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20세기 후반 한국 여성 스타의 얼굴 이미지와 패션을 통해 본 이상적 여성미의 변천
백경진(Kyoung Jin Baek),한소원(So Won Hahn),김영인(Young In Kim) 한국복식학회 2012 服飾 Vol.62 No.5
The purpose of this research is to contemplate chronological changes of Korean actress facial image and fashion from 1960s to 1990s and to identify Korean women`s ideal beauty reflected through the times. Adjectives describing representative actresses of each studied decade were collected from major newspapers and magazines. Korean women`s ideal beauty was divided into 4 sub-types such as youthful, pure, sophisticate, and sexy images. As a result of analyzing actress facial image and fashion, youthful and pure beauties were found consistently over the studied periods. Representative characteristics of sophisticate and sexy beauties have been changed over the studied periods which were influenced by socio-cultural environment factors. The result of this research can provide meaningful sources for historical drama, celebrity marketing strategy planning, and personal image consulting.
백경진 ( Kyoung Jin Baek ),이정우 ( Jung Woo Lee ) 대한미용학회(구 대한미용과학회) 2018 대한미용학회지 Vol.14 No.3
Here, we aimed to determine, using meta-analyses, the relative importance of factors influencing cosmetic purchasing behaviors. Specifically, effect sizes were compared for studies that included and excluded consumers aged in their fifties to identify and rank factors that have a major impact on the purchasing behavior of new seniors-individuals who have recently emerged as an important consumer group in the cosmetics market. To this end, 77 Korean journal articles, and masters and doctoral theses with cosmetic purchasing behavior as a dependent variable published between 2008 and 2017 were selected, and effect sizes of correlation coefficients were calculated for relevant variables. The study findings are as follows. First, the total effect size for factors influencing purchase behavior of cosmetics was slightly larger than medium and was statistically significant. Second, mediators, age, gender, item, price, and source were found to have statistically significant effect sizes. Third, for studies that included consumers aged in their fifties, user attributes and brand attributes were identified as important variables that were more influential at the purchase intention stage than the purchase stage, suggesting an age-group effect on cosmetic purchasing behavior. By identifying factors influencing cosmetic purchasing behaviors using a comparison of studies with and without consumers aged in their fifties, there appears to be significant implications for cosmetic marketing strategies aimed at new seniors.
한국여성의 얼굴이미지 유형별 형성요소와 메이크업 디자인의 효과
백경진(Kyoung Jin Baek),김영인(Young In Kim) 한국복식학회 2014 服飾 Vol.64 No.4
The purpose of this study is to suppose makeup design based on formative elements of facial image according to the facial image type of Korean women in their 20s. For this study, literature review were performed. Surveys were conducted twice for empirical research. The survey targeted 220 university students in their 20s. SPSS 12.0 statistics program was used to analyze the results, and T-test, ANOVA, Scheffe test. The results of the study are as follows. First, it was concluded that the effective structural formative elements are different according to the types of facial image. Second, by analyzing the differences in perceiving naked facial image and modified face shape image, modified skin color image, modified makeup color image of all types of facial image, it was found that the formative elements are different according to facial images, and that there are differences in the effectiveness of each factors.
백경진(Kyoung Jin Baek),김영인(Young In Kim) 한국복식학회 2014 服飾 Vol.64 No.3
The purpose of this study is to classify the facial images and analyze shape characteristics of Korean women in their 20s. Previous research and survey were used for the study, the surveys targeted 220 university students in their 20s. The subjects of the experiment were 20-24 year-old Korean women. SPSS 12.0 statistics program was used to analyze the results, and factor analysis, Cronbach`s α reliability analysis, and multidimensional scaling(MDS) were executed. The results of the study are as follows: First, the facial image types of Korean women in their 20s were classified into 4 categories as ``Youthfulness``, ``Classiness``, ``Friendliness``, and ``Activeness``. Second, the multi-dimensional scaling method was performed and two orthogonal dimensions for the facial image of the Korean women were suggested: strong - soft and classy-friendly. Third, by analyzing the basic statistics concerning the structural characteristics of facial image of Korean women, there were differences in structural characteristics that form the facial images. Especially, significant difference appeared in items related forehead, eyebrows, eyes and jaw.
한국여성의 얼굴이미지 유형별 인식영향요소와 매력선호도에 대한 한중일 남녀 비교
백경진(Kyoung Jin Baek),김영인(Young In Kim) 한국복식학회 2015 服飾 Vol.65 No.3
The purpose of this study is to identify cross-cultural features among Korea, China, and Japan by comparing differences in facial awareness, attractiveness preferences, and consideration of facial parts in a group of Korean, Chinese, and Japanese men and women as they evaluated the faces of Korean women in their 20s. A survey was conducted targeting male and female Korean, Chinese, and Japanese college students in their 20s. Frequency analysis, ANOVA, Duncan test, factorial analysis, and reliability analysis, MANOVA were carried out using SPSS 18.0. The results of this study are as follows: Faces of Korean women in their 20s were evaluated by Korean, Chinese, and Japanese men and women in their 20s and were classified into four categories as ‘Youthfulness’, ‘Classiness’, ‘Friendliness’ and ‘Activeness’. Differences in facial image awareness were observed depending on nationality and gender. Korean participants were found to place importance on overall morphological factors; The Japanese focused on the eyes; and the Chinese on the skin color. Women of all nationalities showed, on average, a higher awareness of facial parts than men. No significant differences in facial attractiveness preferences were found based on nationality or gender, but there were differences in how the participants evaluated faces for attractiveness, showing that reasons for preferences may vary even if the preferences are the same.
화장과 레크리에이션 활동을 적용한 Counterclockwise 프로그램의 효과성 평가 - 혼합연구를 중심으로 -
김현정 ( Hyun Jeong Kim ),백경진 ( Kyoung Jin Baek ) 대한미용학회(구 대한미용과학회) 2021 대한미용학회지 Vol.17 No.2
The purpose of this study is to verify the effectiveness of the counterclockwise program using makeup and recreation, and to this end, a mixed method research was used. The effectiveness was verified through qualitative and quantitative studies by conducting a newly developed program which uses makeup and recreation with a view to improving cognitive function in the elderly. Results showed that there was a significant increase in satisfaction with the memory of the experimental group and the frequency of memory problems experienced in daily life, thereby verifying the effectiveness of the program developed in this study. Although it is practically impossible to turn back old age, this study has shown that deliberate efforts to maintain youth can slow down the rate of decline of the cognitive function. In addition, it is of great significance that make-up presented the role of beauty in the dementia prevention program, and the direction of its use in that served as an accelerator to increase the effectiveness of reminiscence treatment by helping to get out of the reverse age in this process.
백경진,김미영 服飾文化學會 2004 服飾文化硏究 Vol.12 No.1
The purpose of this study was to analyze the previous make-up studies. A number of publications and journals were reviewed and analyzed carefully. The results of review and analysis were as follows: There were many different subjects in make-up studies and They can be divided into ten types : cosmetics purchase behavior, change of make-up culture and comparison, make-up trend by era, cosmetics industry's standing of today and strategy, art trend in make-up, brand preference of cosmetics, make up attitude, recognition about imported cosmetics and purchase behavior, color preference of cosmetics, the relationship between self-concept and make-up. In general, the cosmetic purchase behavior studies are conducted most actively. According to result that analyze existent study, special quality of cosmetics purchase action appears very variously according to standard of classification of study target and study target. But, study target and method of study are not various, and purchase behavior study connected with make-un and clothes is very lacking. Therefore, in this study, wished to discover problem of virtue study because analyzes studies about previous make-up and present forward study direction.