쇼핑몰 유형별 인터넷쇼핑에 대한 소비자만족모델 - 20 , 30 대 소비자를 중심으로 -

유현정(Hyun Jung Yoo),김기옥(Kee Ok Kim) 한국소비자학회 2001 소비자학연구 Vol.12 No.4

The current study aims to examine the consumer satisfaction forming process within the Internet shopping and to provide a fundamental data for the Internet shopping activation henceforth. This study has built an Internet shopping expectation-disconfirmation model as to apply the expectation-disconfirmation model into the condition of the Internet shopping. And in order to control the influential factors of the satisfaction forming process, I have used the consumer informing level and the shopping mall type. Each case of moderating factors, I have had compared with the causal relation of the structural model therein. In order to accomplish this study, I have done two empirical researches of where finally the 791 cases of questionnaires were put into an analysis. In the study, the established hypotheses related to the consumer satisfaction forming Process was verified by the covariance structural modeling, and the LISREL (Linear Structural Relationship) 8.1 computer program as used for the covariance structure modeling thereafter. The summary of study is represented in following. 1. In both types of shopping malls, all of the exogenous variables had a significant effect on disconfirmation also having a significant effect on satisfaction. 2. In case of a special typed shopping mall, only the performance of benefit had a significantly direct effect on satisfaction. On the other hand, all of the exogenous variables except expectation of benefit had a significantly direct effect on satisfaction in the case of general shopping mall.

중ㆍ고등학생의 가정과 학교에서의 소비자교육 실태

유현정(Hyun Jung Yoo),임혜진(Hye Jin Lim),채신정(Shin Jung Chae) 충북대학교 생활과학연구소 2008 생활과학연구논총 Vol.12 No.1

  The purpose of this study was to explore the actual consumer education conditions at home and school among adolescents. The questionnaire survey method was utilized to collect data, and 294 adolescents and 220 of their parents were selected as a sample. The major findings as follows;<BR>  1. The parents" score of consumer capacity evaluation is higher(m=12.44) than adolescents" (m=9.54). It means that adolescents do not consume desirably and they need more consumer education.<BR>  2. Adolescents thought that their pocket money was not enough but their parents did not. In the same manner, adolescents thought that the frequencies of communication with their parents were small, but their parents thought that was more.<BR>  3. All of adolescents and their parents expected the consumer education at the school would be more practical than present.<BR>  4. The nursing attitudes of parents were composed of 4 factors, such as "permissive", "democratic", "overprotective", and "non-interferential". And there were statistically significant correlation between the nursing attitudes of parents and adolescents consumer capacities.

인터넷 중고시장 이용 소비자의 쇼핑경험에 관한 자연주의적 접근 - 아이베이비를 중심으로 -

유현정 ( Hyun Jung Yoo ) 대한가정학회 2006 Human Ecology Research(HER) Vol.44 No.4

청주시 소매점 유형별 가격분산에 관한 연구 - 식료품과 생필품을 중심으로 : 청주시 소매점 유형별 가격분산에 관한 연구

유현정(Hyun Jung Yoo),민주홍(Ju Hong Min) 충북대학교 생활과학연구소 2005 생활과학연구논총 Vol.9 No.2

The purpose of this study is to examine how wide the range of price dispersion of a food and necessities market basket in Cheongju city. The wide range of price found in food and necessities market implies that consumers could reduce the cost through comparison-shopping among more than one shopping mall or market. The results are summarized as follows: 1.The rate of price dispersion of food and necessities market has a 54% in total price. 2.Consumers could save 18 to 45 percent of purchase costs by comparing prices across the many markets. The results of this study implies that consumers need to develop their skills of searching, gathering, and managing information and that not only price efficiency but also information efficiency is very important for enhancing consumer welfare.

단기소득임산물의 소비자 구매행태 연구

유현정 ( Hyun Jung Yoo ),김동준 ( Dongjun Kim ),송유진 ( Eugene Song ) 한국산림경제학회 2019 산림경제연구 Vol.26 No.1

