성통합 교육 관점에서 심리적 양성성 정체감에 관한 연구

이표상 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.1

The purpose of this study was to examine if previous studies on socio- active adaptation of androgynous identity types is useful in an andocentric ROTC group environment specifically from the perspective of gender integration. For this purpose, participants were classified in four categories according to type of gender role identity of men and women, perception level of Physical Self-Efficacy Scales (PSES) by type and the differences in Physical Training Test Scores (PTTS) were analyzed. Participants in the current study include 172 volunteer undergraduate students (84 males and 86 females) participating as cadets in the Texas A&M University Corps of Cadets. The study found males PSES perceptions, masculinity and androgyny identity had higher perception levels than other types. Therefore, the first hypothesis, that the perception level on the PSES of the androgynous type is higher or the same that of the masculine type was supported for the male students. In the case of female students, it was shown that the perception level of the androgyny type was higher than that of other types. Therefore, the first hypothesis was also supported for female students. The difference of the males PTTS by the type of gender role identity was analyzed. The study found that masculine identity type scored higher than other types. Therefore, the second hypothesis, that the androgyny type will lead to better PTTS scores, was not supported for male students. In case of female students, differences were observed among the masculinity, femininity and unclassified types. The androgyny type was different from the femininity and unclassified type. However, the mean difference between the masculinity types was not observed. The second hypothesis was accepted for female students. An interesting similarity between the two types was considered to be the homogeneous group attributes between the two types. As a result, the researcher contends that both masculinity identity and androgyny identity will be useful psychological health index in an ROTC environment.

