도시형 다문화가정 학부모교육 프로그램의 개발 방향을 위한 포커스 그룹 인터뷰를 통한 가정생활문화 분석

문희강,송진숙,김정현,문희강 한국가정과교육학회 2012 한국가정과교육학회 학술대회 Vol.2012 No.-

의류업체의 체험마케팅 활동이 소비자 상표태도에 미치는 영향

문희강,박지은,윤초롱,이유리 한국의류학회 2006 한국의류학회 학술대회논문집 Vol.2006 No.-

스마트 세탁기의 위험 지각에 따른 소비자 특성과 스마트 세탁기의 수용 의도

문희강,김선우 한국복식학회 2022 服飾 Vol.72 No.2

This study examines differences in consumer characteristics, including consumer innovativeness and involvement, plus perceived usefulness and acceptance intention for smart washing machines, after categorizing consumer groups according to their perceived risk of the machines. An online survey of female consumers aged in their 30s to 50s was conducted. A total of 380 responses were analyzed through exploratory factor analysis, cluster analysis, ANOVA test, and descriptive analysis. We identified four risk factors (i.e., social-psychological, functional, resource-loss, and financial), and classified four consumer groups based on these risk factors: resource loss high-risk group, overall low-risk group, social-psychological high-risk group, and functional high-risk group. Substantial differences were notable between the groups in terms of perceived usefulness and acceptance intention for smart washing machines, plus in terms of customer innovativeness and washing machine involvement. However, no significant difference in washing involvement was confirmed. These findings imply that it is vital to mitigate the socio-psychological risk for overcoming the delay of the machines' spread. Additionally, we found that perceived risk, consumer innovativeness, and washing machine involvement are major criteria for segmenting the smart washing machine market.

스마트 가전 사용자는 스마트 세탁기에 무엇을 기대하는가? -스마트 세탁기에 대한 예측적 기대 탐색을 위한 질적 연구-

문희강,김선우 한국의류학회 2023 한국의류학회지 Vol.47 No.1

Laundry has traditionally been regarded as one of the most demanding household chores, but the introduction of smart washing machines is changing this perception. Although smart washing machines have been on the market for several years and consumers' perceptions of washing machines have changed, little is known about consumers' perceptions of smart washing machines. The purpose of this study is to determine what users expect from smart washing machines. We conducted two focus group interviews with sixteen participants who had used smart home appliances to acquire qualitative data. Stimuli created by the interviewees were applied in the focus group interviews to collect more insightful data. We analyzed the data using the three-step method and QSR NVivo. Analysis revealed ten categories of predictive expectations, including seven utilitarian attributes (i.e., smart functionality, smart user interface, reliability, controllability, interactivity, functional value, and economic value) and three hedonic attributes (i.e., fashionable value, psychological value, and social value). The results of this study have implications for the development of smart washing machines that would satisfy consumers by taking user expectations into account.

The factors influencing consumers' perceived complexity of online apparel mass customization service usage

문희강,이현화,장은영 복식문화학회 2013 服飾文化硏究 Vol.21 No.2

Mass customization is a marketing strategy to meet consumer needs for variation and uniqueness of products. Although there are quite a few studies quantitatively investigated the options provided by mass customization process, scholarly work related to mass customization has provided mixed results on consumer perception of complexity and their responses. The purpose of the study is to derive the factors that influence consumer complexity perception in online apparel mass customization process and consumers' needs to enhance mass customization services. Data were collected by conducting focus group interviews of which 29 participations in 4 groups. The results of the study suggested that consumers perceived complexity through mass customization process due to too many choice options. However, the effect of number of options on respondents’ complexity perception was different depending on consumer characteristics such as consumer expertise and fashion involvement, and the characteristics of consumer preference development. Shopping context such as shopping purpose is another moderating factor. This study also suggests that a variety of marketing strategies which can enhance mass customization services affect the relationship between the number of options and consumers’ complexity perception. The findings of the study provide academic and managerial implications.

