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        • 재래시장 시설현대화에 따른 소비자 인식도에 관한 연구 - 목포지역 소비자들을 대상으로 -

          김판진,김경조,남궁석,윤명길 한국유통과학회 2009 유통과학연구 Vol.7 No.1

          '스콜라' 이용 시 소속기관이 구독 중이 아닌 경우, 오후 4시부터 익일 오전 7시까지 원문보기가 가능합니다.

          There is under restructuring of whole distribution market in Mokpo recently. Large-Scale Discount Stores such as E-mart, Lotte Mart, Homeplus and Nonghyup Hanaro Mart entered successfully in the distribution environment in Mokpo. However, the small and medium distributors are falling rapidly, and traditional market is depressed. This status gives some positive effects to make one-stop, good price, good quality and great variety of shopping for saving the time and effort through changing the customers' life-style. This change, however, made the traditional market worse that played as the core channel for trading the local special products and an important role for local economic in retailing market. It is a threatening factor for that traditional market to recover the recession. The decline of traditional market and the bankruptcy of small retailing dealers accelerate the stagnation of local economic and commercial power. Therefore, it need a systematic and synthetical study to solve the negative factors for improving life of the local resident. This paper looked into the concept, issues and development strategy of traditional market that affect local economic development directly. It studied the customers' awareness for traditional market that was recently modernized the facilities in Mokpo. Particularly, based on the research material that was published last academic symposium, it looked about the issues and development strategy that could happen in traditional market not the market of a specific region but all over the country. Therefore, the purpose of this paper is that the central and local government and retailers get a help to make the efficient and useful development strategy through analyzing the effects of customers for modernizing the facilities of traditional market.

        • KCI등재

          대형마트에 대한 소비자들이 지각하는 충성요인이 재방문 결정에 미치는 영향 : 목포권 소비자를 중심으로

          김판진,김화경 한국유통과학회 2017 The Journal of Industrial Distribution & Business( Vol.8 No.4

          '스콜라' 이용 시 소속기관이 구독 중이 아닌 경우, 오후 4시부터 익일 오전 7시까지 원문보기가 가능합니다.

          Purpose – The purpose of this study is to investigate the factors that cause consumers to frequently visit large – Super Store and goods for large – scale retailers using Super Store. Research design, data, and methodology – The purpose of this study is to present the empirical analysis of 53 adult males and females living in the Mokpo area on the relationship between perceived level of satisfaction and loyalty of the large – scale marts. The results were analyzed. The statistical data of the questionnaire were verified by the SPSS. Results – In the empirical analysis of this study, four variables were found to be the main loyalty factors, which were found to affect the satisfaction of Super Store and the decision to return again. Therefore, in this study, the quality of goods, price, diversity, and image were analyzed as loyalty factors, and it was analyzed as factors influencing satisfaction. It was confirmed that loyalty factors were important. In particular, consumers’ perception of behaviors such as local specialties and community service that can be distinctly differentiated from other distribution agencies was very low. Conclusions – It is necessary to construct a comprehensive systematic system to analyze the detailed factors influencing the satisfaction and loyalty of users of Mokpo ticket consumers and to systematically manage and evaluate them. In order to raise awareness of consumer loyalty factors, consumer satisfaction and loyalty survey should be regularly conducted. Consumers should look for ways to improve them and develop improvement plans. The various direct and indirect services provided by Super Store to consumers include price, quality, assortment, customer service, accessibility, and feelings for large marts. However, since the services provided by the Super Store are different from those of the consumers, the loyalty factors for the different factors can be different. Therefore, in order to differentiate them from traditional markets or other distribution centers, it It should be used as a weapon of competition. In this study, it is generally recognized that the services provided by Super Store are very simple and inexpensive, so that consumers are not aware of the difference of particular stores.

        • KCI등재

          소비자의 전통시장에 대한 인식수준이 재 방문의도에 미치는 영향 연구 : 목포지역 소비자를 중심으로

          김판진 한국유통과학회 2017 The Journal of Industrial Distribution & Business( Vol.8 No.5

          '스콜라' 이용 시 소속기관이 구독 중이 아닌 경우, 오후 4시부터 익일 오전 7시까지 원문보기가 가능합니다.

