WTO체제하에서의 통상분쟁사례에 관한 연구 : 제도적 문제점과 개선방안을 중심으로

서일호 국민대학교 국제통상대학원 2001 국내석사

고등학교 유도선수들과 체육관수련생 및 비 운동학생의 신체구성 및 평형성 비교

서일호 순천대학교 교육대학원 2005 국내석사

The purpose of this study was to examine the effect of the Judo training on the body compositions (lean body mass, fat mass, %body fat, BMI) and the body balance ability in male high school students. Subjects were 44 male high school students. They were divided into 3 groups, such as elite Judo athletes (n=16), Judo gym players (n=15) and non-athletic students (n=13). The findings of this study were as below: 1. As compared elite Judo athletic group with Judo gym group and non-athletic group, elite Judo athletic group was significant high level in the body compositions (lean body mass, upper limbs and left leg), and Judo gym group was higher significantly than non-athletic group. 2. There was no any significant difference in the body compositions (% body fat, body fat mass and right leg) among the all groups. 3. In BMI, elite Judo athletic group was higher significantly than Judo gym group and non-athletic group. 4. In the body balance ability, elite Judo athletic group was higher significantly than Judo gym group and non-athletic group. In conclusion, the results of this study suggest that Judo training has a positive influence on the body composition, and that Judo training helps students to reduce % body fat and body fat mass. Therefore, it is necessary to make a special study about the effect of Judo training on reduction mechanism of body fat.

技術標準과 特許權의 調和方案에 관한 硏究

서일호 培材大學校 法務大學院 2005 국내석사

Global standard is the competitive element which is important not only to an enterprise but also to a nation. "The country which governs the standard governs the world, the country which governs the world governs the standard". There is no need borrowing the expression such as "the standard is a scale of national competitive power" to emphasizes the importance of the standard. Nobody can deny that to secure the competitive power of the standard is inevitable. The standard recently is not the problem of selection but is the problem of survival. One side, a special relationship exists between the standard and the patent right. Immanence discordance is in the special relationship. Because of the patent right on a technology which belongs to the standard, the user using the standard infringes the patent right frequently. To solve the problem, the standardization agency has a patent policy which levies a schedule duty on the patent technique belong to the standard. The limitation of the patent policy hinders the industrial development which is the common object of the standard and the patent. Thus, a systematic complements are needed. No problem occurs to it mentioned above if a company having intellectual property right such as patent right on it's technique allows free execution of the technique to other companies which have an intention to use the technique. The settlement of a condition, such as loyalty, required for the use of the technique can be obtained by mutual consultation. But if the company having the patented technique does not respond in the discussion or does not allow execution to the other company to misappropriates the monopoly position or if the company impairs a free competition order through the unjust act such as collusion. it means the illegal situation which goes over a permitted limit. To resolve the situation, the standardization agency has a patent policy which levies a schedule duty on the patentee. But the patent policy confronts the limitation including the problem of patent right handling process and the problem of patent statement. Eventully, patent policy of the standardization agency has the limitation not to solve the discord relationship between the two in perfect. Thus, to make up for the limitation the systematic complements from patent law and early rising solution plan of dispute are observed. Our companies and our nation will be able to win a victory from new competitive paradigm by getting the point of the patent policy; pursuing harmonization between the monopoly-exclusive right of the patent right obtained from technical development and the common good from standardization. In technique standardization, the patent right and the standardization are fighting each other due to the conflicting properties between authorization of monopoly and exclusion of monopoly. But, ultimately, under the same purpose of a balance industrial development, the relationship between the two are mutual complement; the mutual complement relationship gives the patented technique fare and free competitive order in the market. Therefore, harmonization of the two is necessary for the application.

