보문 : 과시소비성향에 따른 패션과 뷰티관여도

박현주 ( Hyun Ju Park ),박숙현 ( Sook Hyun Park ) 한국의류학회 2011 한국의류학회지 Vol.35 No.1

This study examines the fashion and beauty involvement according to a conspicuous consumption tendency. Questionnaires were used for female university students in their 20s and employees residing in Busan. The results of this study are as follows: The subfactors of conspicuous consumption tendency were divided into the individual pursuit orientation, brand orientation, high price orientation, and fashion pursuit orientation. The subfactors of fashion involvement were composed of physical supplementations, social symbols, outward appearance direction, sex appeal, and assimilation; in addition, those of beauty involvement consisted of hair design, skin management, make-up application, and shape management. Because of the examination of the differences, fashion involvement, and beauty involvement, conspicuous consumption tendency had a significant difference between the two groups in brand orientation, fashion in physical supplementation and outward appearance direction as well as beauty involvement in skin management and make-up direction. The conspicuous consumption tendency in the student influences the fashion pursuit orientation of fashion and beauty involvement because of the examination of the effect. Conspicuous consumption tendency in employees influences the individuality pursuing orientation and high price orientation in fashion involvement. In conclusion, the results show the tendency that university students put the most importance on fashion for fashion and beauty related product purchases and management direction; in addition, employees with income pursue high prices that can show their positions and economic power at work.

보문 : 패션 및 뷰티소비행동이 자기만족도에 미치는 영향

박현주 ( Hyun Ju Park ),박숙현 ( Sook Hyun Park ) 한국의류학회 2011 한국의류학회지 Vol.35 No.11

This study examines the effects of fashion and beauty consumption behavior on self-satisfaction. A questionnaire method was used for the study method and the subjects of the study were females in their 20s-50s. A total of 580 sets of questionnaires were distributed and 554 sets were used for the final analysis; in addition, SPSS 12.0 statistics program was utilized for factor analysis, reliability analysis, correlation analysis, one-way ANOVA, Duncan test and multiple regression analysis. The results of this study were: First, the factors of fashion consumption behavior are composed of physical supplementation, social symbolism, appearance styling, sexuality and conformity and those of beauty involvement consisted of hair styling, skin management, make-up and body shaping. Self-satisfaction was divided into living satisfaction, appearance satisfaction, economic satisfaction and interpersonal relations satisfaction. Second, (because of the examination of the effects of fashion consumption behavior on self-satisfaction) fashion physical supplementation and appearance styling of fashion consumption behavior influenced living satisfaction and interpersonal relations satisfaction for females in their 20s. However, fashion consumption behavior did not influence satisfaction for those in their 30s. It was shown that the social conformity factor of fashion consumption behavior influenced appearance satisfaction of self- satisfaction for those in their 40s and the conformity factor of fashion consumption behavior gave a negative influence on life satisfaction and economic satisfaction of self-satisfaction for those in their 50s. It was found (for beauty consumption behavior) that the body-shaping factor influenced economic satisfaction and interpersonal relations satisfaction of self-satisfaction for all age levels.

보문 : 과시소비성향집단별 패션관여가 자기만족도에 미치는 영향

박현주 ( Hyun Ju Park ),박숙현 ( Sook Hyun Park ) 한국의류학회 2012 한국의류학회지 Vol.36 No.11

This study classifies conspicuous consumption groups and the difference of fashion involvement and self-satisfaction by each group. It also examined the effect of fashion involvement of self-satisfaction by each group. A questionnaire method was used for the study method and the subjects of the study were females in their 20s-50s A total of 580 sets of questionnaires were distributed and 554 sets were used for the final analysis. Data were analyzed by factor analysis t-test, ANOVA, factor analysis, cluster analysis, Cronbach`s alpha coefficients, and multiple regression analysis. The results of this study were as follows: First, this study classified 4 groups of active conspicuous consumption, the group of passive conspicuous consumption, the group of syntonic conspicuous consumption and the group pursuing individuality & frugal consumption. Second, as a result of the examination on their self-satisfaction, it was found that the sex appeal of fashion involvement had no significant impact on the economic satisfaction in the group of active conspicuous consumption, and had no significant impact on all elements of self-satisfaction in the group of passive conspicuous consumption. It was also found that social symbolism had a negative impact on satisfaction with looks in the group of syntonic conspicuous consumption, and the physical complementation and directions of looks had a negative impact on satisfaction with living, the social symbolism on satisfaction with looks and the syntone on satisfaction with looks in the group of pursuing individuality & frugal consumption

