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According to typical explanation about civil liability, the liability of contrat is binded between the parties on contract. And the liability of tort is accrued between the parties not on contract in accidental occurrence and hold an assaulter responsible payment for damages. Recently the liability of contract and the liability of torts are trended expantion and occasionally the liabilities of contract and torts vie each other. The contents of this study are as follows
This is the statistical approach in connection with Lawrence's words of high frequency. It investigated frequencies of words, their derivatives, synonyms and words associatively drawn together to understand the deep, hidden meaning of The Rainbow. In the whole of novel, Lawrence is subjective, emotional, irrational. His purpose is to express the indefinite, the fugitive, the inconsistent world of intimate feeling. He cares little for the fixed and the motionless. His vocabulary is quite free from bookish words belonging to the intellect and theory, but it is very rich in words and phrases expressive of emotion. In The Rainbow, Lawrence used a variety of metaphor based on unusual far-fetched associations. Besides abundant metaphors he also widely introduced recurrent symbols to express the states of mind, intensity of feeling, passion, misunderstanding of a world. The first step to understand his novel is to find out linguistic peculiarities of Lawrence's style. One of them is the repetition of key words. The frequency definitely can be explained in terms of devices for emphasis and clarification. But Lawrence repeated a word, its derivatives, and synonyms, newly coined word within a narrow paragraph. Lawrence's obstinate repetitions in the novel have a definite meaning rendering the inner tumult of his characters. Therefore, a study of vocabulary frequently used in the novel will make the reader feel the entire process of the internal life of characters.
Brand extension is one of the most effective marketing strategies for companies to expand their business spectrum. At the same time, failed brand extensions lead to negative consequences for the companies, such as decreasing brand loyalty. In this sense, it is necessary to examine how sport consumers evaluate brand extensions and the impact of brand extension evaluation on the brand loyalty. The purpose of this study is to investigate the structural relationships between two antecedents (i.e., the perceived quality of the parent brand; and the perceived fit between the parent brand and its extension brand) and brand extension evaluation. Data were collected from 254 sport consumers living in South Korea. Structural equation modeling suggests that a perceived fit between the parent brand and its extension brand plays a pivotal role in the evaluation of brand extension that leads to increasing brand loyalty. Although the perceived quality of the parent brand has not had a significant influence on brand extension evaluation, it positively affects brand loyalty. The current study provides sport marketers and brand managers with important information to maximize the successful rate of brand extensions that ultimately lead to enhancement of the parent brand loyalty.