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- 저자 : 신동식 ( Dong Shik Shin ) (검색결과 22 건)
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호텔경영계약시 자본참여, 경쟁제한, 상표권, 분쟁해결 및 계약종료에 관한 연구
신동식(Shin, Dong-Shik) 국제관광산업학회 2010 국제관광산업연구 Vol.2 No.3
This study was designed to examine the analytical comparisons, the point of issues and reform measures of major contents of the management contracts of 8 domestic hotels which have introduced the internationally operating chain hotel brand of management companies, through which to furnish the upright information on negotiation of management contract for domestic hotel owners. The study was carried out by the methods of documentary and specialists group interviewing ones at the same time. It focuses on review of the management contract letters of 8 domestic hotels for fact-findings by the comparative study method. It was chosen a method of interviewing of the related specialists group as a study of management contract letter and relating questionnaires were given to 12 hotel management-related specialists for balancing the objectivity of research materials in which only the common opinions were accepted. The components of questionnaires on concerning specialists were categorized as general notions on hotel management contract, operator loan and equity contributions, restrictive covenants, trademark right, dispute settlement procedures, and condition for contract termination. As a result of the interviewing survey on the hotel management-related specialists, it was proposed the improvements as follows. It is beneficial for the owner to introduce operator equity participation as much as possible under the condition the management right is not to be violated, and to introduce financing also as the owner needs more funds in the beginning of hotel operation. The owner is to set the restrictive area provisions specifically by real or geographical distance in order not the business area of owner to be encroached by similar properties of the management company. Regarding the rights of trademark, the owner should negotiate with the operator that additional management fees are not be paid, if possible, when another revenues are created thru expansion of outside catering business, and the consumption inventories are to be used up for the hotel operation until they exhausted regardless of the termination of the management contract. Concerning dispute settlement procedures, the both parties need to clarify prior dispute items and ranges, and to establish and solve the problems thru the dispute settlement committee before going to the litigation. Relating to the termination of the contract provision, if the actual revenue is less than the budget, the option to terminate by the owner should be stipulated in the operator performance provisions. Generally, this study suggests that the hotel management contract should be balanced to both the owner and operator.
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지역축제 체험 가치가 지역 브랜드 자산 및 지역 애호도에 미치는 영향에 관한 연구
신동식(Shin, Dong Shik) 한국서비스경영학회 2013 서비스경영학회지 Vol.14 No.2
City governments are actively making and implementing the city marketing strategy focused on differentiated competitive factors as the policy for regional development to secure the advantage over competition. Under this situation, the festival has become a city marketing means utilized most to respond to the actual demand such as enhancement of competitiveness of each local governments and revitalization of economy. The purposes of this study are to investigate the casual relationship among Experience value of Local Festival, City Brand Equity and Regional Loyalty. Data has been collected from 208 respondents for this study using a questionnaire method. The survey was done for 5 days from May, 2012. The positive analysis was done with SPSS 19.0 and AMOS 19.0 using the reliability analysis, factor analysis, correlation analysis, path analysis and so on.
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국제적 체인호텔에 관한 경영계약의 역사와 분쟁 및 계약종료조항에 관한 연구
신동식(Shin, Dong-Shik) 국제관광산업학회 2013 국제관광산업연구 Vol.6 No.1
The purpose of this study is to research developing history of management contract and to examine the analytical comparisons of the management contract letters of 8 domestic hotels concerning dispute settlement procedures and condition for contract termination. The study was carried out by the methods of documentary and specialists group interviewing ones at the same time. It was chosen a method of interviewing of the related 13 specialists group and only the common opinions were accepted. As a result of the survey, it was suggested that concerning dispute settlement procedures, the both parties between the operator and owner need to clarify prior dispute items and ranges, and to establish and solve the problems thru the dispute settlement committee before going to the litigation. Relating to the termination of the contract provision, if the actual revenue is less than the budget, the option to terminate by the owner should be stipulated in the operator performance provisions.
