청소년의 가치기준과 여가활동유형과의 관계

방지선(Jee Sun Bang),박수정(Soo Jung Park) 한국여성체육학회 2001 한국여성체육학회지 Vol.15 No.2

The purpose of this study was to investigate the Relationship of Adolescent`s Value Types and Leisure Behavior. In order to meet this purpose, the following two subsequence research questions are analyzed and these were : 1) relationships between individual traits and value types 2) relationships between value types and leisure behavior. The subjects of this study were 388 leisure participants. The data collected from questionnaire designed for this study were consisted of responses to items constnzcted to represent each variable and analyzed by ststistical technique such crosstable analysis and x z analysis. The findings of this study were as follow 1. Fun and enjoyn~nt in life factor was prefered than other factor among youth. 2. Many adolescents were participation in play and amusement activity. 3. The value factor were found not significant of leisure behavior types.

청소년의 성별 및 여가활동유형에 따른 여가인지도 차이

방지선(Jee Sun Bang),하지원(Ji Won Ha) 한국스포츠사회학회 1996 한국스포츠사회학회지 Vol.5 No.-

스포츠산업,경영 인력양성 교과과정에 대한 교육자와 현장실무자간의 중요도 인식차이 연구

방지선 ( Jee Sun Bang ),이정학 ( Jeoung Hak Lee ) 한국스포츠정책과학원(구 한국스포츠개발원) 2007 체육과학연구 Vol.18 No.2

본 연구의 목적은 2004년 한국스포츠산업경영학회가 주도하여 스포츠산업경영 분야에 올바른 직무활동을 수반할 수 있도록 제공한 필수 및 선택과목에 대해 교육자와 현장실무자간 중요도 인식차이를 비교분석하고자 한다. 설문조사는 국내 4년재 교육기관에서 스포츠경영, 산업, 마케팅 관련 교과목을 강의하고 있는 64명의 교육자와 국내 스포츠산업경영관련 90명의 현장실무경영자를 표본집단으로 선정하여 설문조사를 실시하였다. 설문조사도구는 한국스포츠산업경영학회(조영호, 조한범, 최종필, 박세혁, 이정학, 2004) 차원에서 스포츠산업경영 전문인력 양성을 위해 제시한 교과과정(안)을 기초로 인구통계학적 특성변인 5문항, 스포츠산업경영 전문인력 양성을 위해 제시한 필수과목 8개 그리고 선택과목 22개에 대해 ``전혀 중요하지 않다`` 에서 ``매우 중요하다`` 까지 5점 리커트식 방법을 사용하였다. 자료분석은 SPSS Window Ver 11.0 통계프로그램을 이용하여 교육자와 현장실무자간의 과목 중요도 인식 차이분석을 위해 t-test를 실시하였다. 연구결과 스포츠산업경영 전문인력 양성을 위한 8개의 필수과목 중 ``스포츠경영학 개론``, 그리고 ``스포츠경영 현장실습``, ``스포츠소비자 행동론`` 3과목에 교육자와 현장실무자간 과목 중요도 인식 차이를 보였다(p<.05). 또한 스포츠산업경영 전문인력 양성을 위한 22개의 선택과목 중 ``스포츠와 법``, ``스포츠조직관리``, ``스포츠재무관리``, ``스포츠 리더십``, ``스포츠응용컴퓨터``, ``스포츠비지니스 영어``, ``스포츠프로모션``, ``스포츠 e-business``, ``스포츠스폰서십``, ``스포츠서비스관리``, ``스포츠경영통계``, ``스포츠정책 및 외교론``, ``스포츠경영컨설팅``, ``스포츠와 대중매체``, ``스포츠산업론``, 그리고 ``스포츠경영사례연구`` 16개 과목에 있어 교육자와 현장실무자간 선택과목 중요도에 인식차이를 보였다(p<.05). The idea of spot-centered education, initiated in 1995, had been introduced in Korea as the key motto of educational renovation and in 1998 it had been passed for the educational reform plan by the ministry of education, which was expected to improve functional efficiency by bringing the free economic principle of the market economy in education(Im H. S, 2000). To meet such the general education reform plan in Korea, recently there was an opinion the diversification of sports industry needed consumer-centered programs in educational programs to prepare jobs and duties related to the sports industry according to the expansion of job classifications related to the sports industry and the rapid increase of demand in this industry(Lee J. H, 2003: Hong S. P, 2006). The purpose of this study is to establish and provide the database to set up standards for curriculums of Korea society of sports management continuously through the analysis of the different perceptions between educators and practical managers on the importance of required and optional subjects developed by this society in 2004 to be involved in proper activities for jobs and duties in the sports industry. The object of this study was the sample survey with 64 educators who lectured on Sports marketing, Industry and Marketing in universities and 90 practical managers related in the sports industry in Korea. This survey was based on the Likert type 5 scale method with 5 questions of demographic quality factors based on the curriculums of training program for experts presented by Korea Society of Sports Management(Cho Y. H, Cho H. B, Choi J. P, Park S. H, Lee J. H, 2004) and 5 scaled answers about required subjects and optional subjects in this training program from " not important" to "very important". To analyze the different perceptions between educators and practical managers on the importance of required and optional subjects, the data was analyzed by the t-test of SPSS Window Ver. 11.0 statistic application program. As the result of it, there was all the difference perceptions between educators and practical managers on the importance of 3 subjects of 8 required subjects such as " the generals of Sports management","on-the-job training of Sports management" and "the theory of sports consumer behavior" in this training program(p<.05). In addition, there was the difference perceptions between education and practical managers on the importance of 16 subjects of 22 optional subjects such as " Law and Sports", " Sports organization", " Sports financial management", " Sports leadership", " Sports computer application", "Sports business English", " Sport promotion", "Sports e-business", "Sports sponsorship", "Sports service management", " Sports management statistics" " Sports policy and diplomacy", " Sports management consulting", " Sports and mass media", " The theory of sports industry" and " The case study of Sports management" (p<.05).

