광고직업윤리에 대한 대학생과 전문인의 인식비교 연구

문영숙 한국광고학회 2001 광고학연구 Vol.12 No.1

텔레비전 식품광고에 나타난 설득소구와 건강관련주장 분석연구

문영숙 한국광고학회 2009 광고학연구 Vol.20 No.4

오늘날 세계적으로 식품광고와 비만의 문제는 매우 중요한 정치적인 이슈인 동시에 상업적인 이슈가 되고 있다. 우리나라에서도 비만율은 지난 십 여년 동안 급격한 증가세를 보이고 있으며 정부차원에서 비만과 식품업계에 대한 여러 가지 대책이 실시되고 있다. 국내외적으로 정부정책과 식품업계에서의 변화들을 볼 때 과연 소비자들이 매일 접하고 있는 식품광고에 이러한 변화들이 어떻게 반영되고 있는가의 문제가 제기된다. 본 연구는 기존연구들에서 제시된 내용분석의 범위를 확장하고 헬스 커뮤니케이션의 관점에서 우리나라의 식품광고에 대한 탐색적인 분석을 시도하였다. 2008년도에 집행된 텔레비전 광고물 493개를 분석한 결과 식품광고가 주로 비건강식품들을 감각적이고 감성적인 소구를 통해 프로모션하고 있으며 건강에 관한 소구를 많이 사용하고 있지만 관련정보를 충분히 제시하지 못하거나 실질적인 내용을 누락시킨 채 “건강”만을 강조하고 있는 것으로 나타났다. 또한 건강관련주장의 표현방식에 관한 분석결과는 과연 식품광고에서 건강이나 영양/성분 관련 정보가 제대로 제공되고 있는가와 함께 소비자 기만성의 문제를 제기한다고 볼 수 있다. The present study explores the current practice of television food advertising in Korea and extends previous content analyses by examining the content and presentation manner of health‐related claims as well as persuasive appeals and food types. Literature review reveals that previous research has been mainly done in the U.S. and some European countries and there is a paucity of research on the content and impact of food advertising on health related behavior in Korea, although the rapid modernization has produced an alarming spike in the rate of obesity and diabetes in recent years. The results of the study show Korean consumers are mainly targeted with advertising messages that urge the consumption of unhealthy foods heavily emphasizing sensory and emotional appeals, while food marketers have not utilized health information enough and put an emphasis on “health” in advertising without making substantial claims explicitly. This study also reveals some presentation manners of health‐related claims are identified as particularly misleading. The findings of the study provide implications for policy‐making and advertising practice and suggest directions for future research in this area.

국내 2년제 대학의 헤어미용전공 교육과정 분석을 통한 헤어미용사의 직무 반영도 조사

문영숙 코리아뷰티디자인학회 2014 코리아뷰티디자인학회지 Vol.8 No.1

어머니의 애착유형, 자녀양육행동이 아동의 자아존중감, 지각된 사회적 지지 및 행동문제에 미치는 영향

문영숙 충남대학교 간호과학연구소 2002 충남대 간호학술지 Vol.5 No.1

The relationship between mother and her children in the early period after birth continuously affects the way of the children to make relationships with other surrounding things, including humans, for the rest of their lives. What emotional relationship infants or children make with a rearer means how attachment is formed between them. It is a potent predictor of the forms of their behavior all through their lives. In this connection, the present explanatory study was conducted for the purpose of understanding the causal structural relationship in which mother's attachment types and the child caring behaviors affect child's self-esteem, perceived social support, and behavioral problems. The data collection period was July 2-14, 2001. The subject was 4th, 5th, 6th graders in 8 elementary schools located in Daejoen city and their mothers. 586 surveys were used in the analysis. As for the tools used in this study, the Attachment Scale in Three-Category Model by Harzan and Shaver (1987), and Revised Adult Attachment Scale by Collins and Read (1990) were used to assess the types of mother's attachment, and Mother's Child Caring Behavior Scale by Park, Seong-Yeon and Yi, Sook (1990) was used to measure the mother's behaviors. To measure child's self-esteem, Self-Esteem Scale by Coopersmith (1967) was used; perceived social supports were measured with the Social Support Evaluation Scale by Dubow and Ullman (1989), and; childhood behavioral problems were measured with the Korean-Child Behavior Checklist (K-CBCL), standardized into the Korean version by O, Gyung-Ja, Yi, Hye-Ryon, Hong, Gang-Eui, and Ha, Eun-Hye. For the data processing, the frequency and the percentage were calculated, and the analyses of discriminant, variance, correlation, and regression were carried out. The result of this study is summarized as follows: First, the examination of the effect of mother's attachment types on the mother's caring behavior, child's self-esteem, perceived social support, and behavioral problems shows that significant differences are made by the types of attachment in the positive caring behaviors (p=0.0296), negative caring behaviors (p=0.0001), child's behavioral problems (the total problems in the child's behaviors p=0.0005). Second, the examination of the effect of mother's caring behaviors on the child's self-esteem, perceived social support, and the child's behavioral problems shows that significant statistical differences are made by the positive caring behaviors in the child's self-esteem (p=0.0002), social support perceived by the child (total support p=0.0019), and the child's behavioral problems (total problems p=0.0022). Besides, significant statistical differences are also made by the negative caring behaviors in the perceived social support (total support p=0.0085) and child's behavioral problems (total problems p=0.0001). Third, as for the correlations among the child's self-esteem, perceived social support, and behavioral problems, a significant correlation is revealed between the child's self-esteem and the perceived social support (r=0.583, p<.001), and both the child's self-esteem (r=-0.300, p<.001) and the perceived social support (r=-0.214, p<.001) have a significant negative correlation with the child's behavioral problems. Fourth, as the factors affecting the child's behavioral problems could be presented mother's attachment types (stable type p=0.0005, avoiding type p=0.0157), caring behaviors (p=0.0001), child's self-esteem (p=0.0001), and the social support perceived by the child (p=0.0444).