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연구논문 : 관광지에 대한 온라인 구전 특성이 구전수용 및 관광지 방문의도에 미치는 영향
신동식 ( Dong Shik Shin ) 대한관광경영학회 2012 觀光硏究 Vol.27 No.2
본 연구는 관광지와 관련된 웹사이트를 방문한 방문자들을 대상으로 관광지에 대한 온라인 구전 정보의 수용에 영향을 미치는 요인에 대해 검정하고자하는 연구이다. 이를위해 Sussman & Seigal(2003), 임종원·이은영(2007), 오종철(2011)에 의해 제시된 구전정보채택모형을 근거로 관광지에 대한 구전 정보의 수용에 미치는 요인들을 선행요인 도출하고 이를 바탕으로 구전정보 수용과 관광지방문의도에 어떠한 영향을 미치는지를 탐색적 실증방법을 통해 검정한다. 또한 관광지에 대한 관여도 및 구전정보의 최신성 정도에 따라 구전정보에 대한 개인적 지각이 어떻게 달라지는지를 실증분석을 통해 검정하고자 한다. 가설의 검정을 중심으로 본 연구의 실증분석 결과를 정리하면 다음과 같다. 첫째, 관광지에 대한 구전정보의 품질, 구전정보의 신뢰, 구전정보의 유용은 모두 구전정보 수용의 유의한 영향을 미치는 선행요인으로 나타났다. 특히 구전정보의 유용함 지각은 구전정보의 수용에 가장 큰 영향을 미치는 요인임을 알 수 있었다. 둘째, 관광지에 대한 구전정보의 수용을 통해 소비자들은 관광지에대한 방문의도 및 관광상품에 대한 인터넷상에서의 구매의도를 갖게 되는 것으로 나타났다. 끝으로 구전정보는 관광지에 대한 관여도가 높으며 보다 최신의 정보에 의해 높게 평가되는 것으로 나타났다. 이를 통해 온라인을 통한 여행상품 판매 촉진 및 관광지 홍보에 대한 전략적 시사점 및 학문적 시사점을 제안하고자 한다. It is generally perceived that word-of mouth(WOM) communications have stronger persuasiveness and effectiveness compared to other marketing channels because of their informal and non-commercial features. In particular, in the case of tourism products, it is impossible to evaluate them prior to actual consumption taking place due to their built in intangiblility, and the level of risk perception is high, and as a result, reference group evaluation most likely has material influence over purchase intent decision among customers. Therefore, this study aimed at empirically evaluate how e-WOM attributes( WOM Quality, WOM credibility and WOM Usefulness) influence acceptance of WOM information and WOM effects with the intent to seek out perceptions, responses, and behavior intention with regard to tourism WOM information in the online context. A preliminary analysis to identify appropriate measurement dimensions including factor analysis, correlation analysis, and reliability and validity analysis was conducted and then Structural Equation Modeling and indefendant sampling t-test were performed to test the hypotheses under consideration. The contents and results of this study are summarized as follows. First, e-WOM Quality, e-WOM Credibility and e-WOM Usefulness were related positively to e-WOM acceptance, Second, e-WOM acceptance were related positively to intention to visit. Third, the e-WOM information of the up-to-date showed higher scores the e-WOM information of time-honored. Finally, the e-WOM information of highly involved consumers showed higher scores the e-WOM information of lowly involved consumers.
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신동식(Shin, Dong-Shik) 국제관광산업학회 2011 국제관광산업연구 Vol.2 No.4
This study was designed to examine the analytical comparisons, the point of issues and reform measures of major contents of the management contracts of 8 domestic hotels which have introduced the internationally operating chain hotel brand by management company. It was chosen a method of interviewing of the related specialists group as a study of management contract letter and relating questionnaires were given to 12 hotel management-related specialists for balancing the objectivity of research materials in which only the common opinions were deliberatively accepted in order to enhance the fidelity of the results of the interviews. As a result of the interviewing survey on the hotel management-related specialists, it was proposed the improvements as follows based on the analysis of the present situations and issues of the management contract provisions of the hotels. The results are as follows. Regarding the management fees, the technical assistance and pre-opening management fees have to be introduced with minimum-expenses-and necessity basis according to the circumstances of each hotels respectively. It is desirable that post-management fees are to be mixed with basic management fee and incentive management fee in which we reduce the ratio of the former one, if practicable, curtailing the ratio of the latter ones. When calculating the basic management fee, the basis for it should be by the adjusted gross management fee, not by the gross management fee. It is advisable that owner is to negotiate and confirm the range and expense of the marketing fee and operator system-reimbursable expenses beforehand, and to get detailed valid report from the operator periodically. The management fees and fixed charges have to be deducted when figuring the gross operating profit in the income statement, unlike they are not taken out in the uniform system of accounts for hotels(USAH).
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패밀리 레스토랑의 로하스 이미지가 고객가치, 고객만족 및 관계지속의도에 미치는 영향
신동식(Shin, Dong Shik) 한국서비스경영학회 2011 서비스경영학회지 Vol.12 No.1
The purpose of this study is to investigate the relationship between family restaurant LOHAS image, customer value, customer satisfaction, and intention of relation. The study tested the different influence between family restaurant LOHAS image, Customer Value, Customer Satisfaction, and Intention of Relation as Trust. Data has been collected from 259 respondents for this study using a questionnaire method. The survey for the actual analysis of the research was done and analyzed with the employer at 3 firms in Seoul, Korea. The positive analysis was done with SPSS 12.0K statistics package using the analysis techniques of frequency analysis, reliability analysis, correlation analysis, factor analysis and regression analysis. The following study results were revealed: First, the LOHAS image of family restaurant proved to have positive impacts on the perceived customer value. Second, the LOHAS image of family restaurant proved to have positive impacts on the customer satisfaction. Third, the LOHAS image of family restaurant proved to have positive impacts on the intention of relation. Fourth, the factor of customer value turned out to be positively correlated with customer satisfaction. Fifth, the factor of customer value turned out to be positively correlated with intention of relation. Sixth, the factor of customer satisfaction turned out to be positively correlated with intention of relation. Seventh, the degree of trust has a moderating effect between family restaurant LOHAS image, customer value, customer satisfaction, and intention of relation. Based on the results, the study offers marketing strategic implications in family restaurant.
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