호텔종사원의 사기가 서어비스수준에 미치는 영향에 관한 실증연구

이걸 대구산업정보대학 1994 논문집 Vol.8 No.-

This study is based on the assumption that Hotel employees morale has relation with Hotel service quality factors. This importance of employees morale and service quality is obviouse. Managers should be concerned with the level of job morale in their Organizations for at least reasons. (1) There is clear evidence that dismoraled employee skip work often and are more likely tie resign. (2) It has been demonstrated that and live longer ; and (3) Morale on the job carries over to the employee's life outside the job. The purpose of this study is analysis on the job morale impact factors of hotel employees. The date for this study was compiled from Hotel employees in tourist hotel in Teagu Area. The SPSS(Satistical package for Social Science) package was Utilized. To accomplish the above purpose, the summery is as follow : Ⅰ. Introduction Ⅱ. The theoretical background on the job morale of hotel employees. Ⅲ. The positive analysis Ⅳ. Conclusion

호텔企業 서비스商品의 Internal Marketing 戰略에 關한 硏究

李杰 대구산업정보대학 1995 논문집 Vol.9 No.1

In recent years, hotel has a tendency to be deluxe, large, and international. The hotel to attempt an internal marketing an increasing day by day. This paper study hotel service product and research internal marketing strategies, therefore, to grope for a solution of it' s problem and a direction forward. This study is concerned with the development of a framework for the internal marketing strategies and service product in the Hotel. Conventional concepts of service and service characteristics do not provide a significant foundation for maketing theory. Service must be conceptualized from the perspective of the consumer. From consumer' s view points, service is human performance, the result of interaction between buyer and seller exchange. Service are obviously not goods. However, neither goods nor services are marketed. What is marketed is a bundle of benefits, often including both tangible and intangible aspects. It might be argued that some distinctions between tangible-and intangible-dominant entities are so subtle to be unimportant. Hotel are frequently very personnel-incentive. Contact personnel continue to play a wide varety of roles in hotels. In most cases, the employees, or the contact personnel, are the key resurces in the hotel's interactions with its customer. Because of the importance of employees, and especially of the contact personnel to the interactive marketing function, the hotels needs customer-oriented and saller-minded employees. Hotels have two kinds of customers. One is the external customer, the ultimate consumer, and the other is the internal customer, the contact presonnel. The internal marketing concept holds that contact personnel are the first market of a hotel. The successful hotel must first sell the job to the employee before it can sell its service to customer. The objective of the internal marketing function is to get motivated and customer conscious contact personnel. In order to motivate the personnel, the major strategies of internal marketing activities can be identified. These include increasing employee's job satisfaction, decreasing stress of employee, internal training and education, internal interactive cmmunication, and personnel administration tools. These strategies should be directed toward employees and intermediaries, as well as toward external customers, in order to get the former group to deliver the best possible performance. Internal marketing concept seems to be a relevant concept and a useful part of marketing theory. The empirical evidence so far is promising but the concept has, of course, to be developed further and more comprehensive empirical tests are needed.

호텔 레스토랑 선택행동에 영향을 미치는 요인에 대한 실증적연구

李杰 대구산업정보대학 1998 논문집 Vol.12 No.1

As tourists have been increased, hotels have built a variety of extensive scales with social and economical changes, and their tourist facilities qualified for high-class, they need to make these complex managements of hotels resulted from the above factors. To run rational management of a hotel different from conventional management, we should try to look into the methods to raise the efficiency of management in the field of food and drinks having the dependency of the highest human resources on hotel management in doing business, and to do so, we should explore ways towards behavioral nature which carefully helps visitors select which restaurant to go. We have undergone conceptual changes about restaurant depending upon an increasing population of eating out, and growing profits of people, and changed patterns of food life, and we need to map out proper marketing strategies to meet increasing visitors everyday and accomodate subdivided markets. This study tried to explain behavioral natures how hotel visitors select what restaurant to go through any problem with them, and to suggest the fact that we should help hotel managers have good chances to run a hotel towards visitors and efficiently, based on them. We tried to study theoretical approaches to many scholars's works such as Lewis, Filitrafault, Titchie, Miller, Ginter, and to establish the foundation of studies by evidence. The factors that will be most effective on visitors in selecting restaurant will mostly be divided into a substantial factor and an environmental one. The former contains food tastes, prices, attractive shape of food, any kinds of food, its diversity, special food or not, the amount of food, food nutrition, and the latter hotel's image, restaurant's atmosphere, its advertisement, and its public relation, hotel employees' service, hotel's location, hotel employees' invitation, the mood of the moment, weather, food shift, etc,. Besides, visitors' character, their utilization, the patterns of their companions, and some information about restaurant may have an important influence on selecting restaurant. First of all, we set up 4 hypotheses for analyzing actual evidence, in harmony with such behavior factors for the selection and study models, and we could say that the factors such as food taste, some information about restaurant, visitors' age and marriage, thier utilization, food prices, its atmosphere, hotel's image could have an important influence on visitor' selecting restaurant. Analysis showed that when visitors select restaurant, environmental factors would have much more important influence on choosing it than substantial ones. Therefore, restaurant should have proper image which is most in accord with the entire views of hotel itself, and look into detailed factors in both its advertisement and its public relations that visitors choose. Also, a hotel manager should try to carry on proper policy of prices to the restaurant to reduce visitor's reaction factors sensitive to the prices by presenting proper prices fit for each restaurant. A hotel manager should adopt detailed and concrete factors to prepare for a variety of behaviors that visitors choose restaurant, establish marketing policies towards them which are suitable for each restaurant or hotel, manage effective business affairs of hotel fit for them, and try to provide much better service for visitors.

