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- 저자 : 양승연 ( Yang Seung-yeon ) (검색결과 4 건)
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양승연(Yang Seung-Yeon) 충남대학교 충청문화연구소 2010 충청문화연구 Vol.3 No.-
After 3.1 independence movement, the passion for education among Chosun people rose at a remarkable pace. This was due to the theory of cultivation of national ability that aimed to have people be prepared for the future independence by nurturing national capabilities. Along with this, the desire for better life through education was also another factor that increased the passion for education. However, the Japanese authority was indifferent to establishing educational institutions that could serve the interests of Chosun people. For this reason, Chosun people waged a movement of establishing public schools, or built private educational institutions such as private schools or night schools in their village by themselves. As private educational institutions established in Daejon, there were private schools and night schools for normal education, and training schools for job training, and a kindergarten for childhood education. Of them, the private schools and night schools were responsible for classes taught in public schools. However, they had to go through difficulties associated with operation cost. What's more, the Japanese authority officially announced rules on private schools in 1930s, and carried out the closing of schools on a large scale. Due to the rules, most of the night schools and private schools that could not meet the requirements set by the Japanese authority had to be closed, and only a part of them could survive. Thus, poor children who lost their learning place scrambled to the remaining schools. Then the private general educational institutions grew on a large scale, but their difficulties in operation were also aggravated. These schools were barely managed with the help of people, parents and others who strongly felt the necessity of education.
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화장품 브랜드의 블랙 컬러 마케팅 비교연구 - 패키지 디자인을 중심으로 -
양승연 ( Yang Seung-yeon ),한창호 ( Han Chang-ho ) 커뮤니케이션디자인학회(구 시각디자인학회) 2020 커뮤니케이션 디자인학연구 Vol.70 No.-
본 연구는 패키지의 블랙 컬러를 사용하는 화장품 브랜드들의 블랙 컬러 마케팅에 대해 비교 연구하는 논문이다. 연구 순서로는, 첫째, 화장품 브랜드 중 패키지의 컬러로 블랙 컬러를 사용하는 브랜드 7개를 선정하고, 설문조사를 통해 소비자가 각 브랜드별 블랙 컬러를 알맞게 매칭 하는지 알아보았다. 둘째, 패키지 이미지를 보고, 각 브랜드별 지향하는 블랙마케팅 의미에 대해 인지하는지 알아보았다. 셋째, 패키지를 통해 느껴지는 소비자의 감성적 키워드를 알아보았다. 넷째, 색측기를 활용하여 브랜드별 패키지의 블랙 값을 측정하고, 측정한 값을 먼셀의 색입체에 맵핑하여 위치 값을 확인하였다. 연구 결과로는, 첫째, 소비자들은 브랜드 별 패키지를 보고, 각 브랜드에 맞는 블랙 컬러 샘플을 매칭하지 못하였다. 둘째, 소비자들은 브랜드별 지향하는 블랙 컬러마케팅의 의미를 제대로 인지하지 못하였다. 셋째, 브랜드가 지향하는 블랙 컬러의 의미와 소비자가 느끼는 감성적 키워드 사이에는 관련성이 없게 나타났으며, 대부분의 브랜드에서 비슷한 감성적 키워드를 느낀다는 결과를 발견할 수 있었다. 넷째, 측정 결과 각 패키지의 블랙 컬러는 색상, 채도, 명도가 미세하지만 다르게 측정되었다. 본 연구의 의의는 브랜드별 블랙 컬러 측정과 설문을 통해, 브랜드별 블랙 컬러 인지와, 블랙마케팅과 관련된 상관관계를 확인할 수 있다는 게 큰 의미가 된다. This study is a comparative study of the black color marketing of cosmetics brands using the black color of the package. In the research sequence, first, seven brands that use black color as the color of the package were selected among cosmetics brands, and through a survey, consumers were asked to find out if they matched each brand's black color appropriately. Second, we looked at the package image and saw if we were aware of the black marketing meaning that each brand is oriented towards. Third, we looked at the consumer's emotional keywords through the package. Fourth, black values of packages by brand were measured using color gauges, and the location values were verified by mapping the measured values to the colored objects of Munsell. The study found that first, consumers saw packages by brand and failed to match black color samples for each brand. Second, consumers were not fully aware of the meaning of black color marketing oriented by brand. Third, there was no correlation between the meaning of the black color the brand was aiming at and the emotional keyword felt by the consumers, and the result was found that most brands felt similar emotional keywords. Fourth, as a result of the measurement, the black color of each package was measured differently, although the color, saturation, and intensity were fine. The significance of this study is that it is possible to check black color recognition by brand and correlation related to black marketing.
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양승연 충남대학교 충청문화연구소 2010 충청문화연구 Vol.4 No.-
After 3.1 independence movement, the passion for education among Chosun people rose at a remarkable pace. This was due to the theory of cultivation of national ability that aimed to have people be prepared for the future independence by nurturing national capabilities. Along with this, the desire for better life through education was also another factor that increased the passion for education. However, the Japanese authority was indifferent to establishing educational institutions that could serve the interests of Chosun people. For this reason, Chosun people waged a movement of establishing public schools, or built private educational institutions such as private schools or night schools in their village by themselves. As private educational institutions established in Daejon, there were private schools and night schools for normal education, and training schools for job training, and a kindergarten for childhood education. Of them, the private schools and night schools were responsible for classes taught in public schools. However, they had to go through difficulties associated with operation cost. What's more, the Japanese authority officially announced rules on private schools in 1930s, and carried out the closing of schools on a large scale. Due to the rules, most of the night schools and private schools that could not meet the requirements set by the Japanese authority had to be closed, and only a part of them could survive. Thus, poor children who lost their learning place scrambled to the remaining schools. Then the private general educational institutions grew on a large scale, but their difficulties in operation were also aggravated. These schools were barely managed with the help of people, parents and others who strongly felt the necessity of education.
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