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장영화(Chang, Young-Hwa),오익근(Oh, Ick-Keun) 한국지역사회학회 2012 지역사회연구 Vol.20 No.4
For an increasing interest in Hanok recently, a few research have been done in tourism field. Travelers tend to seek for unique experience while they stay overnight in Hanok. Hanok has been emerging as an alternative to the existing lodging facilities. The purpose of this study lies in examining the image of Hanok perceived by Hanok visitors, using Focus Group Interview. Three focus groups were used to reveal the image of Hanok. They have experience in visiting Hanok. The results showed that people perceived Hanok as uncomfortable, cold, but beautiful. The advantages of Hanok included prevention of women"s disease, good health, and eco-friendly environment. Lastly, the common image of Hanok was lyrical, leisurely, and heartwarming. These results might provide some marketing implications for Hanok stay program, one of popular overnight stay travel program. Besides, this study could be used as a basis for further image study about Hanok.
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장영화(Chang, Young-Hwa),오익근(Oh, Ick-Keun) 대한관광경영학회 2014 觀光硏究 Vol.29 No.1
한옥은 전통숙박시설로서 중요성이 부각되고 있지만, 아직 관광학 분야에서는 널리 연구되지 않았다. 본 연구에서는 한옥의 이미지를 파악하여 행동의도에 어떠한 영향을 미치는지를 확인하는데 목적이 있다. 이를 위해 서울, 대구, 전북, 경북에서 일반인, 외국인, 한옥전문가들을 대상으로 1. 2차의 예비조사와 숙박을 위해 한옥마을을 방문한 숙박객을 대상으로 설문지로 3차 예비조사를 거친 후 전문가로부터 내용타당도를 점검받아 완성된 설문지로 조사하였다. 요인분석을 사용하여 한옥이미지를 5개 요인으로 추출하였다. 한옥이미지 중 안락성은 (재)방문의도, 숙박의도, 거주의도에 영향을 모두 미치는 것으로 나타났다. 하지만 기능성과 상징성은 (재)방문의도, 숙박의도에는 영향을 미치지 않지만 거주의도에는 영향을 미치는 것으로 나타났다. 나머지 한옥이미지는 행동의도에 영향을 미치지 않는 것으로 나타났다. 결론적으로 한옥을 홍보할 때 가장 많은 영향을 미칠 수 있는 요인은 안락성에 포함되니 항목들로서 특히 옛 추억과 관련된 메시지를 넣어 홍보하는 방안이 필요하다. 안락성, 기능성, 상징성은 거주의도에 영향을 미치므로 거주를 위한 한옥은 안락성에 거주자의 가치와 외형적인 부분까지 고려할 필요가 있다. Although significance of Hanok has been magnified as traditional lodging facilities, it has not been widely studied in the field of tourism science yet. This study aims to understand the image of Hanok and confirm how it affects behavioral intention. To this ends, first and second pilot studies were conducted with the general public, internationals, and Hanok specialists in Seoul, Daegu, and Gyeongbuk province. The third study was completed with those who actually stayed overnight in Hanok. After checking content validity, a total of 280 questionnaires were distributed to university students with a variety of age groups. Five factors about Hanok image were extracted by factor analysis.. Comfortability influenced the intentions of revisitation, overnight staying, and living. However, functionality and symbolism impacted on the intentions of revisitation and overnight staying except for living intention. The remaining factors did not have any impacts on the intentions. In conclusion, the most important image of Hanok was found as comfortability. Thus, this factor should be utilized when promoting Hanok as an alternative tourist lodging facility. In particular, `old memories` stemmed from Hanok can play a critical role in destination tourism promotion. When building Hanok, both personal value of a potential resident and exterior design of Hanok should be considered with the factor of comfortability.
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인구통계학적 특성 및 한옥 경험에 따른 한옥이미지와 행동의도 차이 분석
장영화(Young Hwa Chang),김은주(Eun Ju Kim) 한국관광연구학회 2014 관광연구저널 Vol.28 No.5
The study aims to investigate the image of Hanok, the traditional Korean house, and see a gap between the image of Hanok and behavioral intention of people depending on their experience of Hanok. The result shows that people have different ideas about functionality and symbolism of Hanok depending on their gender and symbolism of Hanok differs depending on the region it is located. As a result of investigating the changes of image and behavioral intention for Hanok after visiting it the image people have for Hanok do not change. But when it comes to behavioral intention people tend to revisit Hanok, stay overnight or live in it as they visit it more often. It has been found in the study that the image of Hanok is influenced only by gender and region but not by most of demographic factors. This means that it is possible to promote Hanok without identifying its target market. That most of the behavioral intention gets stronger as the frequency of visiting Hanok increases shows it is necessary to develop active contents to attract people and let them have a positive image of Hanok. The fact that how people feel about Hanok puts an influence on the image of Hanok suggests that positive image of Hanok related to emotion can lead to change people’s intention in the end.
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건강보험 청구자료를 이용한 우리나라 뇌졸증 환자의 사회경제적 비용 추계
임승지,김한중,남정모,장후선,장영화,김세라,강혜영,Lim, Seung-Ji,Kim, Han-Joong,Nam, Chung-Mo,Chang, Hoo-Sun,Jang, Young-Hwa,Kim, Se-Ra,Kang, Hye-Young 대한예방의학회 2009 예방의학회지 Vol.42 No.4
Objectives : To estimate the annual socioeconomic costs of stroke in Korea in 2005 from a societal perspective. Methods : We identified those 20 years or older who had at least one national health insurance (NHI) claims record with a primary or a secondary diagnosis of stroke (ICD-10 codes: I60-I69, G45) in 2005. Direct medical costs of the stroke were measured from the NHI claims records. Direct non-medical costs were estimated as transportation costs incurred when visiting the hospitals. Indirect costs were defined as patients and caregivers productivity loss associated with office visits or hospitalization. Also, the costs of productivity loss due to premature death from stroke were calculated. Results : A total of 882,143 stroke patients were identified with prevalence for treatment of stroke at 2.44%. The total cost for the treatment of stroke in the nation was estimated to be 3,737 billion Korean won (KRW) which included direct costs at 1,130 billion KRW and indirect costs at 2,606 billion KRW. The per-capita cost of stroke was 3 million KRW for men and 2 million KRW for women. The total national spending for hemorrhagic and ischemic stroke was 1,323 billion KRW and 1,553 billion KRW, respectively, which together consisted of 77.0% of the total cost for stroke. Costs per patient for hemorrhagic and ischemic stroke were estimated at 6 million KRW and 2 million KRW, respectively. Conclusions : Stroke is a leading public health problem in Korea in terms of the economic burden. The indirect costs were identified as the largest component of the overall cost.
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