중국소비자의 한국직구와 한국소비자의 국내 온라인구매 간의 서비스품질 속성에 관한 인식차이의 비교연구

왕고봉(Gao-Feng Wang),신창훈(Chang-Hoon Shin) 한국인터넷전자상거래학회 2016 인터넷전자상거래연구 Vol.16 No.3

The purpose of the study is to compare Korea consumers’ domestic online shopping with Chinese consumers’ cross-border e-commerce by Korea online shopping in regard to the service quality attributes with logistics service views. The proposed model in this study is based on multi-level approaches. For sampling as a process for hypothesis verification, six hundred of questionnaires were given to customs who have experienced Korea internet shopping in Shanghai China and Busan Korea. The answered data of 516 questionnaires were used. and the proposed structural equation model is estimated via Amos 21.0 program. The results of this study are as follows: First, there are many differences in both countries on Design, Information quality, Convenience and Kindness in the measurement weights. Second, there are many differences also in both countries except Service Quality, Interaction Quality, Security, Communication, Delivery, After Service in standardized path coefficient comparisons. Finally, Korean customers are higher than Chinese customers on Return factor in structural equation path coefficient comparisons. Based on the conclusions, various suggestions are also presented.

접이식 컨테이너를 활용한 제주-목포간의 컨테이너 해상운송의 경제성 분석

김성남,왕고봉,마리아 덴,신창훈 한국항해항만학회 2017 한국항해항만학회 학술대회논문집 Vol.2017 No.춘계

Economic Analysis of Foldable Containers on the Jeju–Mokpo Container Route

신창훈,김성남,Mariia Den,왕고봉 한국항해항만학회 2018 한국항해항만학회지 Vol.42 No.5

Shipping containers promote rapid development of the transport industry, and generate economic and social value. However, problems often occur due to imbalance in dynamics between exports and imports, container relocation, traffic congestion, and general shipping network designs. So, efficient and cost-effective cargo management has become crucial for the Jeju Island – Mokpo container route (JMCR) in South Korea. Dozens of recent studies reveal that collapsible or foldable containers, may become an innovative solution to problematic issues within the shipping industry. The major purpose of this study is to discuss conditions required for successful commercial application of foldable containers, based on a cost-benefit analysis precisely for the JMCR. Findings reveal usage of foldable containers can be cost-effective, if containers make a “FULL<->EMPTY” route. To the contrary, a “FULL<->FULL” route can drastically increase expenditure. However, economic analysis of actual figures for 2010-2015 indicate that benefits for Mokpo – Jeju direction are significant to cover losses on the Jeju – Mokpo line. Seasonal patterns and mixing percentages of foldable and standard containers on the route, may also produce cost-effective solutions. Sensitivity analysis reveals that benefits from using foldable containers, depend mostly on empty container shares in addition to various extra costs.

Analysis of the Efficiency of Chinese Repair Shipbuilding Industry

Yang, Yun Ok (양윤옥),Wang, Gao Feng(왕고봉) 한국항만경제학회 2017 韓國港灣經濟學會誌 Vol.33 No.4

본 연구는 12개 중국 수리조선 업체를 대상으로 DEA모형을 활용해 중국 수리조선산업의 효율성을 분석하고자 하였다. 기존 연구들과 달리 본 연구에서는 연구대상 뿐만 아니라 선정된 투입과 산출변수도 차별성을 지닌다. 연구대상은 수리조선시장에서 경쟁우위를 보이고 있는 중국의 업체를 대상으로 진행하였다. 효율성 분석을 위한 투입변수는 시설 외에 기술자 수를 고려하였으며, 산출변수는 매출액 외에도 수리선 척수 및 서비스 범위를 사용하여 관련 변수들을 다양화하였다. 분석에는 DEA모형에 의하여 시설만 투입변수로 한 경우 및 시설과 기술자 수를 투입변수로 하여 차이점을 분석하였다. 비효율적인 DMU의 경우, 효율적인 DMU가 될 수 있도록 참조집합을 통해 비효율성의 원인을 찾아 장단점을 분석하였다. 또한 국영기업과 민영기업을 구분해서 개선방안을 도출하였다. The purpose of this research is to analyze the efficiency of the Chinese repair shipbuilding industry using a DEA model with 12 Chinese repair shipbuilding companies. Unlike preceding studies, this study has different research subjects as well as selected input and output variables. The research was conducted with competitive Chinese companies in the market. For the efficiency analysis, input variables included the number of technicians as well as facilities, and output variables were diversified with relevant factors using the number of repaired ships and service ranges as well as sales. The differences were analyzed by including only facilities as an input variable for the DEA model, and then both facilities and technicians. For inefficient DMUs, the strengths and weaknesses were analyzed by finding the causes through a reference group, which was developed into an efficient DMU. Moreover, public and private companies were separated to develop improvement measures.