스포츠 공식 후원사와 매복마케팅 간의 광고효과 비교 분석

이표상 한국스포츠리서치 2003 한국 스포츠 리서치 Vol.14 No.5

학교 체육과 생활 체육의 보완적 연계를 통한 중학교 체육과 교육과정의 효율적 운영 방안

이표상 한국학교체육학회 2004 한국학교 체육학회지 Vol.14 No.1

본 연구는 학교 체육과 생활 체육의 상호보완적 연계를 통해 중학교 체육과 교육과정의 효율적 운영 방안들을 탐색하는 데 초점을 맞추어 관련 선행연구와 보고자료 및 참고문헌을 토대로 다음과 같은 방안을 모색하였다. 첫째, 학교 체육과 생활 체육 두 영역간의 양태에 따른 연계 방식에서 차별적, 통합적, 보완적 연계 방식 중, 현실적인 상황에서 보완적 연계 방식이 가장 바람직한 방안으로 생각된다. 둘째, 학교 체육은 '학교'와 '수업'의 테두리 내에서 교육적 이상의 한 부분에 '생활'과 '실용 중심적인 것'을 포용하는 방식의 변용이 필요하고, 생활 체육은 학교 밖의 울타리를 벗어나 '생활적인 점'을 부각하고 '외재적이고 실용적인 특징'에서 인성함양, 안목개발, 자아실현 등 학교체육의 내재적 가치를 달성하기 위해 사회교육의 성격을 가미한 변용이 필요하다. 셋째, 인접지 지역 생활 체육시설 이용에서 나타나는 문제점인 '이동상의 비용이성' 그리고 '비근접성' 같은 문제점을 해결하기 위해서 지역 생활 체육시설뿐만 아니라 학사일정과 교과내용에 따라 대학 내의 체육시설 그리고 타 학교 체윽시설 활용 방안을 고려할 필요가 있다. 또한 이동수업시 예상되는 안전사고에 대한 문제는 현재 운영중인 학교 안전공제회의 법적 적용 범위가 확대되어 안전사고의 책임으로부터 보호받을 수 있도록 하여 창의적이고 의욕적인 교육활동이 위축되지 않도록 제도적 장치가 우선되어야 할 것으로 생각된다. 넷째, 인접지 지역 생활 체육 자원을 적극 활용하기 위해서는 대안적 체육과 교육과정 운영에 따른 체육수업시간의 통합적 운영이 절대적으로 필요하다. 다섯째, 체육수업의 질적 향상을 제고하기 위해서는 연간프로그램의 계획과 실행에서 생활체육지도자와 공동 참여를 통해 수업시간의 협동적 운영, 학습자 관리, 지도내용과 교수 학습방법의 부문에서 유기적인 정보공유와 교류를 필요로 하며, 이와 같은 인적 자원 활용은 중학교 체육과 교육과정의 효율적 운영에 긍정적 영향을 미칠 것이라 기대된다. This study focuses on making an efficient Programs for middle school physical education's curriculum through complementary connection of school physical education and life sports. With reference to related advance research, report and reference, this study designs the following plans in terms of conceptive plan for connection of school physical education to life sports and complement-enabled area in detail, based on curricular physical education class. First, among differential, integrated and complementary connection methods in accordance with pattern between school physical education and life sports, it is expected that complementary connection will be realistically desirable. Second, school physical education is required to include 'life' and 'practicality' in light of idealistic education within the scope of 'school' and 'class'. On the contrary, life sports need to add social education so as to place stress on 'life activity' out of school and search for internal values of school physical education, i.e., personality cultivation, insight development, self-realization out of `external and practical characteristics'. Third, in order to solve problems such as 'uneasy movement' and 'inaccessibility' that may occur when using athletic facilities in neighboring cities, campus athletic facilities as well as local athletic facilities should be available according to education schedule and it may be required to utilize athletic facilities at other universities. For problems about accidents that may occur during mobile class, it is necessary to extend legal scope of application of School Safety Fraternal Association currently in operation so as to protect from accidents and also required to create institutional frameworks to prevent creative and motivated education activities from being shrunk. Fourth, in order to make the best use of local athletic facilities in neighboring areas, it is required to manage physical education class according to alternative education and curriculum operation. Fifth, so as to increase the quality of physical education class, it is required to cooperatively operate class, manage learners, share and exchange information in the area of guidance, teaching method through joint participation of life sports leaders in annual programs. Such utilization of human resources in neighboring area is considered as important factor that may have positive effects upon the efficient operation of middle school physical education's curriculum.

스포츠 모델의 이미지와 전문성이 기업광고에 미치는 영향

이표상,장현철 한국스포츠리서치 2003 한국 스포츠 리서치 Vol.14 No.6

This study analyzes the relations between the effects that a commercial image of a professional athlete has on a company, the professionalism of the commercial, and the efficiency of the commercial on companies. This research was done in April 2003 with a population of adults living in the five biggest cities in South Korea. 372 adults answered this survey. Statistical analysis was used to analyze the results. The conclusions are as follows; First, in a comparison of the commercial image by sports players and the professionalism of the commercial and a comparison between the commercial professionalism and the efficiency of the commercial, the highest significance was found in the first comparison. If the professionalism of the commercial by the athletes is higher, the publics viewpoint is more positive for the commercia image. Second, a comparison is made between the commercial image by professional athletes and the efficiency of the commercial on the companies. A second comparison is between the commercial professionalism and the efficiency of the commercial on the companies. A higher significance was found in the first comparison. In conclusion, a better image for the commercial than the professionalism of the commercial has more positive effects on the company sales.

스포츠 공식 후원사와 매복마케팅 간의 광고효과 비교 분석

이표상 한국스포츠리서치 2003 한국 스포츠 리서치 Vol.20 No.1

The purpose of this research was to reveal differences in advertisement effects between official sponsors and ambushing marketing companies, in the aspects of the attitudes in advertisements about company, product goodwill degree, purchasing intentions, company images, and changed consumer attitudes after ambush marketing were verified, establishing concepts through theoretical surveying previous researches about ambush marketing and through practical and experimental analysis. The results of those practical analysis were outlined below: Domestic consumers generally had positive recognitions about official sponsors and trusted them, but they could not easily differentiate ambush marketing from official advertisements due to barely understanding what official sponsors are. That reason was that they were difficult to recognize official sponsors in advertisements. Furthermore, respondents to the questionnaire did not change their positive attitudes towards advertisements after recognizing the fact that official sponsors they had thought were in fact ambush marketing. Therefore there were no or little differences between ambush marketing and official sponsors in the aspects of the attitudes in advertisements about company, product attitudes, purchasing intentions, and company images.

