한·일 편의점 PB제품 패키지디자인의 시각요소 분석 - 커피우유 패키지디자인을 중심으로 -

변경원,최인영 한국브랜드디자인학회 2017 브랜드디자인학연구 Vol.15 No.2

오늘날 편의점 PB제품을 이용하는 사람들이 증가하였다. 이는 일본 편의점 시장과 비슷한 모습을 보이고 있다. 연구는 한일 편의점PB커피우유 패키지디자인을 중심으로 조사하였다. 연구 목적은 한·일 편의점 시장 현황 및 PB브랜드 커피우유패키지디자인의 장단점을 비교하여 효율적인 디자인방향을 제언하는데 있다. 선행연구와 문헌자료를 통하여 PB의 개념 및 한·일 편의점 현황에 대해 조사하였다. 한·일 편의점 PB브랜드 커피우유 패키지디자인은 다속성 비교 분석법을 통해 조사하였으며 설문지를 통해 커피우유 패키지디자인에 나타난 이미지에 대해 알아본 후 리커드 5점척도를 활용하여 분석하였다. 편의점 PB브랜드 커피우유 패키지 디자인은 다양한 용기형태로 출시되었으며, 캐릭터와 콜라보레이션한 패키지디자인이 많았다. 이미지 분석결과 패키지디자인에 대한 개성이 부족한 걸로 나타났다. 일본 편의점의 커피우유 제품은 프리미엄 PB브랜드, 카페 브랜드에서 출시되어 제품의 전문성을 높였다. 현재 국내 편의점 PB브랜드 커피우유 패키지디자인에는 뚜렷한 이미지가 나타나지 않는걸로 보아 이를 개선할 필요가 있어 보인다. 경쟁제품과 차별화되기 위해서 패키지디자인의 독특한 개성이 필요하다. 또한 PB브랜드의 전문성을 높여 제품관리를 용이하게 하며 소비자에게 신뢰감을 형성해야 한다. Today, people who use convenience stores have increased. It looks similar to the Japanese convenience stores market. The study focused on the design of the PB coffee milk for the Korea And Japan convenience store. The purpose of the Study is to suggest efficient design direction by comparing the market for convenience and convenience stores, and the advantages and disadvantages of the PB coffee milk package. Through the prior study, the concept of PB and the status of a convenience store was investigated. The PB brand coffee milk package design of Korea and Japan convenience store was investigated through multi-attribute comparative analysis. The questionnaire was used to analyze the image of coffee milk package design and analyzed using the Likert 5 point scale. Coffee milk package designs have been launched in various containers, There were a lot of package designs that collaborated with characters. Image analysis shows that the personality of the package design is lacking. coffee milk products at convenience stores in Japan have been introduced in premium PB brands and cafe brands, raising the product's expertise. Domestic PB brand coffee milk package design does not show clear image, it seems to need improvement. In order to differentiate itself from the competition, a unique personality of package design is needed. In addition, it is necessary to enhance the professionalism of the PB brand to facilitate product management and build trust in consumers.

여성신학적 이데올로기 비판과 리쾨르(Paul Ricoeur)의 은유 이론

변경원 이화여자대학교여성신학연구소 2013 여성신학논집 Vol.9 No.-

The feminist theology that appeared in the 1960s suggests “Hermeneutics of suspicion” against literalism of biblical interpretation. This became a process of criticizing patriarchal ideology, which was the base of the biblical text itself and conventional biblical interpretation. The purpose of this thesis is to examine whether there exists a connection point between the ideology criticism work of the feminism theologians and Ricoeur’s metaphor hermeneutics. Feminism theologian Ruether regards the objective of ideology criticism to be overall restoration of humanity of women. Ruether insists that feministic biblical interpretation should be based on an experiential Hermeneutics circle that penetrates that past and present. In order to turn this circle into a virtuous circle rather than the vicious circle of Heidegger, the process of “self-understanding before the text” that Ricouer’s hermeneutics adheres, should be carried out. Compared to Aristotle, who sees metaphor as a substitute for word, Ricouer expands the concept to the level of text. He accommodates the interactive theory of metaphor. I. A. Richards, Max Black, and Monroe Beardsley reject denomination of metaphor. They say that metaphor stems from “interaction between two different domains of semantics.” The reason Ricouer expropriates the interactive theory of metaphor is relevant with “innovation of metaphoric meaning.” Metaphor becomes a live metaphor through semantic innovation and completes the Dialectics of semantics and reference. This is the creative power of metaphor. Ricouer suggests that by using this creative power of metaphor, metaphoric verity is exposed through the tension between “be” and “not be”. Since the advent of modern studies, metaphor has been regarded to be a vague, unscientific language. Being a poetic language, metaphoric language is the language of reversion and limitation. Therefore, direct ideology criticism can be difficult through metaphoric language. Yet, if metaphor is extended to the level of text and placed upon hermeneutics of explanation and understanding, ideology criticism is an inevitable factor to go through the process. This point is where Ricouer’s hermeneutics and feministic ideology criticism meet. As a metaphoric text, the Bible has possibility to be reestablished through feministic ideology criticism.

