http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
주부들의 시간부족지각이 기능성 화장품 구매행동에 미치는 영향
정순희,백숙현 이화여자대학교 생활환경대학 인간생활환경연구소 2004 인간생활환경연구소 논집 Vol.- No.2
This study is to investigate married women's perception on tmited time with a variable of time, to find its effects on their cosmeceuticals purchase behavior, and to understand what influences customer resources have on customers purchase behaviors, in order to understand customers purchase behavior. the main results of this study were as following : First, when it divided into groups by married women's difference in perception on shortage of time, it was found variables, such as employment, type of occupation, household income, and academic attainments, to have significant relations with a group of limited time. Second, at the phase of problem recognition, information search, alteration search and purchase, there was significant difference. For cosmeceuticals attributes by product group, there was significant difference between groups. It was found that basic-care and slim-care cosmetics were of more importance for a group of enough time rather than for a group of limited time, while UV-care, whitening-care, hair-care, and aroma-care toiletries were more valued by a group of limited time.