패션 상품 기획 정보화 전략 방안에 관한 연구

吳賢男,金文淑 복식문화학회 1997 服飾文化硏究 Vol.5 No.4

The purpose of this study is to analyze, centering on the preconditions presented, the actual conditions of fashion merchandising informatization, to find a considerable gap between its preconditions and present situations and to explore the strategic device of fashion merchandising informatization. The study is analyzed through questionary paper to the domestic fashion apparel firms. The collected questionary paper is analyzed with SPSS /PC+ program and the method of statistical analysis used for this study is t-test, one way ANOVA and frequency analysis. There was a considerable gap between its preconditions and present situations analyzing ice actual condition of fashion merchandising informatization centering on its preconditions. The strategic devices of fashion merchandising informatization are as follows ; 1.Each apparel company should consider how they classify the informations in order to treat. accumulate, transfer and manage them effectively. 2.In order to make an environment of fashion merchandising Informatization, each company should arrange, expand and utilize informatization instruments. Also they should consider the case to utilize an inside or outside information center effectively.

패션산업의 정보화에 관한 실태분석 -패션상품기획을 중심으로

오현남,김문숙 복식문화학회 1997 학술발표회 Vol.1997 No.1

패션쇼 연출기획의 사례분석연구

오현남,김현주 대한가정학회 2003 Human Ecology Research(HER) Vol.41 No.11

The purpose of this study is : first. to examine factors of fashion show planning and production and to classify types of fashion show planning and production: second, to compare and analyze the factors through a case analysis to defined their differences. For the purpose, data are collected to compare and analyze from literature as well as the interview with fashion show planning and production companies in Korea. The result shows that all the factors are considered on a practical level except security and publicity among 15 factors presented in literature : the purpose of the show, target spectators, product selection, product prices, type of show, size, location, models, time of show, duration, theme, security, budget, and publicity. Show types are divided into national brands, designer brands, imported brands, and collections. The result of the comparison and analysis of the factors of the planning and production by type shows that factors vary greatly depending on the purpose of the show, target spectators, and form of the show and products. By analyzing the case study on fashion show planning and production on a practical level, the study recognizing the need of specialized development of fashion show planning in Korea s fashion industry, is a basic process of theory systematization for the planning and production in its marketing aspects, and will provide relevant theories in such aspects for those who want to enter into the field.

P-18 : 패션쇼 연출기획의 사례분석 연구

오현남,김현주,김문숙 복식문화학회 2002 춘계학술대회 Vol.2002 No.-

인터넷 검색 사이트의 '패션'카테고리 구조 분석

오현남,김현주,김문숙 복식문화학회 2001 服飾文化硏究 Vol.9 No.3

Internet search engines are used by the majority of Web surfers to find information on the Web, However, Web users can be often dissatisfied with the mistakes in the retrieval of 'Fashion' information from the Internet. The purpose of this study is to analyze the 'Fashion' category structure in the Internet search engines. There are 2 steps for achieving it: the first, to investigate the structures of 'Fashion' categories and then, to analyze the gap between 'Fashion' categories defined by them and extensive 'Fashion' categories, which are approached on 2 sides of the fashion-life and fashion-business. We select 5 major search engines for the case study: Yahoo, Lycos, Naver, Hanmir, Empas, which ranked as top 5 of total search engines and potal sites in February, 2001, and retrieve 'Fashion' categories from the first level to the last level by using both "key-word retrieval" and "topics retrieval". Eventually, we can find the problems of 'fashion' category structure in search engines. Also, it is concluded with a brief perspective of 'Fashion' categories in the Internet search engines and the implications for the future. Key words: retrieval(검색), internet(인터넷), search engine(검색엔진), fashion(패션), category(카테고리)

인터넷 검색 사이트의 "패션" 카테고리 구조 분석

오현남,김현주,김문숙 복식문화학회 2001 춘계학술대회 Vol.2001 No.-

섬유ㆍ의류산업의 B-to-B EC에서 SCM으로 QR 수행을 위한 인터넷 활용

오현남 복식문화학회 2001 服飾文化硏究 Vol.9 No.1

The purpose of this study is to identify Internet usage for the implementation of Quick Response as Supply Chain Management across Business-to-Business Electronic Commerce in textile and apparel industry. This paper involves theoretical studies, which developed 3 steps to analyze the relationship of B-to-B EC, SCM, and QR and provides broader awareness of new trend in the textile and apparel industry. SCM as one of B-to-B EC solutions introduced QR into the textile and apparel industry in 1985, and B-to-B EC is regarded as a means fur achievement of QR with the widespread adoption of Internet technologies by businesses over the last four years. Finally, the Internet enables textile and apparel firms to access international networks of suppliers, distributors, and customers, so Intemet-based B-to-B EC, SCM, and QR with Internet/EDl and XML/EDl are expected to become central part in propelling fashion business into new directions.

패션 상품 기획 정보화 전략 방안에 관한 연구

오현남,김문숙 복식문화학회 1997 服飾文化硏究 Vol.5 No.4

예측으로 본 1995 년까지의 패션 경향

오현남(Hyun Nam Oh),김문숙(Moon Sook Kim) 한국복식학회 1992 服飾 Vol.18 No.-

Fashions are constantly subjet to change, so that forecasting trends in fashion is very difficult and the forecasting is very important. The reason is that forecasting is identifying a hot trend for the next days` business and projeting the future. The purpose of this study is to suggest the realistic forecsting theory identify fashion trends at present, further forecaste fashion trends to 1995. For this study, historical models (the historical resurrection model, the historical continuity model) and the art movement model among the behavioral science models which was suggested in 1986 by Geoge B. Sproles were selected. According to this study, <A Curve of Fashion Cycle> was exhibited. This curve was resulted from relation between 1980s fashion trends and the behavioral science models of fashion. Fashion trends to 1995 through <A Curve of Fashion Cycle> will be followings; 1. Body Conscious look as one of the characteristics of modern fashion will be continued throughout 1990`s fashion trends. 2. The attraction of Mini style was started from the middle of 1980s, recently gets near micro mini and super shorts, These are representative of the historical continuity model. 3. Mini look as revivals of `60s fashion is pulling other fashion items of the `60s in early 1990s fashion trends. This phenomenon identifies that Fashion is repetition 4. When Mini look and super shorts reach, will not progress any more. In this time, will be seen transfer of style by using classic style. That is modern classic will be appeared. also this condition is same from late 1960s to early 1970s. In view of the historical base, the action of the varieted pants will be prominent. 5. Fashion trends which passed through this process will transfer from young look to elegant look. In this time, designers will retrospect `30s and `50s fashion trends, and then will design modern feminine look. 6. Ethnic look, the fashion trend after that condition will be accelated feminine look, this look with the feminine look will reveal rich, colorful, elegance feminine image. 7. In 1980s, activity and function in clothes were demanded. The clothes which are considered these condition will be demanded continuously. 8. The variety of fashion will appear as mix mode and new coordinate look in a clothes simulataneously in fashion of `90s. And these looks will creat mixed beauty. 9. Pop art, op art, graphic art will be not only development of textile but also movement of fashion soul in 1990s. The fashion behavior will be continuously scientificated.

인터넷 검색 사이트의 ' 패션 ' 카테고리 구조 분석

오현남,김현주,김문숙 복식문화학회 2001 服飾文化硏究 Vol.9 No.3