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        전주문화축제 이벤트의 평가와 분석에 관한 연구

        양만규 관광경영학회 2002 관광경영연구 Vol.14 No.-

        As the events of cultural festivals have been getting settled down, festivals for the development of community culture and the economical purpose have been held competitively. Jeonju is not exceptional. So far several festivals have been held in Jeonju. But the festivals didn't have any clear theme, tended to be the same ones as in the other communities, which were undifferentiated. It seems that we should do because they do. This would result in the waste of natural and precious cultural sources rather than the development of the events as synthesized festivals and the activation of community economy. This study analyzes the evaluations of 'Jeonju Four Big Festivals' to develop the events to the synthesized festival ones and to lead the economy of community activated and investigates the controversial issues and the possibilities. The study of event documents, the concrete evaluation of the events, and the evaluations by other event professionals have been analyzed for this study. The result of the analysis shows that the most noteworthy thing in four big synthesized festivals ventured changes and epoch-makings in each festival. But the evaluations that there are some professionals who wonders about what are left on the community through the festivals, are repeated. As the result of this research through various evaluations, first, it's required as an urgent necessity that the community festivals should not be held as simple festivals, but as the ones that the programs focused SP events to be the motive developed a step more in the future are developed. Second, the character development focused on the fourth industry which is an image industry, would contribute to the economic development of the community. Third, Such a program and character development would be required the union of community.

      • KCI등재

        남원지역 숙박업 활성화 방안에 관한 연구

        양만규 관광경영학회 2000 관광경영연구 Vol.9 No.-

        The strategy to increase the incorre from synergy effect derived from lodging industry is one of the main economic strategies to increase the tour-incorre of an area by luring tourists lodging which a local autonomous entity may take it`s main economic strategy. The strategy is focusing on developing touring products which are aiming at net profit. Namwon City as the other cities do makes her known as a sight seeing city on the purpose of flowering its local economy in practising a local autonomous entity, has been developing touring products to attract tourists. The city is badly in need of the touring products of lodging type by whichtourists would stay longer since tourism in Namwon takes about 40% of the city's local production basis. This study is focusing on the some reformed devices to activate the lodging industry of Namwon based on the resources of tourism and the plans of tourism development in Namwon. Firstly, the development of tour sights or courses which appeal to the image of Kwanghanloo. Secondly, the development of touring products which tourists would enjoy experiencing. Thirdly, the development of lodging facilities which appeal to the taste of tourists. Lastly, the development of public information strategies. These devices are considered as the strategies to induce tourists to stay longer. As the concrete means of the devices of luring tourists to activate the lodging industry of Namwon, a museum connected with Kwanghanloo, Chunhwangchon, the touring facilities to experience the local customs and intangible heritage in the rural area, the lodging facilities which appeal to the desire of tourists, the development of characterized touring products, the reformation of connected touring industry, airing of the device of activating by the association of lodging industry, the exposition of local products, the strategy of public informing, the strategy of touring cost, and the strategy of the image of Namwon, are presented in this paper. On the strategy of public informing, the strategy that the association of Namwon lodging industry informs the public of the lodging facilities in Namwon through the chained public information and the strategy of informing of the spiritual culture such as irreportant national and local cultural pmoperties by reservation oe booleing, are explored. This study concludes that to activate the lodging industry, the local culture and history and the characterized touring products differentiated from the other areas are specially important.

      • KCI등재후보

        전통문화 공간의 가치측정에 관한 연구 -전주한옥마을 중심으로-

        양만규 ( Man Kyu Yang ) 관광경영학회 2011 관광경영연구 Vol.47 No.-

        Jeonju Hanok Village is getting attention as a place for individual`s emotional development, a person`s interaction with other people, education of traditional culture, and urban cultural get-away through its traditional cultural place. But the value of traditional cultural place`s beautiful environment and the preciousness of the place can be taken for granted. Any visitors can utilize this place once they visit Hanok Village. However, for it should be deeply pondered if visitors are realizing the value of utilizing its traditional cultural place, it is considered as a task, therefore, this study was conducted. In this study, it is difficult to measure social utility or benefit of environmental value of traditional cultural place for it does not have feedback and alternative market. For this cause, the study assumed the value of traditional cultural place by CVM(Contingent Valuation Method). According to the survey, individual annual beneficial value ranges from WTP(Willingness To Pay) median at about 29,000 won, to WTP mean value at about 32000, annual beneficial value per household derived from Hanok Village in Jeonju ranging from about seven billion three hundred million won, to eight billion won and annual total whole national beneficial value derived from Hanok Village ranging from six trillion three hundred billion won to six trillion nine hundred billion won. The assumed amount has its significance in that it cannot only appeal the importance of traditional cultural place to the visitors and make them much more satisfactory but also can be the cornerstone for future development plan and upkeep of traditional cultural place.

      • 외식업서비스 이미지 결정 요인 평가 분석

        양만규(Yang, Man-Kyu) 한국문화관광학회 2008 문화관광연구 Vol.10 No.2

        This study is focused on the image benefit cost criterion value and the pure image benefit score, of the food service of local franchised V, T, and O industry through the theories and factor-analyses of food service. To accomplish the aim of this study, theoretical and positive research methods have been carried out side by side. The steps of food service image decision projects for the activating of identification on food service have been examined through theories and positive analyses. As the results, ‘the image of menu service’ appears to be the most effectual factor on the pure image benefit score, which is the priority order of the project planning for the food service image marketing of Jeonju area. And on the image benefit cost criterion value, for V industry ‘the image of managemental service system’, for T industry ‘the image of approachability’, and for O industry ‘the service of internal surroundings’, is the most effectual factor. On the other hand, this study shows that V industry manages its image of food service most effectual with 1.7 billion won, T industry with 96 million won, O industry with 7.2 million won, on the image marketing strategy of food service.

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