스포츠 스폰서십과 구매의도의 관계

이표상 한국학교체육학회 2003 한국학교 체육학회지 Vol.13 No.2

본 연구는 기업의 스포츠 스폰서십 활동에 대한 소비자들의 인식을 살펴보고, 스포츠 스폰서십이 기업이미지와 소비자의 태도변화, 구매의도에 어떠한 영향을 미치며 스폰서십을 통한 이미지 및 태도변화가 구매의도에 미치는 영향력이 소비자들의 기업인지 정도에 따라 차이가 있는가를 살펴봄으로써 스포츠 스폰서십의 효과와 구매의도의 관계를 규명하는데 목적을 두었다. 연구 대상자는 2003년 서울에 거주하고 있는 대학생 및 직장인들로 하였으며, 표집은 편의 표본추출법 (convenience sampling method)을 사용하여 표본을 추출하였다. 본 조사는 스스로 설문지를 읽고 응답하게 하는 자답식 설문조사방법을 사용하였다. 통계분석은 설문지의 전산처리를 위하여 SPSS(Statistical Packages for Social Science)를 이용하였다. 수집된 자료는 먼저 측정항목들의 신뢰성(reliability) 측정하기 위해 Cronbach's alpha 값을 이용하여 분석하였고, 기업이미지, 광고태도, 제품태도의 변화를 측정하기 위해 ANOVA(One-Way ANOVA, 2-Way ANOVA)와 T-test를 실시 하였으며, 스포츠 스폰서십에 의한 이미지 및 광고태도 ?제품태도가 구매의도에 미치는 영향에 대한 가설을 검증 하기 위해 회귀분석을 실시한 결과 다음과 같은 결론을 얻었다. 첫째, 스포츠 스폰서십 메시지는 구매의도에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 기업인지도가 높은 기업보다 낮은 기업에서 스포츠 스폰서십이 구매의도에 미치는 영향이 더 큰 것으로 나타났다. 셋째, 스포츠 스폰서십의 효과는 기업의 인지성 정도에 따라 다르게 나타나며 인지도가 높은 기업의 경우에는 스폰서십 메시지 제시이후에 광고태도는 구매의도에 영향을 미치지 않으며, 인지도가 낮은 기업의 경우에는 스폰서십 메시지 제시 전에는 기업이미지가 구매의도에 영향을 미치지 않지만 스폰서십 메시지 제시 후에는 기업이미지가 구매의도에 영향을 미친다는 것을 알 수 있다. The purpose of this study is to investigate the relationship between sports sponsorship and purchase intention. For this purpose, it was investigated that how sports sponsorship affects enterprise awareness, consumer attitude, and purchase intention and if the change of enterprise awareness and consumer attitude through sponsorship differ in purchase intention according to enterprise awareness level. By diversified measurement on effect of Sports sponsorship, we get results as follows. ANOVA analysis and t-test were carried out to survey how sports sponsorship affects purchase intention and if the influence on purchase intention according to enterprise awareness level differs. First, it was appeared that sponsorship message had a positive influence on purchase intension. Second, the influence that sponsorship affects purchase intention was high in corporation which recognition degree was low than corporation which recognition degree was high. Third, regression analysis was put in force to search how the change of enterprise awareness and consumer attitude through sports sponsorship affect purchase intention of consumer. It was appeared that in case of enterprise which recognition degree is high, enterprise awareness, attitude-toward-the-ads, and brand attitude had an influence on purchase intention before presented sponsorship message. But in case of presented sponsorship message, only enterprise awareness and brand attitude had an influence on purchase intention and this influence was higher than before message was presented. In case of enterprise which recognition degree is low, attitude-toward-the-ads and brand attitude had an influence on purchase intention, but on the other hand enterprise awareness didn't have a significant influence before presented sponsorship message. But after presented sponsorship message, it was showed that enterprise awareness, attitude-toward-the-ads, and brand attitude had an influence on purchase intention. This means that enterprise awareness through sports sponsorship affects purchase intention in case of enterprise which recognition degree is low

“Russian Verbal Aspect" - Quo Vadis?

