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공무원 사이버 교육효과에 미치는 영향요인 탐색연구 : 지방공무원을 중심으로 Focusing on Local officials
김하균,박명주,장창진 한국정보시스템학회 2004 情報시스템硏究 Vol.13 No.1
Along with the advance of information technology and the introduction of the information era, cyber education through the internet has been activated in universities and private educational organization. However, most cyber education is not being practically applied in government employ. This study looks at the influential factors of cyber education in order to create a cyberspace where the public official can obtain information at a place and time convenient to them. This will provide a chance to activate cyber education effectively. The hypothesis was approved through multiple regression analysis was executed in order to explain and predict the relationship between influential factors and cyber education effects. The results of the study show the influential factors of education effect as follows: the instruction design and contents factors such as interesting educational contents, interaction between learners and teacher, and positive instruction, all had an important influence. the learner factors, such as a desire to learn, motivation, and interest in the lesson, also had a significant influence. the environmental factors such as systematical basis and support, atmosphere, and consideration of others had a large effect on the education effect.
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XBC(XML Based Catalog)의 설계에 관한 연구
김하균 한국정보시스템학회 2004 情報시스템硏究 Vol.13 No.1
In the catalogs that have presently been under research, the product information cannot be represented in a classified form but it also fails to be well defined, lacking the description of detail information for various products on a systematic fashion. And the product information is duplicated on its representation. In this study, an implementing model is to be proposed to analyze and classify the information that can be in use of describing various products, and to describe an integrated products information for various types of products while making up for the weak points of presently available researches. Also, this study shows that it is possible for the proposed model to represent various units of product information with presently proposed model applied to computers and book products in high demand of transaction, and by implementing electronic catalogues in the existing researches to prove its efficiency.
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정부혁신 활동으로 정부3.0 추진과정에 대한 참여자 인식분석: 공공기관의 우수 - 미흡기관의 인식비교를 중심으로 -
김하균,신열 재단법인 경기연구원 2017 GRI 연구논총 Vol.19 No.3
This study attempted to analyze the performance of government innovation (Government 3.0) of the past government within the general framework of government innovation. Based on the theoretical factors of the government innovation, the results of the evaluation of the public institutions were compared with those of the best and weakest institutions. As a result of the comparison, excellent institutions are not only relatively structured in the vision, strategy, and competence of government innovation, but also internalizing government innovation as a strategic culture of operating one institution. And that they are not interested in the systematic nature of innovation promotion. In order to induce successful government innovation in the future, the subject of the government innovation should have enough support to enable customized capacity building in consulting and capacity building to systematically promote institutional innovation, Suggesting that ecosystem building should be encouraged for learning. 이 연구는 지난 정부의 정부혁신(정부3.0)의 성과를 정부혁신의 일반적 틀 안에서 분석하고자 하였다. 이를 위해 이론적으로 도출된 정부혁신의 요소를 기반으로 공공기관 평가결과에서 우수기관과 미흡기관을 도출하여 인식상의 차이를 비교하였다. 비교결과 우수한 기관들은 정부혁신의 비전과 전략과 비전 그리고 역량 등이 상대적으로 체계화되어 있을 뿐 아니라 정부혁신을 하나의 기관운영의 전략적 문화로 내재화 시키고 있는 반면, 미흡기관들은 정부혁신을위한 역량강화에는 관심이 높은 반면, 혁신추진의 체계성을 확보하지 못하고 있다는 점을 확인하였다. 향후, 성공적인정부혁신을 유도하기 위하여, 정부혁신의 추진주체는 기관의 혁신을 체계적으로 추진할 수 있는 컨설팅과 역량강화에있어서도 맞춤형 역량 강화가 가능하도록 충분한 지원이 있어야 하며, 혁신이 기관스스로 그리고 기관간 학습이 가능하도록 생태계 구축을 유도해야 함으로 제안하였다.
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An Empirical Study Affecting Content Characteristics of Cyber Culture on Acceptance Intention
김하균 사단법인 미래융합기술연구학회 2019 아시아태평양융합연구교류논문지 Vol.5 No.3
Cyber culture is recognized as a significant change in social life. Its influence is continuously `increasing in the cultural space created through computer - based communication and the Internet. Cyber culture is a new world created through the interconnection of social networks. Data, information, and knowledge that can be obtained through the Internet are stored in large quantities. This knowledge is newly produced or shared through new techniques. Cyber culture is another society formed in cyberspace. It can be interpreted as a new value, philosophy, norm, belief, consciousness that unifies peoples in cyber space. Based on the test on content characteristics of cyber culture, behavior attitude, and acceptance intention, the findings of the research are the following. First, reply has significant effect on the behavior attitude; second, discussion has significantly effect on the behavior attitude; third, relationship has no significant effect on the behavior attitude; fourth, information has significant effect on the behavior attitude; fifth, social participation has no significant effect on the behavior attitude; sixth, behavior attitude has significant effect on the acceptance intention.
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CRM 분석을 위한 고객세분화 및 수익성분석 - IT접점에서 은행채널을 중심으로 -
김하균,배상욱,정석찬 한국자료분석학회 2005 Journal of the Korean Data Analysis Society Vol.7 No.5
은행의 CRM 구축을 위하여 IT 접점에서의 고객세분화 및 수익성을 위한 실증적 연구를 다룬다. 이 연구는 국내 CRM 산업이 근래 보험, 카드 사업에서 어느 정도 성과를 보이고 있는 시점에서 은행 CRM의 고객분석단계를 제시한다. 본 연구의 내용을 요약하면 다음과 같다. 최근 1년간 수신 및 여신거래를 동시에 하고 있는 고객을 대상으로 하여 1차적으로 총 거래건수를 주변수로 한 k-means 군집분석을 수행하여 3개의 고객군(Heavy, Medium, Light)으로 분류하였다. 2차적으로 각 채널 사용비율을 주변수로 하여 창구중심그룹(F), Center Cut 중심 그룹(CC), CC중심의 혼합그룹(Mix_c), 폰뱅킹 중심의 혼합그룹(Mix_p)으로 분류하였다. 이와 같이 총 거래건수를 이용하여 분류한 3개의 고객군과 각 채널 사용비율을 이용하여 분류한 4개의 고객군으로 최종 12개의 고객군으로 분류하였다. 최종 분류된 12개의 고객군별로 수익성의 차이는 거래건수가 가장 많은 창구그룹(F)의 총손익이 가장 높게 나타났다. Our point about customer segmentation in this paper is that it must be analyzed by grouping per individual client being linked with connecting channel of bank and profitability, This customer segmentation will enable us to classify each customer group in detail who will be effected to the bank with gains or loss. Every banking organization must cater to each customer's various demand through study of systematical analysis for contributing banks earnings promotion consequently.Our purpose at this study is to give a useful material with a part of specific example of analyzing step for Customer segmentation to people who are in charge of CRM business as well as to marketing researchers in banking industry as local CRM industry in insurance and credit card business is achieving somewhat good result recently.
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