IPA를 활용한 저비용항공사의 발전 방안에 관한 실증분석 -에어스케이프(Airscape) 개념을 중심으로-

윤설민 ( Seolmin Yoon ),박일우 ( Leel Woo Park ),정희진 ( Hee Jin Jung ) 관광경영학회 2012 관광경영연구 Vol.52 No.-

The purpose of this paper is to evaluate airscape items of the low cost carriers using the method of Importance-Performance Analysis(IPA), and then to examine the structural relationship among airscape factors, satisfaction, and behavioral intention. Some suggestions deduced from quantitative evaluations are as following. The results of IPA indicate that all items of factor 1(stability for emergencies & signage) would be necessary for continuous maintenance, whereas all items of factor 2(in-flight entertainments) were was assessed to be low. In other words, factors of airscape appeared to be positioned differently[quadrant Ⅰ (Maintenance): factor 1, quadrant Ⅲ(Low Priority): factor 2]. Meanwhile, the results of structural equation modeling show that factor 1(stability for emergencies & signage) had a positive influence on satisfaction, whereas factor 2(in-flight entertainments) did not have any statistically significant effect on satisfaction. Also, satisfaction had a positive effect on behavioral intention. Finally, after examining indirect effect by constructs, factor 1(stability for emergencies & signage) is important to form indirect relation for behavioral intention about the low cost carriers.

자원봉사자 동기를 이용한 측정척도 검증 및 시장세분화 연구

윤설민(Seol Min Yoon),신창열(Chang Youl Shin),이충기(Choong Ki Lee) 한국호텔외식관광경영학회 2014 호텔경영학연구 Vol.23 No.2

The purpose of this study is to verify motivation dimensions of volunteers who attended the Expo 2012 YeosuKorea, and then to segment volunteer market using two-step approach cluster analysis based on delineated volunteer motivation factors. This study also aims to investigate differences in demographic characteristics, satisfaction, and behavioral intentions among segmented groups of volunteer motivation. To this end an onsite survey was conducted for volunteers at the Yeosu Expo. The results of factor analysis delineated seven motivation factors (intrinsic interest, interpersonal relation, career orientation, extrinsic rewards, patriotism, personal growth, and altruism). The results of cluster analysis revealed four mutually exclusive clusters(least motivated volunteers, community-based volunteers, dedicated volunteers, and multipurpose-oriented volunteers) based on their motives. The four segments were significantly different with respect to demographic profile in terms of marital status, education, job, and residence as well as age. The four segments were also significantly different in the satisfaction and behavioral intentions in terms of re-participation, recommendation, and positive word of mouth. Especially, the results indicate that respondents of high motivation group (e. g. , cluster 3: dedicated volunteers, cluster 4: multipurpose-oriented volunteers) had higher mean value on satisfaction and behavioral intentions than middle motivation group (e. g. , cluster 1: least motivated volunteers). The findings of this study suggest that motivation is an important factor of participating in mega events by volunteers. Practical implications based on major findings were presented for event managers in the conclusion section.

확장된 계획행동이론(ETPB)을 적용한 모험적 여가활동에 대한 행동 분석

윤설민(Seol Min Yoon) 한국호텔외식관광경영학회 2011 호텔경영학연구 Vol.20 No.6

This study aims to predict tourist behavior in pursuing adventurous leisure activity based on Extended Theory of Planned Behavior(ETPB). By exploring relationship among constructs in the ETPB model, with prior knowledge and attachment added, most of the explanatory variables(attachment, perceived behavioral control, attitude toward behavior) were statistically significant in explaining the respondents` intention to continue their participation in adventurous leisure activities. As for the relative importance among variables, attachment, perceived behavioral control, and attitude toward behavior were more important than other variables. This results indicate that psychological variable such as attachment plays an important role in ETPB model. Attachment had a positive influence on attitude toward behavior, whereas prior knowledge did not have any statistically significant effect on attitude toward behavior. By conducting a test for mediating effect, attitude toward behavior was a positive mediating variable between attachment and the consequent variable(behavioral adherence intention) of ETPB. So, attachment had an indirect effect on behavioral adherence intention through the attitude toward behavior as a mediating variable. Some practical implications were presented in the conclusion section.