표상용 아시아중동부유럽학회 2002 동유럽발칸학 Vol.4 No.2

발칸어연합(Balkansprachbund)으로서의 슬라브어에 관한 연구 : 불가리아어, 마케도니아어, 세르보크로아티아어를 중심으로 Especially Emphasized on the Languages Bulgarian, Mazedonian and Serbo-Croatian

표상용 한국외국어대학교 외국어 종합연구센터 언어연구소 2004 언어와 언어학 Vol.0 No.33

This paper deals with the so-colled Balkanisms (=Balkan linguistic elements) in the Slavic languages of Balkansprachbund. The genetic method cf Slavic languages operates with kinship, the areal with affinity, and the typological with isomorphisrn The south slavonic languages, so-called Bulgarian, Mazedononian, Serbocrcatian and Slovenian have a lot in common with themself. They have also differentia. This paper makes it clear from a standpoint of Balkansprachbund. These Languages are in many respects closely connected with mutual and the most striking structural differences have come from Language contact. Bulgarian is one of the major Balkansprachbund, while it has the most of Balkanism s in itself. (1) the definite article - postposed article (2) the future marker (3) the "rnore/most" intensifiers (4) the short forms of the personal (and reflexive) pronouns (5) the interrogative particle (6) the numeral structure of 11-19 "one-on-ten" Mazedononian is proved to be in a similar linguistic situation as Bulgarian from the side of Balkansprachbund, but Serbo-Croatian in a some different appearance.

-овать 신조 동사의 완료상화 접두어 선택 문제: 완료상화 접두어 про-, с-, за- 연구

표상용 한국외국어대학교(글로벌캠퍼스) 러시아연구소 2010 슬라브연구 Vol.26 No.1

본 논문은 표상용(2006-1)에서 제시한 -овать 신조 동사의 어휘 목록을 자료로 현대 노어에서 다양화하고 있는 완료상화 접두어의 선택이 동사 어간의 의미에 근거해서 이루어지는가에 초점이 맞추어져 있다. 양자 간의 상호 연관성을 통해 접두어의 의미는 공의미화(десемантизация)되는가를 밝히고 있다. 러시아어 -овать 신조 동사에서 접두어 с-, за-, про- 를 통환 완료상화 동사는 동사 어간의 의미가 접두어의 선택에 직접적인 영향을 미친다. 즉, 소위 말하는 “Preverbe Vide"가 구현되고 있다. 각각의 핵심적인 특징은 다음과 같다:① 접두어 с- 완료상화 신조 동사는 기존 동사에 비해 동사 어간 의미와의 의미적 관계가 좀 더 규칙적인 양상을 보인다. 기존 동사에 비해 신조 동사에서 접두어 с-의 완료상화 의미 범주는 상대적으로 매우 단순하다. ② 완료상 접두어 за-의 동사 어간 원형의미(prototype)는 “덮다(закрыть)”로 간주되며 закрыть로부터 의미 수형도를 도출할 수 있다. ③ 접두어 про-는 с-, за-에 비해 좀 더 일반적인 의미의 동사 어간과 결합한다. 가장 생산적인 의미 영역은 “동사 어간의 행위를 수행하다”(провести встречу=встретить, пройти беседы=беседовать)의 유형에서 про- 접두어가 결합된다.

노어 관계형용사 성질화의 메카니즘 연구

표상용(Pyo Sang Yong) 한국노어노문학회 2001 노어노문학 Vol.13 No.2