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        衣服과 人物이 첫 印象形成에 미치는 影響에 關한 硏究

        李仁子,宋善玉 한국의류학회 1982 한국의류학회지 Vol.6 No.1

        The purpose of this research was to find out the effects of the person and costume on the formation of first impression. 4 Models were choosen who had sporty, intellectual, social and cute impression. Tried on them sporty, intellectual, social and cute costumes, 16 pictures of them were taken four by four method, and those were shown to 640 college girl students in Seoul to check the change of impression. The results are as follows: 1) The sporty costume to be perceived as sporty than either the social or intellectual and cute costume. 2) The social person to be perceived as social than either the sporty on intellectual and cute person. 3) The intellectual costume to be perceived as intellectual than either the sporty or social & cute costume. 4) The cute costume to be perceived as cute than either the sporty or social and intellectual costume.

      • Susceptibility of Cigarette Smoke Condensate-Exposed Human Bronchial Epithelial Cells to Hypoxia-Reoxygenation

        이인자,최은미 환경독성보건학회 2009 환경독성보건학회지 Vol.24 No.1

        사람 기관지상피세포주인 BEAS-2B에 담배연기농축액(CSC)을 처리하여 유도된 1198 세포주는 대조군 세포주인 1799에 비해 현저하게 낮은 glutathione 농도와 낮은 glutamate-cysteine ligase (GCL), glutathione peroxidase (GPx), glucose-6-phosphate dehydrogenase (G6PD), catalase 효소활성을 보였다. 두 세포주를 포도당 존재 하에서 4시간 hypoxia 처리 후 reoxygenation 하면서 시간에 따른 세포의 항산화계 활성을 측정한 결과, 1799 세포주에서는 의미 있는 변화가 관찰되지 않은 반면, 1198 세포주에서는 hypoxia 처리에 의해 glutathione의 농도 및 GSH/GSSG 비와 G6PD 활성이 감소되었고, reoxygenation 기에는 GPx, glutathione reductase (GRd), G6PD, superoxide dismutase 활성이 감소되었다. 그러나 reoxygenation 2시간 이후에는 GRd와 G6PD 활성의 회복이 관찰되었으며, 그 결과 GSH/GSSG 비율이 회복되었다. 이 실험 결과는 CSC가 능력을 현저히 저하시킬 수 있음을 보여준다. Glutathione은 hypoxia-reoxygenation에 의한 산화적 스트레스 하에서 항산화제로서의 역할뿐 아니라, 세포 내 GSH/GSSG 비의 변화를 통해 산화적 스트레스에 대한 항산화계의 적응 반응 여부를 결정하는 중요한 인자로 작용할 것으로 보여진다.

      • 生藥複合製劑가 實驗的 糖尿 白鼠에 미치는 影響

        이인자,이다미 대구효성가톨릭대학교 응용과학연구소 1991 응용과학연구논문집 Vol.1 No.-

        In order to study the effect of oriental medicine on experimental diabetes mellitus, Cheungsimyeonjaeum, Kamijowiseungki-tang and kikukjihwang-tang were administered to streptozotocin induced diabetic rats. The results are summarized as follows: 1. The increased serum glucose levels by streptozotocin were significantly decrea -sed by administration of Cheungsimyeonjaeum, Kamijowiseungki-tang and Kikukjihwang-tang. 2. The levels of serum urea nitrogen were significantly recovered by administration of Cheungsimyeonjaeum, Kamijowiseungki-tang and kikukjihwang-tang. 3. The levels of serum triglyceride were significantly recovered by administration of Kamijowiseungki-tang and Kikukukjihwang-tang. 4. The levels of serum total cholesterol were significantly recovered by administration of Kamijowiseunki-tang and Kikukjihwang-tang The results suggest that Cheungsimyeonjaeum, Kamijowiseungki-tang and Kikukjihwang-tang may play protective and therapeutic roles in diabetes mellitus.

      • 최근 의류학 관련연구의 추이

        이인자 건국대학교 생활문화연구소 2000 생활문화ㆍ예술논집 Vol.23 No.-

        The object of this study is to analysis of recent research tendency in ITAA(International Textile and Apparel Association) and KSCT(Korean Society of Clothing and Textile), to offer some informations for clothing studies for future. The methods are analysis of CTRJ(Clothing and Textile Research Journal) articles of ITAA from 1982 to 1999, Journal of KSCT from 1976 to 1999, and research papers in their Annual Meeting Conference, from 1995 to 1999. The results are as follows ; 1. The most increased study field are Fashion Marketing ; such as international marketing, inter-net shopping, Fashion Business, and Clothing Psychology includes in Consumer Behavior. 2. Fashion & Culture, sub-culture ; such as folk costume are also interested study field. 3. Research papers in clothing science field, such as textiles, fibers and hygienics are remarkable decreased.

