지역 가요 가사의 의미연결망 분석 : 부산 관광의 시사점을 중심으로

양승훈(Soung Hoon Yang) 융합관광콘텐츠학회 2021 융합관광콘텐츠연구 (JCTC) Vol.7 No.1

목적 본 연구의 목적은 관광학적 맥락에서 지역을 노래하는 대중가요가 어떻게 목적지를 나타내고 있는가를 알아보는데 있다. 비록 대중가요가 학계에서 연구대상으로서 주목을 받지 못했지만 동시대의 사상을 담고 있다는 점에서 매우 귀중한 자료라고 할 수 있다. 더욱이 관광산업은 경쟁력 확보를 위하여 엔터테인먼트와 적극적으로 관련을 맺고 있다. 방법 기존의 연구와 차별되게 의미연결망분석(SNA)을 사용하였다. 해당 연구방법론은 가사와 가사의 사회적 맥락을 동시에 분석하는데 효과적으로 알려져 있다. 결과 총 29 개의 부산을 소재로 하는 노래가 선택되었으며 부산, 사랑, 항구, 여자, 갈매기 등 10 개의 빈출단어가 나타났다. 이러한 핵심단어는 다른 단어와 연결되고 다른 단어와 매우 밀접한 관계를 가지고 있다. 이를 위하여 세 개의 중심성을 산출하였는데 그 중심성은 통상 연결중심성, 매개중심성, 위세중심성으로 구성된다. 부산, 이별, 여자, 갈매기, 추억, 남자 등의 핵심단어들이 비교적 높은 중심성을 가지고 있었고 이들은 가사 전체에 나타나는 단어들 간의 연결하고 단어의 의미를 확장하며 가사 전체의 의미의 흐름을 가져다 주었다. 결론 본 연구를 통하여 대중가요를 포함하는 엔터테인먼트산업과 연계하여 관광학의 범위를 확장해 줄 것으로 기대한다. 또한 결과에 대한 해석이 부산 지역관광에 주는 시사점 그리고 연구의 한계점 등은 연구의 말미에 포함하였다. Purpose The purpose of this research is to verify that how local popular songs lyrics describe the destination in tourism setting. While popular songs have been relatively overlooked from academic circle, they are valuable resources containing idea of contemporary people. Especially, tourism aggressively is involved with entertainment industry to gain competitiveness. Methods Study was conducted a semantic network analysis (SNA) by breaking away from previous research methods. The method is known to be effective in analyzing lyrics and their social context at the time. Results Total 29 popular songs themed Busan were selected and top 10 frequently appeared words in lyrics were found: Busan, Love, Port, Woman, Seagull, etc. Those 10 words, as core, were linked to other words and proved to be closely associated with. Three of centrality index were calculated: degree, between and eigenvector. Busan, Separation, Woman, Seagull, Memory, Man had relatively high centrality, which were connecting with other words, bringing about a change in meaning expansion and flowing the meaning. Conclusion The research is expected to extend the horizon of tourism in connecting with entertainment study including popular song. Results were interpreted and implication to local tourism and limitation were included at the end of research.

