중국 벤처기업의 경영성과 영향 요인에 관한 연구

조대우(Dae-Woo Cho),진윤빈(Yunbin Jin) 충남대학교 경영경제연구소 2011 경영경제연구 Vol.33 No.2

본 연구에서는 중국 하이테크산업개발단지 내에 있는 벤처기업들을 대상으로 개인특성, 자원특성, 환경특성이 경영성과에 미치는 영향을 분석하고 조직구조가 조절이 가능할 것인가를 규명하고자 하는 것이 목적이다. 벤처기업의 경영성과에 영향을 미치는 변수를 개인의 심리적 특성, 자원특성, 환경특성 세 가지로 대별하고, 조직구조를 조절변수로 투입하여, 요인별로 경영성과와의 영향관계를 검증하였다. 실증분석 결과, 개인의 심리적 특성 요인 중 위험감수성향, 자원특성 요인 중 자금능력, 그리고 환경특성 요인 중 산업성장률이 경영성과에 유의적인 영향(+)을 미치는 것으로 나타났다. 조절효과분석에서는 위험감수성향과 산업성장률이 조직구조에 의해 조절될 것이라는 가설이 채택되었으나 자금능력은 조직구조에 의해 조절될 것이라는 가설은 기각되었다. 구체적으로 조직구조에 의해 위험감수성향은 경영성과에 (-)의 영향을 미칠 것으로 나타났고, 산업성장률은 조직구조에 의해 경영성과에 (+)의 영향을 보여주었다. This paper amis to find out the determinants of the performance of Chinese venture firms in high-tech industrial development zones, especially in terms of the effect of personal characteristics, resource characteristics, and environmental characteristics to performance along with the moderation effect of organizational structure. According to the previous research venture business is usually characterized by high risk, high return, and high technology. Based on the field survey on Chinese venture firms, research model and hypotheses on the relationships among personal characteristics, resource characteristics, environmental characteristics, organizational structure, and firm performance were empirically tested. In the result, risk taking propensity which belong to personal characteristics, financing ability in resource ability, and industrial growth rate in environmental characteristics proved have positive correlations with the firm performance. According to the moderated regression analysis, hypotheses that the effect of risk taking propensity and industrial growth rate to firm performance would be moderated by organizational structure were adopted, but hypothesis on the moderation effect of organizational structure between financing ability and firm performance was rejected. In concrete, risk taking propensity showed positive correlation and industrial growth rate proved to have negative correlation with firm performance by the moderation effect of organizational structure.

대만과 한국 중소벤처기업의 외국비용이 경영성과에 미치는 영향

조대우 ( Dae Woo Cho ) 국제지역학회 2008 국제지역연구 Vol.12 No.3

Medium and small-sized venture firms as well as multinational companies pay liabilities of foreignness. We defined these costs as three different factors which are liability of handicaps(deficit of time, money, experience and, increase of financial risk), overseas market entry costs(information gathering costs, network building costs, marketing costs, channelling costs, monitoring costs), internationalization preparing costs(forecasting and market research of local markets, ex-ante cooperation with local firms), and then empirically tested how each of these factors affects on their business performances. The more important both Taiwanese and Korean firms consider liability of handicaps, the more bigger they pay overseas market entry costs(H1). On the contrary, the more important they consider overseas entry costs, the more they focus on internationalization preparation(H4) and get the better business performances(H5). The more important Korean firms consider liability of handicaps, the bigger they focus on internationalization preparation, on the contrary, the less Taiwanese firms do this(H2). Taiwanese firms as well as Korean firms rejected Hypothesis 3 and 6 which mean both liability of handicaps and internationalization preparation are no relation with their own business performances.

