웹 2.0 시대 패션에 나타난 남성의 자아이미지 -퍼스널 패션블로그를 중심으로-

서성은 ( Sung Eun Suh ) 복식문화학회 2014 服飾文化硏究 Vol.22 No.5

In the era of 2.0 web, blog has become the media that men can express themselves with fashion more actively and independently, as paying much attention to their personal appearance and cultivating an upscale lifestyle. They often create their fashion images in the virtual space where enables a free and creative operations of self-expression. The study aims to identify the types of men`s ego-images represented on the personal fashion blogs based on the framework of analysis from the previous research (Suh, 2014), to build the base data for analyzing men`s fashion style in 21st century that reflects changes in men`s sexual images, and to verify the framework as comparing with the previous case study about the women blogs (Suh, 2014). The case studies conducted 5 men`s personal blogs such as bryanboy, iamgala, little fashionisto, katelovesme, and stylentonic. The study results almost same types of women`s ego-images as following. The imaginary ego-image is classified as narcissism, regression, identification, and virtuality, the social ego-image as symbolism of roles and others` desire, the real ego as primary instinct, practical reality, object a, jouissance and sexual perversion. The personal style of men shown on the fashion blogs appears as a significant factor to analyze male customers in the growing men`s beauty and fashion market.

스마트패션제품 개발 동향에 관한 연구

서성은 ( Sung Eun Suh ),노정심 ( Jung Sim Roh ) 복식문화학회 2015 服飾文化硏究 Vol.23 No.6

ICT in the IOT era is the core basis of modern society. This study investigated and analyzed the recent commercialization trends of smart fashion products internationally and domestically, to utilize them as the basis of data for developing user-friendly smart fashion products that can meet the needs of consumers. Keyword research using the most representative search engines, Google and Naver was conducted for searching for various wearable items commercialized actively since 2010. The final 78 products were classified by the physical area, and the key features and benefits were analyzed. Smart fashion products were classified as four physical types for the head and face, torso, arms and hands, and ankles and feet. Smart fashion products for each body part were developed in various ways, such as hats, glasses, lenses, virtual screens, earphones, headsets, clothing, watches, wrist bands, gloves, rings, wallets, bags, anklets, shoes, socks, and insoles. The main features were music playback, bluetooth, a camera based on NFC, virtual effects, health and safety protection through measuring heartbeat and momentum, and social network sharing of all kinds of information, based on inter-working with a smartphone. These functions represent the physical, social, and emotional interactions among users and their surroundings, as well as the users, themselves. The research results are expected to be used in future studies on planning user-friendly and marketable products through in-depth analysis of the design characteristics of smart fashion products as well as consumer responses.

연구논문 : 패션블로그에서 퍼스널 스타일 표현형식

서성은 ( Sung Eun Suh ) 한국의류산업학회 2014 한국의류산업학회지 Vol.16 No.5

This study aims to analyze the representation forms of bloggers’ personal style on the fashion blogs and enlighten their values which can be actively applied to design and marketing in fashion industry. Image representation of fashion bloggers is reflected by the characteristics in the digital environment, which are the creative manipulation of expression and the production of virtual and fantastic images by taking advantage of the composite medium such as images, music, videos, articles, etc. Also real time updates in blog indicate the latest trends in terms of the representation of image as the actual currency. The study conducted case studies of 5 women’s personal fashion blogs through the verification of a variety of global fashion media and blog ranking sites: Style Bubble, Style Rookie, The Cherry Blossom Girl, The Blond Salad, and Fashion Toast. Research findings are as follows. First, the application of creative design elements is indicated as symbolic items, self-made designs, DIY, and various mix and match emphasizing design elements such as color, patterns, proportion, etc. Second, the virtual representation is very highlighted on the story telling applied by film like production or digital effect. Third, the commercial application with mainly sponsored wardrobe and designer collaboration indicates promoting a updated trend as well as a specific brand or designer to make their business profits.