과시소비성향에 따른 뷰티관여도의 연령별 차이 비교

박숙현(Sook- Hyun Park). 박현주(Hyun-Ju Park) 한국인체미용예술학회 2011 한국인체미용예술학회지 Vol.12 No.4

The purpose of this study is to examine the effects of the conspicuous consumption tendency by age on Beauty involvement. The questionnaire method was used for the study method and the subjects of the study were females in their 20s - 50s. 580 sets of questionnaires were distributed and 554 sets were used for the final analysis and as for analysis. The results of this study are as following. First, as a result of the examination of the differences between conspicuous consumption and Beauty involvement by age, hair styling of beauty consumption behavior in their 20s and body shape management in their 50s were foung highest. Second, as a result of the analysis of the effects of the conspicuous consumption by age on the Beauty involvement, The people in their 20s and 50s influence the individuality pursuit orientation the factors of the doesn’t influence any of the people in their 20s to 50s. and the people in their 20s and 30s influence the hair direction and make-up direction among the factors of the brand orientation and those in the 40s hape management. the hight price orientation factor the 20s the skin management and hape management. The trend pursuit orientation factor showed its influence on 20s and 30s hair direction and make-up direction and those in the 40s the hair direction and skin management and those in the 50s the hair direction and make-up direction and skin management.

보문 : 20세기말과 21세기초에 나타난 여성 웨딩토디네이션 비교

박현주 ( Hyun Ju Park ),박숙현 ( Sook Hyun Park ),이순덕 ( Soon Deuk Lee ) 韓國衣類學會 2008 한국의류학회지 Vol.32 No.10

연구논문 : 연령에 따른 과시소비성향이 패션관여도에 미치는 영향

박현주 ( Hyun Ju Park ),박숙현 ( Sook Hyun Park ) 한국의류산업학회 2012 한국의류산업학회지 Vol.14 No.1

The purpose of this study was examine the effects of the conspicuous consumption tendency by age on fashion involvement. Questionnaires were distributed to 554 females in their 20s-50s. for the final analysis. The results of this study were as follows. First, as a result of the examination of the differences between conspicuous consumption and fashion involvement by age, people in their 20s showed the highest conspicuous consumption and fashion involvement. Second, as a result of the analysis of the effects of the conspicuous consumption by age on the fashion involvement, people in their 20s and 30s influenced the appearance management among the factors of the individuality pursuit orientation and those in the 40s physical supplementation and appearance management and those in the 50s the physical supplementation and sexual appeal. The brand orientation factor influenced social symbol to all the people in their 20s to 50s and the high price orientation factor did not influence any of the people in their 20s to 50s. The trend pursuit orientation factor showed its influence on appearance management to those in their 30s and sexual appeal and conformity to those in their 40s.

연구논문 : 과시소비성향 집단별 뷰티관여가 자기만족도에 미치는 영향

박현주 ( Hyun Ju Park ),박숙현 ( Sook Hyun Park ) 한국의류산업학회 2014 한국의류산업학회지 Vol.16 No.1

This study examined the effect of beauty involvement on self-satisfaction by conspicuous consumption tendency groups. A questionnaire method was used for this study. The subjects of this research were females in their 20s~50s. We distributed 580 questionnaires ets; constantly, 554 sets were used in the final analysis. Data were analyzed by factor analysis, ANOVA, cluster analysis, Cronbach’s alpha coefficient and multiple regression analysis. Beauty consumption behavior factors were classified with hair styling, skin management, make-up and body shaping. Self-satisfaction factors were classified with living, appearance, economic and interpersonal relation. This study classified 4 conspicuous consumption groups (active, passive, syntonic and individuality & frugal group). The active conspicuous consumption group was unsatisfied with most of the self-satisfaction factors. The passive conspicuous consumption group was more interested in skin management factors than other factors. The syntonic conspicuous consumption group was interested in make-up, body shaping and skin management in order to provide a positive impression to other people. The individuality & frugal group was most interested in body shaping that could be achieved at low cost through exercise and diet.