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김천규,박명수 세계태권도문화학회 2013 세계태권도문화학회지 Vol.- No.7
연구는 태권도 활동에 참여하고 있는 소비자를 대상으로 소비자 구매행동 요인 분석을 통한 태권도용품 소비자의 욕구 변화에 대응하는 차별적 마케팅 전략 수립의 기초를 제공하고자 하였다. 이 연구의 조사대상자는 서울 및 수도권 지역에 거주하는 소비자를 대상으로 하여, 충실히 응답한 설문지를 조합하여 최종적으로 553명을 추출하였으며, 수집된 자료는 SPSS V10.0 프로그램을 이용하여 x²검증 일원분산분석 (one-way ANOVA), Scheffe의 사후비교를 실시하였다. 이와 같은 연구절차 및 방법을 통해 얻어진 결론은 다음과 같다. 첫째, 태권용품 소비자들의 인구사회학적 변인에 따른 구매동기를 살펴보면, 태권도지도자의 영향을 가장 많이 받는 것으로 나타났다. 둘째, 태권도용품 소비자들의 인구사회학적 변인에 따른 구매정보를 살펴보면, 주로 태권도지도자를 통해 정보를 수집하는 것으로 나타났으며, 각 하위변인별로 다소의 차이는 있으나 다음으로 수련동료와 용품판매원 등 대인관계를 통한 정보수집의 사례가 높게 나타났다. 셋째, 태권도용품 소비자들의 인구사회학적 특성에 따른 선호 브랜드를 살펴보면 성별ㆍ연령별ㆍ수입별ㆍ학력별ㆍ거주 지역별 모두 아디다스 브랜드를 가장 선호하는 것으로 나타났다. 넷째, 태권도용품 소비자들이 인구사회학적 특성에 따른 구매브랜드를 살펴보면 성별ㆍ연령별ㆍ수입별ㆍ학력별ㆍ거주 지역별 모두 아디다스 브랜드를 가장 많이 구매하고 있는 것으로 나타났다. 다섯째, 태권도용품 소비자들의 인구사회학적 특성에 따른 구매만족도를 살펴보면 성별에 따른 구매만족도의 결과 남자의 경우가 여자의 경우보다 구매만족도가 높은 것으로 나타났으며, 연령에서는 20~25세, 학력별에서는 고졸이하, 거주 지역별에서는 서울 강남지역이 만족도가 높은 것으로 나타났다. 여섯째, 태권도용품 소비자들의 인구사회학적 특성과 수련기간 간의 관련성을 살펴보면, 성별ㆍ연령별ㆍ수입별ㆍ학력별ㆍ거주 지역별 전체 응답자 중 231명 (41.8%)이 10년 이상의 태권도 수련을 하고 있는 것으로 나타났다. 일곱째, 태권도용품 소비자들의 인구사회학적 특성과 수련장소간의 관련성을 살펴보면, 전체 응답자 중 525명(94.9%)이 태권도장에서 태권도 수련을 하고 있는 것으로 나타났다. The research which it sees the consumer who is participating to a Taekwondo activity in the object consumer purchase conduct analysis it provided the foundation of the discrimination marketing strategy establishment which confront in craving change of the Taekwondo article consumer who leads and it did to sleep. With this same research process and method it leads and it gets and the position conclusion with after words is same. First, it tries to observe the purchase motive which it follows in the population social school register quality of the Taekwondo article consumers, it appeared with the fact that it receiver a influence of "Taekwondo instructor" most plentifully. Second, when it tried to observe purchase information which it follows in the population social school register quality of the Taekwondo article consumers, the "Taekwondo instructor" it will cut mainly to lead and especially it is each subordinate Byun to appear with the fact that it collects information some difference it is but the instance of the intelligence report which leads the practice "colleague" and an "article sale unit" back personnel relationship in after words appeared highly. Third, when it tried to observe the preference brand which it follows in population social school register quality of the Taekwondo article consumers, the sexㆍgeㆍncomeㆍducationalㆍesidence background of choice reverse with the fact that it prefers the "adidas" brand most plentifully. Fifth, when ti tried to observe the purchase satisfactory degree which it follows in population social school register quality of the Taekwondo article consumers, it appeared with the fact that the case of the purchase satisfactory moral result man whom it follows in sex purchase satisfactory boat song is higher case of the woman than, from ace 20~25year's, from the educational background below dozing, from the residence of choice reverse the Seoul area south of the 'Han river' area satisfactory boat song appeared with the high thing. Sixth, when it tried to observe the population social school register quality of the Taekwondo article consumers and the relation of practice duration for, The whole answer back prudence 231 person (with the fact that it will do the Taekwondo practice the above 41.8%) more 10 years. Seventh, when it tried to observe the population social school register quality of the Taekwondo article consumers and the relation of practice place for, the whole answer back prudence 525 person (with the fact that it will do the Taekwondo practice from 94.9%) this "Taekwondo gym".
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노동조합이 생활만족을 매개로 조직몰입에 미치는 영향 : 직무적합성의 조절된 매개효과
김천규,윤병선 한국콘텐츠학회 2023 한국콘텐츠학회논문지 Vol.23 No.10
This study uses data from the 24th Korean Labor and Income Panel Survey(KLIPS), an annual survey conducted by the Korea Labor Institute. We analyzed the impact of trade labor unions on organizational commitment by focusing on incumbents at work. For the panel data analysis, SPSS and Process macros were used to analyze mediated, moderated, and controlled mediated effects. This result are as follows. First, organizational commitment was positively related to labor union, life satisfaction and job suitability. Second, in the mediation effect analysis we found that life satisfaction has a significant effect on the relationship between labor union and organizational commitment. Third, job suitability had a moderating effect on the relationship between life satisfaction and organizational commitment. Fourth, job suitability moderated the effect of labor union on organizational commitment through mediating life satisfaction. As the level of job suitability increased the effect of life satisfaction on organizational commitment increased. Labor and management shall provide employees of the enterprise with opportunities for advancement through development in a mutually beneficial strategy. Businesses need a strategy for steady growth.
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고용형태 및 기업 유형에 따른 근로자 임금분석 : 성향점수 매칭과 이중차분 분석
김천규,윤병선 한국콘텐츠학회 2023 한국콘텐츠학회논문지 Vol.23 No.11
This study uses data from the 24th year of the Korean Labor and Income Panel Study(KLIPS), which is conducted annually by the Korea Labor Institute. We examined the effects of worker's employment type and company type on wages. The dependent variable was analyzed by log-transforming monthly salary data. The independent variables were regular and non-regular worker types and eight types of companies. The control variables were gender, age, unionization, union membership and education. When analyzing the eight types of companies, we found that men were paid more than women. Unionized workers earned more than non-unionized workers. In terms of education, PhDs were paid more than non-unionized workers, regardless of whether they were full-time or part-time. When analyzed by workplace location, metropolitan areas paid more than non-metropolitan areas. Propensity score matching and double difference analysis showed a -0.174 difference between unionized and non-unionized temporary workers. Therefore, in order to close the wage gap between regular and non-regular workers, we need to create jobs that are equivalent to regular jobs. Long-term policies are needed to ease the divide between regular and non-regular workers by expanding opportunities for self-development and vocational training for non-regular workers.
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