자상거래를 통해 ASEAN 지역으로 수출하는 기업의 기업 특성 요인의 수출마케팅 역량, 온라인마케팅 역량, 제품차별화 역량과 경영자특성 요인인 경험적 역량, 네트워크 역량이 국제화 성과에 미치는 영향에 대해 실증 분석하여 판매유형별 핵심성공요인을 알아보았다. 첫째, 전체 집단의 국제화 만족도 영향 분석 연구 결과, 기업의 특성의 수출마케팅 역량과 온라인마케팅 역량은 국제화 성과에 영향을 미치지 않았다. 이러한 결과는 다양한 산업, 규모, 지리적 위치에 따라 기업의 성공 요인이 달라질 수 있을 것이다. 그리고 해외시장의 외부 환경은 항상 변화하기 때문에, 특정 시기나 조건에 따라 달라질 수 있으며, 경제 상황, 정치적 요인, 기술발전 등이 결과에 영향을 미칠 것으로 사료된다. 그리고 제품차별화는 국제화 성과에 영향을 미치는 것으로 나타났다. 이는 제품의 독창성과 품질에 대한 차별화는 기업의 수출 성공에 긍정적인 영향을 주는 제품은 온라인시장의 변화와 소비자의 니즈에 따라 때때로 변화하고 경쟁력 있는 제품들을 개발하기 때문이라고 볼 수 있을 것이다. 경영자 특성의 연구 결과에 따르면, 경험적 역량은 국제화 성과에 유의한 영향을 미치지 않았다. 이러한 결과는 기업이 전자상거래를 통해 해외 판매를 한 경험이 제한적일 수 있으며, 경영자가 꾸준한 해외 판매와 경험적 역량을 갖추고 있다면 국제화 성과가 증가할 수 있을 것이다. 반면에 네트워크 역량은 국제화 성과에 양의 영향을 미치는 것으로 나타났다. 네트워크 역량은 외부 기업들과의 관계를 구축, 유지 및 활용하는 능력을 의미하며, 기업 경영자의 네트워크 역량이 높을수록 해외시장에 대한 정보와 지식, 인적 네트워크, 자금 등을 보다 적극적으로 활용할 수 있어 국제화성과를 향상 시킬 수 있을 것이다. 둘째, 기업주도형 국제화성과 분석 결과, 기업 특성인 수출마케팅 역량, 온라인마케팅 역량, 제품 차별화는 국제화 성과에 유의한 영향을 미치지 않았다. 이러한 결과는 다수의 소규모 태생적 글로벌기업이 제한된 역량을 갖고 있을 때 전략적인 파트너십을 통해 해외시장에 진출하면서 파트너의 마케팅역량과 현지 지식을 활용한다는 주장과도 부합하다. 따라서 해외 직접판매 기업들은 글로벌 네트워크를 구축함으로써 국제화 성과뿐만 아니라 국내시장에서의 브랜드 이미지 개선과 제품 경쟁우위에도 큰 영향을 미칠 것으로 사료된다. 특히 해외 직접판매 쇼핑몰을 통해 한국제품의 수출 증가는 직접판매 기업들의 해외네트워크 역량과 밀접한 관련이 있음 예상할 수 있다. 경영자 특성 중 경험적 역량은 국제화 성과에 유의한 영향을 미치지 않았으며, 네트워크 역량은 국제화 성과에 영향을 미치는 것으로 나타났다. 이는 기업 경영자의 네트워크 역량이 높을수록 해외시장에 대한 정보와 지식, 인적 네트워크, 자금 등을 보다 적극적으로 활용하여 국제화 성과를 향상 시킬 수 있다는 것이다. 따라서, 중소기업은 자체적인 역량이 제한적일 수 있으나 파트너십과 네트워크 구축을 통해 해외시장에서 경쟁우위를 확보할 수 있다. 또한, 해외 직접판매를 통한 한국제품의 수출 확대는 국제화성과 뿐만 아니라 국내시장에서의 브랜드 이미지 개선과 제품 경쟁우위에도 긍정적인 영향을 미치는 것으로 나타났다. 이러한 결과는 기업이 전자상거래를 통해 해외시장에 진출할 때 네트워크 역량을 강... Through the regression analysis, this study examined the key success factors of each sales type by empirically analyzing the effects of corporate characteristic factors such as export marketing competency, online marketing competency, and product differentiation competency, and manager characteristic factors such as experiential competency and network competency on the performance of internationalization targeting the enterprises exporting to ASEAN region through e-commerce. First, in the results of analyzing the whole group, the product differentiation competency of corporate characteristics had effects on the performance of internationalization while the export marketing competency and online marketing competency had no effects on the performance of internationalization. In the manager characteristics, the experiential competency had no effects on the performance of internationalization while the network competency had effects on the performance of internationalization. Second, in case of company-led enterprises, the corporate characteristics like export marketing competency, online marketing competency, and product differentiation competency had no effects on the performance of internationalization. However, the experiential competency of manager characteristics had no effects on the performance of internationalization while the network competency had effects on the performance of internationalization. Third, in case of government-led enterprises, the corporate characteristics like export marketing competency and product differentiation competency had no effects on the performance of internationalization while the online marketing competency had positive effects on it. Among the manager characteristics, the experiential competency had no effects on the performance of internationalization while the network competency had positive effects on the performance of internationalization. In summary, in order for enterprises to expand their export to ASEAN region through e-commerce, they should recognize the importance of product differentiation and network competency. In addition, the performance of internationalization could be improved by continuously carrying out activities like online marketing and expansion of network with government aids.

