브랜드 위기가 소비자의 부정적 감정에 미치는 영향: 위기 원인과 브랜드 개성을 중심으로

정나영,조성도 한국무역연구원 2023 무역연구 Vol.19 No.3

Purpose – The purpose of this study is to verify the effects of brand crisis causes and brand personality types on negative emotions. This research investigates the different impacts of intentional and unintentional crisis causes on anger and disappointment. Furthermore, the differential impacts of sincere and exiting brands on anger and disappointment are analyzed. Design/Methodology/Approach – This study tests four hypotheses through experimental designs using different scenarios. In order to make a sincere brand personality an expression, ‘innocent and faithful’ is used in describing a company, and words such as challenging, liberal, and creative are used for making an existing brand personality. 249 participated, and 201 responses were analyzed, excluding unfaithful questionnaires. Findings – The results of the study show that an intentional cause brings about anger more strongly than disappointment. By contrast, an unintentional cause led to disappointment more than anger. A sincere brand’s crisis was associated more strongly with anger than disappointment, and an exciting brand’s crisis influenced disappointment more greatly than anger. Research Implications – In intentional brand crisis and sincere brand situations wherein anger was greater than disappointment, a prompt apology may be necessary before implementing specific compensation tactics. This is because it is crucial to rapidly mitigate the negative impact of intense anger. On the other hand, disappointment is a slower-moving emotion that arises from suboptimal performance. Therefore, compensatory tactics may be required to meet consumer expectations.

Magnetic Resonance-Guided Focused Ultrasound in Neurosurgery: Taking Lessons from the Past to Inform the Future

정나영,장진우 대한의학회 2018 Journal of Korean medical science Vol.33 No.44

Magnetic resonance-guided focused ultrasound (MRgFUS) is a new emerging neurosurgical procedure applied in a wide range of clinical fields. It can generate high-intensity energy at the focal zone in deep body areas without requiring incision of soft tissues. Although the effectiveness of the focused ultrasound technique had not been recognized because of the skull being a main barrier in the transmission of acoustic energy, the development of hemispheric distribution of ultrasound transducer phased arrays has solved this issue and enabled the performance of true transcranial procedures. Advanced imaging technologies such as magnetic resonance thermometry could enhance the safety of MRgFUS. The current clinical applications of MRgFUS in neurosurgery involve stereotactic ablative treatments for patients with essential tremor, Parkinson's disease, obsessive-compulsive disorder, major depressive disorder, or neuropathic pain. Other potential treatment candidates being examined in ongoing clinical trials include brain tumors, Alzheimer's disease, and epilepsy, based on MRgFUS abilities of thermal ablation and opening the blood-brain barrier. With the development of ultrasound technology to overcome the limitations, MRgFUS is gradually expanding the therapeutic field for intractable neurological disorders and serving as a trail for a promising future in noninvasive and safe neurosurgical care.

관광지 웹사이트 영문판 번역의 품질 평가 연구 - 공주한옥마을을 중심으로

정나영 한국통번역교육학회 2017 한국통번역교육학회 학술대회 자료집 Vol.2017 No.3

SRY 양성 46,XX 남성 1례

정나영,인영흠,정민호,서병규,이병철 대한소아내분비학회 2003 Annals of Pediatirc Endocrinology & Metabolism Vol.8 No.2

