관광이 지역주민에게 미치는 사회문화적 영향에 대한 의식연구

김월호(Kim Weol Ho) 한국관광개발학회 1993 觀光開發論叢 Vol.2 No.-

SNS 관광정보의 공감과 확인이 관광행동의도에 미치는 영향 :여행콘텐츠생산경험의 조절효과를 중심으로

김월호(Kim, Weol-Ho) 한국관광레저학회 2020 관광레저연구 Vol.32 No.1

여행 의사결정과정에 따른 관광정보 선택과 관광활동만족에 관한 연구

김월호 ( Weol Ho Kim ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2016 호텔리조트연구 Vol.15 No.2

The purpose of this study is to analyze the impacts of selection of tourism information in tourism decision making process on the satisfaction of tourism activity and to provide tourism information provider with effective tourism information in each travel steps, and practical implication in management. I made the theoretical background through research on literatures and decided 3 steps of tourist information search in the tourism decision making process. The 3 steps are “before travel”, “during travel”, “after travel”. I made questionnaire based on the previous research. The questionnaire consists of selection of tourism information, information search, degree of satisfaction, and demographic characterization parts. As the results, the most frequently used information resources were internet portal, professional travel web sites, and social networks. The tourism informations which tourists access most and consider important vary according to the travel processing steps( before, during, after). The informations searched most by tourists before travel were those about the travel default configuration informations, traffic informations, informations about the travel spots. The informations searched most by tourists during travel were informations about the travel spots, traffic informations, tourism resources and products. So it is highly recommended that the manager of tourism informations should classify the tourism in-formation and provide them according to the travel processing steps and make the tourism information be searched in that order. The degree of satisfactions with the searched information in each travel processing steps have meaningful impacts on the satisfaction of the travel activity, intention of revisiting, and intention of recommending the travel spots. This study which focused only on 3 steps of tourist information search has limitation in explaining the overall behavior of information search and decision making process.

스마트폰을 활용한 지역관광정보 이용자의 만족도와 재방문의도에 관한 연구 -강릉지역 관광지를 중심으로-

김월호 ( Weol Ho Kim ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2014 호텔리조트연구 Vol.13 No.3

The purpose of this research is to analyse the patterns of using tourism information through smartphone and to estimate the satisfaction degree with each pattern of using tourism information and to suggest the improvements for the tourism information service. By analysing the influences of the characteristics of tourism informations on the tourist satisfaction and revisiting, the suggestions for increasing the satisfaction and revisiting will be provided for the local government to build new strategy for providing the tourism information. Based on the documentary research and pre-research, questionnaires were made and used for the practical research on tourism information search users. Frequency analysis was used for analysing demographic traits and patterns of smartphone using. Cross tabulation analysis was used for analysing relations between variables. Regression analysis was used for the analysing the influences of the characteristics of tourism information on the tourist satisfaction and revisiting. The results say that smartphone users use different APP and sites for searching general tourism information and choosing tourist destination. It turns out that satisfaction degrees with smartphone users for tourism information search were “medium” and suggest that more efforts are needed to increase the satisfaction degree. It is verified that among the characteristics of tourism information, accuracy, usefulness, connectivity, and sufficiency have impact on the satisfaction degree and that accuracy, usefulness, connectivity influence the revisiting. Therefore, the tourism information provider should manage to endeavor to improve the satisfaction degree through behavioral analysis.

원주의료기기산업과 관광상품개발방향

김월호(Weol Ho Kim) 한국관광연구학회 2012 관광연구저널 Vol.26 No.2

This research focuses on the analysis of the current status of tourism products and strategic industries in Wonju and seeks the way of trying them with regional tourism. Also, I tried to explore the possibility of medical device industry in wonju as a industrial tourism and to seek a way of developing tourism product utilizing regional resources. Especially, medical device industry has a very close relationship with the expansion of health tourism and new seniors who are the newly emerging main consumers of tourism products. I did both empirical and literature study for this research. I suggested to develop a tourism product which combines existing regional, natural, and cultural tourism resources with medical tourism, utilizing the medical device industry as a tourism resources. As a way of empirical study, survey analysis was done on the members of medical device company and regional strategic industry department of municipality, to examine the feasibility of industrial tourism and to search the new direction of tourism product development. The biggest finding that I made in the empirical analysis was showing the possibility of developing integrative way of promoting both the tourism which was underdeveloped in Wonju and regional industry. In conclusion, I suggested a multi purpose industrial tourism product which suits the brand image of Wonju,- hightech medical and healthy city.