인터넷쇼핑몰기업의 해외유통채널별 기업특성과 창업자 특성이 국제화성과에 미치는 영향에 대한 집단 간 차이 분석

조예희(Ye-Hee Cho),최순권(Soon-Gwon Choi) 한국인터넷전자상거래학회 2018 인터넷전자상거래연구 Vol.18 No.4

In this study, the intergroup difference was analyzed on the effect of company & entrepreneur characteristics per foreign distribution channel of the internet shopping mall company to the internationalization performance. To enable this, 135 domestic internet shopping mall companies with overseas sales were subjected to analyze their survey data to perform the multiple regression analysis and the Chow test. The three types of independent shopping mall, lease shopping mall and overseas shopping mall were combined to groups of independent shopping mall & lease shopping mall, independent shopping mall & overseas shopping mall, and lease shopping mall and overseas shopping mall to first perform the regression analysis, and the Chow test was conducted to verify the regression coefficient difference between the two groups. In the empirical analysis results, the independent shopping mall & lease shopping mall group and the lease shopping mall & overseas shopping mall group showed a significant difference in the overseas sales portion. In the independent shopping mall & lease shopping mall group, the independent shopping mall constructs the shopping mall directly and the products are displayed to be managed, and the lease shopping mall is a method of paying monthly lease fee to the business operating the internet sales service. When we compare these operating methods, the independent shopping mall has higher investment in construction management and marketing cost than the lease shopping mall, so it was verified that it was operated more actively to show a difference in the overseas sales portion. In the lease shopping mall & overseas shopping mall group, the lease shopping malls lack experience and the business is small to be not focusing the investment in the overseas sales, and in the case of overseas shopping mall, the start-up is attempted more in overseas due to the expertise of the entrepreneur, so there is a difference in the overseas sales portion between the lease shopping mall and the overseas shopping mall.

조선기자재산업 해외자회사의 내·외부 네트워크 요인이 중앙집권화 정도와 성과에 미치는 영향

은경기,조예희,최순권 한국국제경영관리학회 2023 국제경영리뷰 Vol.27 No.3

본 연구는 다국적기업 해외자회사의 내/외부 네트워크 관리 활동 요인이 자회사 운영의 중앙집권화 정도와 자회사 성과에 미치는 영향과 함께 자회사 운영의 중앙집권화의 정도가 자회사 기업성과에 미치는 영향을 분석하고자 설계되었다. 설문조사는 국내·외 조선기자재 산업의 다국적기업 자회사를 대상으로 진행하였다. 17개국 56개 사 187명의 직원으로부터 설문을 회수하여 실증분석을 실시하였다. 본 연구의 주요 실증분석 결과는 다음과 같다. 첫째, 다국적기업 해외 자회사 운영의 중앙집권화 정도가 자회사 기업성과에 정(+)의 유의한 영향을 미치고 있음을 확인할 수 있었다. 둘째, 다국적기업 자회사의 사내 정보시스템 통합 정도는 자회사 내·외부 네트워크 관리의 중앙집권화 정도는 물론, 자회사 성과에도 모두 유의한 정(+)의 효과를 미치고 있는 것으로 나타났다. 셋째, 다국적기업 자회사 조직구성의 다양성은 자회사 내부 네트워크 관리의 중앙집권화 정도와 자회사 성과에 정(+)의 유의한 영향을 미치고 있었다. 넷째, 다국적기업 자회사의 외부 환경 민감성이나 규제변화의 민감성과 같은 외부 관련 요인들이 자회사 운영의 중앙집권화 정도나 기업성과에 미치는 영향은 제한적이었다. 마지막으로 다국적기업 자회사 자체 역량의 우수성은, 협력업체 관리와 같은 외부 네트워크 관리의 중앙집권화 정도에만 유의한 부(-)의 영향을 미치는 것으로 나타났다. This study was designed to analyze the impact of internal and external network management activities of multinational corporations overseas subsidiary on the degree of centralization of subsidiary operations and the subsidiary performance, as well as the degree of centralization of subsidiary operations on subsidiary performance. The survey was conducted on subsidiaries of multinational companies in the domestic and foreign shipbuilding equipment industry. An empirical analysis was conducted by collecting surveys from 187 employees from 56 companies in 17 countries. The main empirical analysis results of this study are as follows. First, it was confirmed that the degree of centralization of the operation of overseas subsidiaries of multinational companies had a positive (+) significant effect on the performance of subsidiaries. Second, the degree of in-house information system integration of multinational corporate subsidiaries has been shown to have a significant positive (+) effect on both the performance of subsidiaries as well as the degree of centralization of internal and external network management. Third, the diversity of the organization of subsidiaries of multinational corporations had a positive (+) significant impact on the degree of centralization of network management within subsidiaries and the performance of subsidiaries. Fourth, external factors such as external environmental sensitivity of multinational corporations' subsidiaries and sensitivity to regulatory changes had a limited impact on the degree of centralization of subsidiary operations and corporate performance. Finally, the excellence of multinational corporate subsidiaries' own capabilities was found to have a significant negative (-) effect only on the degree of centralization of external network management such as partner management.

