코로나 19 이후 호텔 브랜드자산 및 정보플랫폼의 역할 변화에 관한 연구 - 종업원 진정성의 조절효과를 중심으로 -

박기만 경남대학교 산업경영연구소 2021 지역산업연구 Vol.44 No.4

This study analyzes the impact of the development of information and communication technology on the brand assets of hotel companies and the role change of information platforms. The information platform has a very important influence on the purchase decision in the purchase decision-making process. As a result, the influence of brand assets on purchase intention is mediated by information platforms. 3 factors of information platform were categorized and defined as information reliability, information diversity, information sharing, and only information reliability and information sharing were significantly related with the purchase intention The importance of untact technology is emphasized for hotel brand assets due to COVID-19, but employee authenticity is effective in building differentiated brand assets. 본 연구는 정보통신기술의 발달로 인한 호텔 브랜드자산과 정보플랫폼의 역할 변화를 규명하고 있다. 정보플랫폼은 구매의사결정과정에서 매우 중요한 역할을 하고 있으며 특히 브랜드자산이 구매의도에 미치는 영향에 있어 중요한 매개변수로 작용한다. 정보플랫폼을 정보의 신뢰성, 정보의 다양성, 정보의 공유성의 3가지 요인으로 구분하여 브랜드자산이 구매의도에 미치는 영향에 대한 매개효과를 검증한 결과 정보의 신뢰성과 정보의 공유성은 매개효과가 검증되었다. 그리고 코로나 19로 인한 서비스 환경의 변화로 인해 언택트 기술의 접목이 중요해지고 있다. 그러나 본 연구는 호텔의 브랜드자산이 차별적인 경쟁우위요소로 작용하기 위해서는 서비스 경험에서 종업원의 진정성이 중요한 역할을 한다고 보며, 종업원 진정성이 브랜드자산 구축에 미치는 영향을 검증하였다.

부산지역 특급호텔 종사원의 서번트 리더십이 직무스트레스, 직무만족, 조직시민행동에 미치는 영향 연구

박기만,양재장,정연국 경남대학교 산업경영연구소 2015 지역산업연구 Vol.38 No.3

본 연구의 목적은 특급호텔 식음료 종사원의 서번트 리더십이 조직구성원의 직무스트레스와 직무만족을 파악하고 이로 인해 발생하게 되는 조직시민행동과의 영향관계의 규명을 통해 향후 호텔기업의 질적 수준이 높은 서비스와 이에 따른 높은 이윤창출을 향상시킴으로써 보다 나은 호텔문화를 활성화 하고 동시에 가치 증대 방안을 모색해보고자 하였다. 실증분석 결과 서번트 리더십은직무스트레스에 부(-)의 영향을 미치는 것으로 나타났으나, 조직시민행동에 정(+)의 영향을 미치는 것으로 나타났으며, 직무만족에는 정(+)의 영향을 미치는 것으로 나타났다. 직무스트레스는 직무만족에 부(-)의 영향을 미치는 것으로 나타났고, 조직시민행동에는 직접적인 영향을 미치지 않는 것으로 나타났으나, 직무만족은 조직시민행동에 정(+)의 유의한 영향을 미치는 것으로 나타났다. The purpose of this study is aims to explore the impact of servant leadership of people engaged in hotel businesses on stress from occupational duties of employees and their satisfaction with their work and identify the relationships between the impact and organizational citizenship behaviors, which will improve the quality of services provided by hotel enterprises and their profit making. This will facilitate better hotel culture and exploration of ways to increase their value. On the results from this study, servant leadership negatively affected job stress, and servant leadership has statistically significant positive impacts on organizational citizenship behaviors and job satisfaction. job stress negatively affected job satisfaction but job stress doesn't have significant impacts on organizational citizenship behaviors. job satisfaction has statistically significant positive impacts on organizational citizenship behaviors.