뽕나무(Morus alba L.) 열매 오디를 이용한 고품질의 오디주스 및 와인 제조

서일호 대구가톨릭대학교 2011 국내석사

(Abstract) The purpose of this study is to investigate nutritional and functional components, and physiochemical properties of 7 different mulberry cultivars to select suitable mulberry fruits for preparation of high quality mulberry juice and wine. Proximate contents of 7 different mulberry cultivars are 83.9-86.2% moisture, 8.63-11.76% sugar, 1.03-2.54% protein, 0.33-0.92% lipid, 0.89-2.87% crude fiber, 0.76-0.98% crude ash, although their contents varied with cultivars. In particular, ‘Iksuppong’, ‘Gwasang 2’ and ‘Cheongilppong’ had higher contents of moisture and sugar than other mulberry cultivars, Among 7 mulberry cultivars examined, ‘Gwasang 1’ had the highest content of total phenol and total flavonoid, while ‘Gwasang 2’ and ‘Iksuppong’ had the highest contents of total anthocyanin. On the base of these results, two different mulberry fruits(Iksuppong, & Daesungppong) are selected as suitable mulberry fruits for preparation of mulberry juice and wine. Mulberry juice were first prepared as following procedure; mulberry fruit(10 kg) → steamed for 10 min → cooled → homogenized with 0.5% CA(mulberry fruit:0.5% CA=1:2.5) → squeezed with cheeze-cloth and then centrifuged at 8,000 rpm for 30 min → supernatant → adjusted to 40 of sugar/acid ratio(honey and oligosaccharide as sugar, and CA and sodium citrate as acid) → sterilization in retort(95℃, 10 min) → bottled(or pouching) → cooled → mulberry juice(48 L). And mulberry wine was made by following procedure: fresh mulberry fruits(10 kg) → homogenized with 150 ppm K2S2O5 → added sugar to 12 °Brix and 0.05% yeast(Fermivin) → 1st fermentation for 3-5 days at room Temp(25℃) → squeezed with cheeze-cloth and then centrifuged at 8,000 rpm for 30 min → added sugar to 12 °Brix → placed fermentation jar with airrak → 2nd fermentation for 7-10 days → racking → centrifuged or sheet filter → bottled → aging for 6 month → mulberry wine(7.5 L, alcohol: 12%). These results indicate that ‘Iksuppong’ and ‘Cheongilppong’ were suitable for mulberry juice due to high content of solid soluble sugar and mulberry fruit juice, while ‘Gwasang 2’ was very suitable for mulberry wine due to higher contents of pigment and larger size of mulberry fruit, especially with good fermentation properties. Finally, high quality mulberry juice and wine were prepared as above stated procedures. Therefore, high quality mulberry fruit juice and wine may be prepared using suitable mulberry fruits, such as ‘Iksuppong’ and ‘Daesungppong’ through controling steamed process, sugar/acid ratio in mulberry juice, and pH and acid content, and fermentation temperature and squeezing period of fermentation liquor, although physicochemical properties of mulberry fruits were different among mulberry cultivars.

