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      • KCI등재

        자아해석이 분할가격전략에 대한 소비자 평가에 미치는 영향

        김희영 ( Heeyoung Kim ),하영원 ( Young-won Ha ) 한국소비자학회 2017 소비자학연구 Vol.28 No.2

        분할가격전략에 대한 지금까지의 연구결과는 분할가격전략이 소비자들에게 호의적인 반응을 이끌고 더 나아가 수요를 증진시킬 수 있다고 주장하였다. 본 연구는 분할가격전략의 효과에 대한 새로운 경계조건으로 자아해석을 제안하고자 하였다. 실험 1에서는 서로 다른 두 개 국가의 문화(즉, 미국과 한국)로 자아해석을 조작하였고, 자아해석과 가격전략의 상호작용 효과를 살펴보고자 하였다. 실험 2에서는 점화를 이용하여 자아해석을 일시적으로 활성화 시키는 방법을 사용하였으며, 종합적 사고방식이 자아해석과 가격전략의 상호작용을 매개하는 효과를 검증하고자 하였다. 실험 1에서는 독립적 자아해석이 강한 소비자들(즉, 미국인)은 제품 혹은 서비스의 가격이 통합가격보다 분할가격으로 제시되었을 때 구매의도가 더 높게 나타난 반면, 상호의존적 자아해석이 강한 소비자들(즉, 한국인)은 분할가격보다 통합가격으로 제시되었을 때 구매의도가 더 높게 나타났다. 실험 2에서는 자아해석과 가격전략의 상호작용 효과가 다시 한 번 지지되었다. 또한, 자아해석과 가격전략이 구매의도에 미치는 영향을 종합적 사고방식이 매개하는 것으로 밝혀졌다. 즉, 소비자들이 상호의존적 자아해석이 강할 때에는 그들의 사고방식 또한 종합적으로 사고하는 경향이 강화되면서 분할가격전략보다는 통합가격전략일 때 구매의도가 더 높아졌다. 반면, 소비자들이 독립적 자아해석이 강할 때에는 그들의 사고방식 또한 종합적으로 사고하는 경향이 약화되면서(혹은 분석적으로 사고하는 경향이 강화되면서) 통합가격전략보다는 분할가격전략일 때 구매의도가 더 높아졌다. 위의 실험 결과는 기업이 가격전략(분할가격 혹은 통합가격)을 구사함에 있어 소비자들의 자아해석 혹은 사고방식을 고려해야 한다는 실무적 시사점을 제공한다. Research on partitioned pricing argues that dividing the price can generate more favorable evaluations and further higher demand compared to an all-inclusive combined price. This study identified a boundary condition for the effectiveness of partitioned pricing by examining the role of self-construals. Experiment 1 was intended to investigate the interaction effect of selfconstrual and pricing strategy, and self-construal was manipulated by including participants from two different national cultures (i.e., the U.S. and Korea). Experiment 2 was intended to examine that holistic thinking style mediated this interaction effect, and self-construal was situationally activated by priming. Experiment 1 showed that while consumers with independent self-construal (i.e., Americans) were more willing to purchase when a price was partitioned than when combined, while consumers with interdependent self-construal (i.e., Koreans) were more willing to purchase when a price was combined than when partitioned. In addition, Experiment 2 supported again the interaction effect of self-construal and pricing strategy and demonstrated that holistic thinking style mediated the effects of self-construal and pricing strategy on purchase intention. These results provide managerial implications that marketers should consider consumers' self-construals and their thinking styles in implementing pricing strategies.