축제 위험지각과 망설임 - 코로나19 관련 이슈관여도와 이슈노출도를 중심으로 -

양승훈(Yang, Soung-Hoon) 한양대학교 관광연구소 2020 觀光硏究論叢 Vol.32 No.4

본 연구는 코로나19 상황에서 축제에 대한인식이 어떻게 형성되는지를 알아보는데 목적이 있다. 코로나19의 지역사회 확산을 막기 위해 일상에서 사회적 거리두기가 강력히 실행되고 있는 즈음에서 대면적·밀집적 접촉을 특징으로 하는 축제가 다수 취소되거나 온라인 언택트 등 변형된 형태로 개최되고 있다. 따라서 코로나19 상황에서 축제참가에 대한 위험지각이 결과변수로서 축제참가 망설임에 어떻게 영향을 주는지를 살펴보고자 하였다. 부산지역 내 S대학 캠퍼스와 인근 B산 산책로 방문자를 대상으로 자기기입식 설문을 진행하였으며 총 152개의유효 표본을 분석하였다. 응답자의 인구통계학적 특성, 변수간의 영향 관계, 집단 간 차이를 분석하기 위해 기술통계분석, 회귀분석, t-검정을 진행하였다. 가설1 검정결과축제 위험지각은 망설임에 유의한 영향을 주는 것으로 나타났다. 따라서 코로나19로 인해 축제참가에 대한 위험지각의 존재를 확인하고 위험지각과 망설임 등의 사결정과정에 영향이 있다는 것을 발견하였다. 가설2 검정결과 이슈관여도와 이슈노출도가 높낮이 집단 간에 축제위험지각, 망설임의 차이가 있는 것으로 나타났다. 코로나 이슈에 대한 개인 간의 차이가 존재하며 아울러 차별적으로 영향을 미치는 것을 발견하였다. 학문적 시사점과 현장실무적 시사점 그리고 논문의 한계점은 결론에 포함하였다. This study aimed to verify how perception about festivals created during the COVID19 pandemic crisis. As social distancing is strongly enforced in everyday life to prevent the spread of diseases, festivals featuring face to face interaction and dense contacts are mostly canceled or held in different ways such as online contact. Therefore, how risk perception on festival participation affect the hesitation, the dependent variable will be verified. Self-administered survey was administered to tourists who have visited the S university campus in Busan and the nearby mountain trail, and 152 effective samples were analyzed. Descriptive statistics, regression analysis, and t-test were conducted to analyze the demographic characteristics of respondents, relations between variables, and issue group differences. Result is that festival risk perception had a significant effect on hesitation(H1). The existence of a risk perception of participation in the festival was confirmed in Corona 19 and affected the decision-making process, such as risk perception and hesitation. Differences exist in festival risk perception and hesitation between groups with high and low issues involvement and issue exposure and differently affect to decision making process(H2). Theoretical and practical implications and limitations of research were included in the conclusions.

지역브랜드 네이밍의 언어유희 표현

양승훈(Soung-Hoon Yang),박희정(Hee-Jung Park) 한국농어촌관광학회 2012 농어촌관광연구 Vol.19 No.1

This paper is a contents analysis regarding destination’s brand naming technique, especially in brand slogan, character and agricultural co-brand. Recent fierce competition among local governments lead to securing effective communication tool with visitors and residents. In this context, this study offered managerial implication of brand naming capitalizing pun or linguistic amusement. Results reveals that substantial number of local government adopt the pun in brand slogan, character and co-brand, such as homonym, repetition of sound and parody. As previous studies have been more focused on visual identity or design, the findings expected to multiply the effect of brand communication to gain competitive adoptability. This paper offers a good understanding on pun in brand naming.

관광언어로서 대중가요 노랫말

양승훈(Yang, Soung-hoon),최문용(Choi, Mun-Yong) 한국산학기술학회 2015 한국산학기술학회논문지 Vol.16 No.6

해방 후 1950-60년대 이국성을 담고 있는 대중가요를 분석함으로써 관광언어의 차별적 특징으로서 이국성이 포함되 고 있는지 그리고 동시에 이국성의 불안과 떠나온 출발지와의 고리로서 친숙성은 보다 구체적으로 어떠한 형태로 노래가사 를 통해 재현되고 있는지를 알아보았다. 대중가요의 작사가들은 개인적 체험 혹은 작가적 상상력 발휘를 통해 노래의 배경이 되는 외국의 특정장소의 이국성을 과장, 재창조 더 나가 정형화하고 있음을 발견하였다. 또한 동시에 친숙한 언어를 사용하면 서 장소를 의인화하거나 해당 장소의 젊은 처자를 등장시키거나 혹은 작중 화자가 떠나 온 고향을 의도적으로 언급함으로써 이국성의 불안을 완충시키고 있다. 연구를 통해서 20세기 초· 중반에 잠재적 관광객이 가진 관광지에 대한 당시의 대중의 집단적 상상력을 알아보는 시도이기도 하다. This paper aimed to explore the possible popular song's linkage to tourism promotion material. Especially focusing on the lyrics of Korean popular song, which explicitly containing exoticism in title or lyrics in early and mid of 20 centuries, this research verified how authors represented the one of Dann's language of tourism thesis: strangeness perspective in tourism and language of differentiation. Result suggested that song writers, as of their imaginary by-product or personal experience, present exoticism in lyrics of song in various ways: exaggerating, creating, stereo-typing exotic place. Fulfilling the Dann's idea, songs elaborately delivered familiar words, conspicuously by personifying place, allocating young ladies and mentioning origin or hometown. The research was efforts to find the origin of entertainment contents savvy-tourism promotion and also traced potential tourist's collective imagination toward potential overseas tourism destination.

大學祝祭 進行者의 資質에 관한 硏究 : 프로그램 滿足度, 再參加意圖 및 推薦意圖에 미치는 影響

梁承勳(Yang, Soung-Hoon),崔文容(Choi, Mun-Yong) 청운대학교 관광산업연구소 2010 관광산업연구 Vol.4 No.1

Recently, Korea experienced rapid growth of festival, which yields local government's self-governing, cultural identity and economic benefit. College festival also served various roles including integration of college students while backlashes by commercialization. For the successful college festival operation and capitalization of entertainment as a way to overcome commercialization of college festival, this research focused on relationship on MC's quality and program satisfaction. MC's good quality, as the moderator of event, is known to effective in successful program especially in TV and radio, creating parasocial interaction with audience. Findings said that MC's quality is derived factors, such as talent as entertainer, attractiveness, professionalism and celebrity potential and significantly effective on program satisfaction, intention of re-participation and intention of recommendation.

