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        • KCI우수등재

          연구논문(硏究論文) : 한방의료체험을 통한 한방의료관광 인식이 재방문의사에 미치는 영향 -대장금 한방의료체험 행사장을 방문한 중국관광객을 중심으로-

          윤병국 ( Byeong Kug Yoon ),최성환 ( Sung Hwan Choi ),최원범 ( Won Bum Choi ),남승민 ( Seung Min Nam ) 한국관광학회 2012 관광학연구 Vol.36 No.1

          The purpose of this study is to reveal how 3 factors which are Influence of satisfaction, perception and importance of Oriental medical Tourism is effective on Revisit intention through the Oriental Medical Experience. The result of this study are listed. First, entertainment and deviation factors among the oriental medical experience factors influenced satisfaction of oriental medical tourism. Second, There are no relation between factors on oriental medical experience and perception of oriental medical tourism. Third, entertainment, education, deviation and esthetics factors influenced importance of oriental medical tourism. And also, education factor influenced negatively on importance of oriental medical tourism. Satisfaction of oriental medical tourism influenced intention to revisit, intention of oriental medical tourism didn`t influence on intention to revisit. Today, there are limited studies on oriental medical tourism. Thus, as figuring out desire and behavior, this study may be used basic material for making program of oriental medical experience.

        • KCI등재후보
        • KCI등재

          한국의 한방의료관광 동향과 연구과제에 대한 탐색적 연구

          윤병국(Yoon, Byeong-Kug),이은미(Lee, Eun-Mi) 한국관광레저학회 2012 관광레저연구 Vol.24 No.6

          This research reviews how Korea traditional medical tourism studies in South Korea have evolved since 2000. There are two purposes of this study. One is to analyze the research trends of Korea traditional medical tourism studies. The other is to bring out future task and new direction from there search results for sustainable Korea traditional medical tourism. The results indicate that the dominant research trend of Korea traditional medical tourism studies is related with issues in foreign counties. Yearly, medical tourism studies were presented since 2006 and Korea traditional medical tourism studies were emerged since2004. Such results are assumed that medial tourism has being received great attention in tourism. Furthermore, a variety of research topics including strategies for popularizing traditional medical tourism and strengthening competiveness of traditional medical tourism, case studies in other counties, and programs of universities or institutions have been presented and investigated. Such findings can bring out the lessons for the development of traditional medical tourism that is recognized as convergence study between traditional Korea medical science and tourism.

        • KCI등재

          민족적 연대감에 의한 여행상품 개발 모색 -일본 오키나와의 삼별초와 홍길동을 중심으로-

          윤병국 ( Byeong Kug Yoon ),최은영 ( Eun Young Choi ),고화연 ( Hwa Yeon Ko ),길호순 ( Ho Soon Kil ),이슬기 ( Seul Gi Lee ) 한국사진지리학회 2012 한국사진지리학회지 Vol.22 No.2