카페인 섭취가 훈련 및 비훈련된 피험자 최대근력 및 근지구력에 미치는 영향

서일호 경북대학교 2000 국내석사

스타 속성이 스타와 팬 커뮤니티 동일시와 팬 자발적 행동에 미치는 영향 : 방탄소년단을 중심으로

서일호 경기대학교 대학원 2018 국내박사

인터넷과 소셜 네트워킹 환경에서 스타의 프로필에 댓글을 달거나 사진을 좋아하거나 스타 관련 생산물을 제작하는 등 스타와 팬의 준 사회적 상호작용으로 인해 팬덤의 역할이 점점 커지고 있다. 그리고 엔터테인먼트 산업에서 스타의 영향력은 인터넷 기술의 발달과 소셜 네트워킹 환경으로 인해 대중매체의 전통적인 영역을 넘어 확장되고 있으며, 대중의 태도와 행동을 형성하는데 핵심적인 역할을 한다. 팬덤의 주체인 팬 커뮤니티와의 동일시를 통해 발생하는 다양한 미디어 소비, 스타와 팬 간의 온라인 상호작용은 미디어에 근본적인 변화를 가져왔다. 또한 엔터테인먼트 시장의 성장과 주요 동력인 팬덤은 스타마케팅에 중요한 영향을 미치며, 스타와 관련된 제품 및 활동에도 높은 충성도를 보인다. 따라서 팬덤이 중요시하는 스타의 속성과 팬 커뮤니티에 대한 동일시 및 자발적으로 일어나는 팬덤 행동을 연구할 필요성이 제기된다. 이런 관점에서, 본 연구는 방탄소년단 팬 커뮤니티 회원인 팬이 지각한 스타 속성(신뢰성, 전문성, 외적 매력성, 예능적 매력성), 스타 동일시, 팬 커뮤니티 동일시 간의 관계를 파악하고, 이들 선행 요인이 자발적 행동(팬 커뮤니티 충성도, 팬 커뮤니티 협조, 팬 커뮤니티 참여)에 미치는 영향관계에 대해 실증 분석한다. 본 연구의 목적을 달성하기 위해 방탄소년단 팬 커뮤니티 회원인 팬989명을 대상으로 설문조사가 실시되었으며, 수집된 자료는 SPSS 24.0과 SmartPLS 3.0 통계패키지 프로그램을 이용하여 빈도분석, 확인적 요인분석, 상관관계 분석 및 구조방정식 분석이 실시되었다. 본 연구의 실증분석 결과와 요약은 다음과 같다. 첫째, 스타 속성 중 신뢰성과 전문성 그리고 예능적 매력성은 스타 동일시에 정(+)의 영향을 미치는 것으로 나타났으나 외적 매력성은 스타 동일시에 유의하지 않은 것으로 나타났다. 이러한 결과는 방탄소년단의 스타 속성 중 신뢰성과 전문성, 예능적 매력성을 높게 지각할수록 스타 동일시가 높아진다는 것을 의미한다. 둘째, 스타 속성인 신뢰성, 전문성, 외적 매력성, 예능적 매력성은 모두 팬 커뮤니티 동일시에 정(+)의 영향을 미치지 않는 것으로 나타났다. 스타 속성이 팬 커뮤니티 동일시에 직접적인 영향을 미치지 않으나, 스타 동일시를 매개로 하여 팬 커뮤니티 동일시에 간접적인 영향을 미치는 것으로 나타났다. 셋째, 스타 동일시는 팬 커뮤니티 동일시에 정(+)의 영향을 미치는 것으로 나타났다. 이러한 결과는 스타가 추구하는 특정 문화에 대한 가치를 자신의 것으로 표현하는 스타 동일시가 그러한 문화적 가치를 중심으로 구축된 팬 커뮤니티 동일시에도 긍정적인 영향을 미친다는 것을 보여준다. 넷째, 스타 동일시는 팬의 자발적 행동인 팬 커뮤니티 충성도와 팬 커뮤니티 협조에는 유의한 영향을 미치지 않으나, 팬 커뮤니티 참여에는 정(+)의 영향을 미치는 것으로 분석되었다. 이러한 결과는 스타에 대한 호의와 동경으로 인해 생기는 스타 동일시는 팬 커뮤니티에 스타나 회원이 남기는 글과 이미지에 대한 댓글, 공연이나 이벤트, 스타 관리를 위한 개선점 및 보완점 등을 포함하는 팬 커뮤니티 참여에 긍정적인 영향을 미친다는 것을 의미한다. 다섯째, 팬 커뮤니티 동일시는 팬의 자발적 행동인 팬 커뮤니티 충성도, 팬 커뮤니티 협조, 팬 커뮤니티 참여 모두에 긍정적인 영향을 미치는 것으로 나타났다. 이러한 결과는 팬 커뮤니티에서 회원 간에 좋아하는 스타 관련 정보 교환을 촉진함으로써 회원 간의 정서적 애착이 형성된 팬 커뮤니티 동일시가 팬의 자발적 행동 구축에 중요한 역할을 한다는 것을 의미한다. 본 연구의 이론적 및 실무적 시사점은 다음과 같다. 먼저, 본 연구는 스타 보증과 관련된 스타 속성 차원에서 K-pop 스타인 방탄소년단 아이돌 그룹의 매력성을 두 가지 측면인 외적 매력성과 예능적 매력성으로 구분하여 측정하였다. 본 연구는 스타 속성들이 동일시와 팬 커뮤니티 자발적 행동에 미치는 영향을 설명을 하기 위하여 스타 속성과 관련된 정보 원천 공신력 모델(source credibility model)(Hovland & Kelley, 1953), 정보 원천 매력 모델(source attractiveness model)(Ohanian, 1990), 매치 업 가설(the match-up hypothesis)(Forkan, 1980), 의미 전이 모델(meaning transfer model)(McCracken, 1989)을 토대로 스타 보증 이론(star endorsement theory)(Cohen, 1985), 동일시 이론(identification theory)(Stryker, 1980), 동일시 전이이론(identification transfer theory)(Jenson, 1992) 등을 이용한 통합모형을 제시하였다. 본 연구의 결과는 스타 마케팅 실무자와 연예 기획사에게 팬덤 전략으로 성공한 방탄소년단 팬덤의 자발적 행동을 이해할 수 있게 해준다. 또한 본 연구는 방탄소년단 팬 커뮤니티 회원인 팬을 중심으로 지각된 스타 속성과 스타 동일시와 팬 커뮤니티 동일시 간의 관계를 실증적으로 검증하였다. 즉, 본 연구는 방탄소년단 팬덤의 지각된 스타 속성이 동일시에 어떤 영향을 미치는지에 대한 매커니즘을 이해하고, 동일시를 바탕으로 팬의 자발적 행동인 팬 커뮤니티 충성도, 팬 커뮤니티 협조, 팬 커뮤니티 참여가 어떻게 형성되는가를 이해할 수 있는 프레임워크를 제시하였다. 다음으로, 본 연구는 사회연결망의 확대로 더욱 강화되고 다양한 형태를 나타내고 있는 온라인 팬 커뮤니티를 통해 초국가적으로 전개될 수 있는 온라인 팬덤 전략에 대한 시사점을 제공하였다. 마지막으로, 본 연구의 한계점과 향후 연구방향이 제시되었다. In the Internet and social networking environments, the role of fandom has been increasing due to the para-social interaction between stars and fans, such as commenting on the stars’ profile, liking a photo, or making star-related goods. And in the entertainment industry, the impact of stars has been expanding beyond the traditional scope of the mass media followed by development of internet technology and the social networking environment, and it has been playing a key role in shaping public attitudes and behaviors. The variety of media consumption, online interaction between the stars and the fans, caused by identification with the fan community which is the subject of fandom, has brought fundamental changes to the media. In addition, the growth of the entertainment market and its main driving force, fandom, have an important impact on star marketing and high loyalty to star-related products and activities. Therefore, it is necessary to investigate the characteristics of celebrities, identification of fan community, and voluntary activities of fandom. In this perspective, this study investigates the relationships between celebrities’ attributes (trustworthiness, professionalism, physical attractiveness, and artistic attractiveness), star identification