      • KCI등재

        바이마르 독일에서의 테크놀로지와 신여성상에 대한 양가적 태도 고찰

        김희영(Heeyoung Kim) 현대미술사학회 2012 현대미술사연구 Vol.0 No.31

        This paper investigates the way in which Weimar Germany(1918-1933) dealt with the task of incorporating new technology into their traditional culture and how this culturecivilization dichotomy was redressed in relation to the German’s ambivalence toward modernization. While being eager to maintain the culture and soul, the German were fascinated by the technological civilization and rapid economic growth to reconstruct the war defeated Germany. In their experience of modernization, the German had a utopian vision of a better world that could be created through technological progress, while they also constantly cited the German spirit. The German utopian vision of modernity was shaded with the ambivalence between the hope and fear for the unproved promise of civilization through rational technological progress that could both elevate and subvert their culture. The confrontation between technological advance and the traditions of German nationalism was intense in Weimar period. The German’s attempt to reconcile the German soul and modern technology can be seen as their survival strategy in the turmoil of the political, economic, social, and cultural upheaval after their loss in the war. The German’s ambivalence toward the figure of the New Woman also emerged from their anxiety and ambivalence towards modernization. The German endeavored to constitute a German identity through conservative revolution in the process of belated modernization. The figure of the New Woman seems to be the most problematic motif on which the German’s fear for modernity was projected. Women’s bodies are found distorted, fragmented, or dehumanized like robots or mannequins in the Dadaists’ works. Different representations of women seem to indicate the German’s troublesome position facing modernization, which they thought as a threat to their cultural tradition as well as a possible redemption of their loss in war. In order to survive the crisis of modernity, the German relied on their volkisch ideology in their attempt to seek an alternative to liberalism and materialism. Referring to the development of mass culture which entailed significant changes in perception, this paper focuses on the way in which Fritz Lang’s Metropolis(1927) dealt with the worrisome relationship between technology and men by presenting the machine-vamp. It also pays attention to Hannah Hoch’s photomontages to look into her assertive view on the role of the New Woman in modernization. This paper examines the way in which the figure of the New Woman was reconstructed with fragments torn by both patriarchal and mechanical gazes. The complex representation of the New Woman in Weimar Germany suggests their hope and fear for modernity.

      • KCI등재

        플립러닝 적용 기본간호학실습 수업에 대한 실행연구

        김희영(Kim, Heeyoung),김윤희(Kim, Yun-Hee) 기본간호학회 2017 기본간호학회지 Vol.24 No.4

        Purpose: This study was conducted to design and implement a fundamental nursing practice based on flipped learning and to examine the effects. Methods: Participants were 57 students who were taking the fundamental nursing practice course at D university in N city. The study included processes of instructional design, action/effects and reflection. Data were analyzed using paired t-test with the SPSS/WIN 23.0. Results: In the instructional design stage, the class consisted of 3 parts: outside class (pre-learning), inside class (assessment, collaborative practice, peer review, reflection), after-class (self-directed practice, feedback). In the action/effects stage, the flipped learning was applied for 15 weeks according to the instructional design and then the effects of flipped learning were evaluated. Students showed a significant improvement in self-directed learning ability (t=-3.56, p=.001) and critical thinking disposition after the class (t=-3.72, p<.001). Finally, in the reflection stage, the researchers examined whether the four pillars of flipped learning occurred. Conclusion: Findings indicate that flipped learning applied in fundamental nursing practice is effective in improving self-directed learning ability and critical thinking disposition. The action research method was a useful way to foster professor’s educational competency as well as to verify effects of a new nursing education method.

      • KCI등재

        수업디자인 모형을 적용한 기본간호학실습 수업 개선의 실행연구

        김희영(Kim, Heeyoung),김윤희(Kim, Yun-Hee) 기본간호학회 2015 기본간호학회지 Vol.22 No.2

        Purpose: The purpose of this study was to improve the quality of fundamental nursing practice course. Methods: Participants were 132 students who took the fundamental nursing practice course at D university in N city. The study included processes of planning, action, observation, and reflection. Quantitative data were analyzed using SPSS 20.0 program and qualitative data were evaluated through content analysis. Results: The 12-step designing college courses model by Fink was applied in the planning. In the acting stage, the course was conducted according to the instruction in designing the course, students wrote reflective journals and the professor gave feedback to the reflective journal and the class observation journal was used for lessons. In the observation stage, the course evaluation was surveyed and analyzed, evaluations were positive with 47.1% of students positively evaluating the teaching strategy. In the reflecting stage, outcomes in course improvement were reflected on and, the number of students at the lower level-of-achievement decreased. Conclusion: Action research was a useful research method that could capture the quality improvement process in college courses. Expression of effort and passion to improve quality of education through action research in various ways and to share quality improvement strategies for nursing education are important.