          본 연구는 일본속의 또 다른 일본으로 인식되고 있는 오키나와 류큐왕국의 많은 문물들이 고려와 조선 문화의 영향을 받아 형성되었다는 학설을 뒷받침하기 위해 고려와편의 발굴을 계기로 고려 삼별초와의 관련성, 이후 홍길동의 이주와 그 흔적을 찾아 휴양지의 오키나와 여행상품에 한일간의 민족적 연대감을 찾을 수 있는 여행 상품개발을 모색하고자 한다. 한국의 패키지여행사, F.I.T여행사, 소셜커머스, 홈쇼핑의 오키나와 상품을 분석한 결과, 2-3일 숙박의 획일화 된 일정으로 현재 판매되고 있다. 오키나와는 멀리 있지 않은 곳에, 비슷한 느낌의 최고급 휴식을 하면서도 더불어 삼별초와 홍길동의 유적이 펼쳐져 있기에 다양한 계층에게도 만족할 수 있는 문화역사관광지로도 개발 가능성이 충분하다. 이런 관광상품 개발을 통해 오키나와와 한국이 서로의 같음과 다름을 인정하고, 양국 문화가 오랜 세월동안 다양한 문화교류를 통해 형성되었음을 느낄 수 있기를 바란다. 이를 계기로 한국인들에게는 민족적 연대감을 통한 문화적 자긍심을 느낄 수 있게 하여 양국관광이 활성화되길 기원한다. Numerous scholars have insisted that the cultural products of Ryukyu Kingdom in Okinawa, a unique cultural destination in Japan, is influenced by Goryeo and Chosun dynasty in Korea, So, as empirical study, the purpose of this study is to discover historical tracks of Sambyeolcho(Korean rebellion against the Goryeo Dynasty that happened at the last stage of the Mongol invasions of Korea) and Hong-gildong(Famous hero character in an old Korean novel) that are evidences to prove the historical and cultural connections between Goryeo and Okinawa. Based on analysis of tour packages in South Korea, FIT, social commerce, and home shopping in Okinawa, standardized tour packages with two or three days travel itinerary are on sale. The results indicated that Okinawa can be developed as a new tourist destination for historical, cultural and heritage tourism that can fulfill diverse desires and demands of tourists with easy accessibility and heritage sites of Hong-gildong and Sambyeolcho. Such new development of tour package in Okinawa can play a pivotal role in realizing historical and cultural homogeneity and heterogeneity and recognizing diverse cultural exchanges during the long-term periods between South Korea and Japan. In addition, it also can invigorate the tourism industries of South Korea and Japan through providing cultural pride with the feeling of ethnic solidarity for Koreans.

        • KCI등재

          2000년 이후 국내 관광지리의 연구동향과 향후 과제

          윤병국(Byeong Kug Yoon) 한국관광연구학회 2012 관광연구저널 Vol.26 No.1

          This research reviews how tourism geography studies in South Korea have evolved since 2000. There are two purposes of this study. One is to analyze the research trend patterns of tourism geography studies. The other is to bring out new direction from the research results for sustainable tourism geography. Content analysis is employed for 238 articles that are published in major tourism research journals. The studies of hospitality have developed by the growth of tourism/recreation activities, and industries. However, even though tourism geography is a core discipline that is based on space for tourism phenomena, it is currently is ignored and threatened in the academic world. The results indicate that the dominant research trend of tourism geography is about tourists. In addition, tourist destination, tourism development, tourism resource, image of tourist destination, development of tourism resource, tourism information, resident of tourist destination are also major topics in tourism geography since 2000. Such results are assumed that a marketing-based approach is central to tourism studies rather than a spatial-based approach by tourism geographers. In terms of academic societies, the most published tourism academic society in tourism geography theme is the Tourism Sciences Society of Korea (TOSOK). The next most published academic societies are The Korea Academic Society of Tourism and Leisure (KASTLE), The Academy of Korea Hospitality & Tourism (AKHT), Korea Tourism Research Association (KTRA), Korea Academic Society of Hospitality Administration (KASHA), and The Association of Korean Photo- Geographers (AKPG). In terms of research methodology, most of studies are based on quantitative empirical research methods with a lack of qualitative research methods. In terms of research topics, the scope of research topics have been extended and reflected in tourism phenomena as solutions for solving our real problems. However, as a conceptual frame, an academic immaturity of tourism geography that cannot consider the diversity of tourism phenomena originated from the complexity of our society is a serious weakness. So, as one of tourism disciplines, tourism geography should specialize in its academic identity through a unique spatial approach, interdisciplinary approach, regional approach, and GIS-based visualization for sustainable tourism geography studies.