사랑과 정의의 긴장관계를 통한 기독교 윤리의 자리 : 폴 리쾨르의 해석학적 윤리를 통한 사랑과 정의 이해

변경원 한국기독교사회윤리학회 2015 기독교사회윤리 Vol.33 No.-

This article aims first to explore the possibility of the union between love and justice, and later to show the possibility of the creation of the Christian ethic subject through the Ricoeur’s Hermeneutic. Christian Love, Agape, has been mostly understood as the opposite of distributive justice, which represents the economic equality. Ricoeur insisted that love should combined with justice. Ricoeur argued that we must resist to establish the ‘feature of moral judgement’ suggested by Gene Outka. He thought that we could obtain the concept of love through the interpretation of discourse. According to Ricoeur, the discourse of love has three characteristics: praise, the imperative command, and metaphor. Ricoeur accepted the justice theory by John Rawls as a discourse of justice. Ricoeur regarded anti-utilitarianism as the justice theory. Ricoeur attempted to unify love and justice dialectically. He pursued the reconciliation between the logic of equivalence, illustrated by the golden rule, and the logic of superabundance, incarnated in the new commandment. He thought that the commandment of love does not abolish the golden rule, but instead reinterprets it in terms of generosity. Ricoeur insisted that people could appreciate the new self before the newly interpreted text. This new interpreted text can be regarded as a turning point in creating the new Christian ethic subject.. 본 논문은 폴 리쾨르의 해석학을 통해 사랑과 정의의 연합 가능성을 타진한 후 그 연합의 자리에서 기독교 윤리주체의 생성이 가능함을 보이는 것에 그 목적이 있다. 아가페로 대표되는 기독교의 사랑 개념은 많은 경우 공정성으로 대표되는 정의 개념과는 대립되는 것으로 이해되었다. 리쾨르는 이렇게 대립되는 개념을 연합하는 것이 필요하다고 보았다. 리쾨르는 이를 위해서는 아웃카가 제시한 기독교의 사랑에 관한 ‘기본적 규범내용’을 분리하는 작업에 저항해야 한다고 주장했다. 그는 이런 비판적 관점에서 사랑의 이념은 담론의 해석을 통해 이룩되어야 한다고 보았다. 리쾨르는 성서에 들어있는 사랑담론의 특성을 시적 상상력의 영역에 속하는 ‘칭송, 명령, 은유의 힘’의 세 가지로 분류한다. 리쾨르는 사랑과대립되는 정의의 담론을 존 롤즈의 정의론으로 보려한다. 리쾨르에게 정의는 반공리주의를 지향하는 것이다. 사랑담론과 정의의 원칙의 해석을 통해 리쾨르는 사랑과 정의의 변증법적 결합을 시도한다. 그가 이러한 결합을 위해 채택하는 것은 ‘마태의 산상설교’와 ‘누가의 평지설교’이다. 이 두 텍스트에는 ‘원수를 사랑하라’는 새 계명과 황금률의 병렬이 긴장관계를 형성하고 있기 때문이다. 은총의 경제는 ‘넘침의 논리’로 황금률은 ‘등가의 논리’로 구획될 수 있다. 그는 등가의 논리가 사랑의 계명으로 인해 재해석되는 것을 통해 사랑과 정의는 연합이 가능하다고 본다. 그리고 이렇게 새롭게 해석된 텍스트 앞에서 새로운 자기이해가 가능해진다고 주장한다. 리쾨르는 이 지점에서 기독교 윤리주체의 자리가 확보된다고 본다.