와인의 원산지 국가이미지와 와인 이미지, 품질지각, 태도, 만족의 영향관계 연구

박기만 ( Park Ki-man ),박기용 ( Park Ki-yong ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2016 호텔리조트연구 Vol.15 No.4

This research attempts to examine the influential relationships between the concepts in the decision-making process of consumers` purchase intention to provide basic data for marketing strategies using the country of origin image and wine image, based on the existing researches on the country of origin image and country image and product image. The results of conducting the empirical analysis after establishing the structural model for the relationships between country of origin image, wine image, wine quality, attitude, and satisfaction showed that the country of origin image had statistically significant positive (+) effects on wine image and quality perceptions but had no significant effects on attitude. It was found that wine image had statistically significant positive (+) effects on quality perceptions and attitude, and quality perceptions had significant positive (+) effects on attitude. It was found that attitude had statistically significant positive (+) effects on satisfaction.

[폐기물 매립 / 오염토양 처리] 디젤 오염처리를 위한 과황산수(persulfate solution) 활성화에 대한 연구

권용재,박기만,박호동,도시현,공성호 한국폐기물자원순환학회 2009 한국폐기물자원순환학회 학술대회 Vol.2009 No.1

폐기물 매립 및 오염토양 처리 : 디젤 오염처리를 위한 과황산수(persulfate solution) 활성화에 대한 연구

권용재,박기만,박호동,도시현,공성호 한국폐기물자원순환학회(구 한국폐기물학회) 2009 한국폐기물자원순환학회 춘계학술발표논문집 Vol.2009 No.-

Rohrer지수에 의한 한국과 중국 연변지역 조선족 아동의 체격비교

남은우,박기만,배성권 韓國學校保健學會 1996 韓國學校保健學會誌 Vol.9 No.1

This paper was performed to comparative study with the children's body strength status of Ethinc Korean in China and Korea. The subjects of this study were the students of each elementary school located in a rural and a urban areas in China. To compared the elvel of their body strength status, we investigated to the students of 2 elementary schools as comparative group on Kojae Area in Korea. We used student's physical record in the school. The contents of the study were the body weight, the chest circumstance, and the body height of the subjects. To make out the level of the students' physique, we measured by Rohrer Index output through above body height and body weight of them. The results of this were as follows; 1. In the case of Ethinc Korean in China, the average body weight(kilogram) is 28.94±6.68 in male 28.51±7.58 in famels. Comparatively, the average body weight in the case Korean is 31.99±7.23 in male and 31.74 ±7.82 in female. The average body height of Ethnic Korean is inferior about 2~5 Kilograms to that of Korean. 2. The average chest circumstance(centimeter) is 63.51±5.21 in male 63.05±5.87 in female of Ethinc Korean, 65.54±6.43 in male and 64.57±7.81 in female of Korean. Compared to between two group, the average chest circumstance of Ethinc Korean is inferior about 2~4 centimeters to that of Korean. 3. The average body height(centimeter) of Ethinc Korean is 135.28±8.96 in male 134.82±9.74 in female, and that of Korean is 136.68±9.12 in male and 136.10±9.92 in female. Like the preceding below results, the average body height of Ethinc Korean is inferior about 2~5 centimeters to that of Korean. 4. Compared to the fullness degree of physique between two group using Rohrer Index, Ethinc Korean is thiner than Korean. 5. Temporary, in case of children from 10 to 12 years old, female is superior to male through the index contained of the body weight, the chest circumstance, and the body height. It seems that female and male had different maximum growth age.

Ex-situ 화학적 산화처리 적용을 위하여 다양하게 활성화(heat, Fe²⁺, UV)된 persulfate를 이용한 TCE 분해에 대한 연구

김한솔,도시현,박기만,조영훈,공성호,Kim, Han-Sol,Do, Si-Hyun,Park, Ki-Man,Jo, Young-Hoon,Kong, Sung-Ho 한국지하수토양환경학회 2012 지하수토양환경 Vol.17 No.6