        • KCI등재

          한국 전통산사(山寺)의 야생차산지 관광테마 개발을 위한 스토리텔링, 관광객의 지각된 가치, 만족, 행동의도 간의 구조적 영향 관계와 매개효과

          윤병국 ( Yoon Byeong-kug ),김홍길 ( Kim Hong-kil ) 아시아.유럽미래학회 2018 유라시아연구 Vol.15 No.3

          본 연구는 2018년 UNESCO의 세계문화유산에 등재 된 한국의 전통산사 관광 활성화 전략의 일환으로 시행되었다. 야생차산지 관광테마를 시행하고자 하는 사찰의 스토리텔링, 관광객의 지각된 가치, 만족, 행동의도(재방문, 긍정적 구전)의 영향 관계와 매개효과에 대한 검증 결과는 다음과 같다. 산사관광경험유무와 상관없이 모든 관광객은 역사성>교육성 순으로 구성된 스토리텔링을 통하여 야생차산지 테마 관광(Theme Tour)에 대한 지각된 가치 형성에 긍정적인 영향을 받고, 만족감이 충족되며 행동의도(재방문, 긍정적 구전)를 시행할 것이라고 응답하였다. 즉, 사찰의 야생차 군락이 형성된 시기, 역사적인 인물과 사건 및 문헌과 관련된 스토리텔링을 구성하여 관광테마로 시행해 본다면 관광객들은 야생차산지(Wild tea) 관광 테마의 전통 산사를 특별한 관광지로 선택하여 방문할 의향이 있고, 이 때 할애하는 시간과 비용이 아깝지 않다고 여기며 의도했던 방문 목적이 달성 되어 기대 이상의 관광이 될 것이라고 응답하였다. 또한, 야생차산지 사찰 방문은 독특한 매력을 느끼게 하여 관광지 이미지를 향상시키고 즐거움과 정신적인 힐링(healing)이 되어 수준 이상의 관광이 될 것이라고 응답하였다. 이렇게 형성된 지각된 가치들을 바탕으로 산사 관광의 전반적인 만족감이 충족되고 지역 이미지도 향상되어 사찰 및 지역 재방문을 시행할 의도가 있다고 응답하였다. 재방문의 이유와 관련하여 산사에서 경험한 다양한 체험(예: 다도체험, 야생 찻잎 따기, 야생차 군락지 철학 산책, 명상 등)을 재경험 해보기 위해서라고 응답하였으며, 가족과 지인 및 SNS 쇼셜 네트워크(예: 카톡, 라인, 페이스북, 인스타그램, 블로그 등)에 야생차산지 관광 추천의 긍정적인 구전을 실행할 행동의도가 있다고 응답하였다. 매개효과 검증 결과, 야생차 관련 스토리텔링은 관광객의 지각된 가치 및 재방문, 긍정적 구전 등의 행동의도를 높이는데 유의미한 정(+)의 직접 매개효과를 미치는 강력한 마케팅 도구임이 확인되었고, 관광객의 지각된 가치 및 만족을 거쳐 재방문과 긍정적 구전의 행동의도를 높이는 유의미한 정(+)의 간접 매개효과를 미치는 마케팅 도구의 역할도 병행하여 수행하고 있었다. 종합적으로, 본 연구를 통한 UNESCO에 세계문화유산으로 등재 된 한국의 전통산사 야생차 테마 관광(Theme Tour) 개발 전략은 다음과 같다. 스토리텔링을 구성할 때에 역사성과 교육성을 강조하여 구성한다면 관광객의 지각된 가치와 만족을 충족시키고, 이는 재방문과 더불어 특히 긍정적 구전에 더욱 막강한 영향력을 미치게 될 것이다. 즉, 역사성과 교육성을 강조한 스토리텔링은 기존의 고객 만족을 강화시키어 이들을 통한 신규 고객을 창출 및 소비 촉진을 통한 지역 경제를 활성화 시키는 효과적인 마케팅 방안임이 증명되었다. The study was conducted as a part of the strategy to invigorate tourism of Korean mountain temples registered in UNESCO World Heritage List. The relationship of influence and mediating effects among the storytelling of Korean mountain temples wishing to establish wild tea tourism theme, perceived values of tourists, satisfaction and behavioral intention (re-visit and positive comments) were verified, and the results are as follows. Through storytelling, consisting of the two aspects of historicality and education, in such order of emphasis, all tourists were positively influenced in the formation of perceived values on wild tea theme tour, displayed fulfillment of satisfaction, and responded that they will conduct a stronger behavioral intention (re-visit, positive comments), irrespective of previous trips to mountain temples. This refers to the fact that the tourists have responded in their survey that storytelling based on historical facts on the foundation of wild tea habitat, historical figures, incidents and literature will make them feel that the trip to a traditional mountain temple which has established wild tea tourism theme was special, the expenses were well spent, and that the trip was beyond their expectation. Tourists also responded that the exotic charm of the visit to a wild tea habitat will enhance the image of the tourist attraction, and provide joy and emotional healing, helping the tour be perceived as decent. Such perceived values, then, lead to the fulfillment of trip satisfaction and enhanced impression of the region, which can be found from the responses that they intend to revisit the temple and the region. Tourists commented that they would revisit the temple to again enjoy various experience programs (e.g. tea ceremony, wild tea leaf harvesting, wild tea habitat walk and meditation), and that they have the behavioral intention to provide positive word of mouth, that is, deliver comments of recommendation to family and acquaintances, and make posts on social media (e.g. KakaoTalk, Line, Facebook, Instagram, Blog). In regard to the verification of mediating effects, storytelling on wild tea was found to be a strong marketing tool in directly posing significantly positive mediating effects on the enhancement of perceived value of tourists, and behavioral intention such as re-visit and positive comments. It was also found that storytelling also carries out the role of a marketing tool which indirectly poses significantly positive (+) indirect mediating effect on re-visit and positive comments through enhancement of perceived value and satisfaction. To sum up, it was verified that storytelling focused on historicality and education fulfills satisfaction and perceived values of tourists, and is an effective marketing tool in invigorating the economy of the region through creating a new following, by posing a greater influence in attracting revisit, or specifically, positive comments. The study is meaningful in the sense that it has provided a detailed guideline for practical marketing strategy of wild tea storytelling in regard to the development of themed tours for Korean traditional mountain temples, and is considered to contribute to the enhancement of the marketing strategy of storytelling.