월드컵을 통한 지역발전 마케팅 전략

방지선(Jee Sun Bang) 한국여성체육학회 2001 한국여성체육학회지 Vol.15 No.2

The propose of this study is to suggest plan for community development through World Cup. It is based on study to repa-cussion effect of World Cup hold, understand to regional characteristic for community development on hold city and examine to previous subject for its. Therefore, Its have repercussion effect from Korea-Japan World Cup, compare with Korea-Japan World Cup hold city, potential factor of community development, and examine to previous subject of World Cup. The previous subjects were included infra construct to related soccer, infra build to facilities such as lodging, communication, transportation and construct to information system. construct to cooperation system World Cup related organization, local, government, and master plan. In result, the marketing strategy for community development through World Cup hold is star marketintt, event marketing, tour marketing, culture marketing and service marketing.

한국여성체육의 발전 과정 및 참여 장애요인에 관한 고찰

방지선(Jee Sun Bang) 한국여성체육학회 2000 한국여성체육학회지 Vol.14 No.2

The purpose of this study was to provide base on date for development of female sport through the analysis of partiapation obstacle factors on a process of development for Korea female sport. First, the changing process of female sport classified to school sport, elite sport and sport for all the prior Enlightened age(1900 year) and the post Enlightened age(1900 year). For participation of female sport in school sport and elite sport, the first of participation obstacle factor was limited to opportunity of participation by social-cultural factors and lack of relativity support for a participant of female sport. It have been reciprocal developed to school sport, elite sport and sport for all of female sport in Korea Also, it will be continued this trend. Therefore, the activate to participation of female sport have to improve the system and they themselves have build up to women features participation for female sport.

여성의 스포츠참여 형태가 자아개념에 미치는 영향

하지원(Ji Won Hwa),방지선(Jee Sun Bang) 한국스포츠사회학회 1997 한국스포츠사회학회지 Vol.8 No.-

한국 여성의 신체자아척도개발을 위한 탐색적 연구

원형중(Hyung Joung Won),김숙자(Suk Ja Kim),방지선(Jee Sun Bang) 한국사회체육학회 2002 한국사회체육학회지 Vol.17 No.-

Self-concept is the most important concept to explain of human behavior. The most important factor among to sub field on self concept is physical self. The existing self concept, however, as a test tool seems to have limited application to test physical-self as vivid as possible to the lack of consistency and systematic scale development. The purpose of this study was to develop of physical-self concept scale for korean women. Therefore, it was extracted total 47 items among five sub factor to appearance factor(6 items), psychology factor(6 items), social factor(5 items) body-image factor(12 items), and physical activity factor(18 items) through the basic investigation, five time survey tests and in-depth meeting with experts. The total items was extracted over 1.0, used to iteratively estimate the communality. Varimax rotation, and factor loading of standard was extracted over .40. In this study, developed items was show high reliability to alpha value .7405 to .9445. Within its limitations and findings, the reseachers concluded that this newly developed items, the physical-self scale will be contributed to explain of human body.

자기이미지 일치도 및 라이프스타일이 스포츠 센터 가입의도에 미치는 영향

김숙자(Kim Sook Ja),하지원(Ha Ji Won),방지선(Bang Jee Sun) 한국스포츠사회학회 1999 한국스포츠사회학회지 Vol.11 No.-