부산, 울산, 경남지역 창업기업 수출성과 결정요인에 관한 연구

안덕호,조예희,최순권 한국무역통상학회 2018 무역통상학회지 Vol.18 No.5

Though economic structure of Korea which is conglomerate-oriented has achieved productive outcome with rapid growth in the past, it has faced difficulties with low growth in 21st century. As an alternative for economic stimulation of Korea, a government has focused on a creative economy, and as a core of creative economy, the start-up corporations are expected to play a role of creating employment and added value. However, for a substantive creative corporation, it is difficult to secure a stable custom in domestic market even if it has creative idea and technology. It is difficult for creative corporations to create stable profit while competing with corporations in domestic market of fifty million consumers. To solve such problem, although securing competitiveness through expansion of overseas market is required, only 3% of domestic creative corporations have pushed forward with the plan targeting foreign market. This study has analyzed distinct characteristics of creative corporation which is differed to decision factors of existing export result to establish strategy for creative corporations to enter foreign markets. To do this, decision factors of export result has analyzed based on creative corporations of Busan, Ulsan, and Kyugnam To this end, the study has separated factors of creative corporation's export capability as a factor of external environment of corporation, a factor of internal environment of corporation, and a characteristic factor of creative corporation based on creative corporations located at Busan, Ulsan, and Kyungnam. And survey has practiced by defining performance factors as increase rate of export amount and increase in contact with new buyers, and a reliability verification, a factor analysis, and a regression analysis on survey have practiced. As a result, creative corporations have discrimination with existing factors of export result, online marketing utilization capability has influenced on export result of creative corporations compared with competence of founder which was selected as a specific factor of creative corporation. In case of creative corporations, effective results on export result at foreign market are expected, if online marketing is utilized and it is also expected that enhanced results can be earned through online marketing for future overseas expansion of creative corporations.

재한 중국인 사무직 근로자의 직무특성, 조직 특성, 문화차이가 조직 동일시에 미치는 영향 연구

유효초,조예희,최순권 한국전문경영인학회 2018 專門經營人硏究 Vol.21 No.4

본 연구에서는 한국기업에서 일하고 있는 중국인 사무직 근로자들의 직무특성, 조직특성, 문화차이 요인이 조직 동일시에 영향을 미치는 영향을 실증분석을 통해 살펴보았다. 이를위해 한국에 소재한 기업에서 일하고 있는 중국인 사무직 근로자 152명에게 설문조사하여다중회귀 분석을 진행하였다. 실증연구 분석결과, 첫째, 재한 중국인 사무직 근로자들의조직 동일시에 가장 큰 영향을 미치는 요인은 동료와의 관계로 나타났다. 이는 본 연구설문조사 대상인 재한 중국인 사무직 근로자들이 한국인 동료와 좋은 관계를 형성하는것이 조직 동일시를 높이게 하는데 핵심 결정 요인이라고 추론된다. 둘째, 재한 중국인사무직 근로자의 직무특성요인 변수인 직무중요성과 조직특성요인 변수인 승진가능성은조직 동일시에 정(+)의 영향을 미치는 것은 입증되었다. 이는 재한 중국인 사무직 근로자들은 자신의 직무가 의미 있고 중요한지를 예민하게 느끼는 것을 확인한 것이다. 즉 재한중국인 사무직 근로자가 자신의 직무에 대한 직무중요성을 높게 인식할수록 조직 동일시가 높게 된다는 것을 알 수 있다. 또한 이런 근로자들이 대부분 고학력이며 젊어서 승진할기회를 중요하게 생각하는 것으로 판단된다.