[현장사례 2] 권역별 참여자 선정으로 우리동네 교통환경파악 및 안전한 공동체 형성

정나영 한국노인복지학회 2018 한국노인복지학회 학술발표논문집 Vol.2018 No.11

신제품 독특성 및 주변 제품의 의인화가 신제품 구매 의사에 미치는 영향

정나영,장수령 한국콘텐츠학회 2023 한국콘텐츠학회논문지 Vol.23 No.4

일상 소비재 제품군에서 독특한 신제품의 출시가 빈번히 일어나고 있음에도, 신제품의 독특성 및 신제품 구매 당시의 환경을 고려한 연구가 부족하다. 특히, 최근 다양한 의인화 제품들이 출시되고 소비자들의 주목을 받고 있는 상황에서, 구매 환경 내 의인화 제품들의 주변 존재 여부가 일상 소비재 신제품에도 영향을 미칠 수 있다. 본 연구는 소비자가 지각하는 신제품 독특성의 정도가 신제품 구매 의사에 미치는 영향력에 대해 주변 제품의 의인화 유무가 가지는 조절 효과를 탐구하고자 한다. 또한, 앞선 관계에 대해서 주변 의인화 제품의 밀집도가 달라졌을 때 그 효과가 어떻게 변하는지 확인하고자 한다. 이를 위해, 본 연구는 2(신제품 독특성: 낮음 vs. 높음) × 2(주변 제품 의인화: 없음 vs. 있음) × 2(주변 의인화 제품 밀집도: 낮음 vs. 높음)의 집단 간 실험 설계(between-subject design)를 적용하여 실험을 진행하였다. 분석 결과, 신제품의 독특성이 낮은 경우보다 높은 경우 소비자의 구매 의사가 낮게 나타남을 확인하였다. 또한, 주변에 의인화된 제품이 있는 경우, 신제품 독특성이 소비자의 구매 의사에 대해 가지는 부정적 효과가 더 강화되었다. 반면, 주변 의인화 제품의 밀집도가 높을 때 이러한 부정적 효과가 완화됨을 발견하였다.

興遼國 건국과 高麗‧契丹‧女眞 관계의 변화

정나영 한국중세사학회 2020 한국중세사연구 Vol.0 No.60

This article is to examine the rise of the Xing-Liao dynasty based in the Eastern Capital(東京) of Khitan and its influence on the changes of Goryeo, Khitan and Jurchens’ relations. To this day, research has mainly focused on the dynasty of Xing-Liao in the perspective of how the subdued Balhae(㴾海 Pohai) people was treated under the Khitan rule or one of the series of revolts by Balhae people who had political aspirations. This paper, however, concentrates on the importance of the Xing-Liao dynasty’s establishment in the context of East Asia, and its significance on the three parties’ relations. The Xing-Liao dynasty was established in the Eastern Capital led by Da Yanlin(大延琳). This is where Goryeo and Khitan consulted their diplomatic issues, Jurchens exchanged their commodities, and a large number of Balhae descendants resided in the Eastern Capital -a diplomatically, commercially and politically important in this period. As people’s grievances toward Khitan’s rule increased here, Da Yanlin established the Xing-Liao dynasty and Jurchens also participated in it. In November 1029, Khitan organized the troops and sent them to the Eastern Capital to suppress the rebellion. Through the records on epitaph, it is also found that soldiers at the neighboring prefectures and predominantly Chinese troops were joined to the suppression. Da Yanlin was finally caught in August 1030 but it was in November that Khitan government took measures of relocating Balhae people who participated in the rebellion. In addition, the records stating that Balhae and Khitan people fled to Goryeo even after then. From these records, it is supposed that the circumstance of the Eastern Capital was insecure due to the uprising and its subsequent measures. After the Xing-Liao dynasty was established, both the Xing-Liao dynasty and Khitan sent envoys to Goryeo seeking military support. In an early stage Goryeo sent troops to the eastern region of Amnok River(鴨綠江) in order to reclaim the territory from Khitan, which considered anti-Khitan action, but Goryeo’s attempt was failed. Also, as confirming that Khitan sent the troops to suppress the Xing-Liao dynasty in a large scale, Goryeo determined to monitor the situation. After the Xing-Liao dynasty was conquered, Goryeo sent an envoy to Khitan and attempted to normalize the diplomatic relations. On the other hand, Goryeo attempted to contact the Song dynasty under the insecurity and Khitan’s weakened control over the Eastern Capital. The relationship among Jurchens, Goryeo and Khitan also showed changes in new aspects during this period. Jurchens had regularly traded with other tribes in the Eastern Capital circuit and with Khitan in a spring moving court. As Jurchens lost opportunities for exchanging commodities due to the insecurity of the region, they sent a large amount of weapons to Goryeo at that time. In addition, Tieli(鐵利) requested Goryeo to bestow the calendar and it sent envoys or traded with Goryeo every year until 1033. Jurchens’ also attributed their more active contact with Goryeo to the rise of the Xing-Liao dynasty and the unsteady hold of the Khitan over the Jurchens. Therefore, it is assumed that the establishment of the Xing-Liao dynasty triggered the changes of Goryeo, Khitan and Jurchens’ relations. This research is significant in that these series of events illustrate the dynamics of the multistate system in the 11th century East Asia.

