IMF 이후의 신세대 진바지 소비자의 브랜드 인지도,이미지 및 추구이미지를 중심으로한 진의류 시장 분석

김칠순,이훈자 한국의류학회 1999 한국의류학회지 Vol.23 No.3

The purpose of this study was to analyze jeans market faced with economic difficulties, to provide jean's maker with a large representative data base for jeans marketing strategy. This study surveyed jeans market and analyzed brand awareness, brand image and consumer's seeking image for 700 young adults. The 700 questionnaires were distributed at the five locations(Opkujung, Shinchon, Munjungdong, Shinrimdong & Suwon), and 656 reliable ones were used for statistical analysis. A SAS statistical package including frequency table, factor analysis, analysis of variance, and Duncan's multiple range test was used. The results are as follows 1. Brand awareness involves "brand recall" based on asking a person to name recalled first, and '"brand recognition' based on asking to identify brand name from 30 given brands. The result indicated that "Levis" was dominant for brand recall and Guess was dominant for brand recognition. 2. Regarding the brand image, the result showed that Nov" was best represented for sophisticated & trendy brand images, "Storm" for characteristic brand image, "Jambangee" for reasonable price & comfortable brand images, and "Levis" for classic & design/color brand images. 3. As a result of factor analysis on consumer's seeking image, six factors (characteristic/gay, intelligent/sexy, feminine/sophisticated, active/functional, cute/young, simple/comfortable) were found. Several factors had a relationship with demographic variables, and preferred design. 4, Many young adults favored following design details : low waist, relaxed thigh with straight leg, and long length up to the end of shoes. Also they preferred basic pocket to cargo pocket, and simple logo accessories to metal ones.

포웰과학과 웰본의 원리에 관한 객관화 연구

김칠순,이현진,김봉자,정동명 국제포웰과학회(구 전인창조과학회) 2019 전인창조과학회지 Vol.3 No.2

현대사회를 사는 우리들의 몸과 마음은 수많은 유해물질과 물질만능의 이기적 에고로 오염되어 있고, 정신과 영혼은 부정적 무의식과 카르마로 변질되어 있어서, 모든 지구문제와 인류문제, 사회문제의 원인으로 작용되어 갈등과 혼돈으로 드러나고 있는 양상이다. 이러한 상황은 UN이나 국가의 정책과 재정으로는 문제해결이 불가능해 보인다는 것이 오늘날 지구문명의 한계로 보인다. 이에 따라 국제포웰과학회에서는 이러한 문제해결의 방법론으로서 국가정책에 앞서 민간과 학계가 주축이 되어, 개인과 가정에서부터 실천 가능한 방법론에 대하여 다년간에 걸쳐서 탐구해 오고 있다. 학문적으로 재현성과 객관성을 확보하여 일상 생활에 응용 가능한 체계를 구축해 왔으며, 이러한 학문체계가 포웰과학으로 정립되었다. 포웰과학은 4개의 범주로 구성되어 있으며 잘 태어나고(Well Born), 잘 살고(Well Being), 잘 늙고(Well Aging), 잘 죽는(Well Dying) 우리 삶의 전체를 통합적으로 다루고 있다. 본 논문에서는 포웰과학을 이루는 4 Well의 범주 중에서 웰본이 왜 가장 중요한 핵심 과제인가? 어떻게 이 지구의 온난화와 천재지변, 에너지와 환경문제를 해결할 수 있는가? 모든 다툼과 테러, 부정과 부패, 기득권과 비 기득권, 가진 자와 못 가진 자로 양극화된 세상을 변화시킬 수 있는가? 더불어 기쁘게 사는 상생의 세상으로 변화시킬 수 있는 해결책이 될 수 있는가? 이와 같은 주제에 대하여 장기간의 실증적 연구를 기반으로 하는 원리 분석과 객관화 결과를 제시하고 있다. Today, Our bodies and minds in modern society are contaminated with numerous harmful substances and selfish egos. The mind and soul are also transformed into negative unconscious and karma. As a result, all global, human, and social problems are the cause of conflict and chaos. This situation seems to be a limitation of global civilization, which seems to be impossible to solve with the policies and finances of the United Nations or the state. Accordingly, Prior to national policy as a methodology for solving such problems. The international society for 4 well science has been exploring for many years the methodologies that can be practiced at home, focusing on private and academia. Academic reproducibility and objectivity have been secured to build a system that is applicable to everyday life, and this academic system has been established as the 4 well Science. 4 well science consists of four categories : well born, well being, well aging, and well dying. It deals with the whole of our lives. This paper deals with the following topics. Why is well born the most important core task of 4 well's conditions? How can we solve global warming, natural disasters, energy and environmental problems? How can we transform a polarized world with all contention and terrorism, injustice and corruption, vested and non-vested interests, and with and without? On this subject, the results of principle analysis and objectification based on long-term empirical research are presented.

온라인과 오프라인을 이용한 캐주얼의류 구매행동 분석

김칠순,남영미 경희대학교 디자인연구원 2001 예술· 디자인학연구 Vol.4 No.1

The purpose of this study was to observe consumer buying behavior and clothing purchase disposition of various casual brands over the online and off-line. The questionnaires were distributed to 750 subjects and 736 reliable ones were used for statistical analysis. A SAS statistical package including frequency and chi-square test was used. The results of this study were as follows: there was no significant different in desired T-shirt design and style, while there was significant difference between on line and off line research group in desired pants style and design.