전문계고 관광계열학과의 특성화고 전환에 대한 이해관계자 간 인식 차이 연구

윤설민(Seol Min Yoon),임철환(Chul Hwan Lim),김지희(Ji Hee Kim),한진수(Jin Soo Han) 한국호텔외식관광경영학회 2010 호텔경영학연구 Vol.19 No.2

This study tried to verify recognition differences about switchover to specialized high school among student, parent and teacher in vocational high school. The main results were as follows. First, the result of Multiple Analysis of Variance about need for specialization, relationship of specialization progress and a curriculum, expected effect by specialization conversion showed that there were statistically significant differences, among three groups, in the factors about specialization, except of the relationship of specialization progress and a curriculum. Especially, according to post-hoc analysis, there were differences of mean between teacher and student. In the event, teacher seemed to have higher recognition of switching into specialization than student. That is, teachers indicated that switchover to specialized high school is helpful for vision of the school, problem solving for college entrance and employment, support in expanding and improving training facilities, positive change in image of the school and contribution on local industries. Second, the result of chi-square test and correspondence analysis between three groups and education direction after specialization indicated that teacher and student seemed to have relationship with 「employment+college entrance」, whereas parent was related to 「college entrance」. Therefore, it is important to consider students` diversity to prepare forms of education that could provide opportunities of both employment and college entrance.

계획행동이론(TPB)을 활용한 내국인의 해외여행 의도에 관한 영향관계 연구

윤설민(Seol Min Yoon),오선영(Sun Young Oh),윤선정(Sun Jung Yoon) 한국호텔외식관광경영학회 2010 호텔경영학연구 Vol.19 No.6

This study is to predict behavioral intention about overseas trip by using Theory of Planned Behavior, added the explanatory variables(prior knowledge, perceived risk), and then to investigate mediating effect of attitude between exogenous variables(prior knowledge, perceived risk) and endogenous variable(behavioral intention). Some suggestions deduced from quantitative evaluations are as following. First, after examining effect relationship about behavioral intention among constructs, relationships among constructs were statistically significant and positively related except the subjective norm and perceived risk(general risk, disease risk(H1N1)). Also, explanation power of relationship shows that attitude, perceived behavioral control, prior knowledge explain 40.7% of behavioral intention and attitude(β=.421) is the most important variable to explain behavioral intention. Second, by exploring relationships about attitude among constructs(prior knowledge, disease risk(H1N1), general risk), all explanatory variables had statistically significant explaining attitude. However, prior knowledge and general risk appeared to be positively related to attitude about overseas trip, whereas disease risk(H1N1) was negatively related to attitude. Third, after examining analysis result of mediation effect, attitude was statistically found to be a mediating variable(partial mediation role) to connect prior knowledg and behavioral intention. On the other hand, attitude between perceived risk(general risk, disease risk(H1N1)) and behavioral intention is full mediation variable, because perceived risk had effect on attitude, but had not effect on behavioral intention.