한국 벤처기업의 일본 및 중국기업과의 전략적 제휴 선택 -국별 파트너와의 신뢰관계에 미치는 영향요인을 중심으로-

조대우 ( Dae Woo Cho ) 국제지역학회 2008 국제지역연구 Vol.12 No.1

This paper is focused on finding the determinants which explain why Korean venture firms(KVFs) select Japanese firms(JFs) or Chinese firms(CKFs) as a strategic alliance partner. Strategic alliance is fundamentally based on confidence between two partners. Empirical results show that confidence with Chinese partners(CPs) are affected by three variables which are competition intensity, market growth potential in local market, and communication with a alliance partner. Confidence with Japanese partners(JPs), on the other hand, is affected by two variables such as communication between partners and CEOs` overseas market experiences of KVFs. This paper shows that communication commonly affects on confidence between two partners. It is shown as the very variable that affects confidence of partners in international strategic alliances regardless of their nationalities. In summary, confidence on JPs is affected by overseas business experiences of KVFs, in the other, confidence on CPs is affected by local market related variables which are competition intensity and market growth potential.

중국의 절동사상과 절강상인의 기업가정신

조대우(Dae Woo Cho) 한국경영사학회 2010 經營史學 Vol.56 No.-

절동사상은 주로 중국의 절동지역을 중심으로 실학의 학술정신을 반영한 것으로 남송시기의 영강학파, 영가학파, 금화학파, 사명학파의 학술적 담론에서 출발하여 명말청초의 황종희에 이르기까지 이들이 주장하였던 학술사상을 의미한다. 이 절동사상의 자연인생론에 바탕을 둔 인본주의와 민본주의, 그리고 실용주의 정신은 현대 절강상인의 기업가정신, 창업문화, 상업윤리관의 기초가 되고 있다. 절동사상은 남송시대 이후 형성되고 발전하기 시작한 인문 사회적 전통이 절강상인의 공리주의적 정신 및 가치관과 상업문화를 형성하는 정신적 원류가 되고 있다. 절동사상을 배경으로 하고 있는 절강상인의 기업가정신은 바로 경쟁, 혁신, 경업, 협력을 특징하고 있다. Eastern Zhejiang Thought has been reflected the Practical Learning Tradition of Yongkang School, Yongjia School, Jinhua School, and Siming School from since Southern Sung and Ming-Qing Dynasty in Zhejiang area of China. The concept of Eastern Zhejiang Thought experienced two stages-Sung Dynasty and Ming-Qing Dynasty. Zhejiang Thought today normally means the academic culture of the region of Zhejiang, or the entrepreneurship and business ethics of Zhejiang Merchants. The entrepreneurship of merchants with background of Eastern Zhejiang thought that competition, innovation, thoughtful consideration for the feeling of others, cooperation has been characterized.

글로벌시대 경영대 학부생들의 글로벌경영 전문역량 강화를 위한 모색

조대우(Dae-Woo Cho) 한국경영학회 2016 한국경영학회 통합학술발표논문집 Vol.2016 No.8

한국에서 국제경영학회가 창립된 것은 1989년이다. 한국의 대학교에서 본격적으로 학과(department)수준에서 국제경영학을 가르친 것은 충남대학교 무역학과가 처음일 게다. 원래 국제경제학이 아닌 국제경영학을 가르치는 조건으로 설립된 학과이기 때문이다. 학과명칭도 창립된 1979년도부터 Department of International Management였다. 이후 36년이 경과했다. 그동안 국제경영학을 전수하면서 글로벌시대에 걸맞는 글로벌경영인력을 양성하기 위해 노력한 몇가지 방안을 제시하였다. 첫째 국제경영관련 교과목의 변천내용이다. 둘째 학과의 명칭변경과 소속변경에 관한 내용이다. 셋째 글로벌경영인재를 양성하기 위한 각종 노력에 관한 내용이다. 예를 들어 경영학부내 8개의 트랙을 소개하고 특히 글로벌비즈니스 트랙에 관한 내용을 정리했다. 다섯째 실제로 글로벌 실무역량을 강화하고자 10여년 전부터 시행하고 있는 Global Start-up Program과 Global Business Study Tour과목의 진행상황과 성과를 보여주고자 했다. 마지막으로 오늘날은 글로벌시대인만큼 경영학이란 바로 국제경영학인 셈이다. 따라서 글로벌 경영전문역량 강화 프로그램이라는 이름으로 세부경영 각 분야의 국제적 외연확장 방안을 제시하였다.