텔레비전 광고의 미세자막(fine print) 분석 연구

문영숙 한국광고학회 2004 광고학연구 Vol.15 No.4

「면앙집」 分析을 통한 면앙정 景觀에 關한 硏究

문영숙,김용기 한국정원학회 2002 한국전통조경학회지 Vol.20 No.2

The landscape has precious values as the historic relic because the landscape is related to the age and the historic background. In this study, it is the purpose to figure out the landscape of the Myunangjung(免仰亭) at that time. Therefore the characteristics of the landscape are analyzed through the investigation of the 「Myunang-jip」(免仰集) and then the way how Song-Sun(宋純) and his friends had cognized of the landscape and took into the landscape is analyzed. First of all, the outline, the scenery, the seasonal change and the behavior of the Myunangjung are classified through the contents of poetry and prose in the Mynangjung-ga(免仰亭歌) and Myunangjung-gi(免仰亭記). The elements of the landscape are classified through the Myunangjung-samsibyung(免仰亭三十詠), Myunangjung-bu(免仰亭賦) and Myunangjung-won(免仰亭韻). Nest, through the poetry and prose in the Myunangjung the landscape of the poetry and prose is compared with the real landscape in order to grasp the landscape of the Myunangjung. There are the results of analysis of the landscape through the poetry and prose, analysis the elements of the landscape and comparison with the landscape of the poetry and prose and the real landscape. First, Myunangjung has the magnificent outline from Mudngsan(無等山), the root of Jewul-bong(霽月峰), and forms the Utopia for only Song sun. Second, the elements in the poetry of the Myunangjung-samsibyuong, Myunangjung-bu and Myunangjung-woon are classifield into natural elements, artificial elements, time, sensation, color and name of a place. In the results, the natural element is 57.3%, the artificial element is 22.8%, the time is 7.6%, the sensation is 6.1%, the color is 3.8% and the name of a place is 2.5%. Third, the bearing direction of southern east is different from the viewing direction of northen east. In the case of distant view, even though the real name is commended the behavior at the place or the change of landscape is represented as the invisible landscape, to say mental image.

근대 이전을 소재로 한 ‘역사동화’ 창작의 고민과 문제점 : 역사동화 〈무덤속의 그림〉을 통해서 본 창작과정

문영숙 한국아동청소년문학학회 2008 아동청소년문학연구 Vol.- No.2

아동의 스트레스 생활사건과 대처방식에 관한 연구

문영숙 최신의학사 2000 最新醫學 Vol.43 No.7-8

춘천 마라톤 출전 탈모자의 미네럴 함량 분석 연구

문영숙 코리아뷰티디자인학회 2015 코리아뷰티디자인학회지 Vol.9 No.1

Nutritional treatments and solutions for hair loss by hair analysis have been securing its position as the general hair loss control approach in the western world. Hair testing has been used as a preventive measure to identify the reasons of hair loss and so prevent hair loss as well as ultimately for good health. Hair analysis is a problem solution by scientific approach and the analysis data is important to identify the specific features in a certain area. This paper analyzed the mineral contents of marathon runners with hair loss through hair testing. The subjects were runners with visually identifiable hair loss among runners in Chuncheon Marathon in March 2006. In accordance with the analysis, there were more male runners with hair loss than female runners with hair loss. Subjects in their 40s to 50s had more hair loss. The heavy metal contamination figures among the subjects were higher in the order of aluminum, mercury and barium. The mineral contents among the Korean runners were lower in the order of selenium, manganese, phosphorous and sulfur. The mineral contents among the runners with hair loss were higher in the sequence of potassium, calcium, zinc, sodium, copper and chrome.

학령기 아동의 아동행동문제 예측모형

문영숙,박인숙,박영옥 한국아동간호학회 2006 Child Health Nursing Research Vol.12 No.4

=Prediction Model of Child Behavioral Problems in the School Age Children