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유승철,강승미,종두앙,정광희 한국OOH광고학회 2024 OOH광고학연구 Vol.21 No.1
In the contemporary landscape of digital commerce, the ascendant trajectory of e-commerce within virtual domains is precipitating a marked decline in traditional marketplaces. This study delves into the integration of sophisticated mo-bile commerce technologies as a means to reinvigorate and modernize diminishing local retail sectors. The primary aim is to dissect the determinants influencing the adoption of mobile commerce applications by local retailers. Grounded in the theoretical underpinnings of the Technology Acceptance Model, this research posits a set of tailored predictors that could potentially sway retailers' attitudes and intentions towards the utilization of online marketplace applications. A methodologically robust survey was administered to 41 proprietors of traditional businesses, all of whom were active users of a specified smart market application. The ensuing data was subjected to an in-depth analysis via generalized structured component analysis. The empirical outcomes of this investigation revealed that the retailers' perceptions of the informational value of the smart market app, coupled with the cost-benefit ratio and the perceived risks linked to its usage, significantly shaped the perceived utility of the application. This perception, in turn, engen- dered favorable attitudes and a propensity towards embracing the smart marketplace application. This study contrib- utes to the extant literature by elucidating the pivotal influence of perceived value and risk assessment in the adoption of innovative technologies within the realm of traditional retail.
박물관 수장고의 건축특성과 환경개선에 관한 연구 : 박물관의 수장부문의 건축계획에 관한 연구
유승철,정성욱,임채진 대한건축학회 2000 대한건축학회 학술발표대회 논문집 - 계획계/구조계 Vol.20 No.2
Except the time when the relics of the museum are exhibited or loaned to the public, they are stored in a storage of the museum. therefore, the environmental condition of a storage is a important factor. But in Korea, the preservation technology has not yet reached the appropriate level and the appearance of the building & structure, and exhibition design are. emphasized more than any other consideration factors in planing museums. These above mentioned have leaded to so much problem in the formation of the garnering area. The purpose of this study is to analyze the characteristics of the museum storage and suggest a useful guide line of planing the storage in an existing or new-built museum according to environmental condition.
유승철,Hong Meiling,Bian Wen,Piscarac, Diana 한국인터넷방송통신학회 2020 Journal of Advanced Smart Convergence Vol.9 No.3
The "New Korean Wave" (Shin Hallyu) phenomenon, which is represented by the global popularity of BTS and director Bong Joon-ho's film "Parasite," is making the world excited. The influence of the Korean Wave is not only on politics, society, and culture, but it also has considerable economic ripple effects. We applied individual in-depth interviews with seven media and marketing experts in China to assess the changes in the impact of Korean cultural content (i.e., Hallyu content) and examine the possibility of marketing for Korean small and medium-sized enterprises (SMEs) products using Hallyu content. Considering its massive market potential, China is still an attractive target for Korean companies and is of even greater importance to SMEs, which are highly dependent on exports and lacking marketing budgets as well as a professional workforce. Korean businesses and the economy at large would get a real boost if they could penetrate the Chinese market by utilizing the strength of Hallyu content. Based on the results of the in-depth interviews, the conclusion of our study suggests the direction of advertising strategy on how Korean products can attract the minds of Chinese consumers by utilizing the Shin Hallyu. This research is a practical study that diagnoses the reality of the Korean Wave in China objectively and has excellent practical implications as it proposes methods of how SMEs should use Hallyu for their marketing strategies.
태양광 모듈용 내오염성 필름의 열처리 온도에 따른 특성 분석
유승철,최원석,임윤식,김정현 대한전기학회 2018 전기학회논문지 P Vol.67 No.1
The purpose of this study is to improve the efficiency of anti-pollution film for PV module. The anti-pollution coating process was performed on a glass substrate, which is the same material as the glass substrate for the PV module. We coated the anti-pollution film on the glass substrate by spray coating. After coating process, annealing process was performed during 1 hour at 200℃, 300℃, and 400℃. And then we analyzed the surface characteristics according to the annealing temperature of the film. Annealing process can also improve the durability of the coated film. And then we analyzed the anti-pollution characteristics, particle size of anti-pollution film, light transmittance. The particle size of anti-pollution film was analyzed with FE-SEM. The light transmittance was analyzed with UV-Visible spectroscopy including integrating sphere.
공간문화콘텐츠 창제작 프로젝트 기반 수업 :신촌 도시재생 커뮤니케이션 캠페인 PBL 효과분석을 중심으로
유승철,정광희,류정민 국제문화기술진흥원 2020 The Journal of the Convergence on Culture Technolo Vol.6 No.2
The purpose of this study is to examine the effectiveness of PBL in a college AD/PR class. This class was run under the theme of ‘Shinchon Regeneration Project’ in the ‘Seodaemun-gu & University Collaborative Project Program’. As a result of the pre-post surveys, the authors found a significant increase in the place attachment to Shinchon, which was considered as a critical variable in this program. This research is an important study with high practicality in the area of cultural content production education PBL. The PBL teaching method can contribute to enhancing the class satisfaction and strengthening the competitiveness of students in cultural content related majors. 광고PR을 포함한 문화콘텐츠 학문에서 프로젝트기반학습(이하 PBL)에 대한 수요가 날로 커지고 있다. 본 연구는 ’전략 커뮤니케이션 캠페인‘과목을 PBL 방식으로 두 학기 동안 진행한 후 수업 프로젝트가 목표한 성과를 측정하고 관련 요인들의 구조를 검토했다. 구체적으로, 서울시 ’서대문구 신촌 도시재생’을 주제로 진행된 프로젝트 수업에서 수강생 대상으로 학기 초와 말 두 차례 사전-사후 설문 분석결과 본 수업에서 주요 변수로 간주한 ‘신촌에 대한 장소애착’에서 유의미한 증가를 확인할 수 있었다. 더불어, 수업의 지적효용, 수업의 즐거움, 수업만족과 장소애착 간의 구조적 관계를 검토한 결과 수업만족이 장소애착을 예측하는 주요 변인임을 도출했다. 수업성적은 장소애착에 직접적 영향을 행사하지만 타 변인들과의 영향관계를 보여주지는 않았다. 본 연구는 ‘문화콘텐츠 창제작 분야 PBL 수업 실제 사례를 다룬 연구로 문화콘텐츠 영역 PBL 학술연구뿐 아니라 교육 측면에서 PBL을 교육현장에 적용하는데 참고자료로 활용될 수 있을 것이다. 나아가, 본 연구가 대학들에 PBL 교수법을 확산시킴으로써 문화콘텐츠 관련 전공 학생들의 수업 만족도를 높이는 동시에 청년들의 취창업 경쟁력을 강화하는 데도 일조할 수 있다는 점에서 함의가 크다.