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      • 國際廣告調査에 관한 一考察

        鄭壽景 한양대학교 사회과학대학 1990 社會科學論叢 Vol.9 No.-

        This study is to explain the problems of international advertising research. International advertising research plays the same vital role in the activities of effective overseas marketing that it does domestically. Many major consumer goods firms do extensive marketing and advertising research in every foreign market where they sell their Products. Yet, many consumer goods firms and most industrial goods producers do little or no international advertising research. There are many reasons for this situation, ranging from the high cost of conducting overseas research‥‥ especially with limited advertising budgets‥‥ to the fact that international business represents such a small share of total sales. Owing to these real concerns and to the many misconceptions that have persisted regarding international advertising research, this study is taking a Efferent orientation to the research While emphasizing the management and method of advertising research, the study covers some key information and answers some of the most frequently asked questions regarding international advertising research.

      • KCI등재

        종합병원 내부공간의 공간파악과 탐색에 관한 연구 (2) : 사인을 중심으로 한 탐색행동 분석

        정수경,이낙운 한국의료복지시설학회 1999 의료·복지 건축 Vol.5 No.8

        It's difficult to understand the interior of complex facilities such as general hospital, because interior spatial composition in hospital tends to be focused. So it is important to find out how people understand the structure of interior spaces. Therefore, this study aims to analyze spatial information from the sign data concerned with sighting and thinking of subject who make way-finding as a first-time visit from an entrance to a goal by way-finding method and clarify plan of sign in two general hospital which have typical plans in Korea. ; One is corridor type and the other is hall type.

      • KCI등재

        Saul Bellow 작품에 나타난 유태성 수용

        정수경 신한영미어문학회 1996 새한영어영문학 Vol.35 No.-

        The purpose of this study is to observe the acceptance of Jewishness in Saul Bellow's works. Though he does not approve of his being called a Jewish writer, Bellow's view of life is deeply rooted in the philosophy of Judaism because of the influence of his Jewish background. Therefore, the overall perspective of Bellow's novels in essentially its humanistic and moral concern. Viewing Bellow's works from the perspective of humanistic Judaism, I find that he tries to combine the Jewish and the American to present his optimistic view of man and of the world for the salvation of Jews and Gentiles alike in the modern predicament. Mr. Sammler's Planet, points that the firm belief in humanistic morality could be salvation in the midst of chaotic and immoral world. Sammler, the oldest hero, symbolizes retionality, inner order, and summarizes the essence of moralitic value and humanism that Bellow tries to convey desperately. Sammler insists on an absolute conservative moral and attitude toward sex. And Sammler is squeezed between the sins of the pickpocket and the virtues of Gruner, between the values of humanism and chaotic demoralization. Through Sammler, Bellow expresses the idea that moral consciousness existing deep within the human mind becomes the essence of Judaic humanism. In Humboldt's Gift, Citrine look for artistic values in a society polluted by materialism as an authentic writer never compromising with reality. On the other hand, Humboldt insists that the practical view of industrial society in America and the artistic one of the spiritual world by American poets should be harmonized with each other. In the context, 'to be man', it is necessary for every individual to maintain a balance and equilibrium between the two poles. In conclusion, from the perspective of humanistic Judaism, the quality of Jewishness is incontrovertible in Bellow's works. Finally Bellow's Jewish heritage gives a clue to the protagonists' acceptance of Jewishness.

      • 國際企業體의 國際廣告 管理體系에 관한 考察

        鄭壽景 한양대학교 사회과학대학 1988 社會科學論叢 Vol.7 No.-

        This study is to consider organizing for international advertising. The firm has basically three organizational alternatives. (1) It can centralize all decision making for international advertising at headquarters. (2) It can completely decentralize the decision making to foreign markets. (3) It cart use some blend of these two alternatives. A related issue is the personnel requirements at headquarters and in the markets abroad. Of course the question of organizing for international advertising cannot be separated from the company's overall organization for international business. The firm is unlikely to be highly centralized for one function for and completely decentralized for another.

      • KCI등재

        건물형 태양광 시스템 보급 영향 요인 분석

        정수경,장주희,우종률,이해석 한국태양에너지학회 2023 한국태양에너지학회 논문집 Vol.43 No.2

        This study aims to identify the factors influencing the promotion of Building-Integrated Photovoltaics (BIPV) using the FGI and 1st Delphi methods to omit, add, and group the factors affecting the promotion of BIPV, and applying a 2nd Delphi method to confirm the relationships between the identified factors. A survey of companies engaged in the BIPV industry was conducted to collect data, and statistical analysis, such as exploratory factor analysis and correlation analysis, of the data collected with the Delphi method was performed. The independent variables were classified as BIPV policy environment, market environment, and manufacturing environment, and the dependent variable of BIPV system installation was predicted. The correlations between these variables were then analyzed, making it possible to promote the domestic BIPV industry and devise an efficient strategy for the activation of the BIPV industry before the diffusion of BIPV.