        • KCI등재후보

          Study on Development Direction of Integrated Tourism Leisure City in the U-Tourism Environment

          Yoon Byeong-Kug(윤병국),Yang Byung-Yun(양병윤) 한국관광연구학회 2007 관광연구저널 Vol.21 No.3

          본 연구는 서남해안의 관광레저도시 개발을 위한 효과적이고 진취적인 개발방향과 최첨단 기술을 적용한 개발과 보존의 적용 사례를 제시하기 위한 것이다. 이를 위해 가장 중요시 되는 요소로는 그 지역의 특성을 가장 먼저 파악하고 관광개발의 단계에 따라 상호 유기적인 가치 사슬의 관계를 형성하게 하고 유도하고자 한다. 이를 위해 GIS, RS, RADAR, ITS, RFID, GPS, 무선통신 등의 첨단 장비를 이용하여 U-Tourism을 지향하는 통합형 전자 휴양도시를 세우고 향후 개발과 보존을 위한 지속 가능한 방법을 제안하고자 함에 있다.

        • KCI등재

          관광개발을 위한 대상지의 제 조건 연구 -말레이시아 코타키나발루를 중심으로-

          윤병국 ( Byeong Kug Yoon ),손종민 ( Jong Min Son ),조광남 ( Gwang Nam Cho ),이춘화 ( Chun Hwa Lee ),박삼 ( Sam Park ) 한국사진지리학회 2013 한국사진지리학회지 Vol.23 No.3