      • KCI우수등재

        사람 돌봄 이론을 적용한 국내 간호연구 분석

        김희영(Kim, Heeyoung) 기본간호학회 2020 기본간호학회지 Vol.27 No.2

        Purpose: This study was conducted to analyze Korean research papers in which Interpersonal Caring Theory was applied and suggest future directions for effective application and development. Methods: Data collection was done through electronic databases RISS, KISS, DBpia, NDSL and SCHOLAR. Twenty papers were analyzed according to general characteristics, interventions, variables and findings. Results: The number of published papers per publication year was 5 in the 2000s and 15 in the 2010s. The type of research design was for case studies, 1, for survey studies, 8 and for quasi experimental studies, 11. Participants in the studies included students, nurses, patients, office workers, volunteers and widows. Interventions used included drama therapy, Enneagram based interpersonal caring, horticulture, hospice, multimedia, music and rehabilitation. Variables that were related to Interpersonal Caring work included anxiety, college life adjustment, emotional intelligence, grief, happiness heart rate variability, hope, interpersonal caring behaviors, interpersonal relations, job stress, knowledge on self illness, loneliness, mental health, quality of life, self-esteem, serum cortisol, social behavior and stress coping. Emotional intelligence, interpersonal relations, job stress, loneliness and self-esteem were among the variables that did not work. Conclusion: The results show that Interpersonal Caring Theory can be a micro-range theory of nursing care that can be applied with clients in many fields by converging with various activities.

      • KCI등재

        유아교사의 프로티언 경력태도가 무형식 학습경험과 교수창의성을 매개로 주관적 경력성공에 미치는 영향

        김희영(Kim, Heeyoung),안동근(An, Donggun) 한국창의력교육학회 2021 창의력교육연구 Vol.21 No.2

        본 연구는 물질적 성과보다 개인의 행복이 중시되고 있는 경력성공 기준의 변화양상 속에서 유아교사가 인식하는 주관적 경력성공의 다측면적(태도적, 경험적, 행동적) 예측요인을 검증하는데 목적이 있다. 이러한 연구목적을 위해 I광역시 소재 유아교육기관에 재직 중인 유아교사 297명을 대상으로 프로티언 경력태도, 무형식 학습경험, 교수창의성 및 주관적 경력성공을 측정하였다. 수집된 자료는 구조방정식모형을 사용하여 분석하였다. 연구결과, 무형식 학습경험과 교수창의성은 주관적 경력성공에 유의미한 영향을 미치는 것으로 나타났다. 프로티언 경력태도가 무형식 학습경험과 교수창의성에 미치는 영향력은 유의미했고, 교수창의성에 대한 무형식 학습경험의 영향력도 유의미했다. 프로티언 경력태도는 무형식 학습경험과 교수창의성을 각각 매개하여 주관적 경력성공에 유의미한 영향을 미쳤다. 마지막으로, 프로티언 경력태도는 무형식 학습경험과 교수창의성을 순차적으로 매개하여 주관적 경력성공에 유의미한 영향을 미치는 것으로 나타났다. 본 연구결과는 유아교육 분야에 대한 영역특수적 접근으로 주관적 경력성공에 기여하는 태도적, 경험적, 행동적 발현과정을 정교하게 설명했다는 점에서 학술적으로 의의를 지닌다. 실제적 측면에서는 유아교사의 주관적 경력성공을 신장시킬 수 있는 효과적인 전략의 실행방안을 구체적으로 제시했다는 점에서 의미 있는 시사점을 제공한다. As the criteria for career success changes from material outcomes to individuals’ happiness, the purpose of this study was to investigate the multidimensional (attitudinal, experiential, and behavioral) predictive factors of subjective career success perceived by early childhood teachers. The participants were 297 teachers in early childhood education centers in I metropolitan city. This study measured the teachers’ protean career attitude, informal learning experience, teaching creativity, and subjective career success. The collected data were analyzed using structural equation modeling. The results showed that informal teaching experience and teaching creativity significantly influenced subjective career success. The protean career attitude of early childhood teachers significantly influenced informal learning experience and teaching creativity, and the effect of learning experience on teaching creativity was significant. The protean career attitude of early childhood teachers significantly influenced subjective career success mediated by informal learning experience. The mediation effect of teaching creativity on the relationship between protean career experience and subjective career success was significant. Finally, the protean career attitude of early childhood teachers significantly influenced subjective career success successively mediated by informal learning experience and teaching creativity. These findings have theoretical implications for explaining the attitudinal, experiential and behavioral mechanisms of subjective career success from a domain-specific approach in the field of early childhood education. In addition, they have practical implications for suggesting effective strategies for enhancing the subjective career success of early childhood teachers.