글로벌 SPA브랜드에 나타난 국가별 미적 취향에 관한 연구

서성은(Sung Eun Suh),김민자(Min Ja Kim) 한국복식학회 2012 服飾 Vol.62 No.8

The aim of this research is to examine the tendency of national tastes reflected in global SPA brands based on the theories of Gans` taste culture and Bourdieu`s cultural capital. In this study, the leading global SPA brands such as H&M, ZARA, GAP and UNIQLO can be considered as a representative taste culture as well as an icon of popular culture in the 21st century global fashion and also the aesthetic taste of each brand differentiated from their national aesthetic values based on socio-cultural backgrounds. H&M represents fashionableness, practicality and environmental friendliness based on naturalism, democratic humanism, and functional practicality of Sweden. ZARA emerges as the most trend oriented brand as well as customer centered on the basis of cultural diversity, passion and glamorous artistic sensibility of Spain. GAP shows American iconic style, which is the functional sports casual wear, originated from American leisure culture and mass production. Lastly, UNIQLO represents high-tech functionalism and practical simplicity based on Japanese delicate workmanship and simple, concise lifestyle while relatively does not much follow the fashion forward trends. Consequently, the national taste has been proved as a solid foundation to identify each global brand. This should be the key component also applied to Korean global brands for developing their concepts and strategies more successfully based on our own national aesthetic taste.

소셜미디어에 나타난 상상적 자아이미지와 패션스타일

서성은(Sung Eun Suh),김민자(Min Ja Kim) 한국복식학회 2014 服飾 Vol.64 No.7

In the new media age, the importance of personal style is highlighted, as the fashion recipients independently create their own images by transforming and recombining the fashion information gathered from the fashion blogs - the most representative form of social networks. The study aims to identify the types and styles of imaginary ego-images represented on the personal fashion blogs as a new space of self-expression, based on Lacan`s gaze; the imaginary of the unconscious world and the ego-concept. According to literature search, the imaginary ego-image is classified as narcissism, regression, identification, and virtuality. In the case study, Narcissism is represented mostly as bloggers` satisfaction and beliefs about their fashion styles. The degeneration represents childhood images including a mother, as well as retro and vintage images that recreate the fashions of bygone eras - such as medieval, 19th or 20th century fashion. Identification is the connection with the various areas of culture and art, especially movies and music. Virtuality represents hypothetical situations of mythical, fairy tale-like, surreal, or dreamlike atmospheres and hypothetical bodies that appear removed, disassembled, or crooked. The imaginary ego-images emerged on the personal fashion blogs are also classified into specific style depending on the attributes of the ego images- such as kidult style, retro style, ethnic style, and surreal style.

에디 슬리먼의 남성복 디자인에 나타난 록(Rock) 뮤직 영감

이해동 ( Hae-dong Lee ),서성은 ( Sung-eun Suh ) 한국의류학회 2016 한국의류학회지 Vol.40 No.2

This study analyzes French designer Hedi Slimane who has received recent attention from the fashion world. He changed sub-culture ‘Rock Fashion’ into high fashion and altered the stereotype of the existing menswear with the skinny look. His extreme slim-fit style also has changed the menswear market dramatically. Hedi Slimane was mainly inspired by various rock music genres from the 1960 to 2000s such as glam rock, psychedelic rock, grunge rock, and garage rock. He showed in his own rock style when creating his collection. The collections inspired from the specific rock music and style were selected from Dior Homme (2001F/W-2007F/W) and Saint-Laurent (2013F/W-2015F/W), and analyzed by the 4 genres of rock music and fashion style as follows. First, glam rock style appeared in Dior Homme 2005F/W and Saint Laurent 2014S/S with glamorous full make-up, animal printings, and glitter textures. Second, psychedelic rock style appeared in Saint Laurent 2015S/S with flower patterns, afro hair, fur vests, and western & ethnic bohemian styling. Third, grunge rock style appeared at Dior Homme 2005S/S and Saint Laurent 2013F/W with messedup hair, destroyed jeans, and layering style. Fourth, garage rock style appeared mainly at Dior Homme 2006 S/S with messed-up hair, slim suit, fedora, and sneakers. This result is expected to be used for research and development on modern rock style for contemporary menswear.