A Study on the Meaning of The First Slam Dunk Based on Text Mining and Semantic Network Analysis

변경원 한국인터넷방송통신학회 2023 International journal of advanced smart convergenc Vol.12 No.1

In this study, we identify the recognition of ‘The First Slam Dunk’, which is gaining popularity as a sports-based cartoon through big data analysis of social media channels, and provide basic data for the development and development of various contents in the sports industry. Social media channels collected detailed social big data from news provided on Naver and Google sites. Data were collected from January 1, 2023 to February 15, 2023, referring to the release date of ‘The First Slam Dunk’ in Korea. The collected data were 2,106 Naver news data, and 1,019 Google news data were collected. TF and TF-IDF were analyzed through text mining for these data. Through this, semantic network analysis was conducted for 60 keywords. Big data analysis programs such as Textom and UCINET were used for social big data analysis, and NetDraw was used for visualization. As a result of the study, the keyword with the high frequency in relation to the subject in consideration of TF and TF-IDF appeared 4,079 times as ‘The First Slam Dunk’ was the keyword with the high frequency among the frequent keywords. Next are ‘Slam Dunk’, ‘Movie’, ‘Premiere’, ‘Animation’, ‘Audience’, and ‘Box-Office’. Based on these results, 60 high-frequency appearing keywords were extracted. After that, semantic metrics and centrality analysis were conducted. Finally, a total of 6 clusters(competing movie, cartoon, passion, premiere, attention, Box-Office) were formed through CONCOR analysis. Based on this analysis of the semantic network of ‘The First Slam Dunk’, basic data on the development plan of sports content were provided.

텍스트의 고난과 현실적 고통의 만남을 통한 비판적프로네시스의 생성 : 리쾨르의 형상화 개념을 통한욥의 ‘내러티브’와 세월호 ‘스토리’의 만남

변경원 한국기독교사회윤리학회 2016 기독교사회윤리 Vol.35 No.-

이 글은 구약성서 〈욥기〉의 이야기를 ‘고난의 내러티브’로 상정하여, 지금 우리곁에 놓인 세월호 사건으로 인한 ‘고통의 스토리’와 접목해 보려는 시도이다. 그러므로 이 글에서는 ‘내러티브’와 ‘스토리’ 그리고 ‘고난’과 ‘고통’이라는 용어를 약간 다른 맥락에서 뉘앙스의 차이를 두고 사용했다. 이 글의 목적은 이러한 접목을 통해 고난 내러티브 속에 들어있는 ‘한 말’을 통해 고통의 스토리를 지닌 인간이 ‘할 말’을 할 수 있는 윤리적 지점을 찾으려는 시도이다. 이를 위해 폴 리쾨르의 형상화 이론을 사용한다. 리쾨르는 줄거리 구성을 형상화 단계로, 줄거리 구성을 위한 전이해를 전형상화의 단계로, 그리고 형상화 단계를 매개로 새로운 자기 이해가 가능해지는 재형상화 단계를 구분한다. 이 글은이런 단계에 맞춰 논의를 구성했다. 먼저 형상화 단계에서는 욥과 욥의 친구들의고난 이해의 차이점을 살펴보았다. 다음으로 전형상화 단계에서는 먼저 고난 이해에 사용되는 신정론을 살펴보았다. 다음으로 신정론에 대한 비판적 관점을 제기하는 도로테 죌레의 고난 이해를 고찰해 보았다. 재형상화 단계에서는 세월호사건의 참담함이 어떤 고통을 야기하는가 살펴 본 후, 고통의 당사자가 주체로형성될 가능성이 있음을 천명했다. 그리고 기독교 윤리가 고통당하는 자의 고통을 참여하기 위해서는 리쾨르의 비판적 프로네시스 개념이 필요함을 보였다. This article aims to find ethical point by exploring the interpretation of Book of Job. People regard the Book of Job as a ‘Suffer narrative’. We intended to connect this narrative to the ‘stories’ of the accident of Sewol ferry. In this article, the concept of ‘narrative’ and ‘stories’, ‘suffer’ and ‘suffering’ is differentiated. We used the theory of Paul Ricoeur’s configuration. In the theory of configuration, there are three areas: configuration, preconfiguration and reconfiguration. In the area of configuration, we examined the difference of thought about understanding suffer by Job and Job’s friends. Then, in the area of preconfiguration, we explained the theory of theodicy to understand the consideration of suffer by Job’s friends. Also, we considered the thinking of Dorothee Soelle’s understanding of suffer and suffering. She opposed the theory of theodicy. In the area of reconfiguration, we explained Ricoeur’s critical phronesis.

식도손상

변경원 중앙대부설한국의과학연구소 1972 한국의과학 Vol.4 No.11

Structural Relationship Between the Expectation Value of YouTube Sports Content Viewers, Brand Image, Brand Attitude, and Continuance Viewing Intention

변경원 한국인터넷방송통신학회 2020 Journal of Advanced Smart Convergence Vol.9 No.3

The purpose of this study is to analyze the structural relationship among expectation value(relational, hedonistic), brand image, brand attitude, continuance viewing intention. The survey subjects to achieve the purpose of this study were selected the 521 YouTube sports contents Viewer in the metropolitan area. Data processing was done with SPSS 23 for frequency analysis, Cronbach's α analysis. Also, AMOS 21 was used for confirmatory factor analysis and structural equation model analysis. The results of the analysis are as follows: First, both relational value and,, hedonistic value had a positive effect on the brand image. Second, both relational value and,, hedonistic value had a positive effect on the brand attitude. Third, both brand image and brand attitudee had a positive effect on the brand attitude.