      • 임의의 brun세기를 이용한 nonphotochemical hole burning의 속도론적 모델

        이인자 동국대학교 경주대학 1992 東國論集 Vol.11 No.-

        TLS모델에 기준을 둔 nonphotochemical hole burning에 관한 이론이 유도되었으며, 실험 데이터를 이용하여 테스트하였다. 이 이론은 분자들이 차지하게 되는 세 개의 에너지 준위들의 상대적인 population을 속도론적으로 유도하였으며, hole의 깊이가 burn intensity, hole burning양자효율, 전자 여기 상태의 spontaneous emission rate등에 어떻게 의존하는지를 관찰하였다. 특히 센 세기의 burn빛에서는 전자 여기상태가 포화되므로 hole burning이 비선형적으로 일어남을 예측할 수 있었다. 약한 세기의 burn빛에서는 이 이론에서 유도된 hole의 깊이에 관한 표현식이 실험적 경험에 기초하여 얻어진 식과 일치함을 관찰하였다. 또한 이 이론은 hole growth 실험을 정성적 및 정량적으로, 또한 burn빛의 세기에 따른 hole burning의(이 경우 hole burning에 사용한 총 에너지는 일정히 유지)실험적 사실들을 정성적으로 잘 설명해주었다.

      • 商品 販賣促進을 爲한 P.O.P. 廣告의 役割에 對한 考察

        李仁子 경기대학교부설 산업기술종합연구소 1987 산업기술종합연구소 논문집 Vol.3 No.-

        P.O.P advertising is the abbreviation of "Point of Purchase Advertising." It means retailer advertising conducted by retailers in front of or within the shop. In other words, it is an advertising conducted in the very spot where consumers purchase goods through supermarket or retailer's. It is a kind of advertising by which the manufacturer, that is sponsor, has a direct contact with endusers at the meeting spot. The P.O.P advertising had been called "P.O.S advertising" until 15-16 years age. P.O.S advertising is the abbreviation of "Point of Sale Advertising." It places prime emphasis on the person who puts ad in. On the other hand, P.O.P advertising attaches importance to "clients." In other words, it means that advertising should be concentrated on the explanation of the goods the clients want, prices and the furnishing of other necessary information. It reminds that a shop is a place where consumers purchase merchandise, not a place business enterprises sell their products. It is common in both view, however, that advertising is conducted at the place where goods are delivered to consumers, the advertising matter is just same, is a means of sales promotion and expects sales increase. The P.O.P advertising is hard to independently play the role of advertising. Consequently, when it is directed so as to strengthen and reconfirm the impression of mass media advertising, the P.O.P advertising is able to decisively make consumers make up their mind to purchase goods. Therefore, it is the function of such P.O.P advertising to bind merchandise and consumers, and point of sale and point of purchase. And pop advertising is the root thereof. Such pop advertising is classified depending on various standards. Depending on location, it breaks down to in-the-shop advertising and outside-the-shop advertising. It may be classified depending on display facilities and/or display places. It can also be divided by productions, materials, installation places, using periods and purposes and functions. The design of the P.O.P advertising, classified as above, makes a great influence on the sale of merchandise. The questionnaire survey on the influence of the P.O.P advertising design on sale shows the following results: An overwhelming 90.2% answered, "Good design brings good turnover." Some 29% answered that they had epochmakingly increased the sale through P.O.P advertising and 53.2% answered that they were expecting epochmaking sales increase, altogether 82.2%. Consequently the design of P.O.P advertising should be creative good design. And the P.O.P advertising, whose design is well made, plays the important role of greatly influencing the sales of enterprises. Today is the design competition age, far from competition between goods. Therefore, enterprises are investing a lot of capital, efforts and time in design development. It goes without saying, however, that even the goods of so good design may have different turnover depending on advertising policies, which are even more important. The most important thing out of the advertising policies is "creative design." The P.O.P advertising, cusing impuslive purchase by clients and reminding them of products, should be "more creative" than any other advertisings because it is conducted on the very point of purchase where consumers and sponsors meet together finally.