인터넷 상거래를 위한 캐주얼웨어 브랜드인지도 및 이미지 분석

김칠순,이은아,남영미 한국마케팅과학회 2001 마케팅과학연구 Vol.8 No.-

스킨스쿠버 의복재료의 단열력에 관한 연구

김칠순,권영하 경희대학교 디자인연구원 2000 예술· 디자인학연구 Vol.3 No.1

The purpose of this study was to determine the thermal resistance values of Skinscuba clothing material in the current Korean market. Physical properties such as thermal resistance values, tensile strength, air permeability, thickness were measured to identify fabric characteristics. Also, we conducted statistical analysis to find out relationship between thermal resistance values and physical properties. The results of this study are as follows: 1.People used dry suit or wet suit for skinscuba diving which was made of butyl or neoprene material. The strength of butyl was higher than that of Neoprene. However thermal resistance and elastic recovery of neoprene were higher than those of butyl. 2.Thermal resistance values were proportional to thickness of material. Also, thermal resistance was affected by layering systems. Thermal resistance in single layering system was higher than in multiple layering system, when their system have the same thickness. Thermal resistance was found to be higher when material cell room was bigger.

양말 소재별 인체생리적 반응 및 주관적 감각평가

김칠순,정명희 한국의류학회 2001 한국의류학회지 Vol.25 No.8

The purpose of this study was to determine the physiological responses and subjective sensation according to fiber content of socks. Six female students participated in the wear trial test which was conducted in controled environmental chamber with 26±1℃ and 60±3% R.H. SAS program was used for statistical analysis. The results of this study were as follows. Mean skin temperature was significantly different among three different socks. AWNP socks had the highest mean skin temperature and instep temperature. Also relative humidity in the microclimate of socks as well as heart rate were influenced by fiber content of socks, However, test of subjective sensation such as thermal, humid, comfort sensation showed that there was no significant difference among three different socks except thermal sensation during the exercise and recovery period.

소비자의 시간압박 수준에 따른 패션정보원, 추구혜택, 구매기준 비교연구

김칠순 韓國衣類學會 2006 한국의류학회지 Vol.30 No.1

분과별학술발표회 : 피복과학 분과 1 ; 농구경기 전후의 스포츠 양말의 온열감 , 습윤감 , 촉감 , 피트감 , 쾌적감에 관한 분석

김칠순,박명자,이훈자 한국의류학회 1999 한국의류학회 학술대회논문집 Vol.1999 No.-

진의류 마케팅 전략을 위한 데이타 베이스 구축에 관한 연구 (제2보) : 1997년 추계 신세대 진바지 소비자의 상표 인지도,상표 이미지와 소비자의 추구이미지를 중심으로 Focused on Young Adult's Brand Awareness , Brand Image and Consumer's Seeking Image in Fall 1997

김칠순,이훈자 한국의류학회 1998 한국의류학회지 Vol.22 No.4

The purpose of this study was to develop a large representative data base for jeans marketing strategy. This study was to survey brand features(launching year, launching company, design concept, sales volume, and price zone) in the current market, and was to examine brand awareness and it's relationship to segmented distribution regions, demographic variables(sex, age, monthly household income, and seasonal clothing expenditure). This study was also to analyze brand image and consumer's seeking image, The 660 questionnaires were distributed and 618 reliable ones were used for statistical analysis. A SAS statistical package including frequency table, Chi-square test, factor analysis, analysis of variance(ANOVA), Duncan's multiple range test and paired-t test was used. The results are as follows: 1. Brand awareness involves "brand recall" based on asking a person to name the brand recalled first, and "brand recognition" based on asking to identify brand name from 30 given brands. The result of recall brand test indicated that Levi's was dominant brand. People recognized about 70.8% of brands on the average. Brand recognition was influenced by segmented distribution region and demographic variables. 2. There was significantly positive relationship between brand recognition and purchasing behavior. 3. National brands were more recognized than Licensed brands. 4. The result showed that "Nix" was best represented for sophisticated brand image, "Strom" for characteristic, "Jambangee" for resonable price, and "Levi's" for classic & comfortable brand image. 5. As a result of factor analysis on consumer's seeking image, six factors(characteristic, young, intelligent/sexy, comfortable, exotic and popular) were found. Several factors had a relationship with preferred design, demographic variables, fashion interest, and brand recognition.

진의류 마케팅 전략을 위한 데이타 구축에 관한 연구 (제1보) : 1997년 추계 신세대 진바지 소비자들의 구매행동과 구매된 디자인 유형을 중심으로 targeting young adult's buying patterns and preferred designs in fall 1997

김칠순,이훈자,심규혜 한국의류학회 1998 한국의류학회지 Vol.22 No.1

The purpose of this study was to develop a large representative data base of market information for jeans apparel. This study was to observe consumer buying behavior and to determine the market share of various brands depending on several variables such as age and distribution regions. This study also analyzed the major factors in purchasing jeans for 17-29 age groups. The 660 questionnaires were distributed and 618 reliable ones were used for statistical analysis. A SAS statistical package including frequency table, Chi-square test, factor analysis, analysis of variance(ANOVA), Duncan's multiple range test was used. The results of this study showed that consumer possessed about 6 pairs of jeans and bought about 3 pairs of jeans per year. The most recently purchased brand was Nix. Lots of brands were statistically significant at the segmented three age groups and in the five different distribution regions. The most popular type of design was the basic style. The result of factor analysis indicated 4 factors(quality/comfort, famous brand/fashion, mood/extrinsic attitude, economy). The result of ANOVA represented that three factors among them have influenced on the preferred design types.