A Study on the System and Presentation for Expression by Computer Graphics - Interactive Computer Graphics with Computer Generated Color, Analysis and Synthesis of Texture Images, and Visual Masking -

전양덕 ( Yang Deok Chun ) 한국정보디자인학회 2002 정보디자인학연구 Vol.5 No.-

웹디자인에 있어서 DHTML 과 VRML 의 활용방안

전양덕(Yang Deok Chun) 한국정보디자인학회 1999 정보디자인학연구 Vol.2 No.2

WWW 사용자 인터페이스 디자인에 관한 연구

전양덕(Yang Deok Chun) 한국정보디자인학회 1998 정보디자인학연구 Vol.1 No.-

네트워크 VR 에서 WEB 3D 의 활용방안에 대한 고찰

전양덕(Yang Deok Chun) 한국정보디자인학회 2000 정보디자인학연구 Vol.3 No.-

웹칼라 디자인 기획에 관한 고찰

전양덕 ( Yang Deok Chun ) 한국정보디자인학회 2003 정보디자인학연구 Vol.6 No.-

인터넷 환경에서의 멀티미디어 광고디자인과 기호학적 접근

전양덕 ( Yang Deok Chun ) 한국정보디자인학회 2005 정보디자인학연구 Vol.8 No.-

There is no doubt that Humanbeings are surrounded by Sign in their everyday life. In either accidental or necessary way, Sign has already formed common ground with human life. In this regard, the study on Sign, which is called Semiotics, will surely serve as groundwork for other study including Communications. This is why some people do not hesitate to call Semiotics as one of the main 3 basic study, together with Philosophy that studies human thoughts and Psychology that does human mental structure. Likewise, Semiotics helps designers anticipate the way meaning is created, train their both analytic and esthetic insight. Consequently, it features its ability to lead designers to those of more creativity. Until recently, studies in the advertising area have been mainly about Social Science Paradigm, such as Economics, Marketing, Communications, Psychology. However, Modern broad and complex communication setting claims that current attempt to test the message delivery in practical and statistical measure can bear huge chance of error. In other words, when it comes to the message, what is the most important is not how correctly it has been delivered but how it actually works as a text and affects. While texts in books are so linear, sequential, and concrete that reflects designers` intention only, hypertexts are so non-linear that users or visitors can search for their own meaning randomly by editing and analyzing the texts on their own. Likewise, Semiotics gives birth to the study on the way meaning and value are created through presence, and to the scientific and logical creativity that is contrast to the intuition-oriented design or its analysis. Among diverse Semiotical approaches including multimedia advertising design on internet setting, humor can be the most similar concept to Humanism by Semiotic standard. Recent study shows that humor is the most effective way to boost click rate on commercial banner on websites which are also sort of hypertext. Another effective way to create humorous message or visual humor will be a thorough understanding of ‘pun’ concept, which utilizes tricks on homonym. Accordingly, Semiotic methodology that helps create diverse meanings out of fixed text can surely be the necessary approach toward creativity of the multimedia advertisements in this new era on Internet.

웹사이트 디자인에서의 HCI 에 관한 고찰

전양덕(Yang Deok Chun) 한국정보디자인학회 2001 정보디자인학연구 Vol.4 No.-

비주얼 컬처로서의 뉴 미디어 아트와 시간 예술

전양덕 ( Yang Deok Chun ) 한국정보디자인학회 2005 정보디자인학연구 Vol.8 No.-

As our world is changing day by day, Art including Visual Design also witnesses its new category every minute. Since Art has got a diversity of ways to express itself, it often seems to have lost its way. Not only traditional Art but also new art field has lost its goal. This is why people easily assume that art has lost its way to develop. Upcoming era will be that of knowledge, information, and digital. In this trend, what the status of Art will be like in the future remains as the biggest issue. Currently, Photograph overwhelms Art. Some people do not hesitate to say that Art has disappeared. The more Photograph stands out, the further the other art field get subordinate to it, which brings abundance in its development and methodology. There are several factors in creating diverse art methodology, which do not only include the change in external surroundings but also moving factors that are caused by the changes in old media expression. Quite predictable were transaction to Collage, and the birth of Obzee during the transaction. These means the acceptance toward object and its surroundings, at the same time, the possibility to bring the new expression in the old boundary of expression. Time can be so collective that can reset the time limit of old media by working with Algorism and other statistic method. This is the result of efforts to shorten the gap of waves. They try to shorten the length of waves instead of shortening its gap directly. However, this takes considerable time. As soon as old time measure is replaced, the delay in the other time measure happens. This enables transaction from Present to Future, as well as Present to the Past. This also brings in the mobility for the Present to transfer to the other Present. In other words, Interactive media which enables spontaneous shift in present will appear. Mutual timing happens in interactive TV or place-free technology. Once the space and mobility dominates local distance, time and space will be of common possession, although they would not thoroughly match each other. However, Space copy toward space and event copy toward event must proceed. Otherwise, mutual communication will be no better than the role of remote control The only worrisom concern would be the reinforcement of control. Space copy makes simultaneous presence possible, and furthermore provokes its stretches and variations.