한국과 대만 벤처기업의 제품환경, 전략, 성과간의 관계 비교

조대우 ( Cho Dae-woo ),제혜금 ( Zhu Hui-qin ) 한국중견기업학회 2010 중견기업연구 Vol.1 No.1

본 연구는 한국의 대덕밸리소재 벤처기업과 대만의 신죽 과학공업원구소재 벤처기업간에 제품환경요인과 전략선택에 차이가 있는지, 이들 요인들이 경영성과에 미치는 관계가 차별적인지 규명하자는 데 목적이 있다. 제품환경요인은 경쟁강도, 해외시장수요적응성, 해외시장진출사내제약 중 해외시장진출사내제약요인이 대만은 공통으로, 한국은 두 가지 요인(제약1: 인력과 시간부족, 제약2: 경험과 비용부족)으로 세분되었다. 해외시장진출 제품관련 전략선택요인은 한국과 대만 모두 대고객적응전략(전략1)과 제품성능제고전략(전략2)으로 나뉘었으며, 경영성과요인은 한국과 대만 모두 하나로 묶이었다. 연구결과는 다음과 같다, 첫째, 대만기업의 경우 제품환경은 경영성과에 유의적 영향을 미치지 않은 반면, 한국기업의 경우에는 해외시장에서의 경쟁강도와 해외시장수요적응성이 경영성과에 유의적 영향을 미쳤으며(p<.05), 해외시장진출사내제약요인중 제약2(해외경험과 비용부족)요인이 경영성과에 부(-)의 영향을 미치고 있다(p<.01). 둘째, 한국기업의 경우 제품환경요인은 전략1(대고객적응전략)선택에 유의적인 영향을 미치는 않는 반면, 대만기업의 경우 제품환경요인중 해외시장수요적응성만이 전략1(대고객적응전략)과 전략2(제품성능제고전략) 모두에 유의적인 영향을 미치고 있다(p<.01). 셋째, 한국기업의 경우 제품환경요인의 하나인 헤외시장진출사내제약중 제약1(인력과 시간부족)요인만이 전략 2(제품성능제고전략)에 유의적인 영향을 미치고 있다(p<.05). 마지막으로 대만기업이나 한국기업 모두 제품관련 전략(1, 2) 모두 경영성과에 유의적인 영향을 미치지 않는 것으로 나타났다. This study shows the difference between product environment, strategic choice and performance of high-tech firms in Hsinchu Science Town(Taiwan) and Daedeok Innopolis(Korea). Product environment(PE) is composed of three factors such as degree of competition(DC), overseas market responsiveness(OMR), and overseas market intra-firm constrains(OMC), which are divided into shortage of time and manpower(Constraint 1) and shortage of overseas experience and cost(Constraint 2) in Korean firms(KFs), where as single constraint in the case of Taiwanese firms(TFs). Product related strategic choice(PSC) is classified into two factors which are customer responsiveness(Strategy 1) and product function enhancement(Strategy 2). The results are as follows. First, the influence of product environment on business performance of TFs is statistically insignificant, on the contrary, the positive influence of both DC and Strategy 1 on business performance of KFs are respectively statistically at the 5%, but the negative influence of Constraint 2 on that is statistically at the 1% level of significance. Second, OMR among PE factors of TFs affects Strategy 1and Strategy 2 at the 1% level of significance. Third, Constraint 1 of OMC among PE affects Strategy 2 of KFs at the 5 % level of significance. Fourth, all PSCs(Starategy 1 and Strategy 2)of both TFs and KFs on their business performances are found to be statistically insignificant.