지역축제 참가자의 외적이미지에 대한 인식 차이의 연구: 거주지와 연령에 따른 인식 차이를 중심으로

강남임(Kang, Nam-im),김월호(Kim, Weol-ho) 한국관광레저학회 2021 관광레저연구 Vol.33 No.4

라이프스타일이 온라인 여행정보의 지각된 가치와 추천의도에 미치는 영향

백경옥(Baek, Kyung-Ok),김월호(Kim, Weol-Hok) 한국여가복지경영학회 2021 여가복지경영연구(여가복지) Vol.2 No.2

본 연구는 라이프스타일이 온라인 여행정보의 지각된 가치와 추천의도의 관계를 분석하여 관광업체들에게 관광정책 및 관광마케팅 전략 수립을 위한 기초자료 및 시사점을 제공하고자한다. 자료수집은 서울시 거주자 중 관광지 웹사이트, 커뮤니티, 블로그, SNS 등을 통해 여행정보를 습득한 적이 있는 20세 이상 성인을 대상으로 네이버 폼으로 온라인 설문 총 400부를 배부하여 325부를 회수, 310부를 유효표본으로 선정 분석하였다. 통계분석은 SPSS 22.0을 이용하였다. 연구결과, 첫째, 라이프스타일에 대한 온라인 여행정보 이용고객의 지각된 가치(쾌락적 가치, 효용적 가치)를 살펴본 결과, 쾌락적 가치는 라이프스타일 문화지향, 건강지향, 근면지향은 유의한 정(+)의 영향을 미쳤으며, 지식지향은 부(-)의 영향을 미치는 것으로 나타났다. 효용적 가치는 문화지향, 건강지향, 근면지향이 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 라이프스타일의 문화지향, 건강지향, 근면지향은 추천의도에 유의한 영향을 미치는 것으로 확인되었다. 셋째, 온라인 여행정보 이용 관광객의 지각된 가치는 추천의도에 유의한 영향을 미치는 것으로 나타났다. 이러한 연구결과를 통해 온라인 여행정보의 최고 경쟁력 우위 확보를 위해서는 관광객의 라이프스타일, 지각된 가치, 추천의도에 관한관광마케팅 전략이 필수적임을 시사하고 있다. 또한 독창적이고 차별화된 온라인 여행정보서비스를 제공하여 더 많은 관광객을 유입하기 위한 방안을 모색해야 한다. This study aims to provide basic data and implications for establishing tourism policies and tourism marketing strategies to tourism companies by analyzing the relationship between the perceived value of online travel information and recommendation intention. A total of 400 online surveys were distributed to adults aged 20 or older who have acquired travel information through tourist attraction websites, communities, blogs, and SNS among residents of Seoul, and 325 copies were collected and 310 copies were selected as valid samples. SPSS 22.0 was used for statistical analysis. As a result of the study, first, as a result of examining the perceived value (happiness value, utility value) of customers using online travel information on lifestyle, it was found that lifestyle culture orientation, health orientation, and diligence had a significant positive (+) effect, and knowledge orientation had a negative (-) effect. It was found that the cultural orientation, health orientation, and diligence orientation had a significant positive (+) effect on the utility value. Second, it was confirmed that the cultural orientation, health orientation, and diligence orientation of lifestyle had a significant effect on the recommendation intention. Third, it was found that the perceived value of tourists using online travel information had a significant effect on the recommendation intention. These findings suggest that tourism marketing strategies on tourists lifestyles, perceived values, and recommendation intentions are essential to secure the highest competitive advantage of online travel information. It is also necessary to seek ways to attract more tourists by providing original and differentiated online travel information services.

가족생활주기에 따른 관광지 선택행동의 실증분석

심상화,김월호 한국산학경영학회 1998 산학경영연구 Vol.11 No.-

관광의 영향력을 파급시키는 주체인 관광객이 어떤 요인들로부터 영향을 받아 어떻게 관광 목적지를 선택하게 되는지의 문제는 가장 기본적이면서도 중요한 것이라 하겠다. 이들 관광객의 행동에 영향을 미치는 요인으로는 개인적, 사회 환경적, 판매 촉진적 영향 요인이 있으며, 이 가운데 개인적 영향요인(지각, 학습, 성격, 동기, 태도)에 대하여는 최근 들어 국내에서도 활발히 연구가 이루어지고 있는바, 사회환경적 요인(가족, 사회계층, 준거집단) 가운데 가장 기본적이고 중요한 요인인 "가족"을 중심으로 가족의 동적인 영향력이 가장 잘 설명해 줄 수 있는 하나의 강력한 인구 통계적 집단 변수로서 가족생활주기(Family Life Cycle)에 따른 관광객의 관광지 선택행동을 분석하였다. 본 연구의 목적은 가족생활주기와 국민 국내관광자의 목적지 선택 특성과의 관계를 파악하여 마케팅 측면에서 관광시장 세분화 기준으로서의 가족생활주기의 타당성을 검증하고 각 단계별로 유의한 영향변수를 파악하여 최근 관광시장의 양적 대량화 및 질적 다양화라는 이중 구조적 환경에 효과적으로 대응하기 위한 전략 수립에 일조하는데 있다. The most important thing in the Tourist Market Segmentation is to find descriptive variables which can describe the changes of tourist demand properly. There are many descriptive variables. Among them, vital statistical variables were proved to be effective. The strongest variable but which was studied much less is the Family Life Cycle. This study will focus on the relation between Family Life Cycle and Travel Behavior of Destination Choice. In this study, I will verify the validity of Family Life Cycle as a descriptive variable of Tourist Market Segmentation, and try to find the meaningful variable at each steps. Therefore, The purpose of this study is to explain the relation between Family Life Cycle and Travel Behavior of Destination Choice, to verify the validity of Family Life Cycle as descriptive variable and to find the strategy to respond to the increase in quantity and diversity of quality of Tourist Market. The studies on the Family Life Cycle should be updated continuously according to the change of family structure and it should be understood as standard for Tourist Market Segmentation in the public and private sphere.