      • 新聞廣告의 視覺的表現에 對한 小考 : 朝鮮日報廣告大賞作品을 中心으로 bring into focus on the CHOSUN ILBO Advertising Award

        李仁子 경기대학교부설 산업기술종합연구소 1985 산업기술종합연구소 논문집 Vol.1 No.-

        This dissertation paper attempts to review and identify the special features, trends, problems and directions of the newspaper advertisement expression as reflected in the vernacular newspaper advertisement prize contests, primarily based on the works of the Choil Advertisement Prize Contests. In a society where commodities are produced and supplied on a mass sale to the public without having scarcity value, newspaper advertisement performs a social function of transmitting information to the public of society and a commercial function of promoting commodity marketing. Newspaper advertisement is a printed media which can effect stronger appeal to the public at lesser cost than any other media of all the various advertisement media. For this reason, it has many other features different from other advertisement media. Although the newspaper advertisement prize contest is conducted making the newspaper advertisement pieces as its primary target, it still has different characters from the current advertisement. The newspaper advertisement prize contests attach primary importance to the effectiveness of communication required for newspaper advertisement, and it also requires that the contesting works have creativity in expression which is apt to often lack and observe advertisement ethics in employment of techniques. The history of the Choil Advertisement Prize Contest shows that it has steadily changed along with the social changes and against the social backgrounds. Since the establishment of the Choil Advertisement Prize in 1964, many changes have taken place over the years in the areas of selection of works, classification methods, composition of the judge panels, introduction of color in the newspaper printing, number of participating works, and sponsors' understanding and participation. In its early days, the contests were dominated by established artists, but in 1967 a new entry for "new face" prize was provided. By 1970, the newspaper began to use color in its printing for the first time and subsequently an entry for color advertisement prize was introduced to award the prize for a work selected from the works produced during that year. As other special features of the Choil Advertisement Prize, the following can be also cited: a new entry for the most outstanding advertisement sponsor; appointment of consumers to the judges panel; a new entry for institutional advertisement; a surge in the use of inherently traditional Korean themes; and another new entry for public advertisement intended to publicize the importance of public welfare. In the initial stage, the Choil Advertisement prizewinning works had both its advantage and disadvantage: an advantage that individual or groups of advertisement experts could produce their works without external interference and an disadvantage that they lacked the support from the marketing enterprises. In expression, those works relied chiefly on the photo genre, rarely utilizing the illustration. The size of their format showed tendency to be unnecessarily large, but beginning in 1972, standard size was adopted for the newspaper advertisement. While the wording of copy text is supposed to provide essential commodity information such as selling points or clear commodity descriptions, the wording of those works resorted to sentimental or emotional appeal at the expense of the helpful commodity knowledge or the message the business enterprises have to convey. Many of the works had made effective use of the visual effects and blank space, but placed photos or illustrations in the center, left center or upper center showing tendency toward symmetric arrangement. It should be noted that this led to an undesirable result of producing uniformity and stereo-typed styles in lay-out. There had been also institutional problems such as: 1) Inappropriateness of choosing ill-qualified judges for both art work and copy wording; and 2) lock of programs designed for continued cultivation and employment of newly discovered talents. As solutions to these problems, judgment on the art work or wording of copy text should be entrusted to fully qualified experts in the relevant fields. Among the prize winners, those new talents who can meet the certain standards of qualification should be allowed to participate in selection of the contesting works by appointing them to the screening panel. Efforts should be also made to improve institutional systems as required to provide continued support and broader employment opportunity for the newly discovered talents. As an incentive measure to attract more contestants, the sites of the oversea trainings which are given to the grand prize winners as a special benefit must be extended to the U.S. and Europe, not confined to Japan. In visual expression, there are such problems as: 1) easy-going production attitude readily attuning the photo application or techniques and utilization of illustrations to the tastes of the judges panel; and 2) inappropriate copy wording that impairs the efficient dommodity communication; and 3) the trend in lay-out toward a few set of stereo-typed styles. As a new direction for the expression techniques, it is recommended that visual elements in advertisement expression such as illustrations, photos, letterings, colors, logotypes and symbol should use creative and original lay-out, and that in anticipation of the later day use of the prizewinning for the practical purposes, the production of works must fully take into account such factors as advertisement budget, commodity information and marketing strategy. Therefore, as its primary goal, the Choil Advertisement Grand Prize should be directed toward the efforts to encourage and inspire the production of original and eye-catching newspaper advertisement pieces that are highly effective as communication means.

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