관광목적지의 다차원적 이미지, 만족도와 장기적 관계지향성 간 구조적 분석

윤설민(Yoon, Seol-Min),장희숙(Jang, Hee-Sook) 한국호텔관광학회 2021 호텔관광연구 Vol.23 No.3

수정된 중요도-성취도 분석에 따른 테마파크의 안전서비스품질에 대한 소비자 평가

윤설민(Yoon, Seol-Min),장희숙(Jang, Hee-Sook) 한국관광레저학회 2018 관광레저연구 Vol.30 No.1

여행사의 지각된 애존도(Lovemark)요소가 재구매/추천의사 및 할인 여행상품 확대에 대한 소비자 지지도에 미치는 영향

윤설민(Yoon, Seol Min),이태희(Lee, Tae Hee) 한국서비스경영학회 2013 서비스경영학회지 Vol.14 No.1

This study was conducted to examine the effect relationship among perceived lovemark factors of travel agency, satisfaction. repurchase/recommen-dation intention, and consumer support toward the extension of discounted travel products. The results of this study elicited some implications. The results of structural equation modeling about the effect relationship among constructs showed that most of research hypotheses(H1-H3) are statistically significant except the relationship between some constructs of lovemark(e.g. mystery, intimacy, reputation) and satisfaction. Concretely, ``performance``, ``trust, and ``sensuality`` had a positive(+) effect on satisfaction. According to importance among variables explaining satisfaction, ``trust`` was first, followed by ``performance``, and ``sensuality``. In sequence, satisfaction appeared to be positively related on repurchase/recommen-dation intention. In addition, satisfaction seemed to have statistically significant and positive influence on consumer support toward the extension of discounted travel products. Meanwhile, after examining indirect effect by constructs, some factors of lovemark are important to form indirect relation for repurchase/recommendation intention and consumer support toward the extension of discounted travel products.

지역주민의 거주 만족도, 행복감, 삶의 질, 그리고 거주의도 간 구조적 분석

윤설민(Yoon, Seol Min),염인섭(Yeom, In Seop),홍민정(Hong, Min Jung) 대구과학대학교 국방안보연구소 2022 사회융합연구 Vol.6 No.2

지자체는 지역주민들이 행복한 삶을 살아가고, 긍정적인 삶의 질과 거주의도를 가질 수 있도록 역할을 도모해야 할 필요가 있다. 이러한 측면에서 지역주민의 거주만족도를 높이는 것은 중요한 문제일 것이다. 이에 본 연구는 지역주민의 거주만족도가 거주의도에 미치는 영향관계를 행복감과 삶의 질을 토대로 규명하였다. 이러한 목적을 달성하기 위해 할당표본추출법을 사용한 현장조사를 대전에 거주하는 지역주민들을 대상으로 실시하였다. 연구모형의 영향관계들(H1~H9)에 대한 분석결과 연구가설 7(심리적 행복감→거주의도)과 연구가설 9(삶의 질→거주의도)를 제외하고, 대부분의 연구가설이 통계적으로 유의한 것으로 나타났다. 구체적인 결과는 다음과 같다. 첫째, 거주 만족도는 두 개의 행복감(주관적 행복감, 심리적 행복감)에 긍정적으로 관련이 있음을 보여준다. 둘째, 주관적 행복감, 심리적 행복감, 그리고 거주 만족도는 삶의 질에 긍정적으로 영향을 미치는 것이 발견되었다. 셋째, 주관적 행복감과 거주 만족도는 거주의도에 긍정적인 유의한 영향을 미치는 것으로 나타났다. 결과적으로 거주만족도를 높이는 것이 가장 중요함을 확인하였다. 또한, 주관적 행복감이 삶의 질과 거주의도를 긍정적으로 변화시키는 구성개념으로 나타났다. 이에 대한 학술적 기여와 관리적 시사점은 결론 부분에 더 구체적으로 논의되었다. Local governments need to play a role so that local residents can lead a happy life and have a positive quality of life and residential intention. In this respect, it is an important issue to increase the residential satisfaction of local residents. Therefore, This study investigated the effect of local residents residential satisfaction on their residential intention, based on happiness and quality of life. To achieve this objective, a field survey using the quota sampling method was conducted on local residents living in Daejeon. As a result about the influence relationships(H1~H9) of the research model, most of the research hypotheses were found to be statistically significant except for hypothesis 7(Psychological happiness→residential intention) and hypothesis 9(quality of life→residential intention). The specific results are as follows. First, residential satisfaction was positively related to both happiness(subjective happiness, psychological happiness). Second, subjective happiness, psychological happiness, and residential satisfaction were found to have positively influenced quality of life. Third, subjective happiness and residential satisfaction seemed to have a positive significant influence on residential intention. As a result, it is most important to increase residential satisfaction. Also, subjective happiness was found to be a construct that positively changed quality of life and residential intention. The academic contributions and managerial implications of these results were further presented in the conclusion section.

테마파크에서의 체험이 감정과 만족도에 미치는 영향관계

윤설민(Yoon, Seol-Min),이태희(Lee, Tae-Hee) 한국관광레저학회 2012 관광레저연구 Vol.24 No.2