          Purpose – The purpose of this study is to investigate the variables that lead consumers to visit traditional markets and buy market goods. Thus, the current research examined the relationship between satisfaction and return intention as among the factors influencing loyalty. Research design, data, and methodology – This study was conducted to examine the effects of the perceived level of factors on loyalty and how it influenced consumers’ visits to traditional markets in 125 adult adolescents and women living in Mok-po area. The results of the questionnaire were obtained. The statistical data of the questionnaire were verified by SPSS. Results – In this study, consumers' perception level of eight loyalty factors can be perceived by the traditional Korean market. The empirical analysis is summarized as follows. First, by selecting five representative variables influencing intention to return to traditional markets, Mok-po area consumers were affected by the intention to revisit according to the intensity of recognition level among these variables. Second, the higher the perceived level of product price, quality of access (accessibility) among the factors that consumers perceive as important factors in visiting traditional markets were heightened. Third, Mokpo residents are aware of the main important factors of visiting the market such as receiving a friendly atmosphere (image) about traditional market, market environment (hygiene and cleanliness), connection with the local economy, and customer service such as kindness, refund and return. These loyalty factors did not affect consumers' intention to revisit. In other words, image, environment, regional economic linkage, and these factors did not have a positive effect on revisit intention. Conclusions – The empirical analysis of this study suggests that factors that directly affect loyalty among the key factors that play a major role in visiting traditional markets should be identified and developed as loyalty factors. It is necessary to identify the key factors influencing the satisfaction and loyalty of traditional market users, and operate a system that systematically and comprehensively manages and evaluates them. In order to do this, the government, the local governments, and related organizations should regularly conduct loyalty and satisfaction surveys on visa recognition levels and establish strategies for dramatic improvement measures.

        • 국내 유통기업의 중국 진출 전략

          김판진 한국유통과학회 2006 한국유통과학회 학술대회 논문집 Vol.2006 No.-

          '스콜라' 이용 시 소속기관이 구독 중이 아닌 경우, 오후 4시부터 익일 오전 7시까지 원문보기가 가능합니다.

        • A Study on the Risk Management of Korean Firms in Chinese Market

          김판진 한국유통과학회 2009 유통과학연구 Vol.7 No.2

          '스콜라' 이용 시 소속기관이 구독 중이 아닌 경우, 오후 4시부터 익일 오전 7시까지 원문보기가 가능합니다.

          As a result of this study only a few Korean firms have a certain management methods designed to predict the possibility of risk occurrence and establishment of systematic countermeasure. Besides, the Korean firms do not have enough data on the risk of Chinese Market. The risk management department inside the firm does not function efficiently, and when it comes to investigation of risk, it heavily depends on that of local branches. Accordingly, in order to accurately recognize and manage, the firms need to not only specialize risk management department but also outsource by using a consulting firm.

        • 목포시 동부시장 시설현대화에 따른 소비자들의 인식수준 및 만족도에 관한 연구

          김판진 한국유통과학회 2006 한국유통과학회 학술대회 논문집 Vol.2006 No.-

          '스콜라' 이용 시 소속기관이 구독 중이 아닌 경우, 오후 4시부터 익일 오전 7시까지 원문보기가 가능합니다.

        • KCI등재후보

          The Analysis by Postretirement of baby boom generation

          김판진 국제융합경영학회 2017 융합경영연구 Vol.5 No.2

          '스콜라' 이용 시 소속기관이 구독 중이 아닌 경우, 오후 4시부터 익일 오전 7시까지 원문보기가 가능합니다.

          As the aging population geworsened by the a of the low fertility rate in the wake of the birth of the low birth rate, the rapid increase in the retirement age of the baby boomers in the wake of the birth of the Korean War is a significant indication of the separation of the aged and the role of the economically rich and the role of the role of the economically rich. Therefore, this study aims to address issues and countermeasures. The study aims to provide basic data for the future life of the baby boom generation by examining the problems and responses to the economic activity after the retirement activity of the baby boomers. The research suggests that the limit was limited to the retirement age of the baby boomer generation in order to boost the employment of the elderly. Due to the lack of exploration of the exploratory research, the lack of analysis of exploratory facts is the biggest limitation of the analysis. So, further analysis of this will lead to meaningful studies. Looking at the composition of this study, the introduction of the study included the necessity and purpose of the study. The focus on the point was on the concepts and characteristics of the baby boomer, and analyzed the characteristics of the economic activity and analyses and analyses of domestic and international cases. In conclusion, the issue was drawn up and the alternatives were sought.

        • KCI등재
        • 동북아경제통합에 관한 연구 - 한ㆍ중ㆍ일을 중심으로 : 동북아경제통합에 관한 연구

          김판진,한재호 한국유통과학회 2007 한국유통과학회 학술대회 논문집 Vol.2007 No.-

          '스콜라' 이용 시 소속기관이 구독 중이 아닌 경우, 오후 4시부터 익일 오전 7시까지 원문보기가 가능합니다.

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