우리나라 國際觀光 弘報戰略에 관한 硏究

李杰,李駿鎬 대구산업정보대학 1992 논문집 Vol.6 No.-

1. The purpose of this study. Each country becomes to be internationalized in the economic, social and cultural aspects. With the development of economy and transportation, tour quantity of each country is increasing every year. Therefore, each country takes many kinds of measure for international tour promotion, for example oyerseas informaiton etc. The purpose of this thesis is to analyze the realities of overseas information for international tour promotion and to enforce the effective information method. 2. The Extent and Method of Study This data was quoted form publication which are published by Korean Tourist Association and Korea Tourist Corporation. And the structure of this thesis is as follows: Section 1. The purpose of study and method. Section 2. Theory of international tour, importance and conception of tour information. Section 3. The realities of international tour information and the analysis of information strategy. Section 4. General conclusion. 3. The main subject. A. Korea was announced through network of overseas information system for international tour information. B. Overseas mass media(T.V. magzine, radio, newspaper, movie etc) is used for international tour information method. C. Special activity ; Invitation for journalist ; Introduction of educational trip. etc. D. The measrures of public information brings about following problems. 1) The activities of public information in Korea are not creative and positive because of it's bureauerary. 2) The well-educated expert is insufficient. 3) The quantity and, or quality of advertising publication is at low level. 4) Advertising agency in our country is not aranged well. 5) Employee's for overseas information system are not sufficient in relation to other country. E. Settlement 1) The many well-educated persons for public information of overseas must be traines 2) The formalism and fureaucraey must be excluer. 3) Expense for public information must be executes effectively. 4) The coperation with international tour organization must be enhanced. 5) Rhe sales promotion for overseas travel angency must be activiates. 6) Quality and uantity of advertising publication should be enhances. 4. Conclusion. As about mentioned public information of overseas for international tour promotion is insufficient. Thanks to the '86 Asian Games and The '88 Seoul Olympic Games, foreign tourist to Korea world be increased aftercourds. At this opportunity, the public informate activity showed be more strengthenes.

전문대학 관광전공 교육과정개발에 관한 연구

이걸 대구산업정보대학 2001 논문집 Vol.15 No.-

This study is aimed to develop the new curriculum in order to be sufficient needs of students to be trained capable men coincided in knowledgian, and needs of industrial organization to actual demanders, and needs of times. As the method of the study I used the study of the literature and questionaries, and the applied professional curriculum by DACUM (development a curriculum) duty analysis. As result of the study, First: the reinforcement of actual centered education through synthesis of reduction of major curriculum and similar curriculum. Second; the organization of synthetical curriculum centered by tourist hotel and travel agency. Third: the curriculum formation centered by demanders through enlargement of actual and practical curriculum. Fourth: the organization of connection between all curriculums through DACUM.

여행상품 유통경로 선택에 관한 개념적 연구 : Focus on transaction cost theory and agency theory

이걸 대구산업정보대학 2000 논문집 Vol.14 No.1

Travel industry is a pillar industry in our country. Travel industry play a central role in all of the industry. But our travel companies could not meet customer's multiple traveling needs. Therefore we need to improve our marketing strategy and implement this kinds of marketing strategy to meet various traveling customer needs. It's an important topic for resolve prior problems that present the evolution of travel distribution structure for the past 50 years in our travel industry and how about its travel distribution nowadays, present our travel industry development trend in the future. Besides it's necessary absolutely that study a management of travel products distribution and search for its directions in environmental turbulence of travel industry's distribution in recent years. So this study app,ly transaction cost theory and agency theory to research for make a decision in a choice of travel products distribution to discover new order of distribution. So far, existing studies focus on some manufacturing companies and some distribution companies. But this study focus on some traveling companies that product service products such as travel products. This is what this study is special.