벌크터미널 서비스품질 분석 및 이용주체별 차이에 관한 연구: 부산항 벌크터미널을 중심으로

이경남(Kyung-Nam Lee),양한나(Han-Na Yang),왕고봉(Gao-Feng Wang),신창훈(Chang-Hoon Shin) 한국항해항만학회 2016 한국항해항만학회지 Vol.40 No.4

해상운송화물이 꾸준하게 증가하면서 화물을 처리하는 터미널에 대한 관심도 증가하고 있다. 그러나 터미널과 관련된 대부분의 국 내연구는 컨테이너터미널에 국한되어 있다. 본 연구는 벌크터미널의 서비스품질 관점에서 수행하였다. 벌크터미널 서비스 이용자를 크게 선사 와 화주로 구분하여 제공받는 서비스에 대한 차이를 비교분석하였다. 또한 본 연구에서 제안한 속성 가운데 유형성은 선석 수나 수심, 장비 등 의 변수들이 반영되어 설명되기 때문에 형성지표로 분석하는 것이 적합하다고 판단하였다. 따라서 일반적인 구조방정식모델에서 활용되는 반 영적 측정모델뿐만 아니라 형성적 측정모델을 결합한 분석을 시도하였다. 전체 측정모델의 분석결과 공감성과 성과·만족도 간의 관계를 제외한 모든 항목이 유의한 것으로 나타났다. 이용주체별 차이 분석 결과는 화주가 선주보다 신뢰·반응성이 만족·성과에 미치는 영향에 대해 더 중요 하게 평가하고 있는 것으로 나타났다. 이러한 연구결과는 향후 벌크터미널의 경쟁력 확대를 위한 전략적 자료로 활용될 수 있을 것이라 기대된다. While marine transport freight is steadily increasing, people are more interested in terminals handling cargo. But the domestic researches on terminals were almost on container terminal. This study attempted to study the service quality for bulk terminals. The users of bulk terminal services were divided into shipowners and shippers to compare their differences by using bulk terminal service provided. During the attributions proposed in this study, Tangibles were descripted by the numbers of berth or depth, facilities, and so on. So it was suitable to consider the tangibles by formative indicators. And also this study has tried using “reflective model” and “formative model” to make a measurement model for comprehensive analyses. The results showed that all of the items were significant except the relation between empathy and performance·satisfaction in the overall measurement model analyses. User groups difference analyses results have showed that the trust·responsiveness impact on performance·satisfaction was more importantly assessed by shippers than by shipowners. It was expected to use the results of this study as a good strategic resource to help bulk terminal administrators make various expansion plans to improve the bulk terminal’s competitiveness in the future

위험물취급자 안전교육훈련에 관한 실증연구

신창훈(Shin, Chang-Hoon),조현준(Jo, Hyun-Jun),왕고봉(Wang, GaoFeng) 한국항만경제학회 2018 韓國港灣經濟學會誌 Vol.34 No.2

본 연구는 공급사슬의 시각으로 항만배후단지 위험물 취급자를 대상으로 실시하는 교육훈련을 형성적 모델과 반영적 모델을 결합한 구조방정식을 통해서 실증분석을 하였다. 각 경로의 효과크기도 분석하였다. 실증분석 결과는 교육훈련환경과 교육분위기는 위험물 취급자의 교육기대에 정(+)의 영향을 미치고, 교육기대는 교육훈련프로그램과 교육훈련전이에 정(+)의 영향을 미친다. 교육훈련프로그램은 교육훈련전이와 교육훈련성과에 정(+)의 영향을 미친다. 교육훈련전이는 교육훈련성과에 정(+)의 영향을 미치며, 교육훈련 성과는 실제 위험물관리현황에 정(+)의 영향을 미친다고 검증되었다. 효과크기분석 결과를 보면, 교육분위기는 교육기대에, 교육기대는 교육훈련프로그램에, 교육훈련전이는 교육훈련성과에, 교육훈련성과는 위험물관리현황에 모두 큰 효과가 있다고 검증되었다. 본 연구결과는 지속가능한 항만배후단지 위험물 안전관리 프로세스를 조성하는 데 다양한 시사점을 제공할 것이다. This study implemented an empirical analysis of education and training for dangerous goods and hazardous materials handlers on the Busan New Port terminals and hinterland logistics centers using a Structural Equation Modeling (SEM) in combination with the formative model and reflective model, from the viewpoint of the supply chain. An effect size analysis was also conducted. The results of the empirical analysis show that Training Environment and the Atmosphere of Education have a positive influence on the Educational Expectation of hazardous material handlers, and the Educational Expectation has a positive influence on the Education and Training Program and Transfer of Education Training. Likewise, the Education and Training Program has a positive influence on the Transfer of Education Training and Result of Education and Training. Furthermore, the Transfer of Education Training has a positive influence on the Result of Education and Training. The Result of Education and Training has a positive influence on the Present State of hazardous material management. According to the results of the effect size analysis, the following parameters represented a great effect: the Atmosphere of Education to the Education Expectation, the Education Expectation to the Education and Training Program, the Transfer of Education Training to the Result of Education and Training, and the Result of Education and Training to the Present State of Dangerous Goods Management. The results of this study provided various suggestions for related practices.