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프로농구팬의 구단 관여 인식과 구단의 지역사회 기여 인식 관계
이완영(Lee, Wan-Young),계은영(Kye, Eun-Young),조성식(Cho, Seong-Sik) 한국체육과학회 2019 한국체육과학회지 Vol.28 No.4
The purpose of this study was to analyze the effects of the perception of attitudinal loyalty and behavioral loyalty, personal identification, community identification, and local citizen identification on the perception of contributions to local sports, local economy, and local society and culture in the Goyang Orions fans who visited Goyang Gymnasium. Data were collected from Mar. 2 to Apr. 7, 2017 by administering questionnaire survey in 450 fans who visited Goyang Gymnasium to cheer the home team and finally a total of 432 questionnaires were used in analysis. The results are as follows: First, for the effects of fan"s perception of involvement in team on the contribution to local sports, one of contribution to community, the attitudinal loyalty, behavioral loyalty, community identification, and local citizen identification were shown to have positive effects. Second, for the effects of fan"s perception of involvement in team on the contribution to local economy, one of contribution to community, community identification and local citizen identification were shown to have positive effects. Third, for the effects of fan"s perception of involvement in team on the contribution to local society and culture, one of contribution to community, the attitudinal loyalty, behavioral loyalty, community identification, and local citizen identification were shown to have positive effects.
국민체육진흥공단과 민간보험사 간 협력관계 및 협력구축 환경조성 필요성이 협력구축 요인에 미치는 영향
이완영 ( Lee¸ Wan-young ),김진수 ( Kim¸ Jin-soo ) 한국융합과학회 2021 한국융합과학회지 Vol.10 No.5
연구목적: 본 연구는 체육 및 스포츠영역, 보험영역 종사자를 대상으로 국민체육진흥공단과 민간보험사 간 협력 필요성 및 협력구축 환경조성 필요성이 협력관계 구축 요소 인식에 어떠한 영향을 미치는지 살펴보기 위해 실시되었다. 연구방법: 본 연구를 수행하기 위해 설문조사를 실시하였으며 총 304부를 최종 분석자료로 활용하였다. 수집된 자료는 SPSS 21.0프로그램을 이용하여 전산처리하였으며, 가설검증을 위해 상관분석(correlations analysis), 다중회귀분석(multiple regression analysis)을 실시하였다. 결과: 첫째, 조사대상의 협력관계 필요성 및 협력구축 환경조성 인식이 협력체계 구축 요소 중 제도구축 인식에 미치는 영향에서는 협력관계 필요성과 의사결정자 의지가 정(+)적인 영향을 미쳤다. 둘째, 조사대상의 협력관계 필요성 및 협력구축 환경조성 인식이 협력체계 구축 요소 중 의사소통 체계 구축 인식에 미치는 영향에서는 협력관계 필요성, 의사결정자 의지, 가입자 관심이 정(+)적인 영향을 미쳤다. 셋째, 조사대상의 협력관계 필요성 및 협력구축 환경조성 인식이 협력체계 구축 요소 중 이해 공유 체계 구축 인식에 미치는 영향에서는 협력관계 필요성과 가입자 관심이 정(+)적인 영향을 미쳤다. 결론: 본 연구결과 조사 대상자들은 국민체육진흥공단과 민간보험사간 협력관계 구축에 긍정적 인식을 보여주고 있었다. 그 중에서도 특히, 양 기관의 협력체계 구축 과정에서 수요자인 가입자 당사자들의 의견이 반영된 협력체계 구축이 필요할 것으로 판단되며 향우 이에 대한 질적 연구가 진행될 필요가 있다고 판단된다. Purpose: This study was carried out to examine the effects of cooperation between Korea Sports Promotion Foundation and private insurance companies and the need for cooperative environment formation on cooperation construction factors. Methods: For this study, a survey was conducted and a total of 304 questionnaires were used for analysis. Result: First, in relation to the effects of the need for cooperation between the subjects surveyed and the perception of cooperative environment formation on cooperation construction factors, the need for cooperation and decision-maker’s will positively influenced the perception of system construction. Second, the need for cooperation, decision-maker’s will and subscriber’s interest positively influenced the perception of communication system construction. Third, the need for cooperation and subscriber’s interest positively affected the perception of interest sharing system construction. Conclusion: These study results show it is considered that construction of cooperation between the two institutions needs to reflect views of subscribers and that qualitative research on this will be required
해외자본의 국내프로야구단 후원에 대한 스포츠팬 인식조사
이완영(Lee, Wan-Young),유강민(Yoo, Gang-Min),조성식(Cho, Seong-Sik) 한국체육과학회 2018 한국체육과학회지 Vol.27 No.3
The purpose of this study is to investigate how team loyalty, awareness of Japanese companies, and awareness of loan business’ attitude by Nexen Heroes fans have an effect on awareness of sponsorship for domestic professional baseball clubs. To achieve this, 343 copies were used for final analysis and the following results were obtained. First, team loyalty varied with age. Second, emotional awareness among Japanese company’s image was different according to age, academic background, and Japanese image while perceptive awareness varied with sex and Japanese image Third, awareness of Attitude toward loan business was different according to sex and age Fourth, positive awareness among awareness of sponsoring for domestic professional baseball clubs by foreign capital was different according to age, income and Japanese image while negative awareness varied with age Fifth, the result of analyzing the effect of team loyalty, awareness of Japanese companies, and awareness of loan business’ attitude on awareness of sponsorship for domestic professional baseball clubs by foreign capital showed that in case of positive awareness team loyalty, perceptive awareness and Attitude toward loan business have a positive effect while emotional awareness has a negative effect. In case of negative awareness, emotional awareness was shown to have a positive effect while team loyalty and perceptive awareness have a negative effect.