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설진배(薛鎭培),이은국(李殷國),권오영(權五永) 한국국정관리학회 2014 현대사회와 행정 Vol.24 No.4
본 연구는 공공관리이론을 바탕으로 관리적 특성이 조직성과에 미치는 영향을 분석하였다. 특히 관리가 조직의 환경적 제약을 완화할 수 있는지에 연구의 초점을 두어 관리를 통한 학교조직 성과향상을 위한 시사점을 도출하는데 목적을 두었다. 이를 위해 본 연구는 관리적 특성 요인을 제시하고, 전국 978개 중학교 표본에 대한 2008년과 2009년의 학업성취도평가결과와 학교장, 학생, 교사 설문조사 자료로 측정지표를 구축하여, 학교조직의 관리적 특성이 학업성취도에 미치는 영향을 분석하였다. 분석결과, 관리적 특성의 학교조직 성과에 대한 일부 직접적인 효과와 상호작용효과를 발견하였다. 주요발견을 살펴보면, 첫째, 전략적 관리가 기초보장성지표(기초이상비율)의 향상에 기여하였다. 둘째, 환경복잡성이 높은 조직에서 인적자원관리가 학업성취도(우수비율) 향상에 유용하게 작용하여 환경적 제약을 완화시키는 역할을 하였다. 셋째, 그러나 과업난이도가 높은 조직에서 전략적 관리는 우수비율에, 그리고 외부관리는 기초이상 비율에 오히려 부정적으로 작용하였다. 이러한 발견은 학교조직의 목표와 과업환경에 따른 관리방식의 차이와 이를 위한 재량권 확대를 고려해야 한다는 점을 시사한다.
정권교체 시기의 현직 대통령과 대통령 당선자의 TV 뉴스 분석
설진아 한국방송공사 2004 방송 문화 연구 Vol.16 No.1
This study attempts to analyze the network television news coverage of the sitting president, Kim Dae Jung and the president-elect, Roh Moo Hyun, during the administrative transition period in South Korea. The results of the study show that Roh received four times the amount of network coverage and nearly five times in actual length of time than the president. It was also revealed that the president’s news coverage was mostly related to unification issues, while the president-elect’s news ranged more diverse issues such as politics and economic matters, as well as security and general social issues. As a news source, the president-elect was quoted more often than the president as evidenced by the lopsided frequency in sound-bites by the newly elected. As regards to the news form, no significant difference was found between the two figures except the amount of in-depth reporting and the delivery format of the news. Finally these findings suggest that in Korea all the major networks’news did not cover much news about the sitting president in the transitional period as they did the president-elect. As a result, the salient news coverage of the president-elect tended to reflect the role of television news which makes the reality of the political figure emphasizing his political importance and influence, while down-grading the potency of the sitting president with much less coverage.
An Exploratory Study on the 2018 North Korea-U.S. Summit News and Singapore’s Place Branding
설진아 한국인터넷정보학회 2020 인터넷정보학회논문지 Vol.21 No.1
The purpose of this paper is to examine how mainstream international media cover a major political event like the 2018 North Korea-U.S. Summit and how place branding effect is manifested on the Internet. A quantitative content analysis was conducted. A total of 1,990 relevant Internet news stories were collected from May 9 to June 17, 2018 and the types of media mentions Singapore as country and brand received were analyzed. As expected, Singapore garnered worldwide media coverage which in turn helped promote the island-nation’s brand. International media reported on Singapore as a Summit location while also highlighting it as an important and attractive, cultural, historical destination. The study’s findings indicate that global broadcasters such as CNN and BBC played the biggest role during the Summit in disseminating images of Singapore and landmarks as attractive places. Finally, the visual aspect of the event coverage also served as a formidable marketing instrument in bolstering the nation’s brand.
설진아,최은경 한국방송학회 2018 방송통신연구 Vol.- No.102
This study explores platform business and network effects in two-sided markets, analysing platform components and the type of network effects of four global ICT corporations; Google, Apple, Facebook, Amazon(GAFA). Based on the literature reviews and previous platform business studies, the study analyzed official data and reports in relation to GAFA to compare their key platform business strategies. As an exploratory case study, it examined platform strategies such as technology, products & services, media and user experience. It also analyzed three different types of network effects in platform business. The findings suggest similar strategies were followed by the four corporations, expanding their platforms with innovative technology and creating complementary products and services which result from engagement by users and developers. In terms of operating systems and user access, Google and Apple seem more advanced, having built an original OS system, while Facebook and Amazon have strived to build their own platform eco-systems, based on multi-sided network effects. Further, GAFA focused on developing a variety of high-tech products and services in order to keep users consuming more of what they have to offer, and as a result lock them into their multi-networked platforms.