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스마트폰을 활용한 지역관광정보 이용자의 만족도와 재방문의도에 관한 연구 -강릉지역 관광지를 중심으로-
김월호 ( Weol Ho Kim ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2014 호텔리조트연구 Vol.13 No.3
The purpose of this research is to analyse the patterns of using tourism information through smartphone and to estimate the satisfaction degree with each pattern of using tourism information and to suggest the improvements for the tourism information service. By analysing the influences of the characteristics of tourism informations on the tourist satisfaction and revisiting, the suggestions for increasing the satisfaction and revisiting will be provided for the local government to build new strategy for providing the tourism information. Based on the documentary research and pre-research, questionnaires were made and used for the practical research on tourism information search users. Frequency analysis was used for analysing demographic traits and patterns of smartphone using. Cross tabulation analysis was used for analysing relations between variables. Regression analysis was used for the analysing the influences of the characteristics of tourism information on the tourist satisfaction and revisiting. The results say that smartphone users use different APP and sites for searching general tourism information and choosing tourist destination. It turns out that satisfaction degrees with smartphone users for tourism information search were “medium” and suggest that more efforts are needed to increase the satisfaction degree. It is verified that among the characteristics of tourism information, accuracy, usefulness, connectivity, and sufficiency have impact on the satisfaction degree and that accuracy, usefulness, connectivity influence the revisiting. Therefore, the tourism information provider should manage to endeavor to improve the satisfaction degree through behavioral analysis.
여행 의사결정과정에 따른 관광정보 선택과 관광활동만족에 관한 연구
김월호 ( Weol Ho Kim ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2016 호텔리조트연구 Vol.15 No.2
The purpose of this study is to analyze the impacts of selection of tourism information in tourism decision making process on the satisfaction of tourism activity and to provide tourism information provider with effective tourism information in each travel steps, and practical implication in management. I made the theoretical background through research on literatures and decided 3 steps of tourist information search in the tourism decision making process. The 3 steps are “before travel”, “during travel”, “after travel”. I made questionnaire based on the previous research. The questionnaire consists of selection of tourism information, information search, degree of satisfaction, and demographic characterization parts. As the results, the most frequently used information resources were internet portal, professional travel web sites, and social networks. The tourism informations which tourists access most and consider important vary according to the travel processing steps( before, during, after). The informations searched most by tourists before travel were those about the travel default configuration informations, traffic informations, informations about the travel spots. The informations searched most by tourists during travel were informations about the travel spots, traffic informations, tourism resources and products. So it is highly recommended that the manager of tourism informations should classify the tourism in-formation and provide them according to the travel processing steps and make the tourism information be searched in that order. The degree of satisfactions with the searched information in each travel processing steps have meaningful impacts on the satisfaction of the travel activity, intention of revisiting, and intention of recommending the travel spots. This study which focused only on 3 steps of tourist information search has limitation in explaining the overall behavior of information search and decision making process.
김월호(Weol Ho Kim) 한국관광연구학회 2012 관광연구저널 Vol.26 No.2
This research focuses on the analysis of the current status of tourism products and strategic industries in Wonju and seeks the way of trying them with regional tourism. Also, I tried to explore the possibility of medical device industry in wonju as a industrial tourism and to seek a way of developing tourism product utilizing regional resources. Especially, medical device industry has a very close relationship with the expansion of health tourism and new seniors who are the newly emerging main consumers of tourism products. I did both empirical and literature study for this research. I suggested to develop a tourism product which combines existing regional, natural, and cultural tourism resources with medical tourism, utilizing the medical device industry as a tourism resources. As a way of empirical study, survey analysis was done on the members of medical device company and regional strategic industry department of municipality, to examine the feasibility of industrial tourism and to search the new direction of tourism product development. The biggest finding that I made in the empirical analysis was showing the possibility of developing integrative way of promoting both the tourism which was underdeveloped in Wonju and regional industry. In conclusion, I suggested a multi purpose industrial tourism product which suits the brand image of Wonju,- hightech medical and healthy city.