의생활교육 연구 동향

문희강,이예영 한국가정과교육학회 2009 한국가정과교육학회지 Vol.21 No.2

The purpose of this study was to analyze research trends in clothing and textiles education focused on primary and secondary school education. Among the reviewed articles published between 1989 and 2008 in four journals including The Journal of Korean Home Economics Education, The Journal of Korean Association of Practical Arts Education, Journal of the Society of Clothing and Textiles, and Journal of the Korean Home Economics Association, 175 articles were related to clothing and textiles education. The most popular research field was teaching contents followed by teaching-learning method and teaching material, while clothing selection and self-expression, the general focus on home economics education and making clothing and household utensils were the popular research topics. In terms of research methods, about three quarters of articles used survey methods followed by experiment method and documentary studies. The rapid increase in research on clothing selection and self-expression and the decrease in articles on making clothing and household utensils seem to have had an influence on the government revision of The 7th Curriculum. 본 연구에서는 1989년부터 2008년까지 한국가정과교육학회지, 한국실과교육학회지, 한국의류학회지, 대한가정학회지에 발표된 논문들을 중심으로 초ㆍ중등 의생활교육 관련 연구 동향을 살펴봄으로써, 사회의 변화와 요구에 맞는 의생활교육의 발전 방향을 모색하여 가정교과의 정체성 확립에 기여하고자 하였다. 네 개의 학회지에서 의(衣), 패션, 청소년, 아동, 초ㆍ중ㆍ고등학생, 10대, 틴(teen), 트윈스(tweens), Y세대 등을 주제어로 의생활교육 관련 논문을 선별하여 연구영역, 연구주제, 연구방법을 살펴보고, 시기별 연구영역과 연구주제의 변화와 교육과정 개편과의 관계를 고찰하였다. 그 결과 총 175개의 논문이 의생활교육 관련 논문으로 선별되었고, 이의 반이 넘는 전체의 38.3%의 논문이 최근 5년 동안 발표되어 의생활교육 관련 연구가 최근 활발히 진행되고 있음을 확인하였다. 연구영역별로 분류한 결과 발표된 논문 수는 교육내용(65.7%), 교수학습법 및 교재연구(16.6%), 교육과정 및 교과서(6.9%), 교과인식(6.3%), 복합영역(3.5%), 교육평가(1.1%) 순으로 교육내용 관련 연구가 활발히 이루어지고 있음을 알 수 있었다. 한편, 연구주제별 논문 수는 의복의 선택과 자기표현(56%), 의생활단원전반(13.7%), 의복 및 생활용품 제작(13.1%), 복합주제(5.2%), 의복과 환경(4.6%), 의복재료의 이해(2.3%), 의복디자인(2.3%), 복식문화(2.3%), 의복관리(0.6%) 순이었다. 연구방법으로는 조사연구가 74.3%로 가장 많았고, 그 다음이 실험연구(9.1%), 문헌연구(8.6%), 복합연구방법(5.1%), 사례연구(2.9%)였다. 시기별로는 교과인식 영역의 연구가 최근 5년간 크게 증가하였는데, 이는 사회적 요구의 변화에 부응하는 학습내용의 개발이 중요해졌기 때문이다. 반면 교수학습법 및 교재연구 관련 논문은 그 비중이 다른 영역에 비해 상대적으로 크나 최근 들어 다소 감소하였는데, 의생활교육의 흥미와 수업만족도를 높이기 위해서는 이 영역의 연구가 좀더 활발히 진행되어야 할 것이다. 의복의 선택과 자기표현 관련 논문은 최근 10년간 급격히 증가하였으나 의복 및 생활용품 제작에 대한 논문은 그 비율이 상당히 감소하였다. 이는 사회적 요구의 변화를 반영한 결과이며, 또한 제6차와 제7차 교육과정 중 특히 초등학교에서 문제가 되었던 기능과 제작에 편중된 교육내용을 제7차 개정 교육과정에서 보완하여 의복을 통한 자기표현과 올바른 선택에 대한 내용을 추가하게 된 배경이라 할 수 있다. 또한, 최근 의생활전반이나 두 가지 이상의 주제를 복합적으로 다룬 연구의 증가는 통합적 의생활교육이 강조되는 최근 교육과정 개편의 방향과 맥을 같이 한다.

제 4차 산업혁명 시대의 변화와 가정과 의생활 교육의 변화방향성에 대한 고찰

문희강 한국가정과교육학회 2017 한국가정과교육학회 학술대회 Vol.2017 No.-

2015 가정과 교육과정의 핵심개념인 ‘가정생활문화’에 대한 고찰에 대한 토론

문희강 한국가정과교육학회 2015 한국가정과교육학회 학술대회 Vol.2015 No.-

온라인 의류쇼핑몰의 MC 서비스 이용의도에 미치는 선호적합성과 행동통제 지각의 영향

문희강,이현화 한국의류학회 2011 한국의류학회 학술대회논문집 Vol.2011 No.-

여성과 남성의 객체화된 신체의식에 따른 마른 몸과 근육 만들기에 대한 욕구

문희강,이현화 한국의류산업학회 2018 한국의류산업학회지 Vol.20 No.6

The main object of this study was to understand the body image and body management behavior associated with desiring a thinner and more muscular body. The present study examined whether the drives for thinness and muscularity occur concurrently for both male and female college students, and whether there are gender differences. Moreover, the effects of objectified body consciousness on drive for thinness and drive for muscularity were investigated. A self-administered survey was conducted and a total of 390 data were used for data analysis. Participants included 197 male college students and 193 female students. Results indicated that male students reported significantly lower drive for thinness and higher drive for muscularity than female students. However, the drives for thinness and muscularity were significantly correlated for both male and female college students, and they reported discrepancies between their BMI and self-perceived weight and muscle mass. Findings supported the significant effects of objected body consciousness on the drives for thinness and muscularity for both male and females. Sub-dimensions of objectified body consciousness had differential effects on drive for thinness and muscularity. Specifically, body surveillance and body shame significantly influenced male and female students’ drive for thinness, while their control belief did not have significant effects on their drive for thinness. Additionally, body shame emerged as significant unique predictor of drive for muscularity. In terms of gender comparisons, while the effect of body shame was the strongest for the males, the effect of surveillance was as strong as that of body shame for the females.