and fan community identification, and examines the influence of these factors on voluntary behaviors (fan community loyalty, fan community cooperation, and fan community participation). In order to achieve these purposes of this study, the data were collected from 989 fans who were members of the fan community of BTS and analyzed by using frequency analysis, confirmatory factor analysis, correlation relationship analysis and structural equation modeling analysis with SPSS 24.0 and SmartPLS 3.0 statistical package program. The empirical analysis and summary of this study are as follows. First, trustworthiness, expertness, and artistic attractiveness among star attributes have positive(+) influence on star identification, but physical attractiveness did not have a significant effect on star identification. These results indicate that the higher the perception of trustworthiness, expertness, and artistic attractiveness among the boy band BTS' star attributes, the higher the star identification. Second, the star attributes such as trustworthiness, expertness, professionalism, external attractiveness and artistic attractiveness have no positive influence on fan community identification. Although star attributes do not directly affect the identification of fan community, it has an indirect influence on fan community identification through star identification. Third, star identification has a positive effect on fan community identification. These result shows that star identification, which expresses the value of the particular culture sought by the stars, has a positive influence on the identification of the fan community built around such cultural values. Fourth, star identification did not have a significant effect on fan community loyalty and fan community cooperation, which were voluntary behaviors of fans, but positive influence on fan community participation. These results mean that it affects fan community participation including comments and comments on images and postings, performances and events for stars and members, and improvements and deficiencies for star management. Fifth, fan community identification positively affects both fan community loyalty, fan community cooperation, and fan community participation. These results suggest that fan community identification plays an important role in building voluntary behaviors of fans by facilitating exchange of favorite star related information among members in the fan community. The theoretical and practical implications of this study are as follows. First, this study measured the attractiveness of the K-pop star BTS in terms of star attributes related to the star endorsement, by distinguishing the two aspects of physical attractiveness and artistic attractiveness. This study integrated star endorsement theory(Cohen, 1985) using star related models such as source attractiveness model(Ohanian, 1990), the match-up hypothesis(Forkan, 1980), the source credibility model(Hovland and Kelley, 1953), and identification theory(Stryker, 1980), and transfer theory using identification transfer theory(Jenson, 1992) to hypothesize that four star attributes affect directly star identification and fan community identification as well as indirectly loyalty, participation, and cooperation of fan community as fan community outcome. The results of this study allow star marketing practitioners and entertainment companies to understand the voluntary behaviors of BTS fans and provide implications for how to develop the fandom strategy in the future. In addition, this study empirically examined the relationship between star attributes, star identification, and fan community identification for BTS fan community members. The findings of this study provide a framework to understand how the perceived star properties of the BTS fandom have influence on identification, and how fan community's loyalty, cooperation, and participation are formed. Next, this study provides implications for the online fandom strategy that can be developed by the online fan community which is strengthened and expanded by social network expansion. Finally, the limitations of this study and future research directions are presented.