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SNS 만족도가 소셜커머스 신뢰성 및 지속사용에 미치는 영향에 관한 연구
문종범 ( Jong Beom Moon ),김인섭 ( In Sub Kim ),정원준 ( Won Jun Jung ) 한국경영공학회 2012 한국경영공학회지 Vol.17 No.2
SNS based Social commerce is becoming an issue in our economy and is increasing drastically. Even though there is relatively low entry barrier, the Big three social commerce companies account for more than 50% of the total Korean market. It is required to understand and prepare the characteristics of social commerce when start a new business in social commerce area. In addition, consumer complaints are also increasing due to the relatively low level of services in social commerce. Any social commerce company is not able to provide basic services and it shows a loophole such as customer management. There are these problems in the sales-driven social commerce. Players of social commerce marketplace are divided into consumer, supplier, and seller. This study tried to figure out the relationship among SNS satisfaction, Social Commerce Reliability and Continuous Usage. Based on the results of empirical analysis, we suggests business strategy for social commerce companies. The results of this study can be summarized that there are structural relationship among SNS attitudes, SNS satisfaction, reliability, and continuous use of social commerce. Concretely, SNS attitudes influence to SNS satisfaction and the SNS satisfaction influence to reliability and continuous use of social commerce.
성학경,문종범,이철규,유왕진 한국경영공학회 2007 한국경영공학회지 Vol.12 No.2
ASIT(Advanced Systematic Inventive Thinking) and USIT(Unified Structured Inventive Thinking) are developed to simplify TRIZ(Theory of Inventive Problem Solving). ASIT and USIT are often regarded as simple versions of TRIZ. This paper examined the core concepts and basic procedures of TRIZ, USIT and ASIT. In addition, the differences between TRIZ, USIT and ASIT were compared and analyzed. ASIT, USIT and TRIZ lead one to a very useful and clear solution. But USIT is easy to learn and apply as compared with TRIZ, and also it is more structured method for creative problem solving as compared with ASIT. The effectiveness of USIT is already proven in many enterprises of Japan. But researches regarding USIT are insufficient in South Korea. Therefore, the purpose of this study is to suggest the introduction strategy and the activities strategy of USIT in domestic enterprises. This study expects that use of USIT is very effective and that becomes the foundation of management innovation in domestic enterprises. 문제 분석 2(Ex 3) 그룹 연습11:15~문제의 개요 설명
업무프로세스 운용 효율성 개선을 위한 린 생산방식과 식스시그마-DFSS 통합모델 개발
홍인기,문종범,유왕진 한국경영공학회 2007 한국경영공학회지 Vol.12 No.1
The purpose of the lean manufacturing system is to improve speed by eliminating the waste of a process. Six Sigma allows you to resolve quality issues by making any and all changes in a work process into reliable statistics. The lean manufacturing system and Six Sigma have been applied at sites in different methods; however, ultimately the purposes of them are to improve corporate work processes and to aim at perfection.It points out that the lean techniques do not have a road map that ensures connections among the techniques while having excellent performance in terms of tools. As for Six Sigma, its execution road map is excellent but the too technical and difficult analyses of statistics are emphasized; thus, it has limitation for application to site issues or ones that require prompt execution. This study provides an overview of the Lean Process with DFSS (LPD) model, which allows the users to combine the techniques of the lean manufacturing system with the DFSS road map of Six Sigma in order to improve or re-design a work process.