부산, 울산, 경남지역 중소기업의 내부역량이 수출성과에 미치는 영향 : 정부지원제도의 조절효과를 중심으로

황혜영,조예희,최순권,이성환 한국무역통상학회 2017 무역통상학회지 Vol.17 No.6

This study examines the effects of internal capabilities of SMEs on export performance in Busan, Ulsan, and Gyoungnam area. Especially, the effect of awareness level about Korean government support system for promoting is the focus of this analysis. For empirical analysis, 148 survey samples were used. The result shows that the risk sensitivity of entrepreneurs and the superiority of technology have a significant effect on SMEs export performance. In this process the level of awareness about government support system for promoting export has a moderating effect. Specifically, it has positive moderating effect on relationship between internal communication capability and export performance and negative moderating effect on relationship between superiority of technology and export performance.

중국진출 한국기업의 중국종업원 이직의도에 관한 실증연구

왕교,이성환,조예희,최순권 한국전문경영인학회 2017 專門經營人硏究 Vol.20 No.4

This study tried to identify the determinants of turnover intention of Chinese employees working in Korean companies in China. Also, this study tried to seek ways to reduce turnover intention of Chinese employees. This study set up the study model focusing on Job characteristics, structural characteristics and individual characteristics by previous study review. This research set up the hypotheses in order to evaluate the factors of turnover intention. For this study, data was collected from 149 Chinese employees working in 12 Korean companies in several province of China, which was analyzed statistically by the multiple regression analysis including reliability, validity and correlation analysis. The result of analysis indicated that trust on managers, wages and promotion system produced negative impact on turnover intention among structural characteristics. Also, number of turnover of individual characteristics gave positive impact on turnover intention of Chinese workers. This research notices several implications for the Korean company in China. It is very important to gain Chinese employees trust for that the capacity and image of Korean managers have a big influence on loyalty and belonging of Chinese employees. The increasing in wages is accelerating according to rapid growth of Chinese economy. For these reason, the Korean companies should improve wage and reward allocation system. Also, the proper promotion system can inspire the Chinese employees loyalty for company.

경력단절 경험이 있는 여성근로자의 고용관계특성이 직무만족에 미치는 영향에 관한 연구 - 한국의 사례를 중심으로

배은진,김완민,조예희,문주상 동북아시아문화학회 2019 동북아 문화연구 Vol.1 No.61

The purpose of this study was to analyze the effects of employment stability, compensation fairness, participation opportunities, and peer relationships on job satisfaction, which are factors of employment relationship characteristics, among others, for workers with experience in career interruption discussed as a special environment of Korean society, and to obtain effective results from Korea's career interrupted woman employment creation policy. An analysis of 261 samples nationwide confirmed that employment stability, compensation fairness and peer relationships among the factors of employment relationship characteristics have a positive effect on job satisfaction for workers with experience in career interruption. This can be thought that a worker with experience in career interruption is often forced to endure the pain of re-use and to work hard, so that the stability of employment is taken more seriously, and that the anxiety that compensation will not be achieved equally because of the career break period is placing a greater psychological burden on her. Particularly well integrated into the personal and intimate with my colleagues in her career can see that the most important idea. At a time when policies on female workers are pouring in, employment policies of job seekers and general job seekers with career breaks should be differentiated. Korea is pushing for various measures to use women's human resources, but the situation has not improved much with much experience in career interruption. More in-depth analysis and active implementation of relevant alternative policies will be required.

서비스 중소기업 최고경영자의 심리적, 역량적, 리더십 특성이 경영성과에 미치는 영향

정안자,최순권,조예희 한국전문경영인학회 2022 專門經營人硏究 Vol.25 No.4

In this study, the effects of psychological characteristics, competency characteristics, and leadership characteristics of CEOs of service SMEs on business performance were analyzed. As a result of empirical analysis, first, it was found that the risk tolerance of the CEO's psychological characteristics had a significant effect on financial and non-financial performance. In other words, the top management confirmed that the ability to take risks and respond boldly was necessary. Second, among the competency characteristics of the CEO, management competency was found to have a significant effect on financial and non-financial performance. These results show that the CEO's ability to present the company's vision, place human resources in the right place, and lead the organization is a very important key variable. Third, it was found that the free democratic type of the leadership characteristics of the CEO had a significant effect on non-financial performance, and the preliminary type had a significant effect on financial performance. This is a result of showing that the prerequisite leadership type is advantageous for financial performance management such as sales and operating profit, and that the liberal democratic leadership is advantageous for improving non-financial performance such as corporate social responsibility or value realization.