피트니스 센터 고객의 경험가치와 브랜드 애착, 지속의사 및 프리미엄 지불의도에 관한 연구

변경원 한국스포츠학회 2020 한국스포츠학회지 Vol.18 No.3

이 연구는 피트니스센터의 경험가치와 브랜드 애착, 지속의사 및 프리미엄 지불의도와의 구조적인 관계를 규명하 는 것이다. 조사대상은 피트니스 센터 고객 310명을 대상으로 하였다. 자료수집은 2020년 2차례의 조사기간을 걸쳐 편의 표본추출법을 이용하여 표본조사를 실시하였다. 조사방법은 수도권에 위치한 피트니스 센터 7곳에 대한 현장조사와 KSDC(Korean Social-Science Data Center)의 온라인 설문조사 시스템을 활용하여 조사를 실시하였다. 자료분석은 2단계 접근법으로 구조방정식 모형분석을 실시하여 모형의 적합도와 개별가설을 검증하였다. 연구결과를 살펴보면, 첫 째, 내재적 경험가치와 외재적 경험가치는 브랜드 애착에 긍정적인 영향을 미쳤다. 둘째, 브랜드 애착은 지속의사에 긍정 적인 영향을 미쳤다. 셋째, 브랜드 애착은 프리미엄 지불의사에 긍정적인 영향을 미쳤다. 넷째, 내재적 경험가치와 외재적 경험가치는 지속의사에 긍정적인 영향을 미쳤다. 다섯째, 외재적 경험가치는 프리미엄 지불의사에 긍정적인 영향을 미쳤 지만 내재적 경험가치는 통계적으로 유의미한 영향을 미치지 않았다. The purpose of this study was to examine the structural relationship between experience value of fitness center, brand attachment, continuity intention and pay premiums. The subjects of the study were 310 questionnaires who fitness center customers. Data collection was conducted over two survey periods in 2020 using convenience sampling. The survey was conducted using a field survey of 7 fitness centers located in the metropolitan area and an online survey system of the KSDC. For data analysis, a structural equation model analysis was conducted in a two-step approach to verify the fit and individual hypothesis of the model. After confirming the test of goodness of fit of a model, individual hypotheses was verified. The results were as follows: First, intrinsic experience value and extrinsic experience value had a positive influence on brand attachment. Second, brand attachment had a positive influence on continuity intention. Third, brand attachment had a positive influence on pay premiums intention. Fourth, intrinsic experience value and extrinsic experience value. Fifth, extrinsic experience value had a positive influence on pay premiums intention, but the intrinsic experience value did not have a statistically significant effect.

Hypocapnia와 hypoxia가 심맥관 역학에 미치는 영향

변경원 중앙대부설한국의과학연구소 1974 한국의과학 Vol.6 No.1

A Study on the Leader’s Super-leadership, Self-leadership, Psychological Empowerment, Sport Commitment and Performance Perceived by Taekwondo Athletes

변경원,김건형 국제문화기술진흥원 2023 International Journal of Advanced Culture Technolo Vol.11 No.2

The purpose of this study is to verify the research model and identify the causal relationship among leader’s super leadership, self-leadership, psychological empowerment, sport commitment and performance perceived by Taekwondo athletes. The subjects of the study were middle and high school Taekwondo athletes registered in the Korea Taekwondo Association in 2020 and 2021, and data from 454 people were used as final effective samples through convenience sampling. The collected data used the SPSS 23.0 version and the Amos 21.0 version to verify the hypothesis. As a result, the following conclusions were obtained. First, we discovered that the leader's super leadership had a positive impact on the athlete's self-leadership, psychological empowerment, and sport commitment. Second, we found that the athlete's self-leadership had a positive effect on psychological empowerment, sport commitment, and performance. Third, we found that athlete’s psychological empowerment had a positive effect on sport commitment and performance. Fourth, we found that the athlete's sport commitment had a negative effect on performance. Therefore, this study has reminded us about importance of psychological empowerment and sport commitment for explaining the relationship between leadership type and performance perceived by Taekwondo athletes, and might contribute to the theoretical discussion of variables related to athletes' performance.