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- 저자 : 장흥섭(Chang, Heung-Seob) (검색결과 11 건)
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張興燮 慶北大學校 産業開發硏究所 1982 硏究報告 Vol.10 No.-
Consumer education is viewed as the process by which people learn the workings of the marketplace so that they can improve their ability to act as purchasers or consumers of those products and services they deem most likely to enhance their well-being and the consumer education movement has grown and shows no signs of stopping. The purpose of this review is to describe the American consumer education, and to lay out some of its possible consequences for our consumer, government and business. The important contents of this thesis is consist of five chapters as follows; Chapter one is the introduction of this study Chapter two is the concept and contents of consumer education movement. Chapter three is many programs of American consumer education. Chapter four is significant changes caused by the movement Chapter five is the conclusion of this study, and improvement device for Korean consumer education movement. The consumer education movement will probably play a large part in bring about some important changes in consumer behavior and marketing practice.
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장흥섭 경북대학교 경제경영연구소 1991 經商論集 Vol.19 No.3
Operationally, We may define consumer policy as measures taken to implement consumer interests. The delivery system of consumer policy comprises consumer education, consumer information and consumer protection. The purpose of consumer policy is to advance consumer interests. This may be done in alliance or in conflict with other interstests in society. Political changes can alter the policies, rules,and regulatory action that affect consumers. The purpose of this study is to (1) determine what consumer policy is, (2) develop guidelines for government policy in dealing with consumer. To satisfy these purpose, This study is devided into five major sections. As the results of this study, a useful framework for consumer policy stdudies was developed, and it will give some insights for further research as well as consumer policy.
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張興燮 慶北大學校 産業開發硏究所 1981 硏究報告 Vol.9 No.-
The purpose of this study is to provide Korean social marketers concerned with some insightes into social marketing. In view of this proposition, I have overviewed the concept and nature of social marketing and the current situation and problems. The concept of "Social Marketing" has gained wide growing recognition in the field of marketing and the application of marketing to the promotion of social causes was proposed a decade ago. In this study, I see that a growing number of cause organizations and government agencies is turning to social marketing. And I foresee that social marketing specialists, combining business marketing skills with additional training in the social sciences, will be working on a wider range of social causes with increasing sophistication. Advances in conceptualizing social marketing problems and in evaluating the impacts of social marketing problems will further enhance their effectiveness.
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장흥섭 慶北大學校 師範大學 1986 敎育硏究誌 Vol.28 No.-
Todays, the increasing consumer complaint proportions leads to organizational suppression of the unit receiving the complaints, and which subsequently contributes to a further increase in complaints due to inaction by marketing management. A complaint from a consumer is an overt manifestation of dissatisfaction and may be viewed as a series of related events, from perception or experience of a grievance, to taking some form of action, to resolution for the problem, and also serve as customer feedback about a product, service or company performance, their impact on corporate policy and public relations. A marketing manager's orientation toward the com plant process and ultimately toward how complaints should be handled, may affect utilization of company resources and the resultant level of consumer satisfaction. And so the marketing manager has considerable flexibility in responding to a complaint. Business establishes the formal organizational structures for consumer affairs within firm, This comsumer affairs departments seek to improve relations with the consuming public, and to make firms more responsive to the needs and grievances of consumers.
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張興燮 慶北大學校 産業開發硏究所 1984 硏究報告 Vol.12 No.-
The importance of consumerism has been emphasized since long before. Inefficient consumerism can be an important obstacle in achieving economic development and national welfare. While the interest in consumerism has grown up, the study of consumerism (as a science) has not increased accordingly. This article attempts to 1) determine what consumerism is, 2) provide guidelines for corporate and government policy in dealing with consumerism. The contents of this thesis are as follows: Chapter one is introduction of this study Chapter two is consumer and consumerism. Chapter three is general contents of consumerism. Chapter four is relationship between marketing concept and consumerism. What is new today about consumerism is the fact that consumer's concerns are much more directly focused on the human values and environmental consideration involved in today's economic decisions than they are on the more strictly "economic" problems of obtaining the highest quality goods at the lowest possible price. Listed below are titles of studies that should be studied. 1. The present state of consumer dissatisfaction that consumer can accept and the cost of reducing consumer dissatisfaction. 2. The way in which the consumer problem can be solved without any intervention of government. 3. The evaluation of methods that attempt to resolve the consumer problem.
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