      • KCI등재

        예비유아교사의 교직선택동기가 진로결정 자기효능감에 미치는 영향

        김희영 ( Heeyoung Kim ),나정숙 ( Yungsook Na ) 사단법인 아시아문화학술원 2021 인문사회 21 Vol.12 No.2

        예비유아교사의 교직을 선택하는 동기는 진로를 결정하는 과정에서 중요한 부분으로, 과업을 완성하기 위해 필요한 행동을 계획하고 실천하는 신념에 지대한 영향을 미친다. 따라서 본 연구에서는 예비교사의 교직선택동기가 진로결정 자기효능감에 어떠한 영향을 미치는지 분석하고, 예비유아교사의 진로선택과 취업준비에 긍정적인 영향과 유아교육기관 적응력을 향상시킬 수 있는 방법을 모색하는데 목적이 있다. 연구대상은 G시 4곳, M시 2곳, J시 2곳에 소재한 4년제 대학교 예비유아교사 334명이었다. 자료 분석은 SPSS 22.0 프로그램으로 기술통계, 척도화 분석, Pearson의 적률상관관계 분석, 중다회귀분석을 실시하였다. 연구결과 첫째, 예비유아교사의 교직선택동기와 진로결정 자기효능감 간은 유의한 상관관계가 나타났다. 특히, 능동적 동기가 진로결정 자기효능감과 관련성이 높게 나타났다. 둘째, 예비유아교사의 교직선택 동기는 진로결정 자기효능감을 의미 있게 예측하는 변인으로 나타났다. 연구결과를 토대로 예비교사의 교직 선택에 대한 동기부여와 진로결정 자기효능감을 증진할 수 있는 프로그램 개발이 이루어져야 할 것이다. The motivation for choosing a teaching position as a pre-school teacher is a very important part in the process of deciding on a career path, and it has a profound effect on the belief in planning and implementing the actions necessary to complete the task. therefore, The purpose of this study is to analyze how pre-service teachers’ motivation for choosing a teaching profession affects their self-determination efficacy, and to find ways to positively influence pre-service teachers’ career choices and job preparation, and to improve the ability of pre-service teachers to adapt to early childhood education institutions. The subjects of this study were 334 pre-school pre-school teachers in 4 G city, 2 M city, and 2 J city. The data was analyzed using the SPSS 22.0 program for descriptive statistics, scaling analysis, Pearson’s momentum correlation analysis, and multiple regression analysis. As a result of the study, first, there was a significant correlation between the motivation for choosing a teaching profession and career decision-making self-efficacy of prospective infant teachers. In particular, active motivation was found to be highly related to career decision-making self-efficacy. Second, the motivation for choosing a teaching profession of pre-school teachers was found to be a meaningful predictor of career decision-making self-efficacy. Based on the research results, it is necessary to develop a program that can motivate pre-service teachers to choose a teaching profession and improve career decision-making self-efficacy.

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