슬로시티로의 관광 보도에 관한 내용분석 ; 국내 주요 일간지를 중심으로

양승훈 ( Soung Hoon Yang ) 한국슬로시티연구학회 2011 슬로시티연구 Vol.5 No.-

Recognized its value as the way to alternative life, Corean eagerly joined in international Slow City Movement and yielded over ten cities across the peninsular. Media also have keen notice to expansion of Slow Cities and made contributions to draw attention national-wide. Objective of research started with that media has make coverage on Slow City with balanced views, which means Slow City comprise various value such as environment, infrastructure, culture and slow food and local people not solely for tourism. Unfortunately, media has been more focused on “tourism to Slow City” or slow tourism. Also finding reveled that media coverage frame of “tourism to Slow City" are superior environment, attractive culture and slow food and enhancement of local people`s quality of life via tourism expenditure. Basic idea of Slow City Movement that each ingredient should be exist individually and should not be a subset. No relation exists between the media sources and specific issue on Slow City. Observing the media`s function and social responsibility, media should understand the ideal of Slow City and take more prudent step in coverage.

여행사와 연예매니지먼트사의 가치사슬 공유를 통한 포스트한류 관광상품의 OSMU전략

양승훈(Yang, Soung-Hoon),우경진(Woo, Kyung-Jin),장준수(Jang, Joon-Soo) 대한경영학회 2010 大韓經營學會誌 Vol.23 No.6

한국의 슬로시티 연구동향

양승훈 ( Soung Hoon Yang ) 한국슬로시티연구학회 2010 슬로시티연구 Vol.2 No.-

Slowcity has been an effective regional development tool in Corea and boosted the academic society`s interest, yielding 25 research article of Slowcity for four years. This research is aim to analyze the research trend and gives proposal for future study. Findings said that most of the research`s theme is the introduction of Slowcity and feasibility of Slowcity policy-making and implementation, adopting qualitative methodology. In comparison with Slowcity evaluation sheet and ICSS`s idea about scientific approach to Slowcity, future research should more focus on environment, urban problem and environmental-friendly corps with a help from inter-disciplinary study. Happiness index and slow community movement should be also included in extending boundary of study.

지속가능한 슬로시티를 위한 지속가능한 평가기준

양승훈 ( Soung Hoon Yang ) 한국슬로시티연구학회 2012 슬로시티연구 Vol.6 No.-

This study suggested sustainable accreditation index for sustainable Cittaslow campaign in Corea. Now that the 10th Cittaslow joined International Cittaslow Network, it is time for Corean Cittaslow to consider quality based growth. In addition, some of Cittaslows are one year away from Re-accreditation. Recent development from head quarter in Italy also contributed this research, which principally granted Cittaslow member``s relevant autonomy in selecting evaluation index, observing the specialty of individual Cittaslowr. Literature and practice overseas revealed additional evaluation index and put an weight point on each index based upon own Cittaslow. Questionnaire were administered to verify weight from one point to three points upon the urgent and importance of index in the eyes of practitioners. As result, new evaluation index with weight point coined as sustainable accreditation index for sustainable Cittaaslow in Corea.

우주관광에 관한 탐색적 고찰

양승훈(Soung Hoon Yang),이혜숙(Hae Sook Lee) 한국관광연구학회 2010 관광연구저널 Vol.24 No.3

The purpose of this exploratory study is to explore the feasibility of space tourism, as an emerging market. The research was conducted in two way- steps with two methodologies, to two groups. First, mini-delphi method is applied to potential space tourism suppliers. Interviews with travel agents was conducted to clarify the commercial feasibility of space tourism. Results revealed that as long as reasonable price and safety are guaranteed, the space tourism product will be positively considered as the portfolio of rich market product. Also support from government and cooperation with advertisement and event company will accelerate the market growth. Secondly, more focusing on the safety problem in space tourism commercialization, survey with potential space tourist was deployed to verify relation with the risk perception, space tourism attitude and TAS(thrill and adventure seeking). Results said that as long as potential space tourists have a willingness to take a risk and have a thrill-adventure-seeking tendency, they will form favorable space tourism attitude. This research is expected to give an attention to the space tourism market and also give a business portfolio for the travel agency in upcoming mass market.