      • KCI등재

        성 안드레아 병원 치유의 성모 성당 스테인드글라스 연구

        정수경 (재)천주교수원교구 수원교회사연구소 2017 교회사학 Vol.0 No.14

        This study is on the artistic features and the possibilities of convergence of Eastern and Western cultures of the windows in the stained glass works of Thierry Boissel installed in the Holy Mother of Healing Chapel, St. Andrew's Hospital in Icheon, Gyeonggi-do. Contemporary architectural glass artist, Thierry Boissel, born in France and working in Germany, he designed his work of his first project in Korea, that would naturally meet Korean traditional paper windows and western stained glass windows using eco-friendly materials and techniques. The artist interpreted and used in a unique way the color arrangement of ‘Danchung’ of the Korean traditional architecture, considering that the chapel is of the Korean catholic order. The artist adopted the circles as the main motif of his design that can be found both in the Korean traditional windows and in the stained glass windows in the west. And he expressed the revealing and the screening of the landscape that can be felt at the same time in the Korean traditional paper windows half-open outwardly. With this study, we tried to suggest the diversity and new possibilities of contemporary architectural glass art that shows new materials and techniques and a fusion of the concept of the window in the East and the West, in the stained glass field in Korea, which is dominated by traditional lead came technique. 본 연구는 경기도 이천에 소재한 성 안드레아 병원 치유의 성모 성당에 설치된 티에리 부아셀(Thierry Boissel)의 스테인드글라스 작품에 표출된 조형적 특징과 동·서양 창 문화의 융합 가능성을 제시하기 위해 진행되었다. 프랑스 태생으로 독일에서 활동 중인 현대 건축유리 작가 부아셀은 그의 첫 한국 프로젝트인 성 안드레아 병원 성당 작품에서 한국의 전통 창과 서양의 스테인드글라스 창이 자연스럽게 만날 수 있는 작품을 구상했다. 또한 병원과 인접한 환경을 고려해 납선을 사용하지 않은 친환경적인 재료와 기법으로 작품을 완성했다. 작가는 한국 전통 가옥의 창과 서양의 스테인드글라스 창이 자연스럽게 만날 수 있는 모티프로 원을 채택하여 디자인의 기본 요소로 삼았다. 색채에 있어서도 한국수도회의 성당이라는 점을 고려해 한국 전통 건축의 단청색 배열을 현대적으로 해석해 사용했다. 또한 밖을 향해 반쯤 열린 한옥의 한지 문에서 느낄 수 있는 드러남과 가림, 안과 밖을 오가는 시선을 통해 상호 소통하고 있는 공간을 표현하고자 했다. 본 연구를 통해 전통적인 납선기법이 주를 이루고 있는 한국 스테인드글라스 분야에 새로운 재료와 기법, 동·서양의 창 개념이 융합된 현대 건축 유리 예술의 다양성과 새로운 가능성을 제시하고자 했다.

      • KCI등재

        국공립 및 법인 어린이집 보육교사의 학사학위취득을 위한 계속교육에 관한 인식

        정수경 한국영유아교원교육학회 2012 유아교육학논집 Vol.16 No.5

        This study was to investigate the perception of daycare center teachers’ continuing education for acquiring a bachelor’s degree to improve their professional development. The purpose of this study was to find out the necessary conditions to increase participating daycare center teachers’ continuing education and provide the foundation to make a better system of it. For this research, a questionnaire was developed through the related precedent studies on continuing education and a discussion with teachers and principals who have had educational careers at daycare centers for more than ten years, and had experienced continuing education to acquire their bachelor’s degree. The completed questionnaire had thirty-three items and its confidence was .86. The participants of this study were 132 teachers at public or government-financed daycare centers who did not have a bachelor’s degree when they first got a daycare center teacher qualification. The data collected from the research were analyzed by ANOVA, t-test, Chi test and Scheffé test, the last of which was conducted to examine the post test. The results showed that the perception of daycare center teachers’ continuing education to acquire a bachelor’s degree made partly significant differences in the meaning and motives of it by the variable. 본 연구는 보육교사의 전문성 향상과 유아교육의 질 제고를 위하여 현재 어린이집에서 근무하고 있는 보육교사의 4년제 학사학위 취득에 관한 계속교육의 인식을 조사하여 계속교육의 운영개선과 향후 이를 위한 정책수립의 기초자료로 삼는데 그 목적이 있다. 학사학위 취득을 위한 보육교사의 계속교육에 관한 인식과 실태를 파악하기 위하여 문헌분석 및 전문가와의 협의를 통해 개발된 설문지는 총 33문항으로 구성되어 있으며 신뢰도는 .86으로 나타났다. 연구대상은 충청남도에 있는 두 도시의 국공립 어린이집과 법인 어린이집에 재직 중인 교사 132명으로서 보육교사자격 취득당시 학사학위 미 취득자들이었다. 수집된 자료는 ANOVA와 t-검정, Chi검정 및 Scheffé검정(사후검정)을 통하여 분석되었다. 연구결과 보육교사의 학사학위 취득을 위한 계속교육에 관한 인식은 계속교육의 의미와 참여 동인에 관한 인식에서 배경변인에 따라 부분적으로 의미 있는 차이를 보여주었다.

      • KCI등재

        정신분열증 환자의 질병기간에 따른 가족기능의 효과성 연구

        정수경 한국가족치료학회 1993 가족과 가족치료 Vol.1 No.1

        본 연구에서는 환자의 특성에 따른 세분화된 가족 프로그램 개발을 위하여 가족기능에 영향을 미치는 변인 가운데 하나인 질병기간이라는 변인을 선정하여 그에 따른 가족기능의 효과성을 평가해보고자 한다.

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