고려의 對契丹 使行과 불교 교류

정나영 이화여자대학교 이화사학연구소 2022 梨花史學硏究 Vol.- No.65

After Goryeo and Khitan established the official relations from the late 10th century, the two maintained diplomatic relations through various communication channels including traveling envoys. In particular, the exchange of envoys has been paid attention due to the increase of the type and the frequency of embassies. Regarding the significance of envoys in the Goryeo-Khitan relations, this paper examines the dispatch of Goryeo envoys to Khitan, and the exchange of Buddhism in their travels. First, it was found that Goryeo sent 5 or 6 kinds of emissaries to Khitan every year and the types of embassies were categorized as regular and special envoys. Goryeo envoy’s travel to Khitan showed one distinctive feature in that the destination of their journey varied depending the location on the nabo(捺鉢) of the Khitan court. Following the nomadic life of the Khitan people, nabo, the seasonal moving court, was conducted by the emperor of Khitan. Thus, the destination of Goryeo embassies was not fixed in one capital city, but changed along the route of the emperor. Second, this research analyzed how envoys collected information on the Khitan Buddhism and the works of Khitan’s Buddhist monks. Based on the reports of Song envoys, it was assumed that Goryeo emissaries visited the Jinguksa Temple (Zhenguo Si) and Cheongyeongsa Temple (Tianqing Si) when they headed or passed through the Central Capital. In the Southern Capital, it was probable that they visited the Minchungsa Temple (Minzhong Si) and Gaetaesa Temple (Kaitai Si). During the travel, envoys collected information on the new texts presented by the Khitan’s Buddhist monks who were invited to the moving court. In addition, Uicheon and Buddhist monks from Gaochang staying in Khitan were able to exchange products and letters through Goryeo envoys. It was supposed that they shared certain interests in Buddhism based on the Buddhist texts of Khitan monks collected by Uicheon and excavated in Uighur.

염색조건에 따른 양파껍질의 염색효과에 관한 연구

정나영,이전숙,최경은 한국가정과학회 2000 한국가정과학회지 Vol.3 No.1

The purpose of this study was to identify the best dyeing conditions using onion's outer shell, and to apply to the method in practical daily life. To do this, we extracted quercetin from onion's outer shell and dyed several natural fabrics such as cotton, slack mercerized cotton, ramie, and silk, under the different conditions. Dyed fabrics were investigated in the aspect of dyeability and colorfastness. The effective conditions for the light-fastness and washing-fastness also have been studied. The results of the experiment were varied with such conditions as temperature, time, pH degree, and treatment and types of mordants. The results are as follows : 1. Fabrics dyed with onion's outer shell showed excellent dyeability even though there were no mordants, and the silk fabric dyed better than both cotton and ramie fabric. Furthermore, in the cases of repeated dyeing and treatment of mordants using AIK(SO_4)_2·12H_2O and CuSO_4,·5H_2O dyeability of specimen had been improved 2. Cellulose fabrics such as cotton, mercerized cotton and ramie showed the best dyeability under relatively low temperature in the range of 20∼40℃. On the contrary to cellulose fabric, silk fabric showed the best dyeability under higher dyeing temperature. All fabrics had the higest K/S value at pH 3 regardless of the kind of fiber. 3. Dyeing colors varied with the kind of mordants. Colors were turned into yellow in AIK(SO_4)_2·12H_2O into yellow-red in CuSO_4·5H_2O, and into green-yellow in FeSO_4·7H_2O. As mordants, AlK(SO_4)_2·12H_2O, CuSO_4·5H_2O, FeSO_4 ·7H_2O, gallic acid and tartaric acid were used and especially A1K(S0_4)_2·12H_20 showed the best dyeability and colorfastness in repeated dyeing. Mordants such as A1K(SO_4)_2·12H_2O made fabrics have better chroma and washing-fastness though the light-fastness was poorer than non mordanting. 4. Repeated dyeing brought us deep color. When fresh dyebath was used each time, the dyeability was increased as the experiment was repeated more. When dyed with used dyebath several times, improved dyeability could not be expected. The optimal using times of the used dyebath was twice.