한국과 중국 은행의 효율성 비교에 관한 연구

조대우 ( Dae Woo Cho ),이동국 ( Dong Kuk Lee ) 국제지역학회 2011 국제지역연구 Vol.15 No.1

This study used a non-parametric linear program, Data Envelopment Analysis to compare the efficiency of South Korean and Chinese banks from 2000 to 2008, which is said to be the reformation period of their financial structure. The sample banks were 10 commercial banks and 6 regional banks in Korea, and 4 state-owned commercial banks and 11 stock commercial banks in China. The main objective of our research is to compare their efficiency, as well as the changes in efficiency periodically according to the types of the banks. According to the periodical analysis, both of the countries showed steady increase in efficiency. This shows that finance restructure and merging were positive factors for bank`s efficiency during the revolution of finance structure. The study showed that between Korea and China, the bank of Korea has higher efficiency than that of China. Although the reconstruction period happened around the same time, due to the earlier acceleration period to opening Korea`s financial market, made the difference in efficiency.

벤처기업의 해외진출 장애요인이 경영성과에 미치는 영향

조대우(Dae Woo Cho) 한국경영학회 2008 한국경영학회 통합학술발표논문집 Vol.2008 No.8

대만 남부과학공업원구 성공 1호 바이오기업 창업자, 탕문만(湯文萬)의 경영철학과 기업가정신

조대우(Cho, Dae-Woo) 한국경영사학회 2007 經營史學 Vol.45 No.-

The purpose of this paper is to introduce the business philosophy and entre-preneurship of Mr. Wen-Wan Tang, who is the entrepreneur of Tuckmore Biotechnology Co. Ltd. The company is well known as the No.1 bio-venture success case in Tainan Science Park in Taiwan. Mr. Tang has his own business philosophy summarized as ‘sincerity’, business expertise’ and ‘task management’. He focuses on ‘putting into practice his own social responsibilities’, such as the big helps to ‘72 Flood Disaster & Typhoon’, ‘921 Tremor’ in Taizhong within recent five years. He has also executed ‘Zero Profit Goal’ as well as developed new bio-health foods. Tuckmore, since Mr. Tang established in 2001, has performed three kinds of firm value : health, environmental safeguards and public interests. In summary, the entrepreneurship of Mr. Tang has shown as follows : ① he started up the bio enterprise(Tuckmore Co.,Ltd.) for the immunity from incurable diseases, ② he has a born-global venture mind, ③ he and Tuckmore’s family has tried to do practise ‘lots of good deeds’.

인터넷뱅킹이용에 영향을 미치는 요인

조대우(Dae Woo Cho),황경연(Kyung Yun Hwang) 한국경영학회 2001 經營學硏究 Vol.30 No.4

Understanding people`s usage intention of Internet Banking can help banks to formulate appropriate marketing strategies for Internet Banking. The purpose of this research is to determine the factors affecting user usage of Internet Banking. Theory of Planned Behavior(TPB) was used to study the usage intention of Internet Banking. With the help of a LISREL-based structural model, six hypotheses are developed and tested. The results of the structural model suggested that behavioral intention is formed by one`s attitude(A), which reflects feeling of favourableness or unfavourableness towards adopting Internet Banking; subjective norm(SN), which reflects perceptions that significant referents desire the individual to use or not to use Internet Banking; and perceived behavioral control(PBC). which reflects perceptions of internal and external constraints on adoption. In research model, behavioral beliefs (∑b_ie_i), normative beliefs (∑nb_imc_i), control beliefs (∑cb_kpf_k) are treated as unidimensional belief structures which each have independent effects on Internet Banking usage intention through attitude, subjective norm and perceived behavioral control, respectively. TPB was found to be the preferable model in predicting acceptance of Internet Banking. The study finds that relationships explained by the TPB, and findings will be useful for the strategic planning of Internet Banking.