Rreactivity of persulfate (PS) for oxidation of TCE under various conditions such as heat, $Fe^{2+}$, and UV was investigated. It was found that degradation rate of TCE increased with increasing temperature from 15 to $35^{\circ}C$. At pH 7.0, the rate constants (k) at 15, 25, 30, and $35^{\circ}C$ were 0.07, 0.30, 0.74, and $1.30h^{-1}$, respectively. For activation by $Fe^{2+}$, removal efficiency of TCE increased with increasing $Fe^{2+}$ concentration from 1.9 mM to 11 mM. The maximum removal efficiency of TCE was approximately 85% when pH of the solution dropped from 7.0 to 2.5. Degradation of TCE by UV-activated PS was the most effective, showing that the degradation rate of TCE increased with inreasing PS dosage; the rate constants (k) at 0.5, 2.5, and 10 mM were 34.2, 40.5, and $55.9h^{-1}$, respectively. Our results suggest that PS activation by UV/PS process could be the most effective in activation processes tested for TCE degradation. For oxidation process by PS, however, pH should be observed and adjusted to neutral conditions (i.e., 5.8-8.5) if necessary.

Rohrer지수에 의한 한국과 중국 연변지역 조선족 아동의 체력비교

남은우,배성권,박기만 한국학교보건학회 1996 韓國學校保健學會誌 Vol.9 No.1

정상인의 스트레스작업에 따른 정신생리적 반응양상

정상근,황익근,은홍배,박기만 대한신경정신의학회 1996 신경정신의학 Vol.35 No.5

Object : The psychophysiological response patterns during stressful tasks, the differences o f those patterns, and the relationships among anxiety rating scales and psychophysiological responses in normal subjects were examined. Methods : In 46 healthy medical students, Hamilton Rating Scale for Anxiety, State-Trait Anxiety Inventory before baseline stressful tasks, subjective units of distress(SUDS) just before baseline period, immediately after stressful tasks, at the end of the entire procedure, and psychophysiological measures, i.e. skin temperature, electromyographic activity, heart rate, electrodermal response during baseline and rest and two psychologically stressful tasks(mental arithmetic, talk about a stressful event) were evaluated. Results : The recovery response o f skin temperature and electrodermal response during two stressful tasks and heart rate during mental arithmetic was significantly delayed. We found negative correlations between Hamilton Rating Scale for Anxiety and the startle response during mental arithmetic, between state anxiety score and the recovery response of heart rate and electrodermal response during rest after talk about task, between trait anxiety and the recovery response of electromyographic activity during rest after talk about task, and between SUDSs and starde and recovery response of electromyographic activity during mental arithmetic and during rest after the task. Conclusion : We found increased autonomic activity, and less and more delayed recovery than startle responses of heart rate, electrodermal response and skin temperature during laboratory stressful tasks in normal subjects. Future psychophysiological studies of more systematic and various methods on stress will be needed.

화력발전소 배관 건전성 확보 절차 개발 및 평가

하승우(Seung-Woo Ha),황원식(Won-Shik Hwang),박기만(Ki-Man Park),백진수(Jin-Su Back),노정호(Jung-Ho Roh),최석준(Suk-Joon Choi),조선영(Sun-Young Cho),전현익(Hyun-Ik Jeon) 대한기계학회 2017 대한기계학회 춘추학술대회 Vol.2017 No.11

‘Hot Reheat Line’, which is the reheat steam pipeline among power plant pipe system supplies the reheated steam to the turbine and maintains the constant levels in temperature, pressure and flow rate through equalizing pipeline connected by branching from the main lines. As such a type of piping is the basic configuration of the power plant pipe, most of the coal-fired power plants have the same configuration, which thereby makes damages take place in the similar section and pattern. Similar pipe damages used to occur so repeatedly over time that the only way available would be to adjust the support devices and restore the damages tentatively through repair welding, as a sort of follow-up measure. In this study, it is assumed that the most integral state of the piping should be those initially installed based on the design, so that the pipelines in the Cold condition could be positioned close to the initial construction state, under which the changes of the stress distribution responding to changes of pipe positions would be confirmed by using AutoPIPE, a commercial pipe analysis program. thereafter, the strain gauges for high-temperature purpose are put up on the highly stressed sections to acquire the data concerned, with which the verification and evaluation processes could be carried out against the results of program analysis.