『三國遺事』 영어번역본의 문제점 분석 - 紀異 篇을 중심으로-

정나영 이화여자대학교 한국문화연구원 2017 한국문화연구 Vol.33 No.-

Samguk Yusa, also known as Memorabilia of the Three Kingdoms, has been acclaimed as one of the significant historical records by Korean ancient history researchers and this scholarly attention has been reflected in its numerous translations in various languages that were complete comparatively earlier than other ancient historical sources. However, the English versions of Samguk Yusa, considered the most utilized materials among others, revealed problems and brought up the need to translate the original text in a more scholarly manner, after their publication. In this respect, this paper analyzed two complete translations of Samguk Yusa, mainly on “Gii-pyeon” to identify their value as historical records and translation challenges pertaining to accuracy. First, the afore-said two translations of Samguk Yusa did not fully mention details of the bottom books, i.e. printed book and woodblock-printed book and their failure to communicate with the original text led to mistranslation. Futhermore these translations failed to fully show the characteristics of historical records, including organic relations among sections. In some other cases, words, such as title, personal name and public office name, and sentences were not accurately translated in the two translations. In terms of Romanization, some failed to follow the principles or to maintain coherence under these principles. Also, the translated proper nouns (e.g. weights and measures) had a problem since coherent orthography did not exist or all figures were calculated by western units without grounds. Reference translation did not consider the nature of historical records. In order to create a sophisticated English version of Samguk Yusa to be utilized in a scholarly manner, it is recommendable to thoroughly review its original text and various related research, and to participate in projects together with various experts with a scholarly and language background, not individuals. 한국고대사 연구에서 중요사료로 평가받는 『삼국유사(三國遺事)』는 다양한 분야에서의 학문적 관심을 반영하듯 다른 고대사 사료와 비교하여 이른 시기에 여러 외국어로 번역되었다. 다양한 언어의 번역본 가운데 영어번역본은 그 활용도가 가장 높은 자료라 할 수 있으나 출판 직후부터 번역본의 문제와 학술적인 번역의 필요성이 제기되어왔다. 이에 본고에서는 완역된 영어번역본 2종을 「기이(紀異)」편(篇)을 중심으로 사서로서의 가치 및 정확성 전달과 관련된 번역상의 문제점을 분석하였다. 먼저 번역본들은 저본이 되는 『삼국유사』 판본과 인본에 대한 구체적 언급이 없었고 교감이 제대로 이루어지지 않아 내용을 오역하고 조목 간 유기적 관계가 있는 사료의 특성을 잘 나타내지 못하였다. 또한 칭호나 인명, 관직명 등의 단어와 본문 내 문장이 원문을 정확하게 옮기지 못한 사례가 있었다. 이 밖에도 로마자 표기법의 원칙에 어긋나거나 일관성 없는 표기가 있었고 장소나 도량형과 같은 고유용어의 번역에서도 통일된 표기가 없거나 일정한 근거 없이 서양의 단위로 환산하여 정확성에 문제가 있었다. 인용문헌명의 번역에 있어서도 사료의 성격을 고려한 번역이 이뤄지지 못했다. 향후 학술적으로 활용할 수 있는 수준 높은 영어번역본 작업을 위해서는 『삼국유사』 원문과 여러 분야에서의 연구 성과를 철저히 검토하고 개인 보다는 다양한 학문적, 언어적 배경을 가진 전문가들이 함께 참여하는 것이 바람직하다.