단기소득임산물의 소비활성화를 위하여 소비자의 단기소득임산물 구매행태, 연상이미지, 선호도를 분석하였다. 결과에 의하면 수실류, 버섯류, 산채류는 구매 경험, 만족도, 재구매의향이 높게 나타났고, 약용식물과 수액의 재구매의향이 낮게 나타났다. 약용식물과 수액의 재구매의향이 낮은 이유는 품질과 가격에 대한 불만 때문인 것으로 나타났다. 가격지불의사를 보면 단기소득임산물 전반에 대해 국내산, 고품질, 신선한 상품 구매를 위한 가격 지불의사가 다른 특성에 비해 상대적으로 높게 나타났다. 단기소득임산물을 구매할 때에 소비자가 가장 많이 고려하는 사항은 수실류는 맛, 버섯류와 산채류는 신선도, 약용식물은 기능성, 수액은 위생/안전이고, 소비자가 가장 먼저 확인하는 사항은 수실류, 산채류, 약용식물, 수액은 원산지, 버섯류는 신선도이다. 단기소득임산물에 대해 소비자들이 갖는 연상이미지를 보면 수실류와 수액은 계절적 특성, 버섯류는 독특한 향, 산채류는 계절적 특성과 독특한 향, 약용식물은 약효와 높은 가격 이고, 소비자의 선호도는 안전, 신선, 국내산의 순서로 나타났다. 이에 따라 단기소득임산물의 소비활성화를 위하여 원산지 확인을 철저하게 하여야 하며 소량 판매를 활성화하여야 할 필요가 있다. 그리고 저장기술을 개발하여 계절성에 대한 소비자 인식을 개선할 필요가 있다. For the consumption invigoration or non-timber forest products, we studied on the purchasing behavior, associated image and preference of consumers. From the results, the purchasing experience, satisfaction, repurchasing intention on nuts, mushrooms and wild vegetables are high. However, they are low on medicinal herb and sap because of the dissatisfaction on quality and price. The associated images of non-timber forest products are seasonal characteristics for nuts and sap, unique smell for mushrooms, seasonal characteristics and unique smell for wild vegetables, and remedial effect and high price for medicinal herb. The preferences on non-timber forest products are safety, freshness and domestic production. According to the results, it is needed to monitor the country of origin, increase low-volume sales and develop preservation techniques.

프레임 면적 비율에 따른 커튼월의 단열성능 평가

유현정(Yoo, Hyun-Jung),양시원(Yang, Si-Won),김선숙(Kim, Sun-Sook) 대한건축학회 2013 대한건축학회 학술발표대회 논문집 Vol.33 No.1

편의점 PB상품에 대한 소비자인식 및 구매결정영향요인

유현정(Hyun Jung Yoo),이아름(Arum Lee),김수아(Su A Kim) 충북대학교 생활과학연구소 2010 생활과학연구논총 Vol.14 No.1

This study examines that how a consumer perceives and purchases the private brand goods at the convenience store. For this study, a consumer survey has been conducted in Cheongju from August 18 to August 22. 2008 and 292 responses have been used for analysis. In terms of the analysis, descriptive statistics, cross tabulation analysis, t-Test and regression, etc. have been adopted with SPSS 12.0 for Windows. The findings of this study are as follows; First, almost of the consumers who have the purchasing experience of private brand goods at the convenience store think the price is very important fact for the decision making situation. Consumers who have not the purchasing experience of private brand goods at the convenience store does not choose the PB goods for the lack of perception about PB goods. They don't have a willingness to buy the private brand goods at the convenience store. Second, preference and purchase experience are statistically effective variables to choose the PB goods at the convenience store among many independent variables like price perception, preference, purchase experience, value perception, quality difference. And the coefficient is different by age of consumers. Third, preference is the most affective factor to buy PB goods at the convenience store among the other factors to affect purchasing decision making. Value perception and quality difference are also important factors to buy PB goods at the convenience store.

한ㆍ중ㆍ미 대학생 소비자의 정보신뢰성이 식품안전행동에 미치는 영향

유현정(Hyun Jung Yoo)(兪炫汀),송유진(Eu Gene Song)(宋裕珍) 위기관리 이론과 실천 2013 Crisisonomy Vol.9 No.9