          국내 관광개발서에 적시된 관광개발 대상지 조건 분석을 바탕으로 코타키나발루 지역을 현지조사한 연구결과는 다음과 같다. 첫째, 말레이시아는 동서 문화의 교차로라는 지정학적 위치로 인해 문화의 용광로의 역할을 해왔다. 코타키나발루의 개발 조건을 분석한 결과 인문사회적 조건, 자연적 조건, 관광자원적 조건측면에서 완비된 구성요건을 갖추고 있는 것으로 나타났다. 특히 해양과 워터프론트 지역, 키나발루 산의 자연환경과 어우러지는 리조트 시설 등은 세계적 수준의 관광지로서 조건을 갖추고 있다. 둘째, 환경 및 경관을 가능한 훼손하지 않은 관광지 관리정책을 적용하고 있다. 특히 키나발루 산악지역은 자연환경을 최대한 보존하고 있고 과거 식민지배의 역사를 부끄러워하지 않고 역사성을 나타내 주는 북보르네오 증기기차와 같은 시설을 적극 재생하여 상대적으로 부족한 문화자원을 보완하기 위해 노력하고 있다. 연구결과에 따른 코타키나 발루 발전을 위한 대안은 하드웨어적 관광시설은 구비하고 있으므로 특화된 웰니스, 힐링, 생태 관광상품의 소프트웨어적인 구성요소를 강화해야 하겠다. 또한 관광지 특성에 맞는 관광상품 구성, 계층별, 테마별 상품이 구성되어야 하겠다. Tourism development destination conditions on the university textbooks are analyzed. This result is applied to Field Survey Kota Kinabalu area. Results are as follows. First, at the intersection of East-West, Malaysia due to the geopolitical location has served as a melting pot of cultures. Kota Kinabalu, analyzed the development of the condition of Humanities and social conditions, natural conditions, and conditions in terms of tourism resources fully equipped configuration requirements were. In particular, marine and waterfront area, which blend with the natural environment of Mt. Kinabalu as a world-class resort facilities are equipped with the condition as a tourist destination. Second, the environment is not compromised as a tourist destination and landscape management policies are applied. Kinabalu mountain areas, especially to preserve the natural environment as much as possible and not be ashamed of the past colonial history of North Borneo but to indicate the historicity facilities like a steam train and play actively compensate for the relative lack of cultural resources is trying to. According to a study for the development of Kota Kinabalu alternative tourism facilities provided in hardware, so specific wellness, healing, eco-tourism product will be strengthened by software components. In addition, Tourist areas and hierarchical characteristics, theme tourism products will be configured.

        • KCI등재후보

          GIS를 이용한 한국의 자연 이용형 관광정보시스템 구축에 관한 연구

          윤병국(Byeong Kug Yoon) 한국관광연구학회 2006 관광연구저널 Vol.20 No.2

          This study is aimed to looking for future-oriented system that it makes effective tourism information systems as considering Ubiquitous-Tourism environment. First, with this in mind, I thought it is desirable that standardized Tourism information System set up through the result of comparing and analyzing Korea Natural Using Tourist Resources Information offered to the 16 Local Government Homepage. Secondly, U-GIS`s environment is very important to build effective tourism information systems in Ubiquitous. Namely, it is anytime anywhere possible a management and use by applying Ubiquitous, Mobile-GIS, Web-GIS and 3D-GIS. In addition, it will be realized electronic synthesis U-Tourism with the continuous monitoring. Lastly, it is important building an up-to-date tourism data, which have precise and accurate sources, to use effective tourism information system. That will be very important parts of all, especially the side of provider and user.

        • KCI등재

          태안관광레저도시 개발에 따른 지역주민의 영향요인 및 개발지지도에 관한 연구

          윤병국(Byeong Kug Yoon) 한국관광연구학회 2010 관광연구저널 Vol.24 No.4

          The purpose of this research is to examine the current resident`s effect-factor, the difference of development impact, and the impact relation of tourism development on the Taean tourism leisure city and the surrounding areas. The analysis indicated that there had relevance to positive-negative economic impact, positive social impact, negative environmental impact and development support in the tourism development. According to the result of regional influence, Taean-gun has a higher ratio of positive economic impact, negative environmental impact, negative economic impact, and positive social impact, while Anmyeon and Seosan have similar ratio but less than Taean. In case of development support, Taean has a higher result, Seosan was low, Anmyeon was middle one. Based on impact relation between development impact and development support for tourism development, positive-negative economic impact, positive social impact have an important effect upon development support, while negative environmental impact and negative social impact do not affect development support. The degree of effect to development support indicated that positive economic impact was the highest ratio (0.750). In addition, negative economic impact (-0.245) and positive social impact (0.141) were the followings.

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