대중매체에서 나타나는 간접광고 효과와 온라인에 관한 연구 -온라인 매체의 PPL을 중심으로-

전양덕 ( Yang Deok Chun ) 한국정보디자인학회 2011 정보디자인학연구 Vol.16 No.-

현대는 보다 다양한 광고효과를 노리려는 인식의 확산으로 기업에서는 마케팅의 일환으로서 간접광고를 내세우게 되었고, 자사의 물품을 홍보하기 위해 각 매체에 지원을 제의하는 사례가 점점 늘고 있다. 그러나 지금까지는 드라마, 영화와 같이 제한 적인 매체에 치중하고 있는 것이 현실이었다. 그러나 새롭게 만들어지는 많은 상품들을 소비자에게 인식시키기 위해서는 기존의 광고시장은 점점 협소해 지고 소비자의 관심 또한 새로운 매체로 전이되고 있는 상황이 전개되었다. 그리고 새로운 매체의 출현에 따른 커뮤니케이션 환경의 변화는 이를 활용하여 상품을 광고하는 마케팅 환경에 많은 영향을 주었다. 그러나 이제까지 인터넷의 사회적 파급력에 비해 마케팅 솔루션이 부족했던 것이 현실이다. 이에 국내에서 온라인 공간에서의 PPL이란 시도는 인터넷 브랜드사와 같은 지속적인 연구와 개발이 필요할 것이다. PPL 광고의 효과는 입증되었고, 그 시장의 성장은 예측되어진 상황인 것이다. 이에, 본 연구에서는 드라마와 영화 등 문화콘텐츠의 연구를 바탕으로 온라인 광고에서 나타나는 PPL의 다양화를 시도하고 앞으로의 발전방향에 관한 방안을 모색하고자 한다. By seeking a wider range of modern advertising company trying to spread awareness as part of a marketing display ads and indirectly, to promote its goods to each medium to support the growing number of cases that can bid. However, until now, drama, film, such as limiting the reality is that the media was focusing on. However, newly created in order to recognize the many goods to the consumer ad market is getting smaller and existing consumer interest is also a situation where the transition to a new medium was developed. And the emergence of new media communications environment according to the change in product advertising and marketing to take advantage of this environment has affected a lot. However, the society than ever internet marketing solutions to the shortage is real. PPL is in the online space in this country tried four brands, such as the Internet, ongoing research and development will be needed. PPL has proven the effectiveness of advertising, the growth of the market situation was predicted would be. Therefore, this study of cultural content such as movies and dramas based on the study appearing in the online advertising PPL is trying to diversify the direction of future development and find ways to investigate.

포스트 시대의 사이버 광고 트렌드에 관한 연구

전양덕 ( Yang Deok Chun ) 한국정보디자인학회 2012 정보디자인학연구 Vol.18 No.-

광고는 그 시대의 문화와 트렌드를 대변하기도 한다. 방송 매체에서의 트렌드가 노출이라면 소비자의 시선을 끄는 것 역시 같은 것이다. 결국 규제라는 것은 시선의 차이인 것이다. 이렇게 논란이 지속되어지는 이 순간에도 광고는 변하고 있다. 기술의 발전과 함께 사이버 시대라고 불리 우는 현 시대에서 기존의 매체와 더불어 사이버 공간에서 더욱 다양한 모습으로 진화하고 있다. 이에 포스트 시대에 있어 사이버 광고의 역할과 상황에 대하여 알아보고자 한다. 지식정보화 시대를 표방하는 현대에서 웹을 통한 사이버 시대의 도래는 지금까지와는 다른 의미로서 급속한 정보의 발전을 가져 왔다. 이에 포스트 시대에 나타나고 있는 사이버 광고의 트렌드에 대해서 알아보고자 한다. 연구 방법으로는 사이버 상에서 구현되는 광고의 형태에 대해서 분석하고, 이 광고의 형태들이 어떻게 트렌드를 이끌어 가는지에 대해 알아본다. 그리고 장점과 단점을 살펴보고, 효과적인 광고로서의 역할에 대해 기존의 문헌과 웹상에서의 자료를 조사해 분석하고자 한다. 이를 바탕으로 앞으로의 사이버 광고의 대세인 동적 인터랙티브 광고에 나아갈 방향과 개선점에 대해서 논의 하고자 한다. Ads speak for the culture of the period and the trend is even, If trends in media exposure as well as consumers will be an eye-catching, The difference between the eyes is called the end regulation, At this moment, this debate which continued advertising is changing, With the advancement of technology in modern times is referred to as cyber age media as well as existing in cyberspace are evolving into a more diverse look. In this era of cyber-post with the role of advertising is to investigate the situation. In the modern information age, knowledge, advocating the advent of Web-based Cyber Age is another meaning of the metaphor, which favors the rapid development of information brought. This post appears in the cyber era was undertaken to evaluate the trend in advertising. Implementation of research methods in cyberspace for those types of ads to analyze how they trend in the form of advertising to lead Find out about support. And look at the advantages and disadvantages, the role of effective advertising for the existing literature and analysis is to examine the data on the web. Based on this, the future of cyber-ads in the future direction of the highly acclaimed dynamic and interactive advertising is to discuss improvements.