생명기술의 발달로 인한 새로운 물질 개발과 함께 재화의 정보가 점점 전문적이고 복잡해지고 있는 환경 속에서 정보의 신뢰성은 소비자들이 재화를 구매하는데 있어 중요한 영향요인으로 작용하고 있다. 이에 본 연구에서는 소비자들의 정보신뢰성이 식품안전행동에 직ㆍ간접적으로 미치는 영향을 알아봄으로써 정보 신뢰성의 중요성을 파악해보고자 하였다. 또한, 정보신뢰성이 식품안전행동에 미치는 영향을 중국ㆍ미국의 경우와 비교해 보았다. 이를 위하여 국내외 문헌조사를 바탕으로 측정도구를 수집한 후, 한국과 중국, 미국의 대학생을 대상으로 설문조사를 실시하였으며, 분석은 구조방정식 모형분석을 적용하였다. 본 연구의 결과는 다음과 같다. 첫째, 식품정보신뢰성이 정보요구도에 미치는 영향에서 식품표시 정보신뢰성은 영향을 미치지 않지만 식품안전 커뮤니케이션 신뢰성은 정적인 영향을 미치는 것으로 나타났다. 둘째, 정보요구도가 식품안전행동에 미치는 영향은 한국과 중국의 경우 표시정보 확인행동에는 영향을 미치지 않았으나 미국의 경우는 통계적으로 유의한 영향을 보이고 있었다. 셋째, 한국소비자의 식품안전행동이 중국과 미국에 비해 정보신뢰성에 더 많은 영향을 받고 있다. 이상의 결과를 종합해 볼 때, 한국사회에서 정보신뢰성은 타국에 비해 매우 중요한 요인이며, 소비자 역량 또한 정보신뢰성 못지않게 중요한 요인으로 밝혀졌다. 이에 정부는 기업 대한 적절한 규제와 감시를 통하여 소비자들에게 올바른 정보가 제공될 수 있는 환경을 조성해야 할 것이며, 식품안전사건ㆍ사고 또는 새로운 식품위해에 대해서는 정확한 정보를 중립적인 자세에서 제공함으로써 소비자들의 정보신뢰성을 높일 필요가 있다. 또한 소비자 교육을 통하여 소비자의식을 함양하고 올바른 식품소비 행동 매뉴얼을 작성하여 배포 하는 등 다양한 활동을 통하여 소비자역량을 개발할 필요가 있다. Product information is increasingly professional and complicated because of bio technology development. Consumers' information reliability is major effective factor in a complex market environment when consumer purchases some goods. This study attempted to identify that consumers' information reliability affects food safety behavior directly and indirectly. In addition this research especially focused on analysing the differences for consumers' information reliability and safety behavior among Korea, China and America. The implications based on these results are as follows. Firstly, consumers' information reliability has positive effect on food safety communication reliability but not effect on food display information. Secondly, consumers' information needs positively affect food display information confirmation only in American. Thirdly, Koean consumers' food safety behavior is even more affected by information reliability than Chinese and American. Results showed that consumers' information reliability and safety competency are very important factors of Korean society compared with Chinese and American. Therefore, government should create an atmosphere which offers consumers information rightly through restricting and monitoring the corporation. In addition, food safety education and a wide variety of activities such as publishing food consumption conduct manual should aim to develop consumers competency.

대학생 소비자의 스마트폰 구매결정요인과 만족도

유현정(Hyun Jung Yoo),이효진(Hyo Jin Lee),김은지(Eun Ji Kim) 충북대학교 생활과학연구소 2013 생활과학연구논총 Vol.17 No.1

This study aimed to explore the consumers' smart phone purchase determinants and satisfaction after the purchase. We analyzed what is the most significant determinant that influences consumers to satisfy after buying smart phone. For this purpose, we have surveyed 195 college student consumers who were living in Chungbuk region. The results of this study can be summarized as follows. First, main determinants of smart phone purchase were appearance, price, data communications expenses, repair and exchange guarantee, easy accessibility of A/S center, repair costs. These factors affect more than other factors right on the time when university students consumers purchase the smart phone. Second, it was found that the demographic variables of gender, age, grade, pocket money, smart phone using time were significant factors affecting on decision making of buying smart phone. Third, it was found that demographic variables such as age and gender were significant factors on university students consumer satisfaction. That is, women were more likely to have repurchase intention and positive word-of-mouth intention than man. And the longer the period of smart phone use affected the higher repurchase intention. Fourth, the complexity of the transition process of the smart phone and effort in exploring the complexities influenced on repurchase intentions.

청주시 대학생의 사치품과 필수품에 대한 인지

유현정(Hyun Jung Yoo),조수미(Soo Mi Cho),임아름(Ah Reum Lim),최지영(Ji Young Choi) 충북대학교 생활과학연구소 2009 생활과학연구논총 Vol.13 No.1

Now, the purchasing power of university students is bigger than before. And some of them use consumption to express themselves and prefer famous brand products, and they are interested in their appearance. This study tries to find university students' value system related to consumption and the meaning of consumption to them by surveying their perception of luxuries and necessities. For this study, a survey of university students in Cheongju was conducted between August 14 and August 31 2008 and 200 responses were used for analysis. The findings of this study are as follows; First, university students divide luxuries and necessities based on price and brand rather than product type. For example, low priced or free cell phones are considered necessities while expensive ones are considered luxuries. Second, many of them agreed that the criterion of necessity is "a thing that you can't do without in everyday life" and the criterion of luxury is "a thing that is behind your means." In addition, other product categories were 'unnecessary products' and 'unclassified products'. Third, factors affecting the criteria that divide luxuries and necessities included peer group's practices and rules, brands the peer group prefers, advertisements, and perception of right consumption.