시티투어의 운영현황과 활성화 방안에 관한 연구 : 대구시티투어를 중심으로

이걸 대구산업정보대학 2002 논문집 Vol.16 No.-

As the rapid increase of the F.I.T is being expected because of the successful holding of the World Cup Games and major international occasions coming up, Daegu City needs to make City Tour vitalizing plans that provide tourists visiting Daegu City from in and out of the country with the convenient tour programs that show them famous touristic sites. To do so, I primarily develop the theoretical base for the analysis of the previous studies on the City Tour. And secondly, with analysis of the current state and problems of Daegu City Tour through the theoretical review, I suggest the ways of Daegu City Tour vitalization.

논문 취소: 고주파 열치료 후 급격한 진행을 보인 간세포암종 1예

이걸,신동현,곽금연,백용한,최문석,이준혁,고광철,백승운 대한간암학회 2016 대한간암학회지 Vol.16 No.1

This paper (“A case of rapid progression of hepatocellular carcinoma after radiofrequency ablation” by Lee K, et al from Journal of Liver Cancer 2015;15(2):118-121) has been retracted because of the several figures (Fig. 1A, Fig. 3A, and Fig. 4) of the paper1 were identical to those of the previous published original article2 without agreement of the copyright holder. The authors informed that they will take full responsibility for this unintended duplicate publication of figures caused by lack of communication, and wish to apologize to readers of the journal for any convenience. To preserve scientific integrity, Journal of Liver Cancer agreed with the authors that this paper be retracted.

호텔지배인의 직무스트레스 관리방안

李杰 대구산업정보대학 1997 논문집 Vol.11 No.1

At the present time technological innovations and market openings are making the industrial environments change rapidly. There is no exception for any service enterprise like a hotel. Organization of a hotel is where a particular business, including a hotel service, is accomplished at a place, time and rules artificially restricted. The business is accomplished through interrelationship of all members of the organiztion. Therefore, individual aims and interests may differ and each individual should arrange himself/herself to fit into the organization. In the process of this arrangement, each individual gets stress and strain. This study presents a direction for the effective management of the hotel manager's job stress, one of the members of the hotel organization. Most hotel managers get either light or heavy stress. Their stress becomes serious especially when the work environment and operations get complicated. Due to this stress, a serious problem emerges to the organization and individual members. The process of stress management, having been well examined, is discussed based on the viewpoint that fitness is desirable : for both the organization and individual members there should be no job stress or the job stress should be at a reasonable level. Preventive stress management is perhaps the first that attempts to create a sound combination of job stress among the individuals and environmemnts : it is a problem of stress managent which does not let it be at an excessive level. If we are to recognize that it is unavoidable to have stress factors, whatever the kinds they may be, that are created from a personal and non-work factors, we must prevent a negative influence at the work-site and preclude frequent occurrence. Accordingly, it is concluded that it is desirable to continuously maintain the stress at a reasonable level through the preventive management which was mentioned above and through the management's subjugation which is to reduce the stress risen anyway.

여행사 종사원이 지각하는 역할관련 요인이 고객만족에 미치는 영향

이걸,서철현,지언주 대구산업정보대학 2000 논문집 Vol.14 No.1

This study aims first to clarify if the role relation factors of travel agents working at the service encounter of travel agencies which have a high degree of personal interaction can directly affect the satisfaction of customers. Second, if the role relation factors do affect the satisfaction of customers, I tried to find out whether, through the medium of job satisfaction as the variable of agent's attitude, they affect also indirectly on the satisfaction of customers, and more specifically which variables could affect on it. For this I have aggregated the questionnaire distributed by each agent to customers and utilized them for empirical analysis as suggested by Hartline and Ferrell (1996). This study is meaningful from the fact that this method included simultaneously the customers and the travel agents working at the service encounters of our country's travel agencies. In regard to the hypothesis that the role relation factors would make a direct effect on customer satisfaction, the result of this empirical analysis suggests that the role conflict directly affects the customer satisfaction, and indirectly affects it by the medium of job satisfaction. This is supporting the study results of Suffen (1980), and Bitner, Booms, & Tetreault (1990) that have asserted that the attitude of agent has an effect on customer satisfaction. However, besides role conflict, role ambiguity, and role overload of agents did not reveal the statistic significance that